Fascinate

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Fascinate

Author : Sally Hogshead
Publisher : Harper Collins
ISBN 13 : 0061966169
Total Pages : 291 pages
Book Rating : 4.0/5 (619 download)

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Book Synopsis Fascinate by : Sally Hogshead

Download or read book Fascinate written by Sally Hogshead and published by Harper Collins. This book was released on 2010-01-21 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Fascination . . . the most powerful of product attachments . . . this pioneering book helps us approach . . . the concept in a thoughtful . . . practical manner.” —Tom Peters, national bestselling author of In Search of Excellence In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book, newly revised and updated, examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful. “A transformative work, a beautifully written book that will forever change the way you see the world.” —Seth Godin, author of Linchpin “A riveting journey through the forces of fascination—how it irresistibly shapes our ideas, opinions, and relationships—and how to wield it to your advantage.” —Alan Webber, co-found, Fast Company and author of Rules of Thumb “This slight but practical work packs a big punch.” —Publishers Weekly

How the World Sees You

Author : Sally Hogshead
Publisher : Harper Collins
ISBN 13 : 0062230700
Total Pages : 414 pages
Book Rating : 4.0/5 (622 download)

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Book Synopsis How the World Sees You by : Sally Hogshead

Download or read book How the World Sees You written by Sally Hogshead and published by Harper Collins. This book was released on 2014-07-01 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: This “lively” New York Times–bestselling book “is worth the time of anyone trying to set him or herself apart in an ever-more competitive job market” (Publishers Weekly). You already know how you see the world. But do you know how the world sees you? How is your personality most likely to impress and influence the person sitting on the other side of the desk or boardroom? Once you know what makes you valuable to others, you're more authentic and confident, and more able to make a positive impression. It all begins with understanding how the world sees you—at your best. How the World Sees You gives you the step-by-step method to describe yourself in just two or three words. This short phrase is your Anthem, the tagline for your personality. Your Anthem guides you like a mission statement, helping you to build your team, write a LinkedIn profile, or captivate an audience. This book includes a private code to unlock one free Fascination Advantage® Personality Test. Your customized online report, based on Sally Hogshead's extensive research on what fascinates listeners, will reveal how you fascinate others, including Your top two Fascination Advantages in communication The personality Archetypes you need on your team to optimize your success The five words to describe your personality's highest value To become more successful, you do not have to change who you are—you have to become more of who you are. How the World Sees You reveals who you are at your best so you can create better relationships, grow your business, and become intensely valuable to those who matter most./

Fascinate

Author : Sally Hogshead
Publisher : HarperCollins
ISBN 13 : 0062405934
Total Pages : 236 pages
Book Rating : 4.0/5 (624 download)

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Book Synopsis Fascinate by : Sally Hogshead

Download or read book Fascinate written by Sally Hogshead and published by HarperCollins. This book was released on 2016-04-26 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times–bestselling author shows you how the perfect words can captivate your customers and how your brand can harness the force of attraction. Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. This extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world. This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment by learning how to: Increase prices with ideas from poker to Play-Doh Build revenue by learning about the $14 million license plate Get better leads through hypnosis by Sigmund Freud and Steve Jobs Attract raving fans by following the cult of pistachio ice cream Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities—including Twitter, IBM, Porsche, and New York University—use the Fascinate system to captivate their customers. Why? The answers are in this book.

You Fascinate Me So

Author : Andy Propst
Publisher : Applause Books
ISBN 13 : 9781480355903
Total Pages : 0 pages
Book Rating : 4.3/5 (559 download)

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Book Synopsis You Fascinate Me So by : Andy Propst

Download or read book You Fascinate Me So written by Andy Propst and published by Applause Books. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: YOU FASCINATE ME SO!THE LIFE AND TIMES OF CY COLEMAN

Legal Signs Fascinate

Author : Jan M. Broekman
Publisher : Springer
ISBN 13 : 3319695207
Total Pages : 78 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Legal Signs Fascinate by : Jan M. Broekman

Download or read book Legal Signs Fascinate written by Jan M. Broekman and published by Springer. This book was released on 2017-10-24 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: This engaging book examines the origins and first effects of the concept ‘legal semiotics’, focusing on the inventor of the term, Roberta Kevelson (1931-1998). It highlights the importance of her ideas and works which have contributed to legal theory, legal interpretation and philosophy of language. Kevelson’s work is particularly relevant today, in our world of global electronic communication networks which rely so much on language, signs, signals and shortcuts. Kevelson could not have foreseen the 21st century, yet the story of her work and influence deserves more attention as it is key to our understanding of modern legal discourse and why law fascinates and is accepted in modern society. The authors draw on Kevelson’s hitherto unknown Office Papers and Notes, and a biographical examination points to key influences in her work such as the early feminist movements of the US East Coast, the philosophy of Charles Sanders Peirce and the semiotics of Thomas Sebeok. This forms the basis for a more encompassing research of Kevelson’s position, work and philosophical background, which the authors call for. A quick and enlightening read, this book interests a wide range of readers with an interest in legal history and the fields which Kevelson both drew on and influenced, including lawyers, students and scholars.

How to Find and Fascinate a Mistress

Author : Will Harvey
Publisher :
ISBN 13 : 9780450014000
Total Pages : 174 pages
Book Rating : 4.0/5 (14 download)

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Book Synopsis How to Find and Fascinate a Mistress by : Will Harvey

Download or read book How to Find and Fascinate a Mistress written by Will Harvey and published by . This book was released on 1971 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Personal Style Blogs

Author : Rosie Findlay
Publisher : Intellect (UK)
ISBN 13 : 9781783208340
Total Pages : 0 pages
Book Rating : 4.2/5 (83 download)

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Book Synopsis Personal Style Blogs by : Rosie Findlay

Download or read book Personal Style Blogs written by Rosie Findlay and published by Intellect (UK). This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Style Rookie to Style Bubble, personal style blogs exploded onto the scene in the mid-2000s giving voice to young and stylish writers who had their own unique take on the seasonal fashion cycle and how to curate an individual style within the shifting swirl of trends. Personal Style Blogs examines the history and rise of style blogging and looks closely at the relationship between bloggers and their (frequently anonymous) readers as well as the response of the fashion industry to style bloggers' amateur and often unauthorized fashion reportage. The book charts the development of the style blogosphere and its transformation from an alternative, experimental space to one dominated by the fashion industry. Complete with examples of several famous fashion bloggers, such as Susie Lau, Rumi Neely, and Tavi Gevinson, the author explores notions of individuality, aesthetics, and performance on both sides of the digital platform. Findlay asks: what can style blogging teach us about women's writing and the performance of a private self online? And what drives style bloggers to carve a space for themselves online?

Mimesis, Desire, and the Novel

Author : Pierpaolo Antonello
Publisher : MSU Press
ISBN 13 : 1628951737
Total Pages : 299 pages
Book Rating : 4.6/5 (289 download)

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Book Synopsis Mimesis, Desire, and the Novel by : Pierpaolo Antonello

Download or read book Mimesis, Desire, and the Novel written by Pierpaolo Antonello and published by MSU Press. This book was released on 2015-10-01 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fifty years after its publication in English, René Girard’s Deceit, Desire, and the Novel (1965) has never ceased to fascinate, challenge, inspire, and sometimes irritate, literary scholars. It has become one of the great classics of literary criticism, and the notion of triangular desire is now part of the theoretical parlance among critics and students. It also represents the genetic starting point for what has become one of the most encompassing, challenging, and far-reaching theories conceived in the humanities in the last century: mimetic theory. This book provides a forum for new generations of scholars and critics to reassess, challenge, and expand the theoretical and hermeneutical reach of key issues brought forward by Girard’s book, including literary knowledge, realism and representation, imitation and the anxiety of influence, metaphysical desire, deviated transcendence, literature and religious experience, individualism and modernity, and death and resurrection. It also provides a more extensive and detailed historical understanding of the representation of desire, imitation, and rivalry within European and world literature, from Dante to Proust and from Dickens to Jonathan Littell.

