Fame Junkies

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Author :
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 0547527241
Total Pages : 261 pages
Book Rating : 4.5/5 (475 download)

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Book Synopsis Fame Junkies by : Jake Halpern

Download or read book Fame Junkies written by Jake Halpern and published by Houghton Mifflin Harcourt. This book was released on 2008-01-03 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author of Welcome to the New World and Bad Paper discusses America’s obsession with celebrity in this 2007 investigation. Why do more people watch American Idol than the nightly news? What is it about Paris Hilton’s dating life that lures us so? Why do teenage girls—when given the option of “pressing a magic button and becoming either stronger, smarter, famous, or more beautiful” —predominantly opt for fame? In this entertaining and enlightening book, Jake Halpern explores the fascinating and often dark implications of America’s obsession with fame. He travels to a Hollywood home for aspiring child actors and enrolls in a program that trains celebrity assistants. He visits the offices of Us Weekly and a laboratory where monkeys give up food to stare at pictures of dominant members of their group. The book culminates in Halpern’s encounter with Rod Stewart’s biggest fan, a woman from Pittsburgh who nominated the singer for Hollywood’s Walk of Fame. Fame Junkies reveals how psychology, technology, and even evolution conspire to make the world of red carpets and velvet ropes so enthralling to all of us on the outside looking in. Praise for Fame Junkies “An astute look at the mighty vortex of fame, which this author believes will only get more powerful.” —Kirkus Reviews “Halpern displays an evocative, insiderish style reminiscent . . . of Tom Wolfe’s when he peered into 1960s celebrity culture.” —Wall Street Journal “A critical look at Americans’ infatuation with fame and determines that fame is elusive, desirable—and also possibly addictive . . . . [An] engaging study.” —Publishers Weekly

Fame Junkies

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Author :
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 061891871X
Total Pages : 261 pages
Book Rating : 4.6/5 (189 download)

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Book Synopsis Fame Junkies by : Jake Halpern

Download or read book Fame Junkies written by Jake Halpern and published by Houghton Mifflin Harcourt. This book was released on 2008-01-03 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this groundbreaking book, Jake Halpern embarks on a quest to explore the facinating and often dark implications of America's obsession with fame. Traveling across the country, he visits a Hollywood home for aspiring child actors and enrolls in a training program for would-be celebrity assistants. He drops by the editorial offices of US Weekly and spends time at a laboratory where monkeys give up food to stare at pictures of dominant members of their group. Whether he is interviewing Rod Stewart or the nation's leading experts on addiction, Halpern deftly uncovers the strange working of our fame obsessed psyches. By interweaving stories from his travels with new research, including original findings from his own "fame survey," Halpern explains how psychology, technology, evolution, and profit conspire to make the world of red carpets and velvet ropes so enthralling. Fame Junkies is a provocative and insightful portrait of an America that wants nothing more than to see and be seen.

Vainglory

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Author :
Publisher : Wm. B. Eerdmans Publishing
ISBN 13 : 0802871291
Total Pages : 167 pages
Book Rating : 4.8/5 (28 download)

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Book Synopsis Vainglory by : Rebecca Konyndyk DeYoung

Download or read book Vainglory written by Rebecca Konyndyk DeYoung and published by Wm. B. Eerdmans Publishing. This book was released on 2014-12-03 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vainglory-- a keen desire for attention and approval. Although contemporary culture has largely forgotten about vainglory, it was on the original list of seven capital vices and is perhaps more dangerous than ever today. DeYoung tells the story of this vice, moving from its ancient origins to its modern expressions. She defines vainglory, gives examples from popular culture, and discusses other vices associated with it such as hypocrisy and boasting. She then explores personal spiritual practices that can help us resist it and community practices that can help us handle glory well.

