Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Download Familiarity And The Structure Of Product Knowledge full books in PDF, epub, and Kindle. Read online Familiarity And The Structure Of Product Knowledge ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author : Jerry Neil Conover
Publisher :
ISBN 13 :
Total Pages : 112 pages
Book Rating : 4.:/5 (962 download)
Download or read book Familiarity and the Structure of Product Knowledge written by Jerry Neil Conover and published by . This book was released on 1982 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Larry J. Marks
Publisher :
ISBN 13 :
Total Pages : 18 pages
Book Rating : 4.0/5 ( download)
Download or read book Towards a Cognitive Structure Conceptualization of Product Familiarity written by Larry J. Marks and published by . This book was released on 1980 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Larry J. Marks
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (16 download)
Download or read book Toward a Cognitive Structure Conceptualization of Product Familiarity written by Larry J. Marks and published by . This book was released on 1980 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Victoria Adibi
Publisher :
ISBN 13 :
Total Pages : 228 pages
Book Rating : 4.:/5 (18 download)
Download or read book The Relationship Between Product Knowledge and Familiarity written by Victoria Adibi and published by . This book was released on 1984 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Puthankurissi S. Raju
Publisher :
ISBN 13 :
Total Pages : 28 pages
Book Rating : 4.0/5 ( download)
Download or read book Product Familiarity, Brand Name and Price Influences on Product Evaluation written by Puthankurissi S. Raju and published by . This book was released on 1976 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jay D. Lindquist
Publisher : Springer
ISBN 13 : 3319169734
Total Pages : 511 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference written by Jay D. Lindquist and published by Springer. This book was released on 2015-05-18 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Sigmund A. Wagner
Publisher : Psychology Press
ISBN 13 : 9780415316194
Total Pages : 308 pages
Book Rating : 4.3/5 (161 download)
Download or read book Understanding Green Consumer Behaviour written by Sigmund A. Wagner and published by Psychology Press. This book was released on 2003 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through the study of green, environmentally friendly consumers, this book incorporates original, groundbreaking anthropological and cognitive research to examine basic aspects of the workings of the human mind.
Author : Naresh Malhotra
Publisher : Emerald Group Publishing
ISBN 13 : 0857244760
Total Pages : 307 pages
Book Rating : 4.8/5 (572 download)
Download or read book Review of Marketing Research written by Naresh Malhotra and published by Emerald Group Publishing. This book was released on 2010-12-02 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as well as incorporating insights from multidisciplinary literatures in an integrative manner.
Author : B. J. Dunlap
Publisher : Springer
ISBN 13 : 3319132547
Total Pages : 581 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference written by B. J. Dunlap and published by Springer. This book was released on 2015-01-02 with total page 581 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1990 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, industrial marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Curtis P. Haugtvedt
Publisher : Routledge
ISBN 13 : 113667621X
Total Pages : 1296 pages
Book Rating : 4.1/5 (366 download)
Download or read book Handbook of Consumer Psychology written by Curtis P. Haugtvedt and published by Routledge. This book was released on 2018-12-07 with total page 1296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
Author : Beth Walker
Publisher :
ISBN 13 :
Total Pages : 30 pages
Book Rating : 4.0/5 ( download)
Download or read book Exploring the Structural Characteristics of Consumers' Knowledge written by Beth Walker and published by . This book was released on 1986 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Oksana Loginova
Publisher :
ISBN 13 :
Total Pages : 15 pages
Book Rating : 4.:/5 (13 download)
Download or read book Brand Familiarity and Product Knowledge in Customization written by Oksana Loginova and published by . This book was released on 2016 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper challenges the assumption commonly used in the theoretical literature on customization that consumers always get their ideal varieties when they purchase a customized product. I adopt Hotelling's horizontal differentiation model with two firms competing for a continuum of consumers. Each consumer has a most preferred variety and possesses a certain level of category-specific knowledge. Initially, the firms produce standard products located at the end points of the variety interval. Suppose one of the firms offers customization. Consumers familiar with the brand can easily transfer their needs into appropriate characteristics of this brand. Consumers unfamiliar with the brand have difficulty in expressing their preferences. Category-specific knowledge is crucial here. Knowledgeable consumers are more capable of analyzing information than less knowledgeable ones, and the products they design better match their preferences. The game runs as follows. The firms simultaneously decide whether to offer customization, then engage in price competition. I show that while customization makes the products less differentiated, the frictions introduced into consumer co-design activities relax price competition. As a result, customization by one of the firms occurs in equilibrium.
Author : Jay D. Lindquist
Publisher : Springer
ISBN 13 : 9783319169729
Total Pages : 0 pages
Book Rating : 4.1/5 (697 download)
Download or read book Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference written by Jay D. Lindquist and published by Springer. This book was released on 2015-06-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Pirjo Rajaniemi
Publisher :
ISBN 13 :
Total Pages : 276 pages
Book Rating : 4.:/5 (37 download)
Download or read book Conceptualization of Product Involvement as a Property of a Cognitive Structure written by Pirjo Rajaniemi and published by . This book was released on 1992 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michele Marie St. Pierre
Publisher :
ISBN 13 :
Total Pages : 104 pages
Book Rating : 4.:/5 (274 download)
Download or read book New Product Innovation written by Michele Marie St. Pierre and published by . This book was released on 1992 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : M. del Carmen Balbuena Torezano
Publisher : John Benjamins Publishing Company
ISBN 13 : 902724944X
Total Pages : 269 pages
Book Rating : 4.0/5 (272 download)
Download or read book Text and Wine written by M. del Carmen Balbuena Torezano and published by John Benjamins Publishing Company. This book was released on 2023-11-15 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Text and Wine: Approaches from terminology and translation collects part of the results of the research project WeinApp: Multilingual System of Information and Winegrowing-Resources (MINECO, Ref. FFI2016-79785-R), carried out by researchers from the universities of Cordoba and Cadiz (Spain), on wine production, the wine sector, and its language and terminology in English, French, German and Spanish. The editors, principal investigators of the project, begin the volume, which contains works on phytopathology, lexical domains and subdomains, wine tourism, agro-legal texts, Indo-European languages, labelling, tasting metaphors, wine and literature, interpretation, wine and medicine, oenological websites, and lexical and morphosyntactic formation around the language of wine.
Author :
Publisher : Routledge
ISBN 13 : 1136183639
Total Pages : 306 pages
Book Rating : 4.1/5 (361 download)
Download or read book Psychological Foundations of Marketing written by and published by Routledge. This book was released on 2012-11-12 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: A CHOICE Outstanding Academic Title 2013! Are we influenced by ads even when we fast-forward them? Do brands extend our personalities? Why do we spend more when we pay with a credit card? Psychological Foundations of Marketing considers the impact of psychology on marketing practice and research, and highlights the applied aspects of psychological research in the marketplace. This book presents an introduction to both areas, and provides a survey of the various contributions that psychology has made to the field of marketing. Each chapter considers a key topic within psychology, outlines the main theories, and presents various practical applications of the research. Topics covered include: Motivation: The human needs at the root of many consumer behaviors and marketing decisions. Perception: The nature of perceptual selection, attention and organization and how these perceptual processes relate to the evolving marketing landscape. Decision making: How and under what circumstances it is possible to predict consumer choices, attitudes and persuasion? Personality and lifestyle: How insight into consumer personality can be used to formulate marketing plans. Social behavior: The powerful role of social influence on consumption. This book will be of great interest to a diverse audience of academics, students and professionals, and will be essential reading for courses in marketing, psychology, consumer behavior and advertising.
