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Factors That Influenced Local Mass Media Communication Products Of Agriculture And Natural Resources Extension Agents In Urban Counties
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Book Synopsis Factors that Influenced Local Mass Media Communication Products of Agriculture and Natural Resources Extension Agents in Urban Counties by : Heather Noelle Kolich
Download or read book Factors that Influenced Local Mass Media Communication Products of Agriculture and Natural Resources Extension Agents in Urban Counties written by Heather Noelle Kolich and published by . This book was released on 2016 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cooperative Extension provides research-based community education related to agriculture and other topics. Mass communication is a traditional means of informing county clients, but several previous studies identified limitations with Extension mass media publications. The purpose of this study was to examine how Cooperative Extension Agriculture and Natural Resources county agents interpreted research-based agricultural information into written mass media communication articles for urban audiences. Data were collected using mixed methods to examine: 1) Factors that influenced article topic selection; 2) Factors that influenced how information was presented; and 3) Reading levels of articles written by urban ANR Extension agents. Findings indicated that client questions and agent assumptions about clients influenced topic selection and content creation. Based on the Flesch Reading Ease formula, articles were within the estimated reading levels of most adult county residents.
Book Synopsis Communication for Rural Innovation by : Cees Leeuwis
Download or read book Communication for Rural Innovation written by Cees Leeuwis and published by John Wiley & Sons. This book was released on 2013-04-30 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important book is the re-titled third edition of the extremely well received and widely used Agricultural Extension (van den Ban & Hawkins, 1988, 1996). Building on the previous editions, Communication for Rural Innovation maintains and adapts the insights and conceptual models of value today, while reflecting many new ideas, angles and modes of thinking concerning how agricultural extension is taught and carried through today. Since the previous edition of the book, the number and type of organisations that apply communicative strategies to foster change and development in agriculture and resource management has become much more varied and this book is aimed at those who use communication to facilitate change in agriculture and resource management. Communication for Rural Innovation is essential reading for process facilitators, communication division personnel, knowledge managers, training officers, consultants, policy makers, extension specialists and managers of agricultural extension or research organisations. The book can also be used as an advanced introduction into issues of communicative intervention at BSc or MSc level.
Book Synopsis What We Know About the Effects of Mass Communication: The Brink of Hope by : Joseph T. Klapper
Download or read book What We Know About the Effects of Mass Communication: The Brink of Hope written by Joseph T. Klapper and published by Ardent Media. This book was released on 1957 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Local Food Systems; Concepts, Impacts, and Issues by : Steve Martinez
Download or read book Local Food Systems; Concepts, Impacts, and Issues written by Steve Martinez and published by DIANE Publishing. This book was released on 2010-11 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive overview of local food systems explores alternative definitions of local food, estimates market size and reach, describes the characteristics of local consumers and producers, and examines early indications of the economic and health impacts of local food systems. Defining ¿local¿ based on marketing arrangements, such as farmers selling directly to consumers at regional farmers¿ markets or to schools, is well recognized. Statistics suggest that local food markets account for a small, but growing, share of U.S. agricultural production. For smaller farms, direct marketing to consumers accounts for a higher percentage of their sales than for larger farms. Charts and tables.
Book Synopsis Communication Strategies by : Herbert Frederick Lionberger
Download or read book Communication Strategies written by Herbert Frederick Lionberger and published by . This book was released on 1982 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis National Agricultural Library Catalog by : National Agricultural Library (U.S.)
Download or read book National Agricultural Library Catalog written by National Agricultural Library (U.S.) and published by . This book was released on 1982 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Colleges of Agriculture at the Land Grant Universities by : National Research Council
Download or read book Colleges of Agriculture at the Land Grant Universities written by National Research Council and published by National Academies Press. This book was released on 1996-09-19 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since their inception in 1862, the U.S. land grant colleges have evolved to become the training ground for the nation's and the world's agriculturists. In this book, the committee examines the future of the colleges of agriculture in light of changing national priorities for the agricultural, food, and natural resource system. The effects of federal funding constraints also are examined, as are opportunities for growth presented by developments in science. The committee's preceding volume, Colleges of Agriculture at the Land Grant Universities: A Profile, is a compilation of the data that helped formulate the specific questions to be addressed. Colleges of Agriculture at the Land Grant Univerisities: Public Service and Public Policy is the deliberative report, rating conclusions and recommendations for institutional innovation and public policy. It addresses these and other questions: What education mission should colleges of agriculture adoptâ€"and what strategies should they useâ€"in light of significant changes in the agricultural complex? Research in agriculture is expected to respond to consumer demands, environmental concerns, world population growth, and increasing pressure on agricultural lands. Is the century-old structure of land grant university-based research up to the task? What is the role of extension in light of today's smaller farming communities and larger farming conglomerates? This volume is the culmination of a landmark evaluation of land grant colleges of agriculture, an American institution. This document will be of value to policymakers, administrators, and others involved in agricultural science and education.
Book Synopsis Factors Influencing Farmers' Communication Behavior Regarding Agricultural Information by : Maria Cristina Oliveira Veloso
Download or read book Factors Influencing Farmers' Communication Behavior Regarding Agricultural Information written by Maria Cristina Oliveira Veloso and published by . This book was released on 1992 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction; Significance of the study; Purpose of the study; Statement of the problem; Organization of the research report; Research questions and hypotheses; Definitions of terms; Literature review and conceptual framework; Diffusion perspectives; Havelock; Brown; Rogers; Diffusion definitions; Decision-making process; Sources information; Two step flow hypothesis; Innovativeness and opinion leadership; Passive and active communication behaviors; Conceptual framework; Research methodology and limitations; Research design; Population; Sampling frame; Sampling methods; County selection Subjects selection; Sample syze; Sampling error; Data collection; Instrument; mailing procedures; Nonresponse analysis; Response rate; Data analysis Limitations; The results; Characteristics of respondents; Research question I; Passive communication behavior; Active communication behavior; Different behaviors/ different degrees of channels' use; Computers' use; Research question II; Relationship between innovativeness and communication behavior; Mass communications channels' use; Interpersonal communication channels' use; Passive vs. active; Research question III; Relationship between opinion leadership and communication behavior; Mass communication chanells' use; Interpersonal communication channels' use; Passive vs. active.
Book Synopsis Development Communication for Agriculture by : Ranajit Kumar Samanta
Download or read book Development Communication for Agriculture written by Ranajit Kumar Samanta and published by . This book was released on 1990 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Guide to Extension Training by : Peter Oakley
Download or read book Guide to Extension Training written by Peter Oakley and published by Food & Agriculture Org.. This book was released on 1985 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: The framework of development; Understanding extension; Social and cultural factors in extension; Extension and comunication; Extension methods; The extension agent; The planning and evaluation of extension programmes; Extension an special target groups.
Book Synopsis Bulletin of the Atomic Scientists by :
Download or read book Bulletin of the Atomic Scientists written by and published by . This book was released on 1970-06 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
Book Synopsis Annual Report by : Inter-American Development Bank
Download or read book Annual Report written by Inter-American Development Bank and published by . This book was released on 1992 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Farming Alternatives written by and published by . This book was released on 2002 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Media and Development by : M. R. Dua
Download or read book Media and Development written by M. R. Dua and published by . This book was released on 1994 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Papers presented at a seminar held in March 1993, at Hisar.
Book Synopsis Marketing Management in Africa by : George Tesar
Download or read book Marketing Management in Africa written by George Tesar and published by Routledge. This book was released on 2018-04-27 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The authors argue that entrepreneurial activity in Africa is rapid, but limited, and requires a structured approach to drive success. Beginning with an introductory chapter that frames the socio-economic and technological developments in Africa, readers are introduced to the conceptual model that provides this structured approach in four logical parts: The creative stage Entrepreneurial and enterprise activities Understanding consumer behavior and market segments A project management-based framework. This multidisciplinary approach is supplemented with many examples and cases from a variety of sectors including health care, wind and solar power, and mobile technology. Through these, readers are able to understand how the model is implemented in reality to drive innovative economic and social development. Marketing Management in Africa will prove a valuable companion to any student of marketing or entrepreneurship with a particular interest in Africa.
Book Synopsis Bulletin of the Atomic Scientists by :
Download or read book Bulletin of the Atomic Scientists written by and published by . This book was released on 1973-10 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
Download or read book The County Officer written by and published by . This book was released on 1957 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:
