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The Lenovo Way: Managing a Diverse Global Company for Optimal Performance DIGITAL AUDIO

Author : Gina Qiao
Publisher : McGraw Hill Professional
ISBN 13 : 0071837256
Total Pages : 273 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis The Lenovo Way: Managing a Diverse Global Company for Optimal Performance DIGITAL AUDIO by : Gina Qiao

Download or read book The Lenovo Way: Managing a Diverse Global Company for Optimal Performance DIGITAL AUDIO written by Gina Qiao and published by McGraw Hill Professional. This book was released on 2014-08-15 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Lenovo Way to Profitability and Growth In 2005, the Chinese corporation Lenovo acquired what was seen as a sacred American icon--IBM's personal computer business. It has since grown to become the world’s biggest PC company and is now rapidly growing in the global mobile space. The Lenovo Way reveals practical methods for managing a truly diverse workforce operating around the world, drawn from both China and the United States. Gina Qiao is Senior Vice President of HR at Lenovo. Yolanda Conyers is Vice President of HR Operations and Chief Diversity Officer at Lenovo.

B2B Brand Management

Author : Philip Kotler
Publisher : Springer Science & Business Media
ISBN 13 : 3540447296
Total Pages : 368 pages
Book Rating : 4.5/5 (44 download)

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Book Synopsis B2B Brand Management by : Philip Kotler

Download or read book B2B Brand Management written by Philip Kotler and published by Springer Science & Business Media. This book was released on 2006-09-22 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.

IBM

Author : James W. Cortada
Publisher : MIT Press
ISBN 13 : 0262547821
Total Pages : 747 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis IBM by : James W. Cortada

Download or read book IBM written by James W. Cortada and published by MIT Press. This book was released on 2023-08-01 with total page 747 pages. Available in PDF, EPUB and Kindle. Book excerpt: A history of one of the most influential American companies of the last century. For decades, IBM shaped the way the world did business. IBM products were in every large organization, and IBM corporate culture established a management style that was imitated by companies around the globe. It was “Big Blue, ” an icon. And yet over the years, IBM has gone through both failure and success, surviving flatlining revenue and forced reinvention. The company almost went out of business in the early 1990s, then came back strong with new business strategies and an emphasis on artificial intelligence. In this authoritative, monumental history, James Cortada tells the story of one of the most influential American companies of the last century. Cortada, a historian who worked at IBM for many years, describes IBM's technology breakthroughs, including the development of the punch card (used for automatic tabulation in the 1890 census), the calculation and printing of the first Social Security checks in the 1930s, the introduction of the PC to a mass audience in the 1980s, and the company's shift in focus from hardware to software. He discusses IBM's business culture and its orientation toward employees and customers; its global expansion; regulatory and legal issues, including antitrust litigation; and the track records of its CEOs. The secret to IBM's unequalled longevity in the information technology market, Cortada shows, is its capacity to adapt to changing circumstances and technologies.

Business and Competitive Analysis

Author : Craig S. Fleisher
Publisher : FT Press
ISBN 13 : 0133101002
Total Pages : 625 pages
Book Rating : 4.1/5 (331 download)

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Book Synopsis Business and Competitive Analysis by : Craig S. Fleisher

Download or read book Business and Competitive Analysis written by Craig S. Fleisher and published by FT Press. This book was released on 2015-01-12 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: Meet any business or competitive analysis challenge: deliver actionable business insights and on-point recommendations that enterprise decision makers can’t and won’t ignore! All you need is one book: Business and Competitive Analysis, Second Edition . This generation’s definitive guide to business and competitive analysis has now been thoroughly updated with additional methods, applications and examples. Craig S. Fleisher and Babette E. Bensoussan begin with a practical primer on the process and context of business and competitive analysis: how it works, how to avoid pitfalls, and how to communicate results. Next, they introduce their unique FAROUT method for choosing the right tools for each assignment. The authors then present dozens of today’s most valuable analysis methods. They cover “classic” techniques, such as McKinsey 7S and industry analysis, as well as emerging techniques from multiple disciplines: economics, corporate finance, sociology, anthropology, and the intelligence and futurist communities. You’ll find full chapters outlining effective analysis processes; avoiding pitfalls; communicating results; as well as drill-downs on analyzing industries, competitive positioning, business models, supply chains, strategic relationships, corporate reputation, critical success factors, driving forces, technology change, cash flow, and much more. For every method, Fleisher and Bensoussan present clear descriptions, background context, strategic rationales, strengths, weaknesses, step-by-step instructions, and references. The result is a book every analyst, strategist, and manager can rely on – in any industry, for any challenge.

Development with Global Value Chains

Author : Dev Nathan
Publisher : Cambridge University Press
ISBN 13 : 1108592031
Total Pages : 442 pages
Book Rating : 4.1/5 (85 download)

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Book Synopsis Development with Global Value Chains by : Dev Nathan

Download or read book Development with Global Value Chains written by Dev Nathan and published by Cambridge University Press. This book was released on 2019-01-24 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can firms and economies utilize global value chains for development? How can they move from low-income to middle-income and even high-income status? This book addresses these questions through a series of case studies examining upgradation and innovation by firms operating in GVCs in Asia. The countries examined are China, India, South Korea, the Philippines, and Sri Lanka, with studies of firms operating in varied sectors - aerospace components, apparel, automotive, consumer electronics including mobile phones, telecom equipment, IT software and services, and pharmaceuticals.

Design Management

Author : Robert Jerrard
Publisher : Routledge
ISBN 13 : 1136790799
Total Pages : 243 pages
Book Rating : 4.1/5 (367 download)

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Book Synopsis Design Management by : Robert Jerrard

Download or read book Design Management written by Robert Jerrard and published by Routledge. This book was released on 2013-08-06 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quantifying and assessing the value of an organization’s design department can be problematic. The tools traditionally used by auditors are usually insufficient to ‘measure’ either the value of design projects or their influence within an organization. This book demystifies the design development and design management process, scrutinising it against a new set of auditing principles which illuminates its true value in a contemporary context. Featuring a series of international case studies, Design Management: Exploring Fieldwork and Applications argues that assessment of the design function within any organization must incorporate both qualitative and quantitative research methods. The book explores a number of key themes, such as new product development, risk in design and corporate identity. Moreover, by drawing on a range of techniques from the social sciences, the authors rigorously develop means by which design may be understood accurately. This book represents an important and timely contribution to our knowledge of the management of product and service innovation. It will be an invaluable text for students and researchers working in design and management.

Brand Breakout

Author : Nirmalya Kumar
Publisher : Springer
ISBN 13 : 1137276622
Total Pages : 213 pages
Book Rating : 4.1/5 (372 download)

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Book Synopsis Brand Breakout by : Nirmalya Kumar

Download or read book Brand Breakout written by Nirmalya Kumar and published by Springer. This book was released on 2013-06-13 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

Loveworks

Author : Brian Sheehan
Publisher : powerHouse Books
ISBN 13 : 1576876616
Total Pages : 196 pages
Book Rating : 4.5/5 (768 download)

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Book Synopsis Loveworks by : Brian Sheehan

Download or read book Loveworks written by Brian Sheehan and published by powerHouse Books. This book was released on 2013-05-28 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2004 Kevin Roberts wrote Lovemarks: the future beyond brands. It was admired by many as a breakthrough in marketing thinking but was also controversial because of its surprisingly obvious thesis: that emotional connections are at the heart of sustained relationships between producers, retailers, and consumers. While many companies were using the language of war in their marketing (target, penetrate, ambush), Roberts was using the language of love (mystery, sensuality, intimacy). He explained in simple terms what people are often loath to admit: we make decisions with our emotions over our reason. Lovemarks described the journey by which brands could move from consumer respect based on intellect, to consumer love based on emotion—and in return gain "loyalty beyond reason." In 2010 Advertising Age magazine named Lovemarks one of their "ideas of the decade," while noting that the roadmap for brands to achieve Lovemark status was still not entirely clear. Loveworks: How the world's top marketers make emotional connections to win in the marketplace adds to the original Lovemarks by showcasing real-world business examples and outlining the roadmaps followed by several world-renowned brands to achieve Lovemark status: Procter & Gamble, Toyota, Visa, General Mills, Miller, T-Mobile, and Lenovo are just a few examples of businesses winning in the marketplace through the application of the Lovemarks theory, maintaining laser-like focus on making and sustaining emotional connections with consumers. Loveworks features 20 case stories from clients and markets worldwide in widely varying categories. "My book shows that Lovemarks thinking works—anywhere, anytime. All it takes is having the brains to implement it, the guts to see it through, and an abiding faith in emotion as your compass," says Brian Sheehan.

Essentials of International Human Resource Management

Author : David C. Thomas
Publisher : SAGE Publications
ISBN 13 : 1483315878
Total Pages : 377 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis Essentials of International Human Resource Management by : David C. Thomas

Download or read book Essentials of International Human Resource Management written by David C. Thomas and published by SAGE Publications. This book was released on 2013-06-28 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: With increasing globalization comes the need to understand human resource management (HRM) more broadly across countries, cultures, institutions, and organizational types. Designed to help readers explore and understand the key concepts and latest research behind the strategic management of people in organizations that operate in a global context, this accessible book provides concise coverage of HRM concepts, balancing comparative approaches and US and non-US schools of thought. Not limited to the multinational firm, the book reflects the most current knowledge in the field and considers all types of organizations embedded in the global context. Chapter-opening vignettes (short cases) exemplify the chapter’s core topics and show readers how chapter content can be applied. Extensive references make it easy for readers to explore concepts in more depth.

Huawei Wisdom

Author : Lan Tao
Publisher : Springer Nature
ISBN 13 : 981191169X
Total Pages : 257 pages
Book Rating : 4.8/5 (119 download)

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Book Synopsis Huawei Wisdom by : Lan Tao

Download or read book Huawei Wisdom written by Lan Tao and published by Springer Nature. This book was released on 2022-05-20 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reviews the three life-and-death crisis moments that Huawei experienced during its growth and the major transformation process triggered by these crises. It describes in detail how Huawei thinks about future strategies at these critical moments and how to implement these strategies during its daily work. This book involves the content of corporate globalization strategy decision making, overseas marketing, change management, etc. This book is suitable for middle and senior managers of the enterprises facing difficulties in product development, market development, and business model transformation, especially in the information and communication industry, manufacturing, etc. And it helps to inspire researchers and students, consultants, and trainers who major in corporate transformation, strategic management, and international marketing.

Paper Tigers, Hidden Dragons

Author : Douglas B. Fuller
Publisher : Oxford University Press
ISBN 13 : 0191083011
Total Pages : 264 pages
Book Rating : 4.1/5 (91 download)

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Book Synopsis Paper Tigers, Hidden Dragons by : Douglas B. Fuller

Download or read book Paper Tigers, Hidden Dragons written by Douglas B. Fuller and published by Oxford University Press. This book was released on 2016-05-19 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: China presents us with a conundrum. How has a developing country with a spectacularly inefficient financial system, coupled with asset-destroying state-owned firms, managed to create a number of vibrant high-tech firms? China's domestic financial system fails most private firms by neglecting to give them sufficient support to pursue technological upgrading, even while smothering state-favoured firms by providing them with too much support. Due to their foreign financing, multinational corporations suffer from neither insufficient funds nor soft budget constraints, but they are insufficiently committed to China's development. Hybrid firms that combine ethnic Chinese management and foreign financing are the hidden dragons driving China's technological development. They avoid the maladies of China's domestic financial system while remaining committed to enhancing China's domestic technological capabilities. In sad contrast, China's domestic firms are technological paper tigers. State efforts to build local innovation clusters and create national champions have not managed to transform these firms into drivers of technological development. These findings upend fundamental debates about China's political economy. Rather than a choice between state capitalism and building domestic market institutions, China has fostered state capitalism even while tolerating the importing of foreign market institutions. While the book's findings suggest that China's state and domestic market institutions are ineffective, the hybrids promise an alternative way to avoid the middle-income trap. By documenting how variation in China's institutional terrain impacts technological development, the book also provides much needed nuance to widespread yet mutually irreconcilable claims that China is either an emerging innovation power or a technological backwater. Looking beyond China, hybrid-led development has implications for new alternative economic development models and new ways to conceptualize contemporary capitalism that go beyond current domestic institution-centric approaches.

International Brand Management of Chinese Companies

Author : Sandra Bell
Publisher : Springer Science & Business Media
ISBN 13 : 379082030X
Total Pages : 372 pages
Book Rating : 4.7/5 (98 download)

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Book Synopsis International Brand Management of Chinese Companies by : Sandra Bell

Download or read book International Brand Management of Chinese Companies written by Sandra Bell and published by Springer Science & Business Media. This book was released on 2008-03-29 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: China is certainly doing its best to keep the world mesmerized by its e- nomic achievements. The Chinese economic growth story that begun 30 years ago has in terms of dynamics and duration long since surpassed all those “economic miracles” which have brought Germany, Japan, and the South East Asian Tigers into the top–league of the industrialized world. The rapid expansion of the Chinese economy has gone along with a fu- fledged re-integration of China into the global economic system. In the course of the last 30 years China has become a major player in the global economy and today is on a trajectory towards even greater prominence. In recent years, the Chinese economy seems to have reached an imp- tant threshold line of economic development and global integration. In the first quarter century of reform and global opening, Chinese enterprises have been largely confined to a ‘passive’ role in the global division of - bor. Foreign enterprises as the proprietors of greatly superior business models, production technologies, management models as well as very competitively established brands have been integrating Chinese players in their value chains and global operations. Lacking the necessary production technologies, products as well as marketing knowledge to successfully - dress OECD-consumers, Chinese enterprises have been hardly able to - ter the global markets without such guidance. Now, this constellation is changing.

Readings and Cases in International Human Resource Management and Organizational Behavior

Author : B. Sebastian Reiche
Publisher : Routledge
ISBN 13 : 1136700013
Total Pages : 497 pages
Book Rating : 4.1/5 (367 download)

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Book Synopsis Readings and Cases in International Human Resource Management and Organizational Behavior by : B. Sebastian Reiche

Download or read book Readings and Cases in International Human Resource Management and Organizational Behavior written by B. Sebastian Reiche and published by Routledge. This book was released on 2012-04-23 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readings and Cases in International Human Resource Management and Organizational Behavior, 5th Edition examines cross-cultural interactions between people, cultures and human resource systems in a wide variety of regions throughout the world. This is truly a Global collection. Features include: * new readings and case studies positioned alongside trusted ‘tried and true’ readings and cases from past editions * a companion website featuring supplemental material and teaching notes to enhance instructors’ abilities to use the readings and cases with their students. Written to enable students to meet the international challenges that they face every day and to sensitize them to the complexity of human resource issues in the era of globalization, this text is a vital resource for all those studying international human resource management.

Integrating Social Media into Business Practice, Applications, Management, and Models

Author : Lee, In
Publisher : IGI Global
ISBN 13 : 1466661836
Total Pages : 362 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Integrating Social Media into Business Practice, Applications, Management, and Models by : Lee, In

Download or read book Integrating Social Media into Business Practice, Applications, Management, and Models written by Lee, In and published by IGI Global. This book was released on 2014-06-30 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides the most up-to-date research findings and future directions for customer relationship management in contemporary enterprises, covering a wide range of topics such as management issues, innovative ideas, state-of-the-art business applications, and evaluation of social media products and services"--Provided by publisher.

E-Commerce Strategy

Author : Zheng Qin
Publisher : Springer
ISBN 13 : 3642394140
Total Pages : 358 pages
Book Rating : 4.6/5 (423 download)

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Book Synopsis E-Commerce Strategy by : Zheng Qin

Download or read book E-Commerce Strategy written by Zheng Qin and published by Springer. This book was released on 2014-10-30 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies and large amount of cases, especially those of China. With regard to the innovative technical standards and frameworks, it proposes strategic analysis from a technical point of view. The book is intended for postgraduate students in e-commerce and computer science as well as government officials, entrepreneurs and managers. Prof. Zheng Qin is the Director of Software Engineering and Management Research Institute, Tsinghua University, China; Dr. Shundong Li is a Professor at the School of Computer Science, Shaanxi Normal University, China; Dr. Yang Chang and Dr. Fengxiang Li are both Research Assistants at the School of Software, Tsinghua University, China.

Principles of Ecology and Management

Author : Alan Sitkin
Publisher : Goodfellow Publishers Ltd
ISBN 13 : 190688482X
Total Pages : 284 pages
Book Rating : 4.9/5 (68 download)

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Book Synopsis Principles of Ecology and Management by : Alan Sitkin

Download or read book Principles of Ecology and Management written by Alan Sitkin and published by Goodfellow Publishers Ltd. This book was released on 2011-01-03 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: An environmental business book written by a business school professor for business school students.

Chinese International Investments

Author : Ilan Alon
Publisher : Springer
ISBN 13 : 0230361579
Total Pages : 436 pages
Book Rating : 4.2/5 (33 download)

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Book Synopsis Chinese International Investments by : Ilan Alon

Download or read book Chinese International Investments written by Ilan Alon and published by Springer. This book was released on 2015-12-17 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides authoritative academic and professional insights into the strategies of Chinese Foreign Direct Investments in Europe, Asia, Africa and the Americas. Distinguished authors from across the world will make a contribution to the growing literature on OFDI (outward foreign direct investment) from China.