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Fashion Forecasts
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Book Synopsis Fashion Forecasting by : Kathryn McKelvey
Download or read book Fashion Forecasting written by Kathryn McKelvey and published by John Wiley & Sons. This book was released on 2009-03-16 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone in the fashion business needs to develop an essential survival skill: how to interpret the intelligence provided by the fashion forecasting industry, to anticipate and respond to emerging trends. Lavishly illustrated in full colour throughout, with clear and relevant explanations of the processes involved, Fashion Forecasting is for fashion students and young professionals who already have acquired some fashion knowledge and skills. The authors interviewed the key players within this exciting industry and provide here fascinating insights into the dynamic contemporary fashion forecasting world and the varied creative roles within it - from intelligence gatherers to project consultants. The book covers how a trend is sourced, anticipated and developed, and also explores the interaction with marketing and brand development.
Book Synopsis Fashion Forecasting by : Evelyn L. Brannon
Download or read book Fashion Forecasting written by Evelyn L. Brannon and published by Bloomsbury Publishing USA. This book was released on 2015-09-24 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do retailers decide which colors and styles are featured in their stores? What factors influence the patterns, textiles and silhouettes designers show in their collections? This text provides students with a comprehensive understanding of the forecasting process, from studying fashion innovation and cultural influences to conducting consumer research, exploring how to identify the who, what, where, when and why driving fashion change in our lives. By combining fashion theory with current practices from industry executives, Brannon and Divita explain how to recognize emerging trends and the 'coolhunters' who anticipate our aesthetic preferences. Ultimately, student will learn how to prepare and present their own fashion forecast. New to this Edition: - New chapter 8 focuses on media and technology including coverage of how mass media, fashion blogs, social medi and forecasting companies such as WGSN and Stylesight effect trends - New case studies and profiles in each chapter feature contemporary bloggers, professionals and companies such as Tavi Gevinson of Style Rookie, Garance Dore, Scott Schuman, Burberry, Rebecca Minkoff, Edelkoort, Perclers and Nelly Rodi -Expanded fashion theories section in chapter 3 explains how trends spread between population segments - Summaries at the end of each chapter recap key concepts
Book Synopsis Fashion Forecasts by : Yumi Sakugawa
Download or read book Fashion Forecasts written by Yumi Sakugawa and published by . This book was released on 2018-09-15 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion Forecasts explores the possibilities of a not-so-distant future where fashion can be intergenerational, Asian American, divine feminine, environmentally conscious, community building, ancestor worshipping, and possibly bring you closer to enlightenment. Originally printed as a limited edition zine for an art installation of the same name at CrossLines, a culture lab curated by the Smithsonian Asian Pacific Center in the historical Smithsonian Arts & Industries building in 2016, Fashion Forecasts also includes photographs from the exhibition, new fashion forecast drawings, fashion advice, and a comic essay on fashion as mindful meditation.
Download or read book Fashion Trends written by Eundeok Kim and published by Bloomsbury Publishing. This book was released on 2021-01-14 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a fast-moving global industry, how can anyone know what the next trend will be? Fashion Trends: Analysis and Forecasting offers a clear pathway into the theory and practice of forecasting fashion, using professional case studies to demonstrate each technique and concept. This revised edition includes an updated model of the fashion trend analysis and forecasting process and expanded coverage of social media, digital influencers, sustainability and social responsibility. There are also first-hand visual materials relating to forecasts from leading firms. With the rise of individualism and concern for the sustainable world, the authors also walk you through the 'end of fashion' and what comes next, including: recycled and upcycled fashion, garment rental, subscription services, the circular economy, transparency and traceability, and the role of forecasting in encouraging sustainable lifestyles. Key topics – The characteristics of an innovation – The influence of consumer groups – Long- and short-term fashion forecasting – Sociocultural factors and their influence on trends – Fashion professionals' roles in creating and supporting trends – Consumer and industry trends accelerating product innovation and diffusion – Changing trend forecasting formats – The influence of trend forecasting on business decisions
Download or read book Fashion Trends written by Eundeok Kim and published by Bloomsbury Publishing. This book was released on 2021-01-14 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a fast-moving global industry, how can anyone know what the next trend will be? Fashion Trends: Analysis and Forecasting offers a clear pathway into the theory and practice of forecasting fashion, using professional case studies to demonstrate each technique and concept. This revised edition includes an updated model of the fashion trend analysis and forecasting process and expanded coverage of social media, digital influencers, sustainability and social responsibility. There are also first-hand visual materials relating to forecasts from leading firms. With the rise of individualism and concern for the sustainable world, the authors also walk you through the 'end of fashion' and what comes next, including: recycled and upcycled fashion, garment rental, subscription services, the circular economy, transparency and traceability, and the role of forecasting in encouraging sustainable lifestyles. Key topics – The characteristics of an innovation – The influence of consumer groups – Long- and short-term fashion forecasting – Sociocultural factors and their influence on trends – Fashion professionals' roles in creating and supporting trends – Consumer and industry trends accelerating product innovation and diffusion – Changing trend forecasting formats – The influence of trend forecasting on business decisions
Download or read book Fashion Forecasting written by Akhil J K and published by Akhil JK. This book was released on 2015-09-22 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now, Fashion is at its peak. Fashion always changes; the forecasting methods are varying and developing fast through the ever widening network of post-modern media. But, the basics remain the same. This book is aimed at giving the basic ideas and methods in Fashion Forecasting to the new comers and aspirants.
Download or read book Fashion Trends written by Eundeok Kim and published by Berg. This book was released on 2013-05-09 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is designed to introduce undergraduate students to the central concepts of fashion trend analysis and forecasting. Exploring the roles of both consumers and industry personnel as product developers, gatekeepers, and promoters of fashion trends, the book demonstrates how and why forecasting is vital to successful product and brand development. Fashion Trends: Analysis and Forecasting covers a wide range of key topics, such as the impact of fashion consumption on the environment, economic development, and socio-cultural change, as well as the impact of social responsibility and the digital consumer on current fashion trends. Designed to aid teaching and learning, each chapter includes key words, summaries, engaging case studies, discussion questions, and suggested class activities. Using this book as a guide, students will develop an understanding of the process, methods, and influence of trend analysis and forecasting for the fashion business, and will be encouraged to think through the core issues creatively. An essential text for students of fashion and design.
Book Synopsis Intelligent Fashion Forecasting Systems: Models and Applications by : Tsan-Ming Choi
Download or read book Intelligent Fashion Forecasting Systems: Models and Applications written by Tsan-Ming Choi and published by Springer Science & Business Media. This book was released on 2013-11-29 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forecasting is a crucial function for companies in the fashion industry, but for many real-life forecasting applications in the, the data patterns are notorious for being highly volatile and it is very difficult, if not impossible, to analytically learn about the underlying patterns. As a result, many traditional methods (such as pure statistical models) will fail to make a sound prediction. Over the past decade, advances in artificial intelligence and computing technologies have provided an alternative way of generating precise and accurate forecasting results for fashion businesses. Despite being an important and timely topic, there is currently an absence of a comprehensive reference source that provides up-to-date theoretical and applied research findings on the subject of intelligent fashion forecasting systems. This three-part handbook fulfills this need and covers materials ranging from introductory studies and technical reviews, theoretical modeling research, to intelligent fashion forecasting applications and analysis. This book is suitable for academic researchers, graduate students, senior undergraduate students and practitioners who are interested in the latest research on fashion forecasting.
Book Synopsis The Fashion Forecasters by : Regina Lee Blaszczyk
Download or read book The Fashion Forecasters written by Regina Lee Blaszczyk and published by Bloomsbury Publishing. This book was released on 2018-03-08 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fashion business has been collecting and analyzing information about colors, fabrics, silhouettes, and styles since the 18th century - activities that have long been shrouded in mystery. The Fashion Forecasters is the first book to reveal the hidden history of color and trend forecasting and to explore its relevance to the fashion business of the past two centuries. It sheds light on trend forecasting in the industrial era, the profession's maturation during the modernist moment of the 20th century, and its continued importance in today's digital fast-fashion culture. Based on in-depth archival research and oral history interviews, The Fashion Forecasters examines the entrepreneurs, service companies, and consultants that have worked behind the scenes to connect designers and retailers to emerging fashion trends in Europe, North America, and Asia. Here you will read about the trend studios, color experts, and international trade fairs that formalized the prediction process in the modern era, and hear the voices of leading contemporary practitioners at international forecasting companies such as the Doneger Group in New York and WGSN in London. Probing the inner workings of the global fashion system, The Fashion Forecasters blends history, biography, and ethnography into a highly readable cultural narrative.
