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Fascinate Like A Boss
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Download or read book Fascinate written by Sally Hogshead and published by Harper Collins. This book was released on 2010-01-21 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.
Book Synopsis Fascination of Science by : Herlinde Koelbl
Download or read book Fascination of Science written by Herlinde Koelbl and published by MIT Press. This book was released on 2023-08-01 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: An intimate collection of portraits of internationally renowned scientists and Nobel Prize winners, paired with interviews and personal stories. What makes a brilliant scientist? Who are the people behind the greatest discoveries of our time? Connecting art and science, photographer Herlinde Koelbl seeks the answers in this English translation of the German book Fascination of Science, an indelible collection of portraits of and interviews with sixty pioneering scientists of the twenty-first century. Koelbl’s approach is intimate and accessible, and her highly personal interviews with her subjects reveal the forces (as well as the personal quirks) that motivate the scientists’ work; for example, one wakes up at 3 am because her mind is calm then, another says his best ideas come to him in the shower. These glimpses into the scientists’ lives and thinking add untold texture in this up-to-the-minute survey of the activities and progress that are currently taking place in the broad field of the natural sciences. Koelbl’s interview subjects include Nobel Prize winners Dan Shechtman, Frances Arnold, Carolyn Bertozzi, and cover scientific fields from astronomy, biochemistry, and quantum physics to stem-cell research and AI. Beautifully bringing together art, science, and the written word, Fascination of Science is an inspiring read that shows how creativity, obsession, persistence, and passion drive the pioneering researchers of our time.
Download or read book Fascination written by William Boyd and published by Vintage. This book was released on 2007-12-18 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most beguiling storytellers on either side of the Atlantic delivers a luminous new collection whose 14 stories are a series of variations on the theme of love–and its shady cousin lust. A film director’s journal becomes an unintended chronicle of his deepening and ruinous obsession with a leading lady (“Notebook No. 9”). While flying business class, a well-behaved English architect feels the chill onset of an otherworldly visitation that will shatter his family and career (“A Haunting”). An unhappy young boy, neglected by both his father and adulterous mother, finds an unexpected friend in an elderly painter (“Varengeville”). Wise, unsettling, humane, and endlessly surprising, Fascination lives up to its title on every page, while confirming William Boyd’s stature as a writer of incandescent talent.
Download or read book Fascination written by Elle Thorne and published by Barbed Borders Press. This book was released on 2016-01-01 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Black panther shifter Cadence Araya, sexy, curvy, and edgy. She knows what she's doing is wrong--ish. But why she's doing it is quite right. Hopefully she's not caught before she reaches her goal. Polar bear shifter Isaac Romanoff's been selected to serve on a special Task Force investigating a string of burglaries committed by a very talented cat burglar. The elusive thief has evaded capture for a couple of years. He suspects the criminal is a shifter. He's in for a hell of a surprise.
Book Synopsis Fascinate Like a Boss by : Marketing Notebooks
Download or read book Fascinate Like a Boss written by Marketing Notebooks and published by . This book was released on 2019-07-03 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: This funny notebook is great for letting everyone know exactly how you feel. You are killing it at your job. This cool journal for men and women makes a perfect Christmas or Birthday gift for moms, dads, sons, daughters, brothers, sisters, grandparents, BFFs, and co-workers who have online business or work in marketing or e-commerce or corporate America! Glossy cover - Lined Journal - 110 pages, 5.5 x 8.5"
Book Synopsis The Fascination of Film Violence by : Henry Bacon
Download or read book The Fascination of Film Violence written by Henry Bacon and published by Springer. This book was released on 2015-04-07 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fascination of Film Violence is a study of why fictional violence is such an integral part of fiction film. How can something dreadful be a source of art and entertainment? Explanations are sought from the way social and cultural norms and practices have shaped biologically conditioned violence related traits in human behavior.
Download or read book Fascinate written by Sally Hogshead and published by HarperCollins. This book was released on 2016-04-26 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. The word “fascinate” comes from the Latin word fascinare, meaning “to bewitch or hold captive so others are powerless to resist.” Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. This extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world. This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment. Dive into the science of fascination and learn how to: Increase prices with ideas from poker to Play-Doh Build revenue by learning about the $14 million license plate Get better leads through hypnosis by Sigmund Freud and Steve Jobs Attract raving fans by following the cult of pistachio ice cream Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities—including Twitter, IBM, Porsche, and New York University—use the Fascinate system to captivate their customers. Why? The answers are in this book.
