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Author :
Publisher :
ISBN 13 :
Total Pages : 383 pages
Book Rating : 4.:/5 (119 download)
Download or read book Favorite Brand Name Chinese written by and published by . This book was released on 1998 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 : 9780785303107
Total Pages : 228 pages
Book Rating : 4.3/5 (31 download)
Download or read book Favorite Brand Name Chinese Collection written by and published by . This book was released on 1993 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the culinary secrets of the Orient with thiscollection of authentic and innovative Chinese recipes. The over 250 outstanding recipes from America's leading brand name food companies will enable you to create exciting, aromatic Oriental dishes at home with ease.
Author : Jing Wang
Publisher : Harvard University Press
ISBN 13 : 9780674044821
Total Pages : 436 pages
Book Rating : 4.0/5 (448 download)
Download or read book Brand New China written by Jing Wang and published by Harvard University Press. This book was released on 2010-04-10 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang’s experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. Brand New China offers a detailed, penetrating, and up-to-date portrayal of branding and advertising in contemporary China. Wang takes us inside an advertising agency to show the influence of American branding theories and models. She also examines the impact of new media practices on Chinese advertising, deliberates on the convergence of grassroots creative culture and viral marketing strategies, samples successful advertising campaigns, provides practical insights about Chinese consumer segments, and offers methodological reflections on pop culture and advertising research. This book unveils a “brand new” China that is under the sway of the ideology of global partnership while struggling not to become a mirror image of the United States. Wang takes on the task of showing where Western thinking works in China, where it does not, and, perhaps most important, where it creates opportunities for cross-fertilization. Thanks to its combination of engaging vignettes from the advertising world and thorough research that contextualizes these vignettes, Brand New China will be of interest to industry participants, students of popular culture, and the general reading public interested in learning about a rapidly transforming Chinese society.
Author : W. Zhiyan
Publisher : Springer
ISBN 13 : 1137276355
Total Pages : 187 pages
Book Rating : 4.1/5 (372 download)
Download or read book From Chinese Brand Culture to Global Brands written by W. Zhiyan and published by Springer. This book was released on 2013-10-08 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.
Author : Samuel Wells Williams
Publisher :
ISBN 13 :
Total Pages : 400 pages
Book Rating : 4.0/5 (17 download)
Download or read book A Chinese Commercial Guide; consisting of a collection of details and regulations respecting foreign trade with China, sailing directions, tables, etc. ... Fourth edition, revised and enlarged written by Samuel Wells Williams and published by . This book was released on 1856 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Zedong Mao
Publisher : China Books
ISBN 13 : 9780835123884
Total Pages : 328 pages
Book Rating : 4.1/5 (238 download)
Download or read book Quotations from Chairman Mao Tsetung written by Zedong Mao and published by China Books. This book was released on 1990 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William Cooke Taylor
Publisher :
ISBN 13 :
Total Pages : 524 pages
Book Rating : 4.R/5 (6 download)
Download or read book A Popular History of British India, Commercial Intercourse with China, and the Insular Possessions of England in the Eastern Seas written by William Cooke Taylor and published by . This book was released on 1842 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : China. Hai guan zong shui wu si shu
Publisher :
ISBN 13 :
Total Pages : 924 pages
Book Rating : 4.:/5 (25 download)
Download or read book Decennial Reports on the Trade Navigation Industries, Etc., of the Ports Open to Foreign Commerce in China and Corea, and on the Conditions and Development of the Treaty Port Provinces written by China. Hai guan zong shui wu si shu and published by . This book was released on 1893 with total page 924 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hong Liu
Publisher : Taylor & Francis
ISBN 13 : 1317421760
Total Pages : 347 pages
Book Rating : 4.3/5 (174 download)
Download or read book Chinese Business written by Hong Liu and published by Taylor & Francis. This book was released on 2017-07-14 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is difficult to overstate the importance of China to the world economy, and yet the majority of books either look at Chinese business by applying Western frameworks or models to the context of China or focus on a particular aspect of business in China. Authored by an academic expert on China, this new, completely revised edition of Chinese Business offers its readers a comprehensive and systematic body of knowledge of Chinese business. It has taken a holistic perspective, intending to achieve a balance between the academic and practical, between theory and practice and between traditional and current (Internet-based) industry. The framework of this book subsumes all the major factors that should be taken into consideration when Western companies contemplate a China strategy, including history, philosophy, ancient military classics, strategy and marketing, innovation, Internet business and human resources. The discussion of these factors is supplemented with insightful case studies. Chinese Business, Second Edition, can be used as a textbook for undergraduates and postgraduates at business schools and as a useful reference for researchers, senior executives, consultants and government officials involved in Chinese business.
