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Firm Strategy In Technology Markets
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Book Synopsis Markets for Technology by : Ashish Arora
Download or read book Markets for Technology written by Ashish Arora and published by MIT Press. This book was released on 2004-01-30 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: The past two decades have seen a gradual but noticeable change in the economic organization of innovative activity. Most firms used to integrate research and development with activities such as production, marketing, and distribution. Today firms are forming joint ventures, research and development alliances, licensing deals, and a variety of other outsourcing arrangements with universities, technology-based start-ups, and other established firms. In many industries, a division of innovative labor is emerging, with a substantial increase in the licensing of existing and prospective technologies. In short, technology and knowledge are becoming definable and tradable commodities. Although researchers have made significant advances in understanding the determinants and consequences of innovation, until recently they have paid little attention to how innovation functions as an economic process. This book examines the nature and workings of markets for intermediate technological inputs. It looks first at how industry structure, the nature of knowledge, and intellectual property rights facilitate the development of technology markets. It then examines the impacts of these markets on firm boundaries, the division of labor within the economy, industry structure, and economic growth. Finally, it examines the implications of this framework for public policy and corporate strategy. Combining theoretical perspectives from economics and management with empirical analysis, the book also draws on historical evidence and case studies to flesh out its research results.
Book Synopsis Technological and Market Innovation by : Harry Nyström
Download or read book Technological and Market Innovation written by Harry Nyström and published by . This book was released on 1990-07-19 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ideas and empirical results presented in this book are the result of ongoing research on a wide range of strategic management issues for more than two decades. The book's objective is to bring these results together and indicate the implications and directions for future research.
Book Synopsis Firm Strategy in Technology Markets by : Kameshwari Shankar
Download or read book Firm Strategy in Technology Markets written by Kameshwari Shankar and published by . This book was released on 2006 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Product Strategy for High Technology Companies by : Michael E. McGrath
Download or read book Product Strategy for High Technology Companies written by Michael E. McGrath and published by McGraw Hill Professional. This book was released on 2000-11-02 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.
Book Synopsis The Economics and Management of Intellectual Property by : Ove Granstrand
Download or read book The Economics and Management of Intellectual Property written by Ove Granstrand and published by Edward Elgar Publishing. This book was released on 2000 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on intellectual property and charts the global transition towards intellectual capitalism with technology-based corporations as prime movers. It offers a comprehensive overview of the history and fundamentals of intellectual property as well as an introduction to the field.
Book Synopsis Defining Your Market by : William Winston
Download or read book Defining Your Market written by William Winston and published by Routledge. This book was released on 2016-01-28 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visionary companies build markets today to be market leaders tomorrow. This book provides the blueprint. Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms contains research, case studies, and literature reviews on market definition to help marketers, managers, researchers, and strategic planners formulate profitable marketing strategies. Timely and practical, this book offers a research-based methodology for defining markets that will help your company determine relevant markets and make it the most competitive business in the industry. Although market definition is the foundation for formulating business strategies and is critical to corporate performance, marketers and top management often rely on intuition or incomplete analyses when targeting markets. This text discusses the marketing methods used by leading companies and executive and provides you with the knowledge to create strategies that will work for your company. Defining Your Market examines the topics that will help your company become more successful now and into the next century, including: customer and competitive-driven market definitions the five core dimensions of market definition-- customer needs, customer groups, technology, products, and competition managerial implications related to strategic planning, formulating the marketing mix, integrating marketing and technology, and global strategy strategies for businesses for redefining markets and successfully competing in the 21st century the impact company size has on marketing strategies how to avoid the dangers of creating a market definition that is too narrow and limiting or one that is too broad and overlooks profitable niches in the market Each chapter of Defining Your Market features exercises that will help you understand new concepts and allows you to put these methods to immediate and profitable use. You will be able to learn about the tools and techniques that work for Andersen Consulting, Dell, General Electric, Intel, Merck, and Microsoft, and dozens of leading business marketers.Defining Your Market provides you with strategies that will help you define and redefine the most relevant and profitable markets for a successful and competitive business.
Book Synopsis Markets for Technology and Their Implications for Corporate Strategy by : Ashish Arora
Download or read book Markets for Technology and Their Implications for Corporate Strategy written by Ashish Arora and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although market transactions for technologies, ideas, knowledge or information are limited by several well known imperfections, there is increasing evidence that, during the last two decades or so, such market transactions have become more common than in the past. These markets bring about new challenges to the firms. This paper examines some implications of markets for technology for the firms' corporate and technology strategies. Markets for technology change the traditional mindset in which the only available option for a company wishing to introduce an innovation is to develop the technology in-house, or for a company developing the technology to own the downstream assets needed to manufacture and commercialize the goods. This affects the role of companies both as technology users (they can now "buy" technologies) and as technology suppliers (they can now "sell" technologies). The implications for management include more proactive management of intellectual property, greater attention to external monitoring of technologies, and organizational changes to support technology licensing, joint-ventures and acquisition of external technology. For entrepreneurial startups, markets for technology make a focused business model more attractive. At the industry level, markets for technology may lower barriers to entry and increase competition, with obvious implications for the firms' broader strategy as well.