Book Synopsis AI in Fashion Industry by : Satya Banerjee
Download or read book AI in Fashion Industry written by Satya Banerjee and published by Emerald Group Publishing. This book was released on 2022-02-14 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: AI in Fashion Industry discusses recent developments in fashion forecasting, developing a 'framework of AI-based fashion forecasting' and validates the framework with a qualitative case study of the world's first fashion intelligence company based in Bengaluru, India.
Book Synopsis The Trend Forecaster's Handbook by : Martin Raymond
Download or read book The Trend Forecaster's Handbook written by Martin Raymond and published by Laurence King Publishing. This book was released on 2019-07-29 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sharp, in-depth and highly visual, this is the fully revised textbook and teaching aid for students, tutors and in-house learning and development teams keen to know more about the world of trends, forecasting, innovation thinking and strategic foresight. Designed and written as a practical ‘how to’ guide for design, marketing, brand and innovation studies students, updated chapters include the latest research and industry case studies on superforecasting, three horizon scanning, scenario planning, foresight framework building and the creation and running of your own trend and innovation sprints. Students also have a chance to mix and merge the worlds of forecasting with future studies as we look at how techniques and processes such as the Delphi Method, cross-impact analysis, futures wheels and backcasting are being used by next generation forecasters to expand the ways they map, assess and define the needs and behaviours of tomorrow’s consumers.
Book Synopsis Fashion Merchandising by : Dr Sukhvir Singh
Download or read book Fashion Merchandising written by Dr Sukhvir Singh and published by LWRN Studio. This book was released on 2024-03-02 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to "Fashion Merchandising" authored by Dr. Sukhvir Singh, Professor and Associate Dean of the Faculty of Fashion and Design at SGT University, Gurgaon. This book is the culmination of years of research, teaching, and industry experience, aimed at providing readers with a comprehensive understanding of the intricacies of fashion business and merchandising. Fashion merchandising is a dynamic field that sits at the intersection of creativity and commerce. It encompasses a wide range of activities, from trend forecasting and product development to retail management and consumer behaviour analysis. In this book, I have endeavoured to cover these diverse aspects comprehensively, offering readers a holistic view of the fashion merchandising landscape. Throughout the chapters of this book, readers will embark on a journey that explores the fundamental principles of fashion merchandising, delves into the intricacies of retail management, and examines the latest trends and technologies shaping the industry. Drawing from real-world examples and case studies, I have sought to provide practical insights and actionable strategies that readers can apply in their academic pursuits and professional endeavours. Whether you are a student aspiring to enter the world of fashion, an educator seeking to enhance your curriculum, or a seasoned professional looking to stay abreast of industry trends, "Fashion Merchandising" offers something for everyone. It is my sincere hope that this book serves as a valuable resource and inspires readers to embark on their own journey of exploration and discovery within the dynamic realm of fashion merchandising.
Book Synopsis London Couture and the Making of a Fashion Centre by : Michelle Jones
Download or read book London Couture and the Making of a Fashion Centre written by Michelle Jones and published by MIT Press. This book was released on 2022-04-12 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: How design collaboration, networks, and narratives contributed to the establishment of a recognized English couture industry in the 1930s and 1940s. In the 1930s and 1940s, English fashion houses, spurred by economic and wartime crises, put London on the map as a major fashion city. In this book, Michelle Jones examines the creation of a London-based couture industry during these years, exploring how designer collaboration and the construction of specific networks and narratives supported and shaped the English fashion economy. Haute couture—the practice of creative made-to-measure womenswear—was widely regarded as inherently French. Jones shows how an English version emerged during a period of economic turbulence, when a group of designers banded together in a collective effort to shift power within the international fashion system. Jones considers the establishment of this form of English design practice, analyzing the commercial, social, and political factors that shaped the professional identity of the London couturiers. She focuses on collaborative activity that supported this form of elite, craft-based fashion production—from the prewar efforts of the Fashion Group of Great Britain to the wartime establishment of the Incorporated Society of London Fashion Designers, modeled loosely after French fashion’s governing body, the Chambre Syndicale de la Couture Parisienne. It was these collective efforts by couturiers that established and sustained London’s place as an internationally recognized center for creative fashion.
Book Synopsis MODE MAVEN 2023 Fashion Forecast: Trends, Brands, and Gender-Inclusive Styles by : MR. BIG WEALTH
Download or read book MODE MAVEN 2023 Fashion Forecast: Trends, Brands, and Gender-Inclusive Styles written by MR. BIG WEALTH and published by MR. BIG WEALTH. This book was released on 2023-08-13 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets of the future of fashion with MODE MAVEN: Fashion Forward: Unlocking the 2023 Trendsetters and Gender-Inclusive Styles by Mr. Big Wealth. This groundbreaking book takes you on a journey into the world of fashion, showcasing the upcoming trends and styles that will define the year 2023. Written by the renowned fashion expert, Mr. Big Wealth, this book is a comprehensive guide to staying ahead of the curve and setting new trends. Explore the pages filled with cutting-edge insights, stunning visuals, and expert analysis that will inspire and empower fashion enthusiasts, designers, and trendsetters alike. Unleash your creativity and embrace gender-inclusive styles with MODE MAVEN. This book celebrates individuality and inclusivity, encouraging readers to break free from traditional fashion norms. With its focus on diversity and innovation, it is a must-have for anyone passionate about fashion and pushing boundaries. Whether you are a fashion enthusiast or an aspiring trendsetter, MODE MAVEN: Fashion Forward is your ticket to unlocking the future of fashion. Get ready to redefine your style and become a true fashion maven with this definitive guide to the 2023 trendsetters and gender-inclusive styles.
Book Synopsis The Secrets of Fashion Drawing by : Noel Chapman
Download or read book The Secrets of Fashion Drawing written by Noel Chapman and published by Arcturus Publishing. This book was released on 2022-06-01 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing is the primary skill for anyone considering a career in fashion design. The Secrets of Fashion Drawing is a down-to-earth yet inspiring insight into aspects of drawing and illustration for this exclusive sector. Starting with a look at materials, equipment and different ways of working, the book addresses the language of fashion, its origins and uses. It also includes a fun and fascinating trip through the world of colour, examining its importance and significance in fashion, and explores drawing styles and presentation methods. Featuring experiences and inspirations of fashion professionals, it gives an exclusive peek behind the scenes to discover exactly how the industry works.
Book Synopsis Bright Modernity by : Regina Lee Blaszczyk
Download or read book Bright Modernity written by Regina Lee Blaszczyk and published by Springer. This book was released on 2017-08-24 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Color is a visible technology that invisibly connects so many puzzling aspects of modern Western consumer societies—research and development, making and selling, predicting fashion trends, and more. Building on Regina Lee Blaszczyk’s go-to history of the “color revolution” in the United States, this book explores further transatlantic and multidisciplinary dimensions of the topic. Covering history from the mid nineteenth century into the immediate past, it examines the relationship between color, commerce, and consumer societies in unfamiliar settings and in the company of new kinds of experts. Readers will learn about the early dye industry, the dynamic nomenclature for color, and efforts to standardize, understand, and educate the public about color. Readers will also encounter early food coloring, new consumer goods, technical and business innovations in print and on the silver screen, the interrelationship between gender and color, and color forecasting in the fashion industry.
Book Synopsis The Magic of Fashion by : Brian Moeran
Download or read book The Magic of Fashion written by Brian Moeran and published by Routledge. This book was released on 2016-06-16 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on 20 years of ethnographic fieldwork and anthropological theory, anthropologist Brian Moeran argues that fashion magazines are able to cast a spell over their readers by using practices and rituals found in age-old magical and religious rites.
