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Factores Determinantes En La Decision De Compra Del Consumidor Mexicano De Comercio Electronico
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Book Synopsis Factores determinantes en la decisión de compra del consumidor mexicano de comercio electrónico by : Jesús Fernando Cárdenas Martínez
Download or read book Factores determinantes en la decisión de compra del consumidor mexicano de comercio electrónico written by Jesús Fernando Cárdenas Martínez and published by . This book was released on 2002 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Determinantes de compra en internet by : Alejandro Galván Briones
Download or read book Determinantes de compra en internet written by Alejandro Galván Briones and published by . This book was released on 2007 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: La importancia que el comercio electrónico ha alcanzado con el paso de los años es asombrosa. Gracias a éste, se tiene la ventaja de realizar compras prácticamente en cualquier momento sin la necesidad de tener que desplazarse físicamente a una tienda. Líderes mundiales como Ebay y Amazon están a la cabeza como sitios Web que se dedican al comercio electrónico. En México, las empresas están apostando fuertemente por los sitios Web, sin embargo aún existe una gran barrera entre la gente y el comercio en línea. Las empresas desarrollan sitios Web que pueden ser del gusto del consumidor o a su vez no ser de su agrado. Esto puede ocasionar que el consumidor ya no acceda recurrentemente al sitio Web. Autores como Cosmes (2001), Cárdenas (2002) y Rodríguez (2003) han encontrado factores decisivos para que el consumidor decida comprar por Internet. Estos factores entran en categorías como cantidad y calidad de información, servicio al cliente, confianza, entre otros. Organismos como la Asociación Mexicana de Internet (AMIPCI) y la Procuraduría Federal del Consumidor (Profeco) han elaborado estudios en donde se destaca que aunque el comercio electrónico está en crecimiento, aún existe un gran sector de la población que desconfía de las compras en línea. Gracias a los estudios tanto nacionales como internacionales, se tienen los factores que influyen en el comercio electrónico, sin embargo, no se cuenta con un método de evaluación que pueda encontrar si estos factores están considerados en el diseño de los sitios Web. Esta es una de las aportaciones de este trabajo: ofrecer una herramienta que pueda utilizarse para conocer si los factores identificados en los estudios de Cosmes (2001), Cárdenas (2002) y Rodríguez (2003) están presentes en los sitios mexicanos de comercio electrónico. En el estudio realizado se eligió la muestra de los 22 sitios de empresas mexicanas que participaron del Estudio de Comercio Electrónico 2006 de la Asociación Mexicana de Internet y a cada sitio se le aplicó la herramienta, la cual está compuesta por 5 categorías compuestas por preguntas específicas de cada uno de los factores. Se encontraron resultados interesantes como el hecho de que el factor de Personalización es el que resultó como el más presente y el factor de Chat como el menos presente en los sitios Web. El segundo factor que resultó más bajo en los sitios de las empresas fue el de Actualizaciones. La herramienta que se propone en este trabajo podrá utilizarse en cualquier sitio de comercio electrónico, lo cual ofrece ventajas interesantes para la construcción de sitios Web eficientes y de gran calidad para el consumidor.
Book Synopsis Economy, Business and Uncertainty: New Ideas for a Euro-Mediterranean Industrial Policy by : Jaime Gil-Lafuente
Download or read book Economy, Business and Uncertainty: New Ideas for a Euro-Mediterranean Industrial Policy written by Jaime Gil-Lafuente and published by Springer. This book was released on 2018-10-13 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents original research articles addressing various aspects of economics, management and optimization. The topics discussed include economics, finance, marketing, resource allocation strategies, fuzzy logic, and network-based techniques for the analysis of economics, management and mathematical optimization. Combining the input of contributing professors and researchers from various Spanish, Italian and Latin American universities, the book will be of interest to students, researchers and practitioners, as well as members of the general public interested in the world of Economics and Management.
Book Synopsis Marketing and Smart Technologies by : Álvaro Rocha
Download or read book Marketing and Smart Technologies written by Álvaro Rocha and published by Springer Nature. This book was released on 2021-03-09 with total page 783 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Book Synopsis Protestant 'Sects' and the Spirit of (Anti-)Imperialism by : Heinrich Wilhelm Schäfer
Download or read book Protestant 'Sects' and the Spirit of (Anti-)Imperialism written by Heinrich Wilhelm Schäfer and published by . This book was released on 2021 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Fundamentals of Marketing by : Miguel Santesmases Mestre
Download or read book Fundamentals of Marketing written by Miguel Santesmases Mestre and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the English edition of the first marketing book in Spanish to be adapted to the European Space for Higher Education, which has been written with the new requirements of the recent official degrees in mind. In addition to its theoretical presentation illustrated with many examples, each chapter starts with a business situation, and closes with a case study with practice topics, key terms and review questions, along with related Internet links and specific bibliography. In addition, teachers and students are provided with complementary on-line material on the book’s website: www.miguelsantesmases.com/fm.htm This textbook presents the fundamentals of marketing, the market, the consumer’s environment and behaviour, the marketing research, and the information systems. It later goes deeper into the marketing tools (product and services management, pricing, communication, sales, distribution and, lastly, the marketing plan), all supported by examples and case studies. Chapters dealing with relationship marketing, customer relations management, new communication technologies and emerging marketing techniques have also been included. Fundamentals of Marketing offers a modern approach, adapted to the new teaching methodologies which will make both the teaching and learning of the principles of marketing much easier.
Book Synopsis Organizational Behavior by : Don Hellriegel
Download or read book Organizational Behavior written by Don Hellriegel and published by . This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizational Behavior is designed to help students, professionals, and managers develop the competencies and skills that are needed to effectively contribute to an organization. This proven text's strengths lie in its classic research, coverage of contemporary and emerging OB topics, and excellent case selection. Throughout the text, seven core competencies-Managing Self, Managing Diversity, Managing Ethics, Managing Across Cultures, Managing Teams, Managing Communications, and Managing Change-are emphasized and illustrated for the student.
Book Synopsis Employment in Metropolitan Areas by : United States. Bureau of Labor Statistics
Download or read book Employment in Metropolitan Areas written by United States. Bureau of Labor Statistics and published by . This book was released on 1947 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Conservation Assessment of the Terrestrial Ecoregions of Latin America and the Caribbean by : Eric Dinerstein
Download or read book A Conservation Assessment of the Terrestrial Ecoregions of Latin America and the Caribbean written by Eric Dinerstein and published by World Bank Publications. This book was released on 1995 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Approach; Major ecosystