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Author : Mpho Nkhumeleni
Publisher :
ISBN 13 :
Total Pages : 228 pages
Book Rating : 4.:/5 (842 download)
Download or read book Factors Influencing Customer Loyalty in the South African Mobile Phone Market written by Mpho Nkhumeleni and published by . This book was released on 2012 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Olayiwola Bello
Publisher : Diplomica Verlag
ISBN 13 : 3842884737
Total Pages : 73 pages
Book Rating : 4.8/5 (428 download)
Download or read book Mobile Telecommunication Customer Loyalty in Nigeria: Determining Factors written by Olayiwola Bello and published by Diplomica Verlag. This book was released on 2012-11 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the increasing competition on the market, customer loyalty has become a decisive factor for long-term business profits. At its high, customer loyalty connotes the high entry barriers the competitor faces when entering the market, and it contributes significantly to a reduction of marketing costs. To attract new customers, companies are required to invest a lot of time and money which can result in uncertainties and risks over longer periods of time. The number of loyal customers as a sign of market share is more significant than the total number of customers. More loyal customers translate to high profits. Loyal customers will continue to purchase or receive the product or service from the same enterprises, and they will be willing to pay higher prices for the quality products and first-class services, thereby increasing sales revenue. Consequently, the focus of many enterprise managers at this point is on marketing management aspects to improve customer loyalty in order to gain the competitive advantage in the face of fierce competition. The importance of customer loyalty has been identified by many researchers and academics in the past years. This importance is also predominant in the telecommunication industry and, consequently, the Nigerian telecom industry. This book attempts to assess and analyze the variables that influence a mobile phone subscriber?s loyalty and how Nigerian service providers can enhance this loyalty. The study is based on a survey that uses the quantitative approach. A structured questionnaire was developed and personally administered to a sample of University of Ilorin students across four major GSM operators in the country. Four hundred (400) respondents were sampled through a stratified random sampling. Out of this, three hundred and forty-eight (348) copies of the questionnaire, constituting an 87% response rate, could be used for the analysis. Of the eleven (11) operational factors that were used to assess loyalty of customers in the Nigeria Mobile Telecoms industry, all variables except Brand Image and Service Centre Quality were found to be capable of influencing customer loyalty and also considered as the most important loyalty variables in the industry. The unavailability of Mobile Number Portability was found to be a prominent factor in tying consumers down to service providers, while the generally low satisfaction with the present state of service delivery in the industry also plays a role. Therefore, the retention which the service providers were able to enjoy can be described as circumstantial. The given recommendations include that the service providers embark upon drives that will reduce dropped calls to a bare minimum, that they improve call quality, and that they develop SMS delivery standards.
Author : Frederik Willem Craucamp
Publisher :
ISBN 13 :
Total Pages : 167 pages
Book Rating : 4.:/5 (855 download)
Download or read book Factors Influencing Customer Retention, Satisfaction and Loyalty in the South African Banking Industry written by Frederik Willem Craucamp and published by . This book was released on 2012 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer loyalty -- Customer retention -- Customer satisfaction -- Banking industry.
Author : Frederik Willem Craucamp
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (855 download)
Download or read book Factors Influencing Customer Retention, Satisfaction and Loyalty in the South African Banking Industry written by Frederik Willem Craucamp and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer loyalty -- Customer retention -- Customer satisfaction -- Banking industry.
Author : Rubendran Chetty
Publisher :
ISBN 13 :
Total Pages : 244 pages
Book Rating : 4.:/5 (857 download)
Download or read book The Key Factors Influencing Customer Satisfaction and Loyalty in a South African Industrial Outlet written by Rubendran Chetty and published by . This book was released on 2013 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Shakhnoza Amanova Ibodullayevna
Publisher :
ISBN 13 :
Total Pages : 103 pages
Book Rating : 4.:/5 (953 download)
Download or read book Factors Influencing Brand Loyalty Among Mobile Phone Users written by Shakhnoza Amanova Ibodullayevna and published by . This book was released on 2011 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Prince Mashayahanya
Publisher :
ISBN 13 :
Total Pages : 180 pages
Book Rating : 4.:/5 (11 download)
Download or read book Drivers of Customer Loyalty in the South African Mobile Phone Telecommunications Industry written by Prince Mashayahanya and published by . This book was released on 2017 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael Colin Cant
Publisher :
ISBN 13 :
Total Pages : 300 pages
Book Rating : 4.F/5 ( download)
Download or read book Customer Behaviour written by Michael Colin Cant and published by . This book was released on 2002 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Important marketing and industrial psychology concepts are applied to southern African business scenarios in this overview of consumer behavior. Case studies, applications, and research findings illustrate market characteristics of consumer movitation, attitudes, and loyalty. Information is presented on creating market value for the consumer by using smart marketing strategies that consider the role of family-based decision making, organizational buying behavior, and relationship-based buying.
Author : Fuad Emaly
Publisher :
ISBN 13 :
Total Pages : 82 pages
Book Rating : 4.:/5 (953 download)
Download or read book Factor Affecting Customer Satisfaction and Customer Loyalty of Mobile Phone Provider in Malaysia written by Fuad Emaly and published by . This book was released on 2014 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Karishma Ramlall
Publisher :
ISBN 13 :
Total Pages : 226 pages
Book Rating : 4.:/5 (15 download)
Download or read book Factors Affecting Brand Loyalty of Cellular Network Provider Brands in South Africa written by Karishma Ramlall and published by . This book was released on 2018 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Olayiwola Wasiu Bello
Publisher :
ISBN 13 : 9783656180296
Total Pages : 0 pages
Book Rating : 4.1/5 (82 download)
Download or read book Customer Loyalty in Nigeria Mobile Telecommunication Industry written by Olayiwola Wasiu Bello and published by . This book was released on 2012-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2010 in the subject Communications - Miscellaneous, course: Master of Business Administration, language: English, abstract: ABSTRACT This Master's thesis sought to assess and analyze the variables capable of influencing loyalty of mobile phone subscribers as well as how service providers can enhance loyalty of their customers in Nigeria. The study was basically a survey that used the quantitative approach. A structured questionnaire was developed and personally administered to a sample of University of Ilorin students across four major GSM operators in the country. Four hundred (400) respondents were sampled through a stratified random sampling. Out of this, three hundred and forty-eight (348) copies of the questionnaire constituting 87% response rate were got for analysis. Of the eleven (11) operational factors that were used to assess loyalty of customers in the Nigeria Mobile Telecoms industry, all variables except Brand Image and Service Centre Quality were found to be capable of influencing customer loyalty and also considered as the most important loyalty variables in the industry. The unavailability of Mobile Number Portability was found to be a prominent factor in tying consumers down to service providers while the generally low satisfaction with the present state of service delivery in the industry also plays a role in this direction. Therefore, the retention been enjoyed by the service providers can be described as circumstantial. Part of the recommendations given include the service providers embarking upon drives that will reduce to its barest minimum drop calls, improve call quality and SMS delivery which is likely to make subscribers perceive given quality as high among others
Author : Tankiso Augustine Molaoa
Publisher :
ISBN 13 :
Total Pages : 502 pages
Book Rating : 4.:/5 (12 download)
Download or read book Factors Affecting Customers' Choice of Mobile Communication Service Providers in the City of Tshwane written by Tankiso Augustine Molaoa and published by . This book was released on 2017 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this study was to investigate the factors that affect consumer choices of mobile services providers in the City of Tshwane in order to understand what influences consumer choices in the South African mobile communications market. Drawing from prior empirical studies conducted in other markets and from theories on consumption and consumer behaviour, four factors were identified, namely brand image, service quality, network quality and calling rates. Consumer perceptions and use of number portability were also investigated.
Author : Hasnizam Shaari
Publisher : UUM Press
ISBN 13 : 9672064748
Total Pages : 213 pages
Book Rating : 4.6/5 (72 download)
Download or read book Contemporary Research in Brand Management (UUM Press) written by Hasnizam Shaari and published by UUM Press. This book was released on 2018-01-01 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about research in brand management and contemporary issues in marketing. It is designed to bring today’s professionals, managers, academicians and students the current research findings relating to issues in branding and marketing across the globe. Generally, branding has been accepted as an important strategy in managing business and marketing activities. This is because effective branding and marketing strategies can help improve business performance and bring up companies to a better position. Hence, this book is a good reference to those who wanted to understand factors influencing product and service brand performance, issues on brand loyalty, consumer purchase intention and Islamic retailing.
Author : Petter Nielsen
Publisher : Springer
ISBN 13 : 3030184005
Total Pages : 805 pages
Book Rating : 4.0/5 (31 download)
Download or read book Information and Communication Technologies for Development. Strengthening Southern-Driven Cooperation as a Catalyst for ICT4D written by Petter Nielsen and published by Springer. This book was released on 2019-04-25 with total page 805 pages. Available in PDF, EPUB and Kindle. Book excerpt: The two volumes IFIP AICT 551 and 552 constitute the refereed proceedings of the 15th IFIP WG 9.4 International Conference on Social Implications of Computers in Developing Countries, ICT4D 2019, held in Dar es Salaam, Tanzania, in May 2019. The 97 revised full papers and 2 short papers presented were carefully reviewed and selected from 185 submissions. The papers present a wide range of perspectives and disciplines including (but not limited to) public administration, entrepreneurship, business administration, information technology for development, information management systems, organization studies, philosophy, and management. They are organized in the following topical sections: communities, ICT-enabled networks, and development; digital platforms for development; ICT for displaced population and refugees. How it helps? How it hurts?; ICT4D for the indigenous, by the indigenous and of the indigenous; local technical papers; pushing the boundaries - new research methods, theory and philosophy in ICT4D; southern-driven human-computer interaction; sustainable ICT, informatics, education and learning in a turbulent world - "doing the safari way”.
Author : Hirushi Fernando
Publisher : LAP Lambert Academic Publishing
ISBN 13 : 9783330004719
Total Pages : 148 pages
Book Rating : 4.0/5 (47 download)
Download or read book A Study on the Determinants of Customer Loyalty written by Hirushi Fernando and published by LAP Lambert Academic Publishing. This book was released on 2020-04-28 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Due to the more and more fierce competition in today's business, many companies are required to build long-term profitable relationship with customers and to achieve customer loyalty. Therefore, concept of customer loyalty has become more and more important since last decade of 20th century, especially in service industry. There are many different relationship marketing tactics implemented for retaining customer. However, some of those tactics did not affect customer loyalty effectively, and switching behaviors frequently occur among most of targeted customers. Therefore, this study is aimed to investigate the factors influence on customer loyalty in Sri Lankan telecommunication market.
Author : Victor Mesquita
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (956 download)
Download or read book The Use of Mobile Phone Advertising as an Effective Medium to Reach the South African Urban Bottom of the Pyramid written by Victor Mesquita and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This research study investigates the requirements or factors that will influence the acceptance and impact of mobile phone advertising to the urban Bottom of Pyramid (BoP). The framework incorporated awareness, availability, acceptability and convenience as factors for effective mobile phone advertising. Mobile phones have received unprecedented penetration rates across all markets, including LSM 1-4. This presents companies targeting this market with an excellent advertising medium with which to communicate to consumers. Companies have begun advertising via mobile phone and this research investigates the impact of this advertising, in relation to other more established mediums, as well as the most optimal mobile phone service to be used in delivery of the advertising message. The type of advertising being sent to BoP via mobile phone advertising is analysed, along with the type of advertising the urban BoP market would like to receive and possible differences identified. The research examines the recall of advertising message across various advertising media and comparisons are drawn. The research found that all aspects of the framework were applicable. Convenience and acceptability were seen as the highest drivers for effective mobile phone advertising to the South African urban BoP.
Author : Barbosa, Belem
Publisher : IGI Global
ISBN 13 :
Total Pages : 413 pages
Book Rating : 4.3/5 (693 download)
Download or read book Contemporary Trends in Innovative Marketing Strategies written by Barbosa, Belem and published by IGI Global. This book was released on 2024-02-19 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility. Contemporary Trends in Innovative Marketing Strategies explores the demands and dynamics of modern marketing. This book is tailored to meet the needs of students, educators, and managers seeking a profound understanding of today's marketing trends. Firstly, the book delves deep into the current trends steering marketing innovation. It dissects the latest developments that are reshaping the marketing landscape, identifies pivotal trends, and elucidates their ramifications for businesses. Secondly, the book embarks on a journey to explore innovative marketing strategies engineered to confront contemporary business challenges and seize emerging opportunities. It unlocks novel approaches that adeptly cater to the market, providing insights into strategic frameworks, methodologies, and practices. Lastly, the book illustrates these concepts with real-world case studies, offering proof of innovative marketing's successful applications across diverse business sectors. These cases serve to inspire and demonstrate how innovative marketing strategies can be put into action, resulting in tangible outcomes. This book is designed for a diverse audience, including academics and students keen on exploring the latest trends in innovative marketing, educators searching for compelling case studies to enhance their teaching materials, and practitioners eager to bridge the gap between research and practical application in innovative marketing.