Author : Giles Chance
Publisher : Taylor & Francis
ISBN 13 : 1000803570
Total Pages : 221 pages
Book Rating : 4.0/5 (8 download)
Download or read book Doing Business in China written by Giles Chance and published by Taylor & Francis. This book was released on 2022-12-20 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Extensively revised, the fifth edition of this successful textbook offers a practical framework for approaching and carrying out business in China. Building on the strengths of the previous editions and on the 30-year China business experience of the author, the book provides a guide to market entry, managing operations, and marketing in this unique social and cultural environment, including: Why foreign businesses in China need to understand and interact with government in China, both central and local, and how best to do this New and revised case studies, including case studies on successful companies entering and operating in China such as Volkswagen, Hermes, Honeywell and Diageo An in-depth focus on internet marketing in China Choosing business partners and negotiating Dos and don’ts. Updated to include information on new government policy on trade partnerships, commercial law, and anti-corruption drives, the fifth edition of Doing Business in China will continue to be the preferred text for international students of Chinese business and management studies and for practitioners with an eye on China.
Author : George T. Haley
Publisher : John Wiley & Sons
ISBN 13 : 1118580508
Total Pages : 272 pages
Book Rating : 4.1/5 (185 download)
Download or read book New Asian Emperors written by George T. Haley and published by John Wiley & Sons. This book was released on 2012-11-26 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Southeast Asia has a population of more than half a billion, yet its economy is dominated by about 40 families, most of Overseas Chinese descent. Their conglomerates span sectors as diverse as real estate, telecommunications, hotels, industrial goods, computers and sugar plantations. New Asian Emperors shows how and why Overseas Chinese companies continue to dominate the region and have extended their reach in East Asia, despite the Asian financial and SARS crises of the past decade. The authors base their conclusions on in-depth structured interviews spanning a decade with the often elusive Overseas Chinese CEOs including Li Ka-shing, Stan Shih, Victor Fung, Stephen Riady and Sukanto Tanoto, as well as on the strategic information that their companies use. The analysis of the New Asian Emperors’ present-day management techniques and practices draws on the history, culture and philosophical perspectives of the Overseas Chinese in Southeast Asia. In the midst of today’s global economic crisis, this book also takes a fresh look at the role and management practices of the Overseas Chinese as they continue to create some of Asia’s wealthiest and most successful companies. New Asian Emperors explains: The sources and characteristics of Overseas Chinese management Whether Overseas Chinese management practices will spread in the same way that Japanese management did in the 1970s Whether Western management technologies have found themselves outmaneuvered in Asia’s post-crisis arena The Overseas Chinese managers’ strategies for the informational black hole of Southeast Asia and what Western managers can learn from them The New Asian Emperors’ unique strategic perspectives and management styles revealed through exclusive, in-depth interviews The implications for successfully co-operating and competing with the Overseas Chinese of Southeast Asia New Asian Emperors offers key insights into the Overseas Chinese and the important role that cultural roots play in their dominance of Southeast Asian business.
Author : Jing Luo
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313357331
Total Pages : 278 pages
Book Rating : 4.3/5 (133 download)
Download or read book Business and Technology in China written by Jing Luo and published by Bloomsbury Publishing USA. This book was released on 2010-05-20 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get an insightful, expert look at the inner workings of China's business world, highlighting the country's attempts to develop the scientific and technological base for a greener economic model. Business and Technology in China offers a perceptive look at China's economic wonder and the science/business partnership that is pointing the way to its future. In a series of narrative chapters, the book marks China's astonishing transformation into a global manufacturing powerhouse, with specific coverage of the devastating human and environmental impact of that growth, the effects of the 2008 global financial crisis, and China's new Initiatives for creating a more sustainable economic model. Business and Technology in China shows why China's renewed focus on scientific and technological innovation as an economic driver is so important. Drawing on extensive research, author Jing Luo makes the case that China's new model can still produce significant growth, even as it sets the stage for improved living standards and smarter environmental stewardship.
Author : Sir George Thomas Staunton
Publisher :
ISBN 13 :
Total Pages : 520 pages
Book Rating : 4.:/5 (334 download)
Download or read book Miscellaneous Notices Relating to China, and Our Commercial Intercourse with that Country written by Sir George Thomas Staunton and published by . This book was released on 1850 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Yuk-sik Chong
Publisher : Springer Nature
ISBN 13 : 981191396X
Total Pages : 185 pages
Book Rating : 4.8/5 (119 download)
Download or read book Toilet as Business for the Hygiene of the Chinese Community in Colonial Hong Kong written by Yuk-sik Chong and published by Springer Nature. This book was released on 2022-04-09 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses how public toilets were provided by the government and local business in Hong Kong between the 1860s and 1930s through a process that was embedded in class and racial politics. Addressing public toilet provision from a political economy perspective, it focuses on the interplay of the cross-border night soil business between Hong Kong and China’s silk producing area; the silk market between China and Colonial powers; the Hong Kong land market between the colonial government and Chinese business; and how these factors jointly produced a network of toilets in the colony. As the book shows, the commercial viability of toilets created multiple logics and a new moral geography; further, exploring the topic can help us gain a better understanding of how urban governance functioned in colonies and how it intertwined with economic contingencies within a global economic system. The intended readership includes academics and members of the general public with an interest in colonialism, public infrastructures, public health, government–business relations, and urban governance.
Author :
Publisher : DIANE Publishing
ISBN 13 : 1428938842
Total Pages : 61 pages
Book Rating : 4.4/5 (289 download)
Download or read book World Trade Organization U.S. companies' views on China's implementation of its commitments. written by and published by DIANE Publishing. This book was released on 2004 with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Yeming Gong
Publisher : Springer Science & Business Media
ISBN 13 : 3642367089
Total Pages : 333 pages
Book Rating : 4.6/5 (423 download)
Download or read book Global Operations Strategy written by Yeming Gong and published by Springer Science & Business Media. This book was released on 2013-07-01 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: While many business schools are teaching Global Operations Strategy with self-made teaching materials, there are no such textbooks. Combining practical approaches with detailed theoretical underpinnings, this book provides theories, tools, frameworks, and techniques for global operations strategy, and brings real world perspectives to students and managers. Each chapter includes definition of key terms, introduction of fundamental theories, several short case examples, one long new case to explain the associated theories, and recommended further reading.
Author : William C. Hannas
Publisher : Routledge
ISBN 13 : 1135952612
Total Pages : 326 pages
Book Rating : 4.1/5 (359 download)
Download or read book Chinese Industrial Espionage written by William C. Hannas and published by Routledge. This book was released on 2013-06-14 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new book is the first full account, inside or outside government, of China’s efforts to acquire foreign technology. Based on primary sources and meticulously researched, the book lays bare China’s efforts to prosper technologically through others' achievements. For decades, China has operated an elaborate system to spot foreign technologies, acquire them by all conceivable means, and convert them into weapons and competitive goods—without compensating the owners. The director of the US National Security Agency recently called it "the greatest transfer of wealth in history." Written by two of America's leading government analysts and an expert on Chinese cyber networks, this book describes these transfer processes comprehensively and in detail, providing the breadth and depth missing in other works. Drawing upon previously unexploited Chinese language sources, the authors begin by placing the new research within historical context, before examining the People’s Republic of China’s policy support for economic espionage, clandestine technology transfers, theft through cyberspace and its impact on the future of the US. This book will be of much interest to students of Chinese politics, Asian security studies, US defence, US foreign policy and IR in general.