Celebrity Nation

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Author :
Publisher : Beacon Press
ISBN 13 : 080706565X
Total Pages : 218 pages
Book Rating : 4.8/5 (7 download)

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Book Synopsis Celebrity Nation by : Landon Y. Jones

Download or read book Celebrity Nation written by Landon Y. Jones and published by Beacon Press. This book was released on 2023-05-09 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: A former People magazine editor reveals how our cult of celebrity has shaped our politics, our culture, and our personal lives—for better or worse From the writer and editor who coined the term “baby boomer” comes Celebrity Nation, an exploration into how and why fame no longer stems only from heroic achievements but from the number of “likes” and shares—and what this change means for American culture. Landon Jones—who spent decades in “celebrityland” only to emerge, like Alice, blinking in the sunlight—brings a personal and first-person perspective on fame and its dark underbelly, complicated even further by the arrival of the internet and social media. Jones draws on his experience as the former managing editor of People magazine to bolster his account with profiles of celebrities he knew personally, ranging from Malcolm X to Princess Diana, as well as observations about contemporary social media stars like Kim Kardashian and computer-generated macro-influencer Miquela, a self-proclaimed “19-year-old Robot living in LA.” In analyzing the stories of over 75 celebrities, spanning decades and industries, Jones shows how celebrity has been wielded as a weapon of mass distraction to spawn narcissism, harm, and loneliness. And yet, in these stories we also see a path forward. Jones highlights luminaries like Nobel Peace prize winner Maria Ressa and lauded environmental activist Greta Thunberg, who have effected meaningful change not by glorifying themselves but by turning to their communities for action. A lively analysis of celebrity culture’s impact on nearly every facet of our lives, Celebrity Nation helps us to recognize how the apparatus of fame operates.

The Promised One (A 10-week Bible Study)

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Author :
Publisher : Crossway
ISBN 13 : 143352628X
Total Pages : 290 pages
Book Rating : 4.4/5 (335 download)

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Book Synopsis The Promised One (A 10-week Bible Study) by : Nancy Guthrie

Download or read book The Promised One (A 10-week Bible Study) written by Nancy Guthrie and published by Crossway. This book was released on 2011-07-07 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This first volume in the Seeing Jesus in the Old Testament Bible study series guides women through a Christ-centered study of Genesis. The Promised One provides a fresh look at the book of Genesis, leading women in discovering how its stories, symbols, people, and promises point to Christ. Over ten weeks of study, participants will see Christ as the agent of creation, the offspring who will crush the head of the serpent, the ark of salvation, the source of the righteousness credited to Abraham, the substitutionary sacrifice provided by God, the Savior to whom the whole world must come for life, and much more. Each weekly lesson includes questions for personal study, a contemporary teaching chapter that emphasizes how the passage fits into the bigger story of redemptive history, a brief section on how the passage uniquely points to what is yet to come at the consummation of Christ's kingdom, and a leader's guide for group discussion. A ten-session DVD companion set is also available.

The Church in an Age of Crisis

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Author :
Publisher : Baker Books
ISBN 13 : 1441240039
Total Pages : 178 pages
Book Rating : 4.4/5 (412 download)

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Book Synopsis The Church in an Age of Crisis by : James Emery White

Download or read book The Church in an Age of Crisis written by James Emery White and published by Baker Books. This book was released on 2012-10-15 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Knowing the signs of the times, and how then to live as people of faith, has never been more pressing for the church. Though many of the signs are disturbing, we ignore them at our great peril. Combining the very best attributes of a biblical prophet and a modern-day reporter, James Emery White offers a look at twenty-five realities facing the church--in the areas of belief, culture, marriage and family, media and technology, and mission--and how they affect us as individuals and as a body of believers. Functioning as both a telescope and a microscope, this hard-hitting examination of the future of the church looks into the vastness of the world and into the minute recesses of our hearts. White calls on thoughtful readers to sharpen their spiritual drive and determination in order to meet the challenges of our day--and the future. He calls us to look beyond the daily conflicts in order to see the much larger war in which we are engaged, so that we might play our vital role in preserving and growing Christ's church in the coming age.

Ambition in America

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Publisher : University Press of Kentucky
ISBN 13 : 0813145066
Total Pages : 211 pages
Book Rating : 4.8/5 (131 download)

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Book Synopsis Ambition in America by : Jeffrey A. Becker

Download or read book Ambition in America written by Jeffrey A. Becker and published by University Press of Kentucky. This book was released on 2014-04-18 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the largest southern cities and a hub for the cotton industry, Memphis, Tennessee, was at the forefront of black political empowerment during the Jim Crow era. Compared to other cities in the South, Memphis had an unusually large number of African American voters. Black Memphians sought reform at the ballot box, formed clubs, ran for office, and engaged in voter registration and education activities from the end of the Civil War through the Brown v. Board of Education decision of 1954. In this groundbreaking book, Elizabeth Gritter examines how and why black Memphians mobilized politically in the period between Reconstruction and the beginning of the civil rights movement. Gritter illuminates, in particular, the efforts and influence of Robert R. Church Jr., an affluent Republican and founder of the Lincoln League, and the notorious Memphis political boss Edward H. Crump. Using these two men as lenses through which to view African American political engagement, this volume explores how black voters and their leaders both worked with and opposed the white political machine at the ballot box. River of Hope challenges persisting notions of a "Solid South" of white Democratic control by arguing that the small but significant number of black southerners who retained the right to vote had more influence than scholars have heretofore assumed. Gritter's nuanced study presents a fascinating view of the complex nature of political power during the Jim Crow era and provides fresh insight into the efforts of the individuals who laid the foundation for civil rights victories in the 1950s and '60s.

Is Gwyneth Paltrow Wrong About Everything?

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Author :
Publisher : Beacon Press
ISBN 13 : 0807039705
Total Pages : 273 pages
Book Rating : 4.8/5 (7 download)

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Book Synopsis Is Gwyneth Paltrow Wrong About Everything? by : Timothy Caulfield

Download or read book Is Gwyneth Paltrow Wrong About Everything? written by Timothy Caulfield and published by Beacon Press. This book was released on 2016-05-10 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of the effect our celebrity-dominated culture has on our ideas of what it means to live "the good life" What would happen if an average Joe tried out for American Idol, underwent a professional makeover, endured Gwyneth Paltrow’s “Clean Cleanse,” and followed the outrageous rituals of the rich and famous? Health law policy researcher Timothy Caulfield finds out in this thoroughly unique, engaging, and provocative book about celebrity culture and its iron grip on today’s society. Over the past decade, our perceptions of beauty, health, success, and happiness have become increasingly framed by a popular culture steeped in celebrity influence and ever more disconnected from reality. Research tells us that our health decisions and goals are influenced by celebrity culture and endorsements, our children's ambitions are now overwhelmingly governed by the fantasy of fame, and the ideals of beauty and success are mediated through a celebrity-dominated worldview. But while much has been written about the cause of our obsession with the rich and famous, Caulfield argues that not enough has been done to debunk celebrity messages and promises about health, diet, beauty, or happiness. From super-thin models to Gwyneth Paltrow’s endorsement of a gluten free-diet for almost anyone, celebrity opinions have the power to dominate our conversations and outlooks. In this book, Caulfield provides an entertaining look into the celebrity world, including vivid accounts of his own experiences trying out for American Idol, having his skin resurfaced, and doing the cleanse; interviews with actual celebrities; thought-provoking facts, and a practical and evidence-based reality check on our own celebrity ambitions.

The Story Revealed

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Author :
Publisher : Twenty-Third Publications
ISBN 13 : 9781585958832
Total Pages : 348 pages
Book Rating : 4.9/5 (588 download)

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Book Synopsis The Story Revealed by : Bausch

Download or read book The Story Revealed written by Bausch and published by Twenty-Third Publications. This book was released on 2013 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his newest collection of more than 70 masterful homilies, Fr. Bill Bausch is at his storytelling finest, seamlessly weaving timely, intriguing stories into gospel truths. From "Bill Barth and the Little Tin Box" to "iPod and I, God," Fr. hill spreads his usual wisdom and humor into every liturgical season and cycle from Advent through Lent, Easter and Ordinary Time. Fans of Fr. Bill will find plenty of inspiration for feast days, funerals, holidays, and the current issues of our day. Each homily can be adapted to suit any preaching style or faith community. These are homilies that will be talked about, thought about, and acted upon. They're also perfect spiritual reading for priests, deacons, lay ministers, teachers, RC1Agroups, and anyone who wants to explore Scripture more deeply and apply it to daily living. Book jacket.