Download or read book Fascinated by You written by Cora Reed and published by Hummingbird Press LLC. This book was released on 2018-12-20 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alek Novak didn't expect to find his personal chef even more intoxicating than her food. Nora is entirely wrong for him, but he can’t seem to keep his distance. A funny, opposites-attract romance. She’s a chef who doesn’t cook... All the trouble started when Nora agreed to anonymously cater a fundraiser. She gave up cooking when her husband died and she had to sell their restaurant to pay the medical bills and return to Magnolia Valley. But when her friend asked her for a favor, she reluctantly agreed on the condition she remained anonymous. And that evening changes everything. It makes her want to start a restaurant again, unfortunately she doesn’t have the money. So, when the wealthy businessman Alek Novak offers to pay her lavishly to be his private chef for a few months, it seems like a dream come true. He’s a billionaire businessman used to getting what he wants... Alek Novak is determined to hire the chef who catered the fundraiser—even if she doesn’t want to be found. He might be temporarily banished from society while a scandal dies down, but he does not intend to deny himself good food. What he isn’t expecting is to find his chef even more intoxicating than her food. Nora is entirely wrong for him, but he can’t seem to keep his distance. Soon she’s threatening his iron-clad control and he makes her an indecent offer that she can’t turn down—have a no strings attached fling before he goes back to Boston. But their passion is beyond anything they've known and awakens their long-neglected hearts. But when all of the troubles Alek left Boston to escape arrive in Montana, it threatens to destroy their growing love… Will these opposites be able to defy all odds and find true love? This is the third book in the MAGNOLIA VALLEY series. It can be read as a standalone or as part of a larger story line. · Dreaming of You (Josie & Calvin) · Destined for You (Ethan & Astrid) · Fascinated by You (Nora & Alek) · He was Playing for Keeps (Caine & Quinn) · Catching Her Wild Heart (Wyatt & Penny)
Download or read book Fascination written by Patrick Kindig and published by LSU Press. This book was released on 2022-12-14 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most cultural critics theorize modernity as a state of disenchanted distraction, one linked to both the rationalizing impulses of scientific and technological innovation and the kind of dispersed, fragmented attention that characterizes the experience of mass culture. Patrick Kindig’s Fascination, however, tells a different story, showing that many fin-de-siècle Americans were in fact concerned about (and intrigued by) the modern world’s ability to attract and fix attention in quasi-supernatural ways. Rather than being distracting, modern life in their view had an almost magical capacity to capture attention and overwhelm rational thought. Fascination argues that, in response to the dramatic scientific and cultural changes of the late nineteenth and early twentieth centuries, many American thinkers and writers came to conceive of the modern world as fundamentally fascinating. Describing such diverse phenomena as the electric generator, the movements of actresses, and ethnographic cinema as supernaturally alluring, they used the language of fascination to process and critique both popular ideologies of historical progress and the racializing logic upon which these ideologies were built. Drawing on an archive of primary texts from the fields of medicine, (para)psychology, philosophy, cultural criticism, and anthropology—as well as creative texts by Harriet Prescott Spofford, Charles Chesnutt, Theodore Dreiser, Paul Laurence Dunbar, Edward S. Curtis, Robert J. Flaherty, and Djuna Barnes—Kindig reconsiders what it meant for Americans to be (and to be called) modern at the turn of the twentieth century.
Book Synopsis How the World Sees You by : Sally Hogshead
Download or read book How the World Sees You written by Sally Hogshead and published by Harper Collins. This book was released on 2014-07-01 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award. She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History. The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.
Download or read book Like a Boss written by Logan Chance and published by . This book was released on 2016-07-13 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theo Sullivan is the new boss of The Lopa, a classy tiki bar in the heart of South Beach, Miami. Little does he know, a certain bartender doesn't think he has what it takes to make it. Personalities collide as Penelope Marks goes against the boss and tries her hardest to defy him. Theo is determined to be a success. Penny is determined not to lose. What happens if these two get more than they bargained for? What if the one person you want more than ever is the one person you hate even more?
Book Synopsis I'm Fascinated by Sacrifice Flies by : Tim Kurkjian
Download or read book I'm Fascinated by Sacrifice Flies written by Tim Kurkjian and published by St. Martin's Press. This book was released on 2016-05-03 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hilarious and insightful tales from the world of professional baseball by ESPN baseball analyst Tim Kurkjian The New York Times Bestseller! In the aftermath of the Steroid Era that stained the game of baseball, at a time when so many players are so rich and therefore have a sense of entitlement that they haven't earned, ESPN baseball commentator Tim Kurkjian shows readers how to love the game more than ever, with incredible insight and stories that are hilarious, heartbreaking, and revealing. From what Pete Rose was doing in the batting cage a few minutes after getting out of prison, to why everyone strikes out these days and why no one seems to care, I'm Fascinated By Sacrifice Flies will surprise even longtime baseball fans. Tim explains the fear factor in the game, and what it feels like to get hit by a pitch; Adam LaRoche wanted to throw up in the batter's box. He examines the game's superstitions: Eliot Johnson's choice of bubble gum, a poker chip in Sean Burnett's back pocket. He unearths the unwritten rules of the game, takes readers inside ESPN, and reveals how Tony Gwynn made baseball so much more fun to watch. And, of course, Tim will explain to readers why he is fascinated by sacrifice flies.
Book Synopsis Fascinated by Languages by : Eugene A. Nida
Download or read book Fascinated by Languages written by Eugene A. Nida and published by John Benjamins Publishing. This book was released on 2003-08-21 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this unique account of 60 years of Bible translation, Eugene Nida sets out his journey with a personal touch. On the way, he reveals the importance of a solid knowledge of Greek and Hebrew as well as of the historical settings in which the Bible was created, in order to render effective translations. Through his story we get to know Nida's views on translations through the ages, in different cultures and narrative traditions, right through to the 21st Century. This book is in the first place a study in anthropological linguistics that tells the rich history of Bible translation, the Bible Societies, translator training, and cultural translation problems. Eugene A. Nida (1914) went to UCLA (Phi Beta Kappa, 1936) and the University of Southern California (Helenistic Greek, 1939). He taught at the Summer Institute of Linguistics from 1937-1952 and is past president of the Linguistic Society of America (1968). From 1943-1981 he was language consultant for the American Bible Society and the United Bible Societies which led him to study many cultures across 96 countries and to lecture in over a hundred universities and colleges to this day. His published works include Bible Translating (1946), Customs and Cultures (1954), Toward a Science of Translating (1964), Religion across Cultures (1968), The Sociolinguistics of Intercultural Communication (1996) and Translation in Context (2002).
Book Synopsis William Burroughs and the Secret of Fascination by : Harris, Oliver
Download or read book William Burroughs and the Secret of Fascination written by Harris, Oliver and published by SIU Press. This book was released on 2003 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Lead with a Story written by Paul Smith and published by AMACOM. This book was released on 2012-08-31 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: LEADERSHIP STARTS WITH STORYTELLING With clarity around your message, you will energize those you lead and create a vision they can buy into. But first, you must first write the story that will get them excited and ready to execute. Clarity is key for any successful leader, so much so that top corporations, such as Micorsoft. Nike, Proctor and Gamble, Kimberly Clark, and many more, have incorporated storytelling into their leadership training programs. These companies know that before you can become a strong leader, you must first master the art of storytelling so you can communicate your vision to your team and inspire them to execute on objectives. The power of storytelling will allow you to: Envision Success- lead change by identifying goals in your story and building team commitment. Create an Environment for Winning- create a team culture and identify values that encourage collaboration and value diversity. Energize Your Team- use your story to help others find passion for their work by building courage, inspiration, and motivation. Inspire and Educate- teach your employees key lessons and provide coaching and actionable feedback. Empower Others- use storytelling to delegate authority and encourage targeted innovation that supports your vision. If you want to be a leader others want to follow, you must master storytelling and use that skill to communicate a vision that your team can support.
Book Synopsis Strange Fascination by : David Buckley
Download or read book Strange Fascination written by David Buckley and published by Random House. This book was released on 2012-04-24 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sunday Times bestseller. David Bowie was arguably the most influential artist of his time, reinventing himself again and again, transforming music, style and art for over five decades. David Buckley's unique approach to unravelling the Bowie enigma, via interviews with many of the singer's closest associates, biography and academic analysis, makes this unrivalled biography a classic for Bowie fans old and new. This revised edition of Strange Fascination captures exclusive details about the tours, the making of the albums, the arguments, the split-ups, the music and, most importantly, the man himself. Also including exclusive photographic material, Strange Fascination is the most complete account of David Bowie and his impact on pop culture ever written.
Book Synopsis The Fascinated God by : Robert E. Zinser
Download or read book The Fascinated God written by Robert E. Zinser and published by Robert Zinser. This book was released on 2003-10 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: I loved her inasmuch as day one and when day two came I married her, on day three she made me a gallant father to three beautiful kids. On day four we sat on our porch and watch our grand children play hide and seek. When day fi ve arrived she planted a kiss on my lips before she fl oated up the sky. On day fi ve and a quarter my heart could no longer exist a second without saliva from a soul mate, when day fi ve and a half and seven seconds came, I accepted her hands for a prom dance in heaven.. Now every morning we lay under our fi rst date bridge with anticipation we watch legend sun rise with a kiss.
