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Foundation Of Marketing Communications
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Book Synopsis Marketing Communications by : James G. Hutton
Download or read book Marketing Communications written by James G. Hutton and published by . This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Principles of Integrated Marketing Communications by : Lawrence Ang
Download or read book Principles of Integrated Marketing Communications written by Lawrence Ang and published by Cambridge University Press. This book was released on 2021-02-23 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels used by professionals to create wide-reaching and effective campaigns that are adapted for the aims of their organisations. This edition has been thoroughly revised and each chapter includes: case studies of significant and award-winning campaigns from both Australian and international brands that illustrate the application of explored concepts; discussion and case study questions that enable readers to critically evaluate concepts and campaigns; a managerial application section that illustrates how concepts can be applied effectively in a real situation; a 'further thinking' section that expands knowledge of advanced concepts and challenges readers to think more broadly about IMC.
Book Synopsis Marketing Communications by : Chris Fill
Download or read book Marketing Communications written by Chris Fill and published by Pearson UK. This book was released on 2019 with total page 1019 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields. The eighth edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications. Throughout the text the impact of digital media and its ability to influence audience, client, and agency experiences, is considered. Each chapter has been extensively revised, with new examples, the latest theoretical insights, and suggested reading materials. Each of the 22 chapters also has a new case study, drawn from brands and agencies from around the world. Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing, and is supported by the Institute of Practitioners in Advertising.
Book Synopsis Foundations of Marketing Communications by : Patrick de Pelsmacker
Download or read book Foundations of Marketing Communications written by Patrick de Pelsmacker and published by Pearson Education. This book was released on 2005 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looking at critical communication issues in a marketing context, this text covers a wide range of topics, including budgets, advertising, media planning and public relations.
Book Synopsis Foundation of Marketing Communications by : Patrick de Pelsmacker
Download or read book Foundation of Marketing Communications written by Patrick de Pelsmacker and published by . This book was released on 2011 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Introduction to Marketing Communication by : John Burnett
Download or read book Introduction to Marketing Communication written by John Burnett and published by Pearson College Division. This book was released on 1998 with total page 659 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the wide range of areas included in marketing communication and the tools and techniques needed to create an integrated approach. *International examples acknowledge that integrated marketing communication exists and is practiced throughout a global community. *Real-world profiles of young executives describe a variety of jobs, career paths, and views on how to get ahead in marketing communication. *Each chapter contains an IMC in Action, IMC in Focus, and an Ethics Box.
Book Synopsis Marketing Communications by : Michael L. Rothschild
Download or read book Marketing Communications written by Michael L. Rothschild and published by D.C. Heath. This book was released on 1987 with total page 810 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Strategic Integrated Marketing Communications by : Larry Percy
Download or read book Strategic Integrated Marketing Communications written by Larry Percy and published by Routledge. This book was released on 2014-06-27 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companies This new edition is still the only textbook on the market to deal with all aspects of IMC from a strategic perspective Corporate image, identity and reputation have never been more important and this book unlocks the key factors in achieving and enhancing this Integrated Marketing Communications is not just about utilizing different communication options in your marketing campaign; it is about planning in a systematic way to determine the most effective and consistent message for your target audience. As such, it depends upon identifying the best positioning, generating positive brand attitude, a consistent reinforcement of the brand's message through IMC channels, and ensuring that all marketing communication supports the company's overall identity, image, and reputation. This textbook is a roadmap to achieving this, thoroughly updated to reflect the dynamic changes in the area since the first edition was published. New to this edition: New sections on social media and now to integrate them into your marketing function New chapter on message development and an enhanced chapter on the IMC plan Robust pedagogy to help reinforce learning and memory Enhanced teaching materials online to help lecturers prepare their courses Brand new real-life case study vignettes
Book Synopsis Fundamentals of Marketing by : Geraldine McKay
Download or read book Fundamentals of Marketing written by Geraldine McKay and published by Goodfellow Publishers Ltd. This book was released on 2018-03-06 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society.
Book Synopsis Advertising, Promotion, and Other Aspects of Integrated Marketing Communications by : Terence Shimp
Download or read book Advertising, Promotion, and Other Aspects of Integrated Marketing Communications written by Terence Shimp and published by Cengage Learning. This book was released on 2006-01-20 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Book Synopsis Integrated Marketing Communications by : Eric Stewart Harvey
Download or read book Integrated Marketing Communications written by Eric Stewart Harvey and published by . This book was released on 2016-08-03 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guidebook to the entire process from beginning to end, Developing an Integrated Marketing Plan introduces the fundamentals of integrated marketing communications. It shows students how to put together a creative and effective integrated marketing communications plan that can be used by both marketers and their clients. Students learn how an integrated marketing plan functions in the overall marketing communication environment. They learn how to conduct primary and secondary research and conduct a SWOT analysis. The book also discusses the role of the target market profile and how to define objectives and develop strategies. Other topics include establishing a budget and dealing with media objectives, strategy, and tactics. The final chapters of the text cover evaluations of the plan and the importance of creating an integrated marketing communications campaign plan book. Based on the author's extensive experience as a professional marketer, Developing an Integrated Marketing Plan is well-suited to courses in marketing and advertising communication.
Book Synopsis Foundations of Marketing by : M. Dale Beckman
Download or read book Foundations of Marketing written by M. Dale Beckman and published by . This book was released on 1997 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Promotional Strategy by : James F. Engel
Download or read book Promotional Strategy written by James F. Engel and published by McGraw-Hill/Irwin. This book was released on 1979 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Communication by : Frederick E. Webster
Download or read book Marketing Communication written by Frederick E. Webster and published by . This book was released on 1971 with total page 786 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Integrated Marketing Communications by : Eric Stewart Henry
Download or read book Integrated Marketing Communications written by Eric Stewart Henry and published by Cognella Academic Publishing. This book was released on 2019-06-21 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Developing an Integrated Marketing Plan introduces students to the fundamentals of integrated marketing communications. It shows readers how to create an effective integrated marketing communications plan that can be used by both marketers and their clients. Students learn how an integrated marketing plan functions in the overall marketing communication environment. The book discusses the role of the target market profile and how to define objectives and develop strategies. Other topics include establishing a budget and dealing with media objectives, strategy, and tactics. The final chapters cover evaluations of the plan and the importance of creating an integrated marketing communications campaign plan book. The second edition features new and expanded coverage throughout, as well as a new Chapter 2. This rewritten chapter prepares students to complete a hands-on activity as they read the book: the development of their own comprehensive integrated marketing plan, beginning with situation analysis and primary research, progressing through the development of marketing objectives, creative strategy, budget, and a media plan, and concluding with creative execution of the full plan. Based on the author's extensive experience as a professional marketer, Developing an Integrated Marketing Plan is well-suited to courses in marketing and advertising communication.
Book Synopsis Integrated Communication by : Esther Thorson
Download or read book Integrated Communication written by Esther Thorson and published by Psychology Press. This book was released on 2013-06-17 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.
Book Synopsis The Communications Consultant’s Foundation by : Roger Darnell
Download or read book The Communications Consultant’s Foundation written by Roger Darnell and published by Routledge. This book was released on 2021-09-26 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: For all professionals and students who want to improve their prospects in business, this book prepares and positions them to build dream careers, giving them the education and guidance required to develop vital soft skills, and work remotely and independently. After establishing a foundation for solid professional communications on a personal level, it quickly opens doors to business insights and opportunities that are exciting, inspiring, and highly sustainable. Immersing readers into the key realms of business success and exploring the full spectrum of essential communications practices, they gain knowledge and trade skills of immense value, including: • The basics of positive, proactive, strategic communications for individuals and organizations • What it means to be a PR expert in the creative industry and to do great work • An introduction to essential business imperatives, with high-level instruction on creativity, strategy, leadership, management, marketing, and much more • Customer service and all it entails • Extensive exploration of the PR toolset and its application in real-world marketing scenarios This book brings home all instruction with sophisticated questions and challenges, ensuring readers have every opportunity to comprehend and grow, step by step.