Beliefs and Holy Places

Author : James S. Griffith
Publisher : University of Arizona Press
ISBN 13 : 0816514070
Total Pages : 242 pages
Book Rating : 4.8/5 (165 download)

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Book Synopsis Beliefs and Holy Places by : James S. Griffith

Download or read book Beliefs and Holy Places written by James S. Griffith and published by University of Arizona Press. This book was released on 1993-09-01 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The region once known as Pimer’a AltaÑnow southern Arizona and northern SonoraÑhas for more than three centuries been a melting pot for the beliefs of native Tohono O'odham and immigrant Yaquis and those of colonizing Spaniards and Mexicans. One need look no further than the roadside crosses along desert highways or the diversity of local celebrations to sense the richness of this cultural commingling. Folklorist Jim Griffith has lived in the Pimer’a Alta for more than thirty years, visiting its holy places and attending its fiestas, and has uncovered a background of belief, tradition, and history lying beneath the surface of these cultural expressions. In Beliefs and Holy Places, he reveals some of the supernaturally sanctioned relationships that tie people to places within that region, describing the cultural and religious meanings of locations and showing how bonds between people and places have in turn created relationships between places, a spiritual geography undetectable on physical maps. Throughout the book, Griffith shows how culture moves from legend to art to belief to practice, all the while serving as a dynamic link between past and future. Now as the desert gives way to newcomers, Griffith's book offers visitors and residents alike a rare opportunity to share in these rich traditions.

The Poison That Fascinates

Author : Jennifer Clements
Publisher : Canongate Books
ISBN 13 : 1847674534
Total Pages : 241 pages
Book Rating : 4.8/5 (476 download)

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Book Synopsis The Poison That Fascinates by : Jennifer Clements

Download or read book The Poison That Fascinates written by Jennifer Clements and published by Canongate Books. This book was released on 2008-01-17 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abandoned by her mother as a baby, Emily now lives with her father in Mexico City. She works in the local Catholic orphanage. Life is simple. But when an enigmatic cousin, Santi, appears on the doorstep he brings family secrets, and soon Emily finds desire and temptation have overturned her straightforward life forever.

Markets in the Making

Author : Michel Callon
Publisher : Princeton University Press
ISBN 13 : 1942130589
Total Pages : 270 pages
Book Rating : 4.9/5 (421 download)

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Book Synopsis Markets in the Making by : Michel Callon

Download or read book Markets in the Making written by Michel Callon and published by Princeton University Press. This book was released on 2021-12-07 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Slicing through blunt theories of supply and demand, Callon presents a rigorously researched but counterintuitive model of how everyday market activity gets produced. If you’re convinced you know what a market is, think again. In his long-awaited study, French sociologist and engineer Michel Callon takes us to the heart of markets, to the unsung processes that allow innovations to become robust products and services. Markets in the Making begins with the observation that stable commercial transactions are more enigmatic, more elusive, and more involved than previously described by economic theory. Slicing through blunt theories of supply and demand, Callon presents a rigorously researched but counterintuitive model of market activity that emphasizes what people designing products or launching startups soon discover—the inherent difficulties of connecting individuals to things. Callon’s model is founded upon the notion of “singularization,” the premise that goods and services must adapt and be adapted to the local milieu of every individual whose life they enter. Person by person, thing by thing, Callon demonstrates that for ordinary economic transactions to emerge en masse, singular connections must be made. Pushing us to see markets as more than abstract interfaces where pools of anonymous buyers and sellers meet, Callon draws our attention to the exhaustively creative practices that market professionals continuously devise to entangle people and things. Markets in the Making exemplifies how prototypes, fragile curiosities that have only just been imagined, are gradually honed into predictable objects and practices. Once these are active enough to create a desired effect, yet passive enough to be transferred from one place to another without disruption, they will have successfully achieved the status of “goods” or “services.” The output of this more ample process of innovation, as redefined by Callon, is what we recognize as “the market”—commercial activity, at scale. The capstone of an influential research career at the forefront of science and technology studies, Markets in the Making coherently integrates the empirical perspective of product engineering with the values of the social sciences. After masterfully redescribing how markets are made, Callon culminates with a strong empirical argument for why markets can and should be harnessed to enact social change. His is a theory of markets that serves social critique.

