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Fondements De Management Strategique
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Book Synopsis Fondements de management stratégique, 2e édition by : Raghavan Parthasarthy
Download or read book Fondements de management stratégique, 2e édition written by Raghavan Parthasarthy and published by Editions JFD. This book was released on 2018-09-11 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Là où General Motors, Sears et IBM ont perdu du terrain, Toyota, Walmart et Apple en ont gagné. L’histoire regorge d’exemples d’entreprises qui n’ont pas réussi à suivre la concurrence ou qui y sont parvenues, mais sans pouvoir maintenir le rythme par la suite. En tant qu’étudiante ou étudiant en administration des affaires, vous souhaitez sûrement savoir pourquoi certaines entreprises réussissent quand d’autres échouent. Qu’est-ce qui sous-tend le succès étonnant de Google en tant que moteur de recherche, et pourquoi Yahoo n’est-il plus un joueur dominant dans la même industrie? Comment une firme comme Walmart réussit-elle à devenir un chef de file et à maintenir sa position, alors que d’autres acteurs de la même industrie, comme Target Canada et Sears Canada, ont mis fin à leurs activités? Différentes sections de ce manuel apportent des réponses détaillées à ces questions et à d’autres du même ordre. Mais nous pouvons dès maintenant vous donner une réponse synthétique : les entreprises performantes gèrent stratégiquement leurs ressources et leur environnement : elles ne gèrent pas (ou ne déploient pas) seulement leurs ressources internes en ayant la concurrence à l’esprit, mais gèrent aussi de manière proactive leur industrie ou l’environnement concurrentiel lui-même. Dans ce manuel consacré au management stratégique, nous examinerons comment la haute direction de l’entreprise doit comprendre les enjeux qui se dessinent dans l’environnement, et comment elle doit adapter ses capacités stratégiques afin d’établir pour l’entreprise son avantage concurrentiel pour assurer sa prospérité à long terme. Il existe d’autres abrégés sur le même sujet, mais celui-ci se distingue par sa richesse et par les rubriques qu’il contient. Voici quelques-unes de ses particularités : Ce manuel est écrit dans un style simple et engageant, sur le ton d’une conversation. Il évite les phrases complexes et va droit à l’essentiel. Les concepts de chaque chapitre sont clairement développés afin d’aider les étudiantes et les étudiants à les saisir et à les assimiler rapidement. Les concepts sont illustrés au moyen d’exemples d’entreprises bien connues comme Apple, PepsiCo et Walmart.La présentation de la matière est axée sur la pratique et l’application, c’est-à-dire que les élèves disposent de modèles faciles à utiliser pour faire des analyses critiques (par exemple l’analyse d’une industrie ou l’analyse interne d’une entreprise).Chaque chapitre commence par une mise en situation présentée simplement, et le thème de cette brève étude de cas est efficacement intégré au contenu du chapitre.Chaque chapitre se termine par un résumé qui constitue un bon outil de révision pour les étudiantes et les étudiants.Chaque chapitre comprend des projets et des questions à développement conçus pour rapprocher les élèves de la dimension pratique.
Book Synopsis Fondements de management stratégique by : Raghavan Parthasarthy
Download or read book Fondements de management stratégique written by Raghavan Parthasarthy and published by ERPI. This book was released on 2011-09-01 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage présente les concepts essentiels du management stratégique moderne que tout bon gestionnaire d'entreprise doit maîtriser.
Book Synopsis Fondements de management stratégique by : Raghavan Parthasarthy
Download or read book Fondements de management stratégique written by Raghavan Parthasarthy and published by . This book was released on 2009 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Publisher :Editions Bréal ISBN 13 :2749525772 Total Pages :291 pages Book Rating :4.7/5 (495 download)
Download or read book written by and published by Editions Bréal. This book was released on with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Stratégie des organisations by : Nicolas Neysen
Download or read book Stratégie des organisations written by Nicolas Neysen and published by De Boeck Superieur. This book was released on 2017-01-20 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Un guide pratique sur la stratégie pour toute organisation qui souhaite se développer.
Book Synopsis Intervention Research by : Anthony F. Buono
Download or read book Intervention Research written by Anthony F. Buono and published by IAP. This book was released on 2018-05-01 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume continues to build on the relationship between the Research in Management Consulting series and the intervener-researchers at the Socio-Economic Institute for Firms and Organizations (ISEOR) in Ecully, France, extending that partnership to our recent work with the French Foundation for Management Education (FNEGE), a foundation dedicated to closing the gap between the teaching and practice of management in France. As part of the Foundation’s multifaceted activities—which range from seminars and an advanced training initiative for French doctoral students to joint programs with international organizations an associations—FNEGE partnered with ISEOR to sponsor a series of workshops on developing high quality intervention-research. This volume is one of the results from that endeavor. Although intervention-research helps to uncover valuable insight into organizational dynamics and performance, the challenge of capturing and disseminating that insight to both academics and practitioners is entrenched in the rigor-relevance debate. While we are witnessing increased calls for “actionable knowledge,” this ideal, unfortunately, remains a rather elusive concept as critics contend either that rigorous academic research falls well-short of relevance to the practitioner world or research that proves to be valuable to practitioners falls short of the rigor expected in academic life. This volume is intended to help bridge that divide. Drawing on the FNEGE-ISEOR intervention-research workshop, the volume contains 18 chapters that explore the intervention-research process, from initial conceptualization, to implementation, to publication. The volume is published in French and English
Book Synopsis Emotional Logic and Decision Making by : C. Bourion
Download or read book Emotional Logic and Decision Making written by C. Bourion and published by Springer. This book was released on 2004-10-27 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years there has been considerable interest in emotional intelligence. Drawing upon a rich theoretical and philosophical tradition, the author explains the concept and process of emotional production and how this works in gratifying, aversive and hierarchical situations as well as irreversible situations and situations of failure and success. This will provide a powerful framework for understanding the importance of emotional logic in relation to decision making and self-management and includes a number of compelling case studies.
Book Synopsis Management and Diversity by : Mustafa Özbilgin
Download or read book Management and Diversity written by Mustafa Özbilgin and published by Emerald Group Publishing. This book was released on 2017-05-02 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Perspectives on Equality, Diversity and Inclusion examines the complex nature of equality, diversity and inclusion in the world of work through interdisciplinary, comparative and critical perspectives.
Book Synopsis Strategy and Management of Industrial Brands by : Philippe Malaval
Download or read book Strategy and Management of Industrial Brands written by Philippe Malaval and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of branding: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier brand. Different ways of classifying brands are suggested, providing a better understanding of brand strategies adopted by business-to-business companies, as well as new concepts such as brand `printability', `visibility', and `purchaseability'. Five major brand categories are dealt with in separate chapters: -entering goods brands; -intermediary equipment goods brands; -equipment goods brands; -business-to-business service brands; and -industrial distributor brands. From a practical point of view, the aim of the book is to address the main concerns of managers: How to create and protect brands? What type of visual identity is appropriate? How to manage international brands? An analysis of 1,500 industrial brands as well as 40 case studies are included in this book. These brands are used in both the industrial (automotive, building, aeronautics, IT, etc.) and consumer sectors (clothing, electronics, food packaging, telecommunications, etc.). This book has been written for professors and students of universities and business schools, as well as managers and people working in industry or the service sector.
Book Synopsis Actes de la VIième conférence de l'Association internationale de management stratégique by : Association internationale de management stratégique. Conférence$, (6e : 1997 : Montréal, Qu)
Download or read book Actes de la VIième conférence de l'Association internationale de management stratégique written by Association internationale de management stratégique. Conférence$, (6e : 1997 : Montréal, Qu) and published by . This book was released on 1997 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Emerald Handbook of Management and Organization Inquiry by : David M. Boje
Download or read book The Emerald Handbook of Management and Organization Inquiry written by David M. Boje and published by Emerald Group Publishing. This book was released on 2019-06-06 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Emerald Handbook of Management and Organization Inquiry provides new and innovative insights into the field of management and organization inquiry. It provides extensive coverage of the 7S structure that has been so transformational for the field: Storytelling, System, Sustainability, Science, Spirit, Spirals, and Sociomateriality.
Book Synopsis Understanding Business Ecosystems by : Soumaya Ben Letaifa
Download or read book Understanding Business Ecosystems written by Soumaya Ben Letaifa and published by De Boeck Superieur. This book was released on 2013-09-25 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Business Ecosystems: How Firms Succeed in the New World of Convergence? builds on strategic management and innovation management academic contributions to better understand theoretical and empirical challenges of business ecosystems. Even if the concept of business ecosystem was coined in 1993, it will lie fallow during more than ten years before gaining scholars’ interest. Managers will however recognize the relevance of this concept as it grasps the complexity of their business reality in terms of new collaborative and innovative strategies. Thus, the main purpose of this book is twofold. On the one hand, the objective is to identify the epistemological and theoretical fundamentals of business ecosystems, and on the other hand, the purpose is to analyse the various managerial challenges. This volume analyses in particular the issues of knowledge management, coopetition strategies, platforms, governance, etc. Understanding Business Ecosystems: How Firms Succeed in the New World of Convergence? is finally a key reference book that innovates by integrating for the first time well known French speaking scholars’ contributions from the strategy and innovation management fields.
Download or read book Geomarketing written by Gérard Cliquet and published by John Wiley & Sons. This book was released on 2013-03-04 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader. The book also covers the way geographic techniques help to solve marketing problems and contains chapters written by contributors with extensive experience in this field; given that it is crucial for companies to direct their marketing correctly at their target audience, this will be indispensable reading for those involved in this area.
Book Synopsis Firm Internationalization by : Sophie Nivoix
Download or read book Firm Internationalization written by Sophie Nivoix and published by Taylor & Francis. This book was released on 2023-09-01 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a fast-moving, globalized world, companies need to develop contingent plans. This book, by analyzing the practical aspects of creating and using intangible resources for international development, offers original and relevant insights on this subject. The book offers a comprehensive analysis of the theoretical and practical aspects of using and developing intangible resources when a firm expands its international business operations. The book also sheds light on the understanding of various dimensions of intangible resources and their impacts on the efficiency and sustainability of firms. To investigate these issues, the book addresses topics that have usually either not been given enough attention, hence not sufficiently investigated, or not yet been researched at all. It refers to a broad variety of issues, including theoretical and empirical aspects of the role of intangible assets in firm internationalization. These include the reticular resources implemented by international management, methods of mobilizing cultural resources internationally, as well as the specifics of small and medium-sized enterprises in various country contexts, particularly in emerging economies. Firm Internationalization: Mobilization of Intangible Resources will be valuable reading for scholars, researchers, and academics in the fields of international business and strategic management in particular.
Book Synopsis Sharing Economy and Big Data Analytics by : Soraya Sedkaoui
Download or read book Sharing Economy and Big Data Analytics written by Soraya Sedkaoui and published by John Wiley & Sons. This book was released on 2020-01-09 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: The different facets of the sharing economy offer numerous opportunities for businesses ? particularly those that can be distinguished by their creative ideas and their ability to easily connect buyers and senders of goods and services via digital platforms. At the beginning of the growth of this economy, the advanced digital technologies generated billions of bytes of data that constitute what we call Big Data. This book underlines the facilitating role of Big Data analytics, explaining why and how data analysis algorithms can be integrated operationally, in order to extract value and to improve the practices of the sharing economy. It examines the reasons why these new techniques are necessary for businesses of this economy and proposes a series of useful applications that illustrate the use of data in the sharing ecosystem.
Book Synopsis Collective Dynamics and Territories by : Anne Albert-Cromarias
Download or read book Collective Dynamics and Territories written by Anne Albert-Cromarias and published by John Wiley & Sons. This book was released on 2024-07-18 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Faced with global economic, social and environmental challenges requiring us to go beyond individual actions, the development of collective dynamics is the ideal response. From this perspective, territories, which have long been neglected, are now asserting themselves as breeding grounds for innovative and relevant forms of organized action in response to shared experiences. Bringing together more than twenty researchers in strategic management, human resources management and marketing, Collective Dynamics and Territories offers, through nine territorial issues (innovating and regenerating territories, building environmental action, attracting and retaining talent, etc.), insights into the conditions and modalities for developing collective dynamics within territories. The success of local collective dynamics depends on support for the actors involved, from situation analysis to problem definition, including idea generation, selection, implementation and evaluation. This book offers a comprehensive, systemic and operational vision for analyzing and acting on collective territorial dynamics.
Download or read book Multinational Business Review written by and published by . This book was released on 2007 with total page 802 pages. Available in PDF, EPUB and Kindle. Book excerpt:
