From Customer Retention to a Holistic Stakeholder Management System

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 3540774300
Total Pages : 210 pages
Book Rating : 4.5/5 (47 download)

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Book Synopsis From Customer Retention to a Holistic Stakeholder Management System by : Margit Huber

Download or read book From Customer Retention to a Holistic Stakeholder Management System written by Margit Huber and published by Springer Science & Business Media. This book was released on 2008-02-28 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth in Springer’s series on Stakeholder Management books, this volume looks back at the beginnings of Stakeholder Management and how it has developed into a fully-fledged system over the last 20 years. It also highlights the importance of a benchmarking database generated from several thousand case studies for comparing businesses. What’s more, international case studies look at the application of Stakeholder Management in a wide array of industries such as the automotive, public and hospitality sector as well as the consumer market. The reader benefits from a well-rounded account of articles that explain the entire process from data collection to the implementation of actions derived from result analysis.

Customising Stakeholder Management Strategies

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Publisher : Springer Science & Business Media
ISBN 13 : 9783540313182
Total Pages : 160 pages
Book Rating : 4.3/5 (131 download)

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Book Synopsis Customising Stakeholder Management Strategies by : Margit Huber

Download or read book Customising Stakeholder Management Strategies written by Margit Huber and published by Springer Science & Business Media. This book was released on 2006-03-03 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third in the series on Stakeholder Management, this volume presents a wide array of case studies to demonstrate how Stakeholder Management strategies are customized specifically to companies’ requirements to fulfill their long term business goals. In addition, this volume discusses the benefits of using other management concepts such as Six Sigma (a method that analyses and limits process variation) in conjunction with the TRI*M methodology.

The Stakeholder Balance Sheet

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470740590
Total Pages : 324 pages
Book Rating : 4.4/5 (77 download)

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Book Synopsis The Stakeholder Balance Sheet by : Farrokh Suntook

Download or read book The Stakeholder Balance Sheet written by Farrokh Suntook and published by John Wiley & Sons. This book was released on 2010-03-19 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an as yet unavailable tool, the Stakeholder Balance Sheet, enabling managers within any organisation to unlock the DNA of the market place in which they operate and to measure their effectiveness in understanding their markets and all the key stakeholders operating within them. This simple tool provides self-testing checklists at the end of each chapter that enables managers to look at stakeholder-sensitive issues in the same way that they might scrutinise financial statements (hence it will not seem alien to most managers). A review of how well your organisation has fared on the questions will tell you how healthy your "balance sheet" is in relation to the topic of each chapter, and it will provide you with the basis for an overall enterprise balance sheet that aggregates the scores you have achieved in each topic area. Lessons to learn from application of the Stakeholder Balance Sheet are: What appropriate tools are still required to enhance their understanding of the market place, and how these should be utilised How to maximise commercial success through understanding the market place And, find effective ways of being a truly stakeholder-sensitive enterprise In a nutshell, a genuine understanding of how customers and other stakeholders think, feel and behave offers the essential starting point for any general manager - not just the marketing or sales specialist - seeking to determine the direction of his organisation. For the purpose of the book, stakeholders are described as: the direct stakeholders in the market place - customers and prospects (including both the key contacts with whom you interface and others who may influence the final decisions made); the internal stakeholders - staff; other external stakeholders - pressure groups, local community, government, intermediaries, banks, etc. "My 40 years of international business experience would completely endorse this total focus on the stakeholder balance sheet." —Sir Peter Bonfield CBE FREng, Chairman of NXP Supervisory Board and formerly CEO of BT Group plc and ICL plc "The Stakeholder Balance Sheet is an excellent and highly practical framework...This book is a must-read for decision makers in any organization, regardless of level or function." —Professor Sharan Jagpal, Professor of Marketing, Rutgers Business School & author of Fusion for Profit

Strategic Innovative Marketing

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Publisher : Springer
ISBN 13 : 3030160998
Total Pages : 273 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Strategic Innovative Marketing by : Damianos P. Sakas