Popular Music Autobiography

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Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501355848
Total Pages : 265 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis Popular Music Autobiography by : Oliver Lovesey

Download or read book Popular Music Autobiography written by Oliver Lovesey and published by Bloomsbury Publishing USA. This book was released on 2021-12-02 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 1960s saw the nexus of the revolution in popular music by a post-war generation amid demographic upheavals and seismic shifts in technology. Over the past two decades, musicians associated with this period have produced a large amount of important autobiographical writing. This book situates these works -- in the forms of formal autobiographies and memoirs, auto-fiction, songs, and self-fashioned museum exhibitions -- within the context of the recent expansion of interest in autobiography, disability, and celebrity studies. It argues that these writings express anxiety over musical originality and authenticity, and seeks to dispel their writers' celebrity status and particularly the association with a lack of seriousness. These works often constitute a meditation on the nature of postmodern fame within a celebrity-obsessed culture, and paradoxically they aim to regain the private self in a public forum.

Social Networks in the Long Eighteenth Century

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Author :
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443871354
Total Pages : 350 pages
Book Rating : 4.4/5 (438 download)

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Book Synopsis Social Networks in the Long Eighteenth Century by : Ileana Baird

Download or read book Social Networks in the Long Eighteenth Century written by Ileana Baird and published by Cambridge Scholars Publishing. This book was released on 2014-11-19 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an attempt to better account for the impressive diversity of positions and relations that characterizes the eighteenth-century world, this collection proposes a new methodological frame, one that is less hierarchical in approach and more focused, instead, on the nature of these interactions, on their Addisonian “usefulness,” declared goals, and (un)intended results. By shifting focus from a cultural-historicist approach to sociability to the rhizomatic nature of eighteenth-century associations, this collection approaches them through new methodological lenses that include social network analysis, assemblage and graph theory, social media and digital humanities scholarship. Imagining the eighteenth-century world as a networked community rather than a competing one reflects a recent interest in novel forms of social interaction facilitated by new social media—from Internet forums to various types of social networking sites—and also signals the increasing involvement of academic communities in digital humanities projects that use new technologies to map out patterns of intellectual exchange. As such, the articles included in this collection demonstrate the benefits of applying interdisciplinary approaches to eighteenth-century sociability, and their role in shedding new light on the way public opinion was formed and ideas disseminated during pre-modern times. The issues addressed by our contributors are of paramount importance for understanding the eighteenth-century culture of sociability. They address, among other things, clubbing practices and social networking strategies (political, cultural, gender-based) in the eighteenth-century world, the role of clubs and other associations in “improving” knowledge and behaviors, conflicting views on publicity, literary and political alliances and their importance for an emerging celebrity culture, the role of cross-national networks in launching pan-European and transatlantic trends, Romantic modes of sociability, as well as the contribution of voluntary associations (clubs, literary salons, communities of readers, etc.) to the formation of the public sphere. This collection demonstrates how relevant social networking strategies were to the context of the eighteenth-century world, and how similar they are to the congeries of new practices shaping the digital public sphere of today.

Star Struck

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Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 447 pages
Book Rating : 4.2/5 (161 download)

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Book Synopsis Star Struck by : Sam Riley

Download or read book Star Struck written by Sam Riley and published by Bloomsbury Publishing USA. This book was released on 2009-12-09 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: This balanced examination looks at America's pervasive celebrity culture, concentrating on the period from 1950 to the present day. Star Struck: An Encyclopedia of Celebrity Culture is neither a stern critic nor an apologist for celebrity infatuation, a phenomenon that sometimes supplants more weighty matters yet constitutes one of our nation's biggest exports. This encyclopedia covers American celebrity culture from 1950 to 2008, examining its various aspects—and its impact—through 86 entries by 30 expert contributors. Demonstrating that all celebrities are famous, but not all famous people are celebrities, the book cuts across the various entertainment medias and their legions of individual "stars." It looks at sports celebrities and examines the role of celebrity in more serious pursuits and institutions such as the news media, corporations, politics, the arts, medicine, and the law. Also included are entries devoted to such topics as paranoia and celebrity, one-name celebrities, celebrity nicknames, family unit celebrity, sidekick celebrities, and even criminal celebrities.

The Devolution of Man

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Author :
Publisher : Xlibris Corporation
ISBN 13 : 1499065094
Total Pages : 259 pages
Book Rating : 4.4/5 (99 download)

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Book Synopsis The Devolution of Man by : Loren Psaltis

Download or read book The Devolution of Man written by Loren Psaltis and published by Xlibris Corporation. This book was released on 2015-03-14 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: The question "Where do we come from?" may never be answered. But "Why do we exist? that is my interest. Humanity has become a tribe of production and consumption. But for a small percentage of enlightened thinkers through history, the likes of Albert Einstein, Mahatma Gandhi, Martin Luther King Jr., Leonardo da Vinci, Fibonacci, Isaac Newton, Rumi, Nikolai Tesla, Socrates, Jesus, Mohammed, Siddhartha Gautama and their peers, for the greater part of human history, we have steadily devolved into a race of slavery to a system that has led us to disease, depression, debt, war and poverty for the majority of the world's population. I have a theory, after many years of studying what ancient cultures knew, to the systems we now have devolved to create, that happiness, health, wealth, good fortune, long life, love and joy are easily achieved. Our birthright in fact. And there is a way back, accessible to all. It is time to know why we exist.

The Gender Games

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Author :
Publisher : Two Roads
ISBN 13 : 1473648610
Total Pages : 264 pages
Book Rating : 4.4/5 (736 download)

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Book Synopsis The Gender Games by : Juno Dawson

Download or read book The Gender Games written by Juno Dawson and published by Two Roads. This book was released on 2017-06-01 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: *WINNER OF THE UK BLACK PRIDE LITERARY PRIZE FOR NON-FICTION DIVA AWARDS 2017* *AS SEEN ON TRANSFORMATION STREET* 'Opens minds, breaks down myths and vaporises prejudice - I loved it!' Rebecca Root, star of Boy Meets Girl 'Funny, thoughtful and honest' Stylist 'It's a boy!' or 'It's a girl!' are the first words almost all of us hear when we enter the world. Before our names, before we have likes and dislikes - before we, or anyone else, has any idea who we are. And two years ago, as Juno Dawson went to tell her mother she was (and actually, always had been) a woman, she started to realise just how wrong we've been getting it. Gender isn't just screwing over trans people, it's messing with everyone. From little girls who think they can't be doctors to teenagers who come to expect street harassment. From exclusionist feminists to 'alt-right' young men. From men who can't cry to the women who think they shouldn't. As her body gets in line with her mind, Juno tells not only her own story, but the story of everyone who is shaped by society's expectations of gender - and what we can do about it. Featuring insights from well-known gender, feminist and trans activists including Rebecca Root, Laura Bates, Gemma Cairney, Anthony Anaxagorou, Hannah Witton, Alaska Thunderfuck and many more, The Gender Games is a frank, witty and powerful manifesto for a world in which everyone can truly be themselves. The Gender Games has been optioned by SunnyMarch Productions to be turned into an original television series, written by Rose Lewenstein.

