Author : Marco Bettine
Publisher :
ISBN 13 :
Total Pages : 15 pages
Book Rating : 4.:/5 (123 download)
Book Synopsis Foreign Media Reports about Brazil's Mega Sporting Events by : Marco Bettine
Download or read book Foreign Media Reports about Brazil's Mega Sporting Events written by Marco Bettine and published by . This book was released on 2018 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: This article, based on the analysis of reports from nine foreign newspapers published during the World Cup and the Olympics held in Brazil, discusses whether the category of soft power can be applied to the Brazil of mega sporting events. The authors consider that it cannot be applied to peripheral nations and must be rethought for countries with dependent economies. Therefore, they propose an initial redefinition of the soft power theory. This context gives rise to 'heterodox soft power' category based on which they consider that the newspapers analysed portray two different countries in the same territory - one in 2014 and another one in 2016. They point out five hypotheses to understand this phenomenon: organization, size, characteristics, logistics, lack of interest. In addition, this study shows that there are no elements to corroborate advances in Brazilian soft power after the World Cup (2014) and the Olympics (2016).