Download or read book Strategic Innovative Marketing written by Damianos P. Sakas and published by Springer. This book was released on 2019-05-25 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume highlights cutting-edge approaches for contemporary issues evolved in strategic marketing and the integration of theory and practice. It focuses on strategic research and innovative activities in marketing that can be used in everyday operations. The contributions have been divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The first section examines management challenges which influence societies, cultures, networks, organizations, teams, and individuals. It emphasizes ways business processes foster innovation and facilitate management transitions from dominant structures to more evolutionary, developmental paradigms. The second section discusses the benefits and guidelines to implementation of green marketing strategies. The following section pursues new perspectives of the role of location in marketing and its impact on consumer well-being. The next section explores the impacts of user generated content (UGC) on marketing theories and practice, which is followed by a section identifying how market-based assets can contribute to a sustainable competitive advantage. The sixth section covers understanding consumer perception to make marketing decisions. The final sections promote the use of business informatics and modeling in marketing and also the development of integrating information management in ways that change how people use information to engage in knowledge focused activities. The papers from the proceedings of the 6th International Conference on Strategic Innovative Marketing (IC-SIM 2017) have been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume shares their recent contributions to the field and showcases their exchange of insights on strategic issues in the science of innovation marketing.

European Journal of Tourism Research

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Author :
Publisher : International University College
ISBN 13 :
Total Pages : 169 pages
Book Rating : 4./5 ( download)

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Book Synopsis European Journal of Tourism Research by :

Download or read book European Journal of Tourism Research written by and published by International University College. This book was released on 2011-10-01 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: The European Journal of Tourism Research is an academic journal in the field of tourism, published by Varna University of Management, Bulgaria. Its aim is to provide a platform for discussion of theoretical and empirical problems in tourism. Publications from all fields, connected with tourism such as tourism management, tourism marketing, sociology, psychology, tourism geography, political sciences, mathematics, tourism statistics, tourism anthropology, culture, information technologies in tourism and others are invited. The journal is open to all researchers. Young researchers and authors from Central and Eastern Europe are encouraged to submit their contributions. Regular Articles in the European Journal of Tourism Research should normally be between 4 000 and 20 000 words. Major research articles of between 10 000 and 20 000 are highly welcome. Longer or shorter papers will also be considered. The journal publishes also Research Notes of 1 500 – 2 000 words. Submitted papers must combine theoretical concepts with practical applications or empirical testing. The European Journal of Tourism Research includes also the following sections: Book Reviews, announcements for Conferences and Seminars, abstracts of successfully defended Doctoral Dissertations in Tourism, case studies of Tourism Best Practices. The European Journal of Tourism Research is published in three Volumes per year. The full text of the European Journal of Tourism Research is available in the following databases: EBSCO Hospitality and Tourism CompleteCABI Leisure, Recreation and TourismProQuest Research Library Individual articles can be rented via journal's page at DeepDyve. The journal is indexed in Scopus and Thomson Reuters' Emerging Sources Citation Index. The editorial team welcomes your submissions to the European Journal of Tourism Research.

The Handbook of Communication and Corporate Social Responsibility

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 111807873X
Total Pages : 792 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis The Handbook of Communication and Corporate Social Responsibility by : Øyvind Ihlen

Download or read book The Handbook of Communication and Corporate Social Responsibility written by Øyvind Ihlen and published by John Wiley & Sons. This book was released on 2011-08-24 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. Addresses a gap in the existing CSR literature Demonstrates the relevance of effective CSR communication for the management of organizations The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management

Telecom Extreme Transformation

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Author :
Publisher : CRC Press
ISBN 13 : 1000404684
Total Pages : 250 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Telecom Extreme Transformation by : Kaveh Hushyar

Download or read book Telecom Extreme Transformation written by Kaveh Hushyar and published by CRC Press. This book was released on 2021-07-28 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The extreme transformation from a traditional Communication Service Provider (CSP) to a Digital Service Provider (DSP) status is covered in this book, specifically: Redefinition of the offerings of "connectivity services" to "digital services"; unification of legacy redundant networks into one; Redefinition of the measurements to customer-centric QoE for all digital and connectivity services; the Best-in-Industry processes and practices to ensure a sustainable network performance at a competitively operational efficiency; a Service-over-IP (SoIP) platform to enable the introduction of unified new services with a time-to-market urgency; the regulatory arrangement for content purification, to liberalize CSPs to become DSPs; an architecture for data mining and analytics; and a migration plan from a CSP to a DSP status. The book is recommended for telecom and digital service professionals planning to embark on transformational projects; telecom and technology equipment manufacturers to help with product development for a DSP status; institutional investors to evaluate and establish their investment decisions; telecom management consultants to help with a solid benchmark for transformation engagement; university students, majoring in telecommunication and technology products as a guide for career planning.

From Customer Retention to a Holistic Stakeholder Management System

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Author :
Publisher : Springer
ISBN 13 : 9783540846871
Total Pages : 203 pages
Book Rating : 4.8/5 (468 download)

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Book Synopsis From Customer Retention to a Holistic Stakeholder Management System by : Margit Huber

Download or read book From Customer Retention to a Holistic Stakeholder Management System written by Margit Huber and published by Springer. This book was released on 2009-09-03 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth in Springer’s series on Stakeholder Management books, this volume looks back at the beginnings of Stakeholder Management and how it has developed into a fully-fledged system over the last 20 years. It also highlights the importance of a benchmarking database generated from several thousand case studies for comparing businesses. What’s more, international case studies look at the application of Stakeholder Management in a wide array of industries such as the automotive, public and hospitality sector as well as the consumer market. The reader benefits from a well-rounded account of articles that explain the entire process from data collection to the implementation of actions derived from result analysis.

Responsible Investment Banking

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Author :
Publisher : Springer
ISBN 13 : 3319103113
Total Pages : 704 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Responsible Investment Banking by : Karen Wendt

Download or read book Responsible Investment Banking written by Karen Wendt and published by Springer. This book was released on 2015-06-15 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides evidence on the relevance of environmental and social factors in decision making. It discusses the Gold Standard Frameworks for integrating extra-financial risks into the philosophy, culture, strategies, products and value chain management procedures of investment and banking and highlights the current emergence of global administrative law. New emerging topics like positive impact investing and finance, climate friendly markets, human rights, the enhanced role of fiduciary duties and shared values are approached with a lot of examples for practical application. Steps towards a new banking culture, a new climate for double loop learning and sustainable financial innovation are outlined and the additional benefits of robust stakeholder engagement explained. The anthology paves the way from robust impact and risk management to positive impact creation and a new investment culture. As well, challenges for the implementation and ways to overcome them are broadly discussed. The book is rooted in the fact that institutions and investors which fail to professionally integrate the management of extra-financial risk into their whole lending and investment chain and fail to move to positive impact creation may well loose positions and mandates and finally the trust of their clients, partners and stakeholders. The contributing authors of this anthology are internationally renowned experts in the field of ESG and impact investing. The compendium brings together practitioners and academics to allow a confluence of thoughts, concepts and viewpoints. This huge variety of perspectives and approaches makes this volume a comprehensive compendium on responsible investment and banking.

Mastering Agile Project Management

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Author :
Publisher : Enlighten Publications
ISBN 13 :
Total Pages : 601 pages
Book Rating : 4./5 ( download)

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Book Synopsis Mastering Agile Project Management by : Morgan Carter

Download or read book Mastering Agile Project Management written by Morgan Carter and published by Enlighten Publications. This book was released on 2023-11-24 with total page 601 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock APMG Certification and Agile Mastery: Your All-in-One Guide to Acing the Exams and Leading Agile Projects with Confidence! In the flux of today’s fast-paced and ever-changing project environments, agility in management has transcended from being a mere methodology to a vital skill. Introducing "Mastering Agile Project Management: Your Key to Excelling at the APMG Foundation and Practitioner Exams with Confidence!", a masterful creation by Morgan Carter, designed to be your steadfast companion through your journey towards agility in project management. 📘 Discover a Universe of Agile Knowledge Explore the essentials, principles, and advanced tenets of Agile Project Management and DSDM. Unravel the intricacies of Agile philosophy, from initiation to delivery, in a structured, comprehensible manner. 🛠️ Practical Tools and Insights for Real-world Application Dive into a wealth of real-world scenarios, case studies, and pragmatic approaches. Grasp the practicalities of agile concepts like MoSCoW Prioritisation and Timeboxing. 🎯 Ace the Agile Project Management Examinations with Confidence Navigate through targeted strategies devised for both Agile Project Management Foundation and Practitioner exams. Employ actionable tips, and insights to optimize your preparation journey. 🚀 Beyond Certification: A Career Catalyst Envision your career trajectory through the lens of Agile mastery and strategic project leadership. Infuse agile excellence into your projects and organizational practices. 🤝 Join Morgan Carter on a Journey to Agile Mastery Morgan, with decades of wisdom and experience in Agile environments, handholds you through a journey from understanding the nuts and bolts of Agile Project Management to mastering its application in complex project scenarios. This book does not merely focus on certification success but aims to shape you into an Agile leader, who drives projects to success while fostering an environment of continuous improvement and learning. What’s Inside? Engaging Chapters: Detailed, reader-friendly chapters covering both foundational and practitioner Agile concepts. Practical Scenarios: Actionable insights into dealing with common challenges and scenarios in Agile projects. Study Aids: Exam tips to solidify your preparation for Agile Project Management certifications. Lifetime Reference: A treasure trove of Agile wisdom that you will revisit throughout your career. "Mastering Agile Project Management" is not just a guide; it’s a lifelong career companion aiming to fortify your Agile knowledge and application, sculpting you into a revered Agile Project Leader. Embark on a transformative journey towards Agile mastery with a guide who understands not just the path but the adventures it entails. Grab Your Copy and Begin Your Journey towards Agile Excellence Today!

