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Foursquare And Other Location Based Services
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Book Synopsis Location-aware Services and QR Codes for Libraries by : Joseph H. Murphy
Download or read book Location-aware Services and QR Codes for Libraries written by Joseph H. Murphy and published by American Library Association. This book was released on 2012 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: The go-to resource for straightforward instruction on using Foursquare, Facebook Places, Gowalla, Bizzy, Google Wallet, augmented reality programs, and QR codes in your library! The book guides you through each step in the implementation process, giving you the information you need to successfully use location aware technologies in library environments. It covers how to create a Foursquare campaign and use it to enhance staff training, use Facebook Places to connect with patrons, create an augmented reality program, create a QR code campaign, create a Gowalla marketing initiative, implement a mobile payment service with Google Wallet and Near Field communication. Once you learn these location-based services and applications, you can meet your mobile user's digital-age needs successfully.
Book Synopsis Foursquare and Other Location-Based Services by : Philip Wolny
Download or read book Foursquare and Other Location-Based Services written by Philip Wolny and published by The Rosen Publishing Group, Inc. This book was released on 2011-12-15 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces Foursquare and other location-based tools and services, and describes how they can be utilized as social networking tools, as well as detailing the potential dangers of location based programs.
Book Synopsis Location Based Marketing For Dummies by : Aaron Strout
Download or read book Location Based Marketing For Dummies written by Aaron Strout and published by John Wiley & Sons. This book was released on 2011-08-10 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to create a two-way dialog with customers with location-based services and smartphones Location-based services (LBS) have started to gain popularity in the marketplace with more and more businesses starting to incorporate LBS into their marketing mix. This book is a necessary resource for anyone eager to create a two-way dialog with their customers in order to establish customer loyalty programs, drive promotions, or encourage new visitors. You'll learn how to successfully build, launch, and measure a location-based marketing program and figure out which location-based services are right for your business. Packed with resources that share additional information, this helpful guide walks you through the tools and techniques needed to measure all the data that results from a successful location-based marketing program. Serves as an ideal introduction to location-based marketing and gets you started building a location-based marketing program Helps you figure out which location-based service (LBS) is right for your business and then integrate LBS with your social graph Details ways to create compelling offers, using location-based marketing as a customer loyalty program, and set performance goals and benchmarks Explains how to use tools to measure your campaign, analyze results, and determine your business's success Includes examples of companies that are successfully using location-based marketing to demonstrate techniques and concepts featured in the book No matter your location, location-based services can benefit your business and this For Dummies book shows you how!
Book Synopsis Ubiquitous Positioning and Mobile Location-Based Services in Smart Phones by : Chen, Ruizhi
Download or read book Ubiquitous Positioning and Mobile Location-Based Services in Smart Phones written by Chen, Ruizhi and published by IGI Global. This book was released on 2012-06-30 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many smart phone users reap the benefits of location-based services. While tracking users positions using their smart phone is an issue of concern for some, others who use Foursquare or rely on their Android GPS view location-based services as a necessity. Ubiquitous Positioning and Mobile Location-Based Services in Smart Phones explores new research in smart phones with an emphasis on positioning solutions in smart phones, smart phone-based navigation applications, mobile geographical information systems, and related standards.
Book Synopsis Smartphones as Locative Media by : Jordan Frith
Download or read book Smartphones as Locative Media written by Jordan Frith and published by John Wiley & Sons. This book was released on 2018-06-06 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smartphone adoption has surpassed 50% of the population in more than 15 countries, and there are now more than one million mobile applications people can download to their phones. Many of these applications take advantage of smartphones as locative media, which is what allows smartphones to be located in physical space. Applications that take advantage of people’s location are called location-based services, and they are the focus of this book. Smartphones as locative media raise important questions about how we understand the complicated relationship between the Internet and physical space. This book addresses these questions through an interdisciplinary theoretical framework and a detailed analysis of how various popular mobile applications including Google Maps, Facebook, Instagram, Yelp, and Foursquare use people’s location to provide information about their surrounding space. The topics explored in this book are essential reading for anyone interested in how smartphones and location-based services have begun to impact the ways we navigate and engage with the physical world.
Book Synopsis Cause Marketing For Dummies by : Joe Waters
Download or read book Cause Marketing For Dummies written by Joe Waters and published by John Wiley & Sons. This book was released on 2011-08-09 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create a mutually beneficial partnership between nonprofit and for-profit enterprises Cause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog, SelfishGiving.com, is a key resource on the subject, this friendly guide shows both business owners and marketers for nonprofits how to build and sustain such a partnership using social media such as Facebook and Twitter. It covers new online tools, how to identify potential partners, tips on engaging your fans, and how to model a campaign on proven successes. Cause marketing is not marketing a cause, but a partnership between business and nonprofit that benefits both This guide offers an easy-to-understand blueprint for finding appropriate partners, planning and setting up a campaign using Facebook, Twitter, and blogs, measuring campaign success, and more Explains online tools such as Quick Response Codes, services like Causon and The Point, and location marketing services including Foursquare, Whrrl, and Gowalla Features case studies that illustrate successful campaign techniques Cause Marketing For Dummies helps both businesses and nonprofits reap the benefits of effective cause marketing.
Download or read book Augmented Reality written by Sean Morey and published by Parlor Press LLC. This book was released on 2016-10-01 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Augmented Reality: Innovative Perspectives Across Art, Industry, and Academia includes a mix of critical/theoretical essays from humanities scholars, augmented reality (AR) artwork (with accompanying reflections) by leading digital artists, and interviews with AR software developers and other industry insiders. Augmented Reality is used in the design of the printed book, effectively linking appropriate pages to relevant digital materials on the Web or physical spaces. Contributors bring critical reflection and artistic ingenuity into conversation with current design thinking and project development across the AR industry.
Book Synopsis Southeastern Geographer by : David M. Cochran Jr.
Download or read book Southeastern Geographer written by David M. Cochran Jr. and published by UNC Press Books. This book was released on 2014-12-19 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Southeastern Geographer is published by UNC Press for the Southeastern Division of the Association of American Geographers (www.sedaag.org). The quarterly journal publishes the academic work of geographers and other social and physical scientists, and features peer-reviewed articles and essays that reflect sound scholarship and contain significant contributions to geographical understanding, with a special interest in work that focuses on the southeastern United States.
Book Synopsis Content is Currency by : Jon Wuebben
Download or read book Content is Currency written by Jon Wuebben and published by Nicholas Brealey. This book was released on 2011-12-09 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: New strategies in SEO and SMM to help grow your business In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if it's not written well, optimized for search and social media, and properly marketed. In Content is Currency, content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed. You will learn: - What types of content best suit your specific business, market, and industry - How key content tactics influence search engine rankings and sales conversion - How to leverage social media to connect with your target market - How to merge the many elements of your webs presence. Don't lose your target audience to the millions of online search results, or allow them to click away because your content doesn't engage. Let Content is Currency teach you the techniques to get your content onto the screens and into the minds of B2B and B2C viewers everywhere.
Book Synopsis Social Media in the Public Sector Field Guide by : Ines Mergel
Download or read book Social Media in the Public Sector Field Guide written by Ines Mergel and published by John Wiley & Sons. This book was released on 2012-11-05 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stocked with real-life examples and case studies, this book explores myriad social media tools and provides step-by-step guidance on how to implement them based on mission, goals, and strategy. Written in a jargon-free and accessible style, the book is a go-to resource for anyone in government who wants to put the power of social media to work for their organization. Praise for Social Media in the Public Sector Field Guide "Twitter and Facebook and Blogs, Oh My! In this bewildering new field of social media, Mergel and Greeves expertly provide practical advice for governments to harness the power of these new online services." Bill Schrier, deputy director, Center for Digital Government, eRepublic.com; former CTO (CIO), City of Seattle "This is simply a must-read book for anyone interested in or involved with social media in the public sector. The authors take a refreshing and original approach supported by excellent examples regarding the evolving role social media is playing and can play in government. I cannot think of two better experienced authors to help guide us through the new realities of social media in government." Dr. Alan R. Shark, executive director, Public Technology Institute; assistant professor, Rutgers University School of Public Affairs and Administration "In the local government sector there seem to be three schools of thought regarding social media: I've got a Facebook page let's jump right in!, Not happening on my watch!, and Who cares? This field guide is perfect for any of the above, as it provides practical applications and rationale for why local government needs to connect with people where they are which is on the Internet. Our association of nearly 500 innovative local governments knows that Mergel and Greeves are the perfect authors for this must-have tutorial." Karen Thoreson, president and chief operating officer, Alliance for Innovation "Every day on GovLoop.com, our network of 60,000 government leaders share best practices and ask questions about using social media in government. I've often been asked by members for a good reference to help them get going on their federal, state, or local government social media programs. I never had an answer now I do: This field guide is the go-to resource to ensure your social media programs deliver real mission results. Mergel and Greeves are experts in the field a blend of research and real-world experience to get you to where you need to go." Steve Ressler, founder and president, GovLoop.com
Book Synopsis Progress in Location-Based Services 2014 by : Georg Gartner
Download or read book Progress in Location-Based Services 2014 written by Georg Gartner and published by Springer. This book was released on 2014-11-05 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a general picture of recent research activities related to location-based services. Such activities emerged in the last years especially concerning issues of outdoor/indoor positioning, smart environment, spatial modelling, personalization and context-awareness, cartographic communication, novel user interfaces, crowdsourcing, social media, big data analysis, usability and privacy. This book is comprised of a selection of the best papers presented during the 11th International Symposium on Location Based Services, which was held in Vienna (Austria) between 26th and 28th November 2014.
Download or read book Blackhatonomics written by Will Gragido and published by Newnes. This book was released on 2012-12-31 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blackhatonomics explains the basic economic truths of the underworld of hacking, and why people around the world devote tremendous resources to developing and implementing malware. The book provides an economic view of the evolving business of cybercrime, showing the methods and motivations behind organized cybercrime attacks, and the changing tendencies towards cyber-warfare. Written by an exceptional author team of Will Gragido, Daniel J Molina, John Pirc and Nick Selby, Blackhatonomics takes practical academic principles and backs them up with use cases and extensive interviews, placing you right into the mindset of the cyber criminal. Historical perspectives of the development of malware as it evolved into a viable economic endeavour Country specific cyber-crime analysis of the United States, China, and Russia, as well as an analysis of the impact of Globalization on cyber-crime Presents the behind the scenes methods used to successfully execute financially motivated attacks in a globalized cybercrime economy Provides unique insights, analysis, and useful tools for justifying corporate information security budgets Provides multiple points of view, from pure research, to corporate, to academic, to law enforcement Includes real world cybercrime case studies and profiles of high-profile cybercriminals
Book Synopsis Knowledge Service Engineering Handbook by : Jussi Kantola
Download or read book Knowledge Service Engineering Handbook written by Jussi Kantola and published by CRC Press. This book was released on 2016-04-19 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edited by Jussi Kantola, the founding faculty member of the world's first university Knowledge Service Engineering Department at Korea Advanced Institute of Science and Technology, and Waldemar Karwowski from the Department of Industrial Engineering and Management Systems at UCF, Knowledge Service Engineering Handbook defines what knowledge service
Book Synopsis Social Media Engagement For Dummies by : Aliza Sherman
Download or read book Social Media Engagement For Dummies written by Aliza Sherman and published by John Wiley & Sons. This book was released on 2013-05-23 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Put "engage" front and center in your social media marketing engagement strategies! When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for them, analyze how they're responding, and refocus and refresh your campaigns accordingly. This smart guide shows you how to do all that, and then some. From building trust to sparking conversation to using video and other tools, this creative book is a must read if you want to discover all that goes into the most important aspect of today's social marketing. Helps you build and foster social media relationships with potential customers, fans, followers, and current customers Shows you how to spark actions, reactions, or interactions--and make things happen Explores the fundamentals, especially for do-it-yourself small-business owners and marketers Covers building trust and credibility, creating connections, encouraging sharing, using social networks to engage, using email marketing or SEO to engage, and much more Social Media Engagement For Dummies will help you connect to followers, convert them to customers, turn them into evangelists for your company, and boost your bottom line!
Book Synopsis Managing the New Customer Relationship by : Ian Gordon
Download or read book Managing the New Customer Relationship written by Ian Gordon and published by John Wiley & Sons. This book was released on 2013-03-21 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP “Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals. But to win in the decades ahead, you must also understand and capitalize on the rapidly evolving social computing, mobility and customer analytics technologies described in this book. Checklists, self-assessments and graphical frameworks deliver pragmatic value for the practicing manager.” — William Band, Vice-President, Principal Analyst, Forrester Research Inc., Cambridge, MA
Book Synopsis Advances in Location-Based Services by : Georg Gartner
Download or read book Advances in Location-Based Services written by Georg Gartner and published by Springer Science & Business Media. This book was released on 2011-11-02 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gives a general picture of research-driven activities related to location and map-based services. The interdisciplinary character of the topic leads to a variety of contributions with backgrounds from academia to business and from computer science to geodesy. While cartography is aiming at efficient communication of spatial information, the development and availability of technologies like mobile networking, mobile devices or short-range sensors lead to interesting new possibilities of achieving this aim. By trying to make use of the available technologies, a variety of related disciplines looks specifically at user-centered and context-aware system development, especially in wayfinding and navigation systems.
Book Synopsis Understanding Digital Marketing by : Damian Ryan
Download or read book Understanding Digital Marketing written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2012-03-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.