Fort Sill

Author : Mark K. Megehee
Publisher : Arcadia Publishing
ISBN 13 : 146712964X
Total Pages : 128 pages
Book Rating : 4.4/5 (671 download)

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Book Synopsis Fort Sill by : Mark K. Megehee

Download or read book Fort Sill written by Mark K. Megehee and published by Arcadia Publishing. This book was released on 2018 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Established in 1869, Fort Sill initially hosted cavalry regiments, including buffalo soldiers, charged with pacifying native tribes in portions of Texas, Kansas, and Colorado. Replete with old West sagas, heroes, and villains, accounts from the post fascinate enthusiasts even today. Its namesake was chosen by Maj. Gen. "Little Phil" Sheridan to memorialize Brig. Gen. Joshua Sill, who gave his life in the Civil War. Similarly, the lasting impressions of great Americans are commemorated within the fort at Henry Post Army Airfield, "Flipper's Ditch," "Ambrosia Springs," "Sherman House," and of course, "Geronimo's Guardhouse." Even the city of Lawton was named after the "Prince of Quartermasters," Gen. Henry W. Lawton. Fort Sill's reputation as the premier artillery training and development center for the US Armed Forces has endured, preparing servicemen for every significant American conflict since its inception.

Andrew Henry's Meadow

Author : Doris Burn
Publisher : Penguin
ISBN 13 : 1101644079
Total Pages : 52 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Andrew Henry's Meadow by : Doris Burn

Download or read book Andrew Henry's Meadow written by Doris Burn and published by Penguin. This book was released on 2012-07-05 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: A classic reissued for a new generation Andrew Henry has two younger brothers, who are always together, and two older sisters, who are always together. But Andrew Henry is in the middle--and he's always with himself. He doesn't mind this very much, because he's an inventor. But when Andrew Henry's family doesn't appreciate him or his inventions, he decides it's time to run away. Many children in the neighborhood feel the same way and follow him to his meadow, where he builds each of his friends a unique house of their very own. But in town the families miss their children and do everything they can to find them. And the kids realize that it feels a little lonely out in the meadow without their parents. Just as relevant today as it was in 1967, this is a heart-warming story about children who want to feel special and appreciated for who they are. With a new jacket and expanded trim size, Andrew Henry is ready to enchant the next generation of kids.

My Map Book

Author : Sara Fanelli
Publisher : Harper Collins
ISBN 13 : 0060264551
Total Pages : 38 pages
Book Rating : 4.0/5 (62 download)

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Book Synopsis My Map Book by : Sara Fanelli

Download or read book My Map Book written by Sara Fanelli and published by Harper Collins. This book was released on 1995-07-20 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: In each spread of this bold and humorous picture book, available for the first time since 1995, children can examine their place in the world around them through detailed and engaging maps. Twelve beautifully illustrated maps such as Map of My Day and Map of My Tummy will fascinate children. When finished reading the book, children can unfold the jacket -- it turns into a poster-size map!

Even Greater Mistakes

Author : Charlie Jane Anders
Publisher : Tor Books
ISBN 13 : 1250766516
Total Pages : 338 pages
Book Rating : 4.2/5 (57 download)

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Book Synopsis Even Greater Mistakes by : Charlie Jane Anders

Download or read book Even Greater Mistakes written by Charlie Jane Anders and published by Tor Books. This book was released on 2021-11-16 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: In her short story collection, Even Greater Mistakes, Charlie Jane Anders upends genre cliches and revitalizes classic tropes with heartfelt and pants-wettingly funny social commentary. The woman who can see all possible futures is dating the man who can see the one and only foreordained future. A wildly popular slapstick filmmaker is drawn, against his better judgment, into working with a fascist militia, against a background of social collapse. Two friends must embark on an Epic Quest To Capture The Weapon That Threatens The Galaxy, or else they’ll never achieve their dream of opening a restaurant. The stories in this collection, by their very outrageousness, achieve a heightened realism unlike any other. Anders once again proves she is one of the strongest voices in modern science fiction, the writer called by Andrew Sean Greer, “this generation’s Le Guin.” At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.

Ethnomimesis

Author : Robert S. Cantwell
Publisher : Univ of North Carolina Press
ISBN 13 : 0807860697
Total Pages : 346 pages
Book Rating : 4.8/5 (78 download)

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Book Synopsis Ethnomimesis by : Robert S. Cantwell

Download or read book Ethnomimesis written by Robert S. Cantwell and published by Univ of North Carolina Press. This book was released on 2000-11-09 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wide-ranging and provocative, this book will fascinate all those intrigued by how we create and perpetuate our representations of folklife and culture. Ethnomimesis is Robert Cantwell's word for the process by which we take cultural influences, traditions, and practices to ourselves and then manifest them to others. Ethnomimesis is an element of ordinary social communication, but springing out of it, too, is that extraordinary summoning up that produces our literature, our art, and our music. In the broadest sense, ethnomimesis is the representation of culture. Using such diverse cultural artifacts as King Lear and an eighteenth-century English manor garden to deepen our understanding of ethnomimesis, Cantwell then explores at length the representation of culture in our national museum, the Smithsonian, focusing especially on the Festival of American Folklife. Like many other such exhibitions, the Festival enacts presentations of culture across the boundaries of rank and class, race and ethnicity, gender and the life cycle. Like the concept of 'folklife' itself, Cantwell argues, the Festival stands where ethnomimesis finds its creative source, at the cultural frontier between self and other. That boundary, and the energy that accumulates there, runs through the many, varied 'exhibits' of this book.

Curating America

Author : Richard Rabinowitz
Publisher : UNC Press Books
ISBN 13 : 1469629518
Total Pages : 393 pages
Book Rating : 4.4/5 (696 download)

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Book Synopsis Curating America by : Richard Rabinowitz

Download or read book Curating America written by Richard Rabinowitz and published by UNC Press Books. This book was released on 2016-09-14 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do history museums and historic sites tell the richly diverse stories of the American people? What fascinates us most about American history? To help answer these questions, noted public historian Richard Rabinowitz examines the evolution of public history over the last half-century and highlights the new ways we have come to engage with our past. At the heart of this endeavor is what Rabinowitz calls "storyscapes--landscapes of engagement where individuals actively encounter stories of past lives. As storyscapes, museums become processes of narrative interplay rather than moribund storage bins of strange relics. Storyscapes bring to life even the most obscure people--making their skills of hands and minds "touchable," making their voices heard despite their absence from traditional archives, and making the dilemmas and triumphs of their lives accessible to us today. Rabinowitz's wealth of professional experience--creating over 500 history museums, exhibitions, and educational programs across the nation--shapes and informs the narrative. By weaving insights from learning theory, anthropology and geography, politics and finance, collections and preservation policy, and interpretive media, Rabinowitz reveals how the nation's best museums and historic sites allow visitors to confront their sense of time and place, memories of family and community, and definitions of self and the world while expanding their idea of where they stand in the flow of history.