Book Synopsis Successful Marketing Strategy for High-tech Firms by : Eric Viardot
Download or read book Successful Marketing Strategy for High-tech Firms written by Eric Viardot and published by Artech House. This book was released on 2004 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation This revised edition of the bestseller reflects the realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest technology. New material includes case studies on how high-tech giants came out of the tech market meltdown stronger and more competitive.
Book Synopsis The Marketing of Technology Intensive Products and Services by : Patrick Corsi
Download or read book The Marketing of Technology Intensive Products and Services written by Patrick Corsi and published by John Wiley & Sons. This book was released on 2013-03-04 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides the basic models applicable to, and the applicable methods for, the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, searching for and managing partners, tapping capital for innovation, scoping adequate pricing methods, managing intellectual property rights and selling and distributing products and services. It also shows how to develop formatted business plans which will prove attractive to investors. It is rare that technology professionals fully understand the esoteric world of marketing and, similarly, few marketers are familiar with advanced technology. As such, this title is uniquely focused on the critical technology/market interface and provides an executive introduction to the competitive marketing of products and services. Modern managers and technology professionals who need to understand marketing in technology-intensive business worlds will find this an indispensable source of information.
Book Synopsis Firms' Strategies for Technology and Platform-based Markets by : Tianxin Zou
Download or read book Firms' Strategies for Technology and Platform-based Markets written by Tianxin Zou and published by . This book was released on 2019 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this dissertation, I build game-theoretic frameworks to study how new Internet-enabled technologies can change the strategies of firms and online platforms.The first chapter studies how the integration of primary and resale concert ticket platforms can affect consumers and musicians. Consumers can buy concert tickets from primary platforms (e.g., Ticketmaster) or from resale platforms (e.g., StubHub) where tickets are resold by other consumers. Recently, Ticketmaster has also been developing its resale business and attempting to control the resale market by blocking consumers from reselling on competing resale platforms. Legislation in many states in the US requires consumers should be able to freely resell tickets on any resale sites. The rationale is that Ticketmaster's stronger pricing power will lead to increases in its service fees and final ticket prices, making musicians and consumers worse off. In this paper, we establish a game-theoretic framework and show that the opposite can happen: if some consumers are uncertain of whether they can attend the concert when buying tickets, the primary platform's control of the resale market can lower the prices and service fees in both the primary and the resale markets. The musician and consumers will be better off as a result. Moreover, we find that, when the primary platform controls the resale market, the presence of a small group of scalpers can counterintuitively reduce the final ticket prices and increase the musician's profit and the consumer surplus. We also show that competition in the resale market may harm the consumers. Using data from Ticketmaster.com and StubHub.com, we provide some suggestive empirical support for the theoretical predictions.The second chapter studies how new technologies that reduce the consumer's search cost will affect online retail platforms, third-party sellers, and consumers. We show that a lower search cost can increase sellers' expected profits even though it will increase price competition among sellers. A lower search cost always benefits the platform when it optimally adjusts its fee. When the search cost decreases, the platform should reduce its fee if demand elasticity increases significantly, in which case the platform, the sellers and the consumers can all be better off. By contrast, if the lowered search cost does not significantly increase demand elasticity, the platform's optimal fee will increase, potentially leading to higher retail prices but making consumers and sellers worse off. Furthermore, when the market has a premium seller with higher base quality than non-premium sellers, a decrease in search cost will increase non-premium sellers' profits but has a non-monotonic effect on the premium seller's profit. When consumers can filter some product attributes on the platform, their direct benefit from searching the unfilterable attributes is reduced but the expected consumer surplus will increase.The third chapter studies how cost transparency will impact a firm's intertemporal pricing and innovation decisions. We show that cost transparency stymies the low-cost firm's ability to intertemporally price-discriminate because consumers now correctly anticipate the future price drops and delay purchases, as it is no longer feasible to pool price with the high-cost firms, whose future prices drop less because of the high cost. Thus, cost transparency will benefit the high-cost firms but hurt the low-cost firms. Surprisingly, consumers can also be hurt by cost transparency if the firm has a high cost. However, cost transparency leads to an expected increase in both firm profits and consumer surplus--a win-win for both firms and consumers. This increase in expected firm profits facilitates greater investment by firms in new-product innovation.
Book Synopsis Mastering a New Role by : National Academy of Engineering
Download or read book Mastering a New Role written by National Academy of Engineering and published by National Academies Press. This book was released on 1993-02-01 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the changing character of commercial technology development and diffusion in an integrated global economy and its implications for U.S. public policies in support of technological innovation. The volume considers the history, current practice, and future prospects for national policies to encourage economic development through both direct and indirect government support of technological advance.
Book Synopsis New Technologies and the Firm by : Peter Swann
Download or read book New Technologies and the Firm written by Peter Swann and published by Routledge. This book was released on 2018-04-09 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1993 this book presents the findings of 14 teams involved in a research initiative to examine the initiation and resonse to innovation in firms. It draws together the many strands which were discovered to influence the successful generation and adoption of new technologies. The core issues in technology management are looked at, including skills and expertise, markets and marketing, finance and the issue of technology collaboration both on a domestic and international basis. Technology is shown to be at the very heart of corporate strategy and policy formation.
Book Synopsis Information Technology Strategies by : William V. Rapp
Download or read book Information Technology Strategies written by William V. Rapp and published by Oxford University Press. This book was released on 2002-08-01 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: The focus of this book is to educate the reader on the strategic principles fundamental to using information technology to gain market control. It provides case examples of how to use IT to enhance existing core competencies and strategies. The book is designed to help managers struggling with how to advantageously harness the new information revolution. It can also support executive and business education programs on managing technology when few such studies exist. While Internet and information technologies are currently hot topics many firms and executives are without the tools and know-how of how to actually use them to improve results. Some major firms have sophisticated strategies for using information technology to impact, control and even own their competitive environments. This book describes how major non-information technology companies are doing this and the strategic principles employed.
Book Synopsis Ten Years to Midnight by : Blair H. Sheppard
Download or read book Ten Years to Midnight written by Blair H. Sheppard and published by Berrett-Koehler Publishers. This book was released on 2020-08-04 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Shows how humans have brought us to the brink and how humanity can find solutions. I urge people to read with humility and the daring to act.” —Harpal Singh, former Chair, Save the Children, India, and former Vice Chair, Save the Children International In conversations with people all over the world, from government officials and business leaders to taxi drivers and schoolteachers, Blair Sheppard, global leader for strategy and leadership at PwC, discovered they all had surprisingly similar concerns. In this prescient and pragmatic book, he and his team sum up these concerns in what they call the ADAPT framework: Asymmetry of wealth; Disruption wrought by the unexpected and often problematic consequences of technology; Age disparities--stresses caused by very young or very old populations in developed and emerging countries; Polarization as a symptom of the breakdown in global and national consensus; and loss of Trust in the institutions that underpin and stabilize society. These concerns are in turn precipitating four crises: a crisis of prosperity, a crisis of technology, a crisis of institutional legitimacy, and a crisis of leadership. Sheppard and his team analyze the complex roots of these crises--but they also offer solutions, albeit often seemingly counterintuitive ones. For example, in an era of globalization, we need to place a much greater emphasis on developing self-sustaining local economies. And as technology permeates our lives, we need computer scientists and engineers conversant with sociology and psychology and poets who can code. The authors argue persuasively that we have only a decade to make headway on these problems. But if we tackle them now, thoughtfully, imaginatively, creatively, and energetically, in ten years we could be looking at a dawn instead of darkness.
Book Synopsis Leveraging the New Infrastructure by : Peter Weill
Download or read book Leveraging the New Infrastructure written by Peter Weill and published by Harvard Business Press. This book was released on 1998 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most important investments in an organization is its information technology (IT) infrastructure. Yet many managers are ill-prepared to make sound IT investment decisions. Drawing upon rigorous research with over 100 businesses in 75 firms in nine countries, the authors here present a wide range of IT possibilities, enabling managers to take control of decisions that many have relegated to technical staff or vendors.
Book Synopsis Fast Second by : Constantinos C. Markides
Download or read book Fast Second written by Constantinos C. Markides and published by John Wiley & Sons. This book was released on 2004-09-24 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover why being a "fast second" is often more financially rewarding than being at the cutting edge. If you get there first, you'll lead the pack, right? Not necessarily! The skill-sets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better suited to scaling up newly created markets pioneered by others (in other words, being "fast seconds") than to creating these markets from scratch. In Fast Second, they explore the characteristics of new markets, describe the skills needed to create and compete in them, and show how these skills match up with different types of companies. Drawing on examples of successful fast-second firms such as Microsoft, Amazon, Canon, JVC, Heinz, and many others, they illustrate how to determine which new markets have the potential to be successful and how to move into them before the competition does, when to make a move into a new market, how to scale up a market, where to position a company in the market, and whether to be a colonizer or a consolidator. Order your copy today!
Book Synopsis Global Business Strategy by : Kazuyuki Motohashi
Download or read book Global Business Strategy written by Kazuyuki Motohashi and published by Springer. This book was released on 2015-03-25 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies. This volume is especially recommended for business people responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management.
