Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Download Fresh Perspectives Marketing full books in PDF, epub, and Kindle. Read online Fresh Perspectives Marketing ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author :
Publisher : Pearson South Africa
ISBN 13 : 9781868912902
Total Pages : 520 pages
Book Rating : 4.9/5 (129 download)
Download or read book Fresh Perspectives: Marketing written by and published by Pearson South Africa. This book was released on 2006 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jagdish N Sheth
Publisher : Routledge
ISBN 13 : 1317472888
Total Pages : 361 pages
Book Rating : 4.3/5 (174 download)
Download or read book Does Marketing Need Reform? written by Jagdish N Sheth and published by Routledge. This book was released on 2015-01-28 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles. As the editors note in their introduction; "Marketing is a powerful force backed up by huge resources. It must be entrusted only to those with the wisdom to use it well." The contributors seek to understand and explain how and why marketing has veered significantly off course in order to steer it back in the right direction. The concepts and perspectives presented in this book will inspire a renewed commitment to the highest ideals of marketing - serving customers individually and society as a whole by synergistically aligning company, customer, and social interests.
Author : Julie Cottineau
Publisher : Ecademy Press
ISBN 13 : 1784522465
Total Pages : 130 pages
Book Rating : 4.7/5 (845 download)
Download or read book TWIST written by Julie Cottineau and published by Ecademy Press. This book was released on 2016-05-05 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is your small business or non-profit having trouble standing out in today's crowded and competitive markets? In your efforts to look legitimate, you're likely promoting your brand with promises, words and images that blend in instead of break through. The solution? Find your TWIST. In this book, Julie Cottineau, former VP of Brand for Virgin, founder of Brand School and a global authority on impactful and effective branding, shares her unique TWIST approach which helps businesses remove their brand blinders and look outside of their categories for actionable insights that build stronger brands and better business results. She uses easy to follow examples of actual small businesses that have successfully applied her methodology. Don't waste another minute on "me-too" marketing until you read this book and build your own TWIST.
Author :
Publisher : Pearson South Africa
ISBN 13 : 9781770253230
Total Pages : 520 pages
Book Rating : 4.2/5 (532 download)
Download or read book Fresh Perspectives: Business management: UJ Custom Publication written by and published by Pearson South Africa. This book was released on 2008 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : N. T. Wright
Publisher : Fortress Press
ISBN 13 : 0800663578
Total Pages : 210 pages
Book Rating : 4.8/5 (6 download)
Download or read book Paul written by N. T. Wright and published by Fortress Press. This book was released on 2008-10-28 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ranks the Apostle Paul as "one of the most powerful and seminal minds of the first or any century," and argues that we can now sketch with confidence a new and more nuanced picture of Paul and the radical way in which his encounter with Jesus redefined his life, his mission and his expectations for a world made new in Christ. Reprint.
Author :
Publisher : Pearson South Africa
ISBN 13 : 9781868914029
Total Pages : 408 pages
Book Rating : 4.9/5 (14 download)
Download or read book Fresh Perspectives: Entrepreneurship written by and published by Pearson South Africa. This book was released on 2006 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : Pearson South Africa
ISBN 13 : 9781868915934
Total Pages : 316 pages
Book Rating : 4.9/5 (159 download)
Download or read book Fresh Perspectives: Professional Communication for Business written by and published by Pearson South Africa. This book was released on 2007 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mark Bussin
Publisher : KR Publishing
ISBN 13 : 9781869226640
Total Pages : 208 pages
Book Rating : 4.2/5 (266 download)
Download or read book Performance Management Reboot written by Mark Bussin and published by KR Publishing. This book was released on 2017-04-30 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Performance management systems have become too time-consuming and cumbersome - the time is right for a reboot. This guide will show you how to revisit your performance management strategies - use simpler tools, move towards developmental discussions, and remove or reduce 'forced' rankings. This handbook serves as a practical and convenient guide to managing performance in an uncertain, turbulent, world where companies must adapt. This book is guaranteed to be different from other performance management titles you've read, because it's: Based on years of personal experience in implementing hundreds of performance management systems in companies. Written by contributors who have actually done and experienced what they are writing about. Practical and, for once, tells you how to do it, with no missing steps or information. There are tool kits, forms and check lists that can be used instantly. Written in plain English with no bamboozling jargon, with many practical examples and templates that you can amend to suit your needs. Underpinned by empirical research. After reading Performance Management Reboot you will be able to design, implement and use a performance management system that is perceived as fair by all stakeholders and which stimulates better performance.
Author : David Mosby
Publisher : Jossey-Bass
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.0/5 ( download)
Download or read book The Paradox of Excellence written by David Mosby and published by Jossey-Bass. This book was released on 2005-08-17 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: All too often, customers take performance--particularly excellent performance--for granted, creating expectations that are difficult to live up to for businesses. The authors provide an entertaining and practical model for building and maintaining high customer loyalty and brand value.
Author : Dr Kisholoy Roy
Publisher : KISHOLOY ROY
ISBN 13 :
Total Pages : 555 pages
Book Rating : 4./5 ( download)
Download or read book Brand Marketing written by Dr Kisholoy Roy and published by KISHOLOY ROY. This book was released on 2021-01-26 with total page 555 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book on Brand Management has all the facets of brand marketing explained in an extremely lucid and detailed manner. Each and every topic in contemporary brand management has been stressed with adequate exhibits and important data. The book also has a rich repository of case studies that gives a complete and practical understanding of the world of product, celebrity, destination brands and more.
Author : Parissa Haghirian
Publisher : iUniverse
ISBN 13 : 1440125406
Total Pages : 361 pages
Book Rating : 4.4/5 (41 download)
Download or read book J-Management written by Parissa Haghirian and published by iUniverse. This book was released on 2009 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following the economic crisis, Japan is on its way to regaining its position as an economic powerhouse. The bubble burst in the 1990s, and a decade of recession led to numerous changes in Japanese society and management. J-Management: Fresh Perspectives on the Japanese Firm in the 21st Century presents a comprehensive overview of the reforms and changes in the Japanese economy and their impact on management processes. J-Management gives insights into the current situation of Japanese firms, explains Japanese views on current developments, and answers questions about contemporary Japanese firms, such as ● How have Japanese firms handled the recession, and how have they reinvented themselves after it? ● Is lifetime employment still relevant in today's Japanese society? ● Does the seniority system still apply? ● How has globalization impacted today's Japanese corporations? ● How advanced is gender equality in the J-firm? ● What challenges do foreign workers face in the J-company? Written by students at Sophia University in Tokyo, J-Management not only contains an overview of relevant sources on the topics, but also includes the personal experiences and opinions of these young, international writers who provide comprehensive, fresh, and insightful commentary from the Japanese perspective.
Author : Christian Homburg
Publisher : McGraw-Hill Europe
ISBN 13 : 9780077146047
Total Pages : 641 pages
Book Rating : 4.1/5 (46 download)
Download or read book Marketing Management written by Christian Homburg and published by McGraw-Hill Europe. This book was released on 2012 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intended to target an international audience by including scholarly international research contributing to the field of marketing and by providing examples and insights from markets and companies in Europe, Asia, the Americas etc., a particular focus of this book is on the application of concepts and theories.
Author : Michael R. Solomon
Publisher : Kogan Page Publishers
ISBN 13 : 1398600059
Total Pages : 293 pages
Book Rating : 4.3/5 (986 download)
Download or read book The New Chameleons written by Michael R. Solomon and published by Kogan Page Publishers. This book was released on 2021-02-03 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: NYC Big Book Award 2021 - Marketing & PR Consumers are changing but the marketing categories used to identify them have not. Engage with this new generation of consumers who increasingly take for granted that products and advertising will blend their multiple brand identities rather than market to them as a specific subculture. Male or female, work or play, online or offline. These and other market categories are no longer relevant as modern consumers defy traditional boundaries and identify as members of multiple subcultures. The New Chameleons reveals how to engage with this new generation and how to stand out among the competition. Global consumer behavior expert Michael R. Solomon directs marketers to move beyond their traditional categories and communicate with consumers as individuals rather than as a market segment. He explains how traditional marketing is based on the assumption of boundaries between us and them, the individual and the collective, producer and consumer, work and play, humans vs. computers, and editorial vs. commercial. He then shows how those boundaries are blurring: people identify with members of multiple subcultures; individuals seek collective advice before making a purchase; consumers no longer distinguish between purchases online or in-store; consumer-generated content becomes the norm; gender identity is fluid; gamification strategies turn work into play; and identity marketing becomes more popular. Combining history, data, experience and examples, The New Chameleons is written for every marketer (or reader) who wants to offer products and services that resonate with consumers now and in the future.
Author : Rishi, Bikramjit
Publisher : IGI Global
ISBN 13 : 1466681403
Total Pages : 411 pages
Book Rating : 4.4/5 (666 download)
Download or read book Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control written by Rishi, Bikramjit and published by IGI Global. This book was released on 2015-02-28 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s increasingly connected business world, there is new pressure for local brands to go global, and a need for already global corporations to cater to new audiences that were previously ignored. Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control brings together the best practices for entry and expansion of global brands into Islamic countries. This book is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company and presents a cutting edge look at worldwide retail for marketing researchers and academics.
Author : Darren G. Lilleker
Publisher : Manchester University Press
ISBN 13 : 9780719068713
Total Pages : 258 pages
Book Rating : 4.0/5 (687 download)
Download or read book Political Marketing written by Darren G. Lilleker and published by Manchester University Press. This book was released on 2005-08-06 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actual business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing.
Author : Park Thaichon
Publisher : Emerald Group Publishing
ISBN 13 : 1800713487
Total Pages : 224 pages
Book Rating : 4.8/5 (7 download)
Download or read book Developing Digital Marketing written by Park Thaichon and published by Emerald Group Publishing. This book was released on 2021-06-11 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing in the global economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms.
Author : Neil H. Landman
Publisher : Springer Science & Business Media
ISBN 13 : 1402068069
Total Pages : 493 pages
Book Rating : 4.4/5 (2 download)
Download or read book Cephalopods Present and Past: New Insights and Fresh Perspectives written by Neil H. Landman and published by Springer Science & Business Media. This book was released on 2007-09-09 with total page 493 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together international scientists who focus on present-day and fossil cephalopods, ranging broadly from Paleozoic ammonoids to today's octopods. It covers systematics and evolution; hard- and soft part morphology; and ecology, biogeography, and taphonomy. The book also includes new evidence for the existence of an ink sac in fossil ammonoids and features the first record of an in-depth study of octopus ecology in Alaska.