12 Going on 29

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Publisher : Bloomsbury Publishing USA
ISBN 13 : 1567206530
Total Pages : 167 pages
Book Rating : 4.5/5 (672 download)

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Book Synopsis 12 Going on 29 by : Silvana Clark

Download or read book 12 Going on 29 written by Silvana Clark and published by Bloomsbury Publishing USA. This book was released on 2007-08-30 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Motivational speaker/mom Silvana Clark, in concert with her now-teenaged daughter Sondra, confirms in this book the confusion and possible unpleasantness tween girls and their moms around the world face in these sometimes-trying years. Through surveys and interviews with some 100 mother-daughter pairs, the Clarks show us what preteen girls are thinking and wanting, how mothers can successfully help their daughters navigate these years to avoid the potential minefields, and how they can successfully guide their daughters while keeping a respectful and loving relationship intact. The tween years—ages about 9 to 12—are a time when girls seem to grow astonishingly quickly toward establishing their independence and adult identity. It is a time of testing new feelings, thoughts, and behaviors, and can be a time of testing mom's patience, persistence and energy. From cell phones to body piercings and hair dye, seductive clothes and strange boyfriends, girls want to test the waters and experience what the world has to offer. Motivational speaker/mom Silvana Clark, in concert with her now-teenaged daughter Sondra, confirms in this book the confusion and possible unpleasantness tween girls and their moms around the world face in these sometimes-trying years. Through surveys and interviews with some 100 mother-daughter pairs, the Clarks show us what preteen girls are thinking and wanting, how mothers can successfully help their daughters navigate these years to avoid the potential minefields, and how they can successfully guide their daughters while keeping a respectful and loving relationship intact. What's a mother to do during these tough years? The good part is that (although they likely wouldn't admit it) mothers remain the number one role model for girls at this age. Setting and keeping rules and boundaries with a tween can be challenging, though. Sondra, now a spokeschild for charities working with children in developing countries, shares insights into the way that pre-teen girls think today. And her mother shares her own successful approaches and those of dozens of other mothers with tween girls. Topics addressed include emotional and physical development of tween girls, dating, drinking, clothes, friends, music, money, and more. Step-by-step scripts for handling mother-daughter conflicts are provided, along with tips for communicating with tweens.

Super Freak

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Author :
Publisher : Chicago Review Press
ISBN 13 : 1613749600
Total Pages : 274 pages
Book Rating : 4.6/5 (137 download)

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Book Synopsis Super Freak by : Peter Benjaminson

Download or read book Super Freak written by Peter Benjaminson and published by Chicago Review Press. This book was released on 2017-03-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rick James played with Neil Young, self-produced his first album (later picked up by Motown), crossed rock and funk to come up with one of the best-selling albums of the 1980s, became one of the biggest pop stars of the era, turned a young white woman named Teena Marie into an R&B superstar, displayed an outrageously sex- and drug-filled lifestyle, was tried and found guilty of assaulting and imprisoning a young woman, went on to record new music that was compared to the Beatles' White Album, and ended his life as a punch line for Dave Chappelle. James attempted to tell his own story—in two different books—but left out many incidents that reflected badly on his character. Now, based on court records, newspaper archives, and extensive interviews with dozens of family members, band members, friends, and lovers, here is the definitive biography of Motown's most controversial superstar.

How Cool Brands Stay Hot

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 0749462515
Total Pages : 272 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis How Cool Brands Stay Hot by : Joeri Van den Bergh

Download or read book How Cool Brands Stay Hot written by Joeri Van den Bergh and published by Kogan Page Publishers. This book was released on 2011-02-03 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business. But what drives them and how do you develop the right brand strategies to reach this critical generation? How Cool Brands Stay Hot reveals what drives Generation Y and how you can reach them. Based on important new research, it provides insights into the consumer psychology and behaviour of 'the Millennials'. It will help you to re-connect with the new generation of consumers by understanding their likes and dislikes, and how you can make your advertising, marketing and branding relevant to them.Full of statistics and case studies including Nokia, Nivea, PlayStation, Coca Cola, Volkswagen, Smirnoff, Red Bull, H&M, and Levi's, How Cool Brands Stay Hot provides you with creative ideas on how to position, develop and promote your brands to the new consumer generation. Twenty-five per cent of this book's net royalties will be donated to the Staying Alive Foundation - a global HIV/AIDS charity empowering young people. http://foundation.staying-alive.org