Modern ERP: Select, Implement, and Use Today's Advanced Business Systems

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Author :
Publisher : Lulu.com
ISBN 13 : 131266598X
Total Pages : 286 pages
Book Rating : 4.3/5 (126 download)

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Book Synopsis Modern ERP: Select, Implement, and Use Today's Advanced Business Systems by : Marianne Bradford

Download or read book Modern ERP: Select, Implement, and Use Today's Advanced Business Systems written by Marianne Bradford and published by Lulu.com. This book was released on 2014-12-17 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern ERP can be used in an undergraduate or graduate enterprise resource planning systems course or to support an ERP module in information systems, accounting, business, or supply chain courses. This third edition continues to be vendor-agnostic and has been substantially revised to keep pace with advances in the ERP marketspace. New topics include cloud computing, mobility, and business analytics, while ERP security, ERP risk management, databases, and supply chain have been expanded. Innovative graphics and ERP screenshots have been incorporated to further aid in the learning process.

Business Continuity Management System

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Publisher : Kogan Page Publishers
ISBN 13 : 0749469129
Total Pages : 297 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Business Continuity Management System by : Wei Ning Zechariah Zechariah Wong

Download or read book Business Continuity Management System written by Wei Ning Zechariah Zechariah Wong and published by Kogan Page Publishers. This book was released on 2014-11-03 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: A business continuity management system (BCMS) is a management framework that prepares the organization by developing business continuity strategies to meet its business and statutory obligations during an incident. It is about optimizing service availability and preserving business performance to secure future growth in the market. Business Continuity Management System offers a complete guide to establishing a fit-for-purpose business continuity capability in your organization. Structured in line with the principles of ISO22301 (the International Standard for business continuity management) and with current best practice, this user-friendly book covers the whole life cycle of developing, establishing, operating and evaluating a BCMS initiative. It is aimed at new and seasoned business continuity practitioners involved in business continuity activities in their organizations, whatever the size and sector. It includes proven techniques and easy-to-use methodologies that specifically support the implementation of those requirements specified in ISO 22301. Pragmatic approaches supported by in-depth explanations guide you to assess and improve your organization's BCMS performance. This is the first book to offer an end-to-end solution that addresses all aspects of implementing an effective BCMS. Business Continuity Management System is intended to act as a catalyst to accelerate progress on the journey from business continuity management and risk management to the creation and implementation of a business continuity management system, both by enhancing the BCM and risk competence of individual readers and by contributing to shared knowledge in implementing ISO 22301 in organizations.

Business Risk Management Handbook

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Author :
Publisher : Elsevier
ISBN 13 : 0750681748
Total Pages : 784 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis Business Risk Management Handbook by : Linda S Spedding

Download or read book Business Risk Management Handbook written by Linda S Spedding and published by Elsevier. This book was released on 2007-11-14 with total page 784 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a practice-oriented overview of risk management issues with particular reference to identifying and measuring risk. Looks at some of the current risk issues and the concept of organisations creating a 'Sustainable Enterprise Risk Management' (SERM) methodology to encapsulate these risk areas with more traditional areas of risk management. Includes examples and case studies. Examines new research on the social and environmental categories of sustainability related risks.

Human Resource Management Practices for Promoting Sustainability

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Author :
Publisher : IGI Global
ISBN 13 : 1799845230
Total Pages : 326 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Human Resource Management Practices for Promoting Sustainability by : Atiku, Sulaiman Olusegun

Download or read book Human Resource Management Practices for Promoting Sustainability written by Atiku, Sulaiman Olusegun and published by IGI Global. This book was released on 2020-09-18 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the midst of climate change, responsible business practices and ecological modernization become essential tools for the promotion of sustainability. Due to the current level of demand for eco-friendly products and services, there is a need for green training and green human resource development to support green creativity and eco-innovation for sustainability. By incorporating green initiatives into human resource practices, organizations can maintain a positive impact on the environment. With a full understanding of sustainable business practices, positive impacts on the environmental management field become easier to produce. Human Resource Management Practices for Promoting Sustainability is a pivotal reference source that explores the incorporation of green initiatives into all aspects of human resource management practices in a variety of industries. The book delivers a discussion on green human capital, collective green intelligence, and competencies that are essential to cope with the challenges in Industry 4.0. It also provides a basis for green recruitment and selection processes as a way of promoting pro-environmental behavior in the labor markets. While highlighting a broad range of topics including employee relations, knowledge management, and recruitment, this book is ideally designed for executives, entrepreneurs, human resource managers, academicians, researchers, and students. The book is also suitable for conventional and corporate universities looking to meet sustainable development goals as well as policymakers as it provides a guideline in designing and implementing green creativity and eco-innovation based on a wide range of global issues confronting sustainability in the Fourth Industrial Revolution.

Asset and Infrastructure Management for Airports

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Author :
Publisher : Transportation Research Board
ISBN 13 : 0309258235
Total Pages : 133 pages
Book Rating : 4.3/5 (92 download)

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Book Synopsis Asset and Infrastructure Management for Airports by :

Download or read book Asset and Infrastructure Management for Airports written by and published by Transportation Research Board. This book was released on 2012 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guidebook addresses asset and infrastructure management applicable to all areas of the operation of an airport. The primer portion of the report includes an overview of an asset and infrastructure management program and explores the benefits and costs of implementation. The guidebook portion of the report provides examples from various airports and is designed to be a reference for integrating proven asset and infrastructure management practices and techniques at airports of all sizes. The report defines an asset and infrastructure management program and its components and how a program relates to daily operations and longer-term planning. In addition, the project that developed ACRP Report 69 also produced a PowerPoint presentation, which can be used to present the benefits of a program to stakeholders--

Managing Customer Experience and Relationships

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119815347
Total Pages : 517 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Managing Customer Experience and Relationships by : Don Peppers

Download or read book Managing Customer Experience and Relationships written by Don Peppers and published by John Wiley & Sons. This book was released on 2022-04-19 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every business on the planet is trying to maximize the value created by its customers Learn how to do it, step by step, in this newly revised Fourth Edition of Managing Customer Experience and Relationships: A Strategic Framework. Written by Don Peppers and Martha Rogers, Ph.D., recognized for decades as two of the world's leading experts on customer experience issues, the book combines theory, case studies, and strategic analyses to guide a company on its own quest to position its customers at the very center of its business model, and to "treat different customers differently." This latest edition adds new material including: How to manage the mass-customization principles that drive digital interactions How to understand and manage data-driven marketing analytics issues, without having to do the math How to implement and monitor customer success management, the new discipline that has arisen alongside software-as-a-service businesses How to deal with the increasing threat to privacy, autonomy, and competition posed by the big tech companies like Facebook, Amazon, and Google Teaching slide decks to accompany the book, author-written test banks for all chapters, a complete glossary for the field, and full indexing Ideal not just for students, but for managers, executives, and other business leaders, Managing Customer Experience and Relationships should prove an indispensable resource for marketing, sales, or customer service professionals in both the B2C and B2B world.

Structural & Construction Conference

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Author :
Publisher : CRC Press
ISBN 13 : 9789058096012
Total Pages : 936 pages
Book Rating : 4.0/5 (96 download)

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Book Synopsis Structural & Construction Conference by : Conference Editor

Download or read book Structural & Construction Conference written by Conference Editor and published by CRC Press. This book was released on 2003-01-01 with total page 936 pages. Available in PDF, EPUB and Kindle. Book excerpt: Objective of conference is to define knowledge and technologies needed to design and develop project processes and to produce high-quality, competitive, environment- and consumer-friendly structures and constructed facilities. This goal is clearly related to the development and (re)-use of quality materials, to excellence in construction management and to reliable measurement and testing methods.