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Author : Michael Lewis
Publisher : Springer Nature
ISBN 13 : 3031659252
Total Pages : 268 pages
Book Rating : 4.0/5 (316 download)
Download or read book Fandom Analytics written by Michael Lewis and published by Springer Nature. This book was released on with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael Lewis
Publisher : Springer
ISBN 13 : 9783031659249
Total Pages : 0 pages
Book Rating : 4.6/5 (592 download)
Download or read book Fandom Analytics written by Michael Lewis and published by Springer. This book was released on 2024-09-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The success of modern sports, entertainment, political, and other cultural categories is driven by organizations’ ability to create and manage fandom. This book explores fandom from a marketing perspective providing a multidisciplinary framework for understanding, measuring, and growing fandom. It provides a fandom analytics framework for creating and managing fandom and identifies the macro forces (technology, demographics, etc.) that are changing fandom’s structure and societal role. The book goes beyond understanding the foundations of fandom by demonstrating how marketing tools may be employed to value and manage fandom assets. It is designed for existing and new generations of sports and entertainment professionals, as well as scholars, students, and academics interested in sports and entertainment marketing and analytics.
Author : A. Mansurali
Publisher : Springer Nature
ISBN 13 : 3031635736
Total Pages : 241 pages
Book Rating : 4.0/5 (316 download)
Download or read book Sports Analytics written by A. Mansurali and published by Springer Nature. This book was released on with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jonathan Gray
Publisher : NYU Press
ISBN 13 : 1479812765
Total Pages : 445 pages
Book Rating : 4.4/5 (798 download)
Download or read book Fandom, Second Edition written by Jonathan Gray and published by NYU Press. This book was released on 2017-08-28 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction: why still study fans? / Cornel Sandvoss, Jonathan Gray, and C. Lee Harrington -- Fan texts and objects -- The death of the reader? : literary theory and the study of texts in popular culture / Cornel Sandvoss -- Intimate intertextuality and performative fragments in media fanfiction / Kristina Busse -- Media academics as media audiences : aesthetic judgments in media and cultural studies / Matt Hills -- Copyright law, fan practices, and the rights of the author (2017) / Rebecca Tushnet -- Toy fandom, adulthood, and the ludic age : creative material culture as play / Katriina Heljakka -- Spaces of fandom -- Loving music : listeners, entertainments, and the origins of music fandom in nineteenth-century America / Daniel Cavicchi -- Resisting technology in music fandom : nostalgia, authenticity, and Kate Bush's "Before the dawn" / Lucy Bennett -- I scream therefore I fan? : music audiences and affective citizenship / Mark Duffett -- A sort of homecoming: fan viewing and symbolic pilgrimage / Will Brooker -- Reimagining the imagined community : online media fandoms in the age of global convergence / Lori Hitchcock Morimoto and Bertha Chin -- Temporalities of fandom -- Do all "good things" come to an end? : revisiting Martha Stewart fans after imclone / Melissa A. Click -- The lives of fandoms / Denise D. Bielby and C. Lee Harrington -- "What are you collecting now?" seth, comics, and meaning management / Henry Jenkins -- Sex, utopia, and the queer temporalities of fannish love / Alexis Lothian -- The fan citizen: fan politics and activism -- The news : you gotta love it / Jonathan Gray -- Memory, archive, and history in political fan fiction / Abigail De Kosnik -- Between rowdies and rasikas : rethinking fan activity in Indian film culture / Aswin Punathambekar -- Black twitter and the politics of viewing scandal / Dayna Chatman -- Deploying oppositional fandoms : activists' use of sports fandom in the Redskins controversy / Lori Kido Lopez and Jason Kido Lopez -- Fan labor and fan-producer interactions -- Ethics of fansubbing in Anime's hybrid public culture / Mizuko Ito -- Live from hall H : fan/producer symbiosis at San Diego comic-con / Anne Gilbert -- Fantagonism: factions, institutions, and constitutive hegemonies of fandom -- Derek johnson -- The powers that squee : Orlando Jones and intersectional fan studies / Suzanne Scott -- Measuring fandom : social tv analytics and the integration of fandom into television audience measurement / Philip M. Napoli and Allie Kosterich -- About the contributors -- Index
Author : Rebecca Williams
Publisher : University of Iowa Press
ISBN 13 : 1609388097
Total Pages : 323 pages
Book Rating : 4.6/5 (93 download)
Download or read book A Fan Studies Primer written by Rebecca Williams and published by University of Iowa Press. This book was released on 2021-12 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The discipline of fan studies is famously undisciplined. But that doesn't mean it isn't structured. A Fan Studies Primer: Methods, Research, Ethics will be the first comprehensive primer for classroom use that shows students how to do fan studies, in practical terms. The expansion of fan studies as an academic field and the growing visibility of fandom and fan activities in popular culture have led to more instructors using students' fandom in the classroom, and teaching fan studies as a disciplinary focus. Teaching fandom and fan studies means drawing from a multidisciplinary spectrum of methodologies and foci. Yet, as fan studies itself is often a "moving target," it is imperative to have a volume that approaches the various contributions, methodologies, ethics, and lacunae of the field in a classroom setting. With contributions from many of the biggest names in fan studies, co-editors Paul Booth and Rebecca Williams pull together case studies that demonstrate the wide array of methodologies available to fan studies scholars, such as auto/ethnography, immersion, interviews, online data mining, historiography, and textual analysis. They also probe the ethical questions that are unique to fan studies work and that continue to crop up as the field develops, such as use of online fan content for research, interview methods, consent, and privacy. Both experienced scholars and new students alike will find a useful overview of the diverse research topics in fan studies, whether it's Harry Potter, superheroes, or celebrities, as well as a catalog of conscientious and effective techniques for those who want to join in"--
Author : Chris Anderton
Publisher : SAGE
ISBN 13 : 1529787270
Total Pages : 260 pages
Book Rating : 4.5/5 (297 download)
Download or read book Music Management, Marketing and PR written by Chris Anderton and published by SAGE. This book was released on 2022-02-24 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is your guide to the study and practice of music management and the fast-moving music business of the 21st century. Covering a range of careers, organisations, and practices, this expert introduction will help aspiring artists, managers, and executives to understand and succeed in this exciting sector. Featuring exclusive interviews with industry experts and discussions of well-known artists, it covers key areas such as artist development, the live music sector, fan engagement, and copyright. Other topics include: Managing contracts and assembling teams. Using data audits of platforms to adapt campaigns. Shaping opinions about music, musicians, events. How the music industry can be more diverse, inclusive, and equitable for the benefit of all. Working with venues, promoters, booking agents, and tour managers. Branding, sponsorship, and endorsement. Funding, crowdsourcing and royalty collection. Ongoing digital developments such as streaming income and algorithmic recommendation. Balancing the creative and the commercial, it is essential reading for students of music management, music business, and music promotion – and anybody looking to build their career in the music industries. Dr Chris Anderton, Johnny Hopkins, and James Hannam all teach on the BA Music Business at the Faculty of Business, Law and Digital Technologies at Solent University, Southampton, UK.
Author : Jacquelyn Cuneen
Publisher : Routledge
ISBN 13 : 1000029700
Total Pages : 283 pages
Book Rating : 4.0/5 ( download)
Download or read book Sport Industry Research and Analysis written by Jacquelyn Cuneen and published by Routledge. This book was released on 2020-02-13 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport Industry Research and Analysis offers a straightforward, no nonsense approach to research design and statistical analyses in sport organizations. This fully revised and updated new edition describes the research process, from identifying a research question to analyzing data, and uses real world scenarios to help students and industry professionals understand how to conduct research and apply the results in their wider work. The book includes clear, step-by-step instructions for the analysis and interpretation of data. It explains how to use Excel and SPSS for every key statistic and statistical technique, with screenshots illustrating every step and additional scenarios providing further context. "In Practice" contributions from sport industry professionals demonstrate how these practitioners use statistical analyses in their everyday tasks, and this new edition includes expanded sections on conducting a literature review and research ethics, as well as ancillary materials for instructors including slides, test questions, data files, answer sheets, and videos. This is the clearest and most easy-to-use guide to research and analysis techniques in sport, helping the reader to build essential skills and confidence in using statistics, vital to support decision-making in any sport enterprise. It is an essential text for any sport business research methods course, and an invaluable reference for all sport industry professionals.
Author : C. Keith Harrison
Publisher : CRC Press
ISBN 13 : 1498761275
Total Pages : 260 pages
Book Rating : 4.4/5 (987 download)
Download or read book Sport Business Analytics written by C. Keith Harrison and published by CRC Press. This book was released on 2016-11-18 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group. The core purpose of sport business analytics is to convert raw data into information that enables sport business professionals to make strategic business decisions that result in improved company financial performance and a measurable and sustainable competitive advantage. Readers will learn about the role of big data and analytics in: Ticket pricing Season ticket member retention Fan engagement Sponsorship valuation Customer relationship management Digital marketing Market research Data visualization. This book examines changes in the ticketing marketplace and spotlights innovative ticketing strategies used in various sport organizations. It shows how to engage fans with social media and digital analytics, presents techniques to analyze engagement and marketing strategies, and explains how to utilize analytics to leverage fan engagement to enhance revenue for sport organizations. Filled with insightful case studies, this book benefits both sports business professionals and students. The concluding chapter on teaching sport analytics further enhances its value to academics.
Author : Branden Buehler
Publisher : University of Illinois Press
ISBN 13 : 0252055284
Total Pages : 169 pages
Book Rating : 4.2/5 (52 download)
Download or read book Front Office Fantasies written by Branden Buehler and published by University of Illinois Press. This book was released on 2023-12-05 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Front office executives have become high-profile commentators, movie and video game protagonists, and role models for a generation raised in the data-driven, financialized world of contemporary sports. Branden Buehler examines the media transformation of these once obscure management figures into esteemed experts and sporting idols. Moving from Moneyball and Football Manager to coverage of analytics gurus like Daryl Morey, Buehler shows how a fixation on managerial moves has taken hold across the entire sports media landscape. Buehler’s chapter-by-chapter look at specific media forms illustrates different facets of the managerial craze while analyzing the related effects on what fans see, hear, and play. Throughout, Buehler explores the unsettling implications of exalting the management class and its logics, in the process arguing that sports media’s managerial lionization serves as one of the clearest reflections of major material and ideological changes taking place across culture and society. Insightful and timely, Front Office Fantasies reveals how sports media moved the action from the field to the executive suite.
Author : Fiona Green
Publisher : Routledge
ISBN 13 : 1000340198
Total Pages : 204 pages
Book Rating : 4.0/5 (3 download)
Download or read book Winning with Data in the Business of Sports written by Fiona Green and published by Routledge. This book was released on 2021-03-17 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: New technologies mean that sports clubs and governing bodies are generating more data than ever to help manage their relationship with fans, their performance, and their income streams. This new edition of Winning with Data in the Business of Sports explains how to acquire, store, maintain, and use data in the most effective ways. The key developments are three-fold: new technology, new understanding of how to apply that technology, and the new laws informing and controlling the data that can be generated from the technology. Important developments that have occurred since the publication of the first edition include the General Data Protection Regulations (GDPR) and the COVID-19 pandemic. With a focus on these unique challenges coupled with the opportunities the use of data creates, this book is essential reading for professionals within the sports industry. This second edition includes: - An introduction to new technologies, the data they generate, and the supporting processes we need to have in place to use them. - Brand new case studies with recent examples of creative applications from clubs, teams, leagues, and governing bodies, including Arsenal, AS Roma, ICC Cricket World Cup, LA Kings, Portland Trail Blazers, and UEFA. - The sports industry’s response to tighter data legislation introduced primarily though the GDPR. - The role of data and direct engagement during the COVID-19 pandemic. The book provides clear guidance and knowledge that sports industry professionals need to understand the role of data for the business side of sports. It is essential reading for sports clubs, governing bodies and those working in sports marketing, media and communications, sponsorship, merchandise, ticketing, events, and participation development. The book will also be of interest to students of sports management.
Author : Brigid Cherry
Publisher : Bloomsbury Publishing
ISBN 13 : 1474215165
Total Pages : 216 pages
Book Rating : 4.4/5 (742 download)
Download or read book Cult Media, Fandom, and Textiles written by Brigid Cherry and published by Bloomsbury Publishing. This book was released on 2016-11-17 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first to explore handicrafting practiced by media fans, their online fan communities and the multiple meanings they create. Based on in-depth ethnographic research into fans on the online social network for knitters, crocheters and crafters, Ravelry, Brigid Cherry explores textile craft by fans as both an artistic practice and transformative fan work. Including case studies of projects inspired by Doctor Who, True Blood, Firefly, Harry Potter, Sherlock and steampunk, the book engages with many forms of fan production, including fan art, fan fiction and cosplay. Fans of popular films and TV shows are increasingly engaging with textile crafts as a way of reworking, reimagining and engaging with cult media texts. Proving a global phenomenon amongst fan cultures in the digital media sphere, traditional film and TV audiences are forging their fan identities and participating in wider fan communities in innovative ways through online craft forums and blogs that showcase their knitting, crochet, spinning and dyeing projects. Exploring key debates from textile and media theory, surrounding gender, domesticity, the culture industries, audiences and fan culture, this book is essential reading for students of textiles, media studies, fashion, cultural and gender studies.
Author : Mel Stanfill
Publisher : NYU Press
ISBN 13 : 1479824976
Total Pages : 262 pages
Book Rating : 4.4/5 (798 download)
Download or read book Fandom Is Ugly written by Mel Stanfill and published by NYU Press. This book was released on 2024-08-27 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highlights the importance of considering contemporary public culture through the lens of fan studies The Gamergate harassment campaign of women in video games, the “Unite the Right” rally where hundreds of Confederate monument supporters cried out racist and antisemitic slurs in Charlottesville, and the targeted racist and sexist harassment of Star Wars’ Asian American actress Kelly Marie Tran all have one thing in common: they demonstrate the collective power and underlying ugliness of fandoms. These fans might feel victimized or betrayed by the content they’ve intertwined with their own identities, or they may simply feel that they’re speaking truth to power. Regardless, by connecting via social media, they can unleash enormous amounts of hate, which often results in severe real-world consequences. Fandom Is Ugly argues that reactionary politics and media fandoms go hand in hand, and to understand one, we need to understand the other. Mel Stanfill pushes back on two mainstream assumptions: that media and the pleasure of consumption are frivolous and unworthy of study, and that fandoms are inherently progressive. Drawing on a corpus of angry social media posts, Fandom Is Ugly finds that ugly moments happen when deep emotional attachments collide with social structures and situations that have been misunderstood. By holistically examining the forms of ugly fandom in cases that touch upon race, gender, and sexuality, Fandom Is Ugly produces a comprehensive theory of the negative sides of fan attachments.
Author : George Foster
Publisher : Routledge
ISBN 13 : 1317419308
Total Pages : 521 pages
Book Rating : 4.3/5 (174 download)
Download or read book Sports Business Management written by George Foster and published by Routledge. This book was released on 2016-01-08 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports Business Management will equip students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing, and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Foster, O’Reilly, and Dávila present a set of modular chapters supported with plenty of examples, mini-cases, and exercises to help students apply the decision-making approach to real-world situations. Covering an international array of sports and organizations – including the Olympic Games, FIFA World Cup, US Major League Baseball, and more – the book also covers unique topics such as diversity in sport, the impact of technology, and social media. Rounding this out, the book provides around 50 Harvard/Stanford cases, along with case notes for instructors. This is an ideal textbook for upper-level undergraduate and graduate students of sports business and management, fully supported by a companion website featuring PowerPoint slides, test questions, teaching notes, and other tools for instructors.
Author : Paul Booth
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501357182
Total Pages : 297 pages
Book Rating : 4.5/5 (13 download)
Download or read book Board Games as Media written by Paul Booth and published by Bloomsbury Publishing USA. This book was released on 2021-01-14 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading expert Paul Booth explores the growth in popularity of board games today, and unpacks what it means to read a board game. What does a game communicate? How do games play us? And how do we decide which games to play and which are just wastes of cardboard? With little scholarly research in this still-emerging field, Board Games as Media underscores the importance of board games in the ever-evolving world of media.
Author : Fiona Green
Publisher : Routledge
ISBN 13 : 1351610333
Total Pages : 194 pages
Book Rating : 4.3/5 (516 download)
Download or read book Winning With Data written by Fiona Green and published by Routledge. This book was released on 2018-08-06 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: For many years, sports rights owners have had an ‘if you build it, they will come’ attitude, suggesting they take their fans for granted. Combined with advances in broadcasting quality, digital marketing, and social media, this has resulted in diminishing attendances and participation levels. The use of CRM (Customer Relationship Management), BI (Business Intelligence) and Data Analytics has therefore become integral to doing business in sports, emulating the approach used by brands such as Amazon, Netflix, and Spotify. Technology has made the world a smaller place; clubs and teams can now connect with their fans anywhere in the world, allowing them to grow their marketplace, but they operate in an ‘attention economy’ where there’s too much choice and engagement is key. This book sets out to share the processes and principles the sports industry uses to capitalise on the natural loyalty it creates. Case studies and commentary from around the world are used to demonstrate some of the practices implemented by the world’s leading sports brands including clubs Arsenal and the San Antonio Spurs. the governing bodies of UEFA and Special Olympics International, and the MLS and NHL. With a focus on our unique challenges coupled with the opportunities the use of data creates, this book is essential reading for professionals within the sports industry.
Author : Sean Ennis
Publisher : Springer Nature
ISBN 13 : 3030537404
Total Pages : 306 pages
Book Rating : 4.0/5 (35 download)
Download or read book Sports Marketing written by Sean Ennis and published by Springer Nature. This book was released on 2020-11-14 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports are big business. Most companies want to expand into global markets, enhance their brand and understand varying market conditions. This textbook supports sports marketing students as they learn about the challenges and opportunities that are specific to the global sports industry. Written from the perspective of different stakeholders in the sports sector, such as fans, sports entity holders, clubs, sponsors and the sports media, it offers a holistic view of this evolving and ever-changing industry. Taking a truly global approach, this textbook helps students understand the current issues facing sports marketing professionals and is relevant across all regions of the world. Drawing on the author’s years of industry and teaching experience, it blends theory and practice with case studies including the International Olympic Committee and FIFA. Crucially, the book provides comprehensive coverage of hot topics such as sports governance, digital marketing, and the globalization of the sports product. Written in an accessible style and accompanied by a full suite of online resources, this textbook is for ideal for anyone looking to excel as a sports marketer or progress within the wider sports industry. It is a valuable resource for Sports Marketing courses at undergraduate, postgraduate and MBA levels.
Author : Nancy Lough
Publisher : Routledge
ISBN 13 : 1351333941
Total Pages : 556 pages
Book Rating : 4.3/5 (513 download)
Download or read book Routledge Handbook of the Business of Women's Sport written by Nancy Lough and published by Routledge. This book was released on 2019-05-21 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining knowledge from sport management, marketing, media, leadership, governance, and consumer behavior in innovative ways, this book goes further than any other in surveying current theory and research on the business of women’s sport around the world, making it an unparalleled resource for all those who aspire to work in, or understand, women’s sport. Featuring international perspectives, with authors from North America, South America, Europe, Asia, and Oceania, and insightful, in-depth profiles of real leaders within different sectors of women's sport in the global sport industry, the Routledge Handbook of the Business of Women's Sport offers an integrated understanding of the ways traditional media and social media impact both the understanding and advancement of women’s sport properties, businesses, teams, and athletes. Innovative case studies show how societal issues such as gender, power, and framing impact the business of women’s sports and those who work in women’s sport. An essential reference for any researcher or advanced student with an interest in women’s sport or women in business, and useful supplementary reading for researchers and advanced students working in sport business, sport management, mainstream business and management, or women’s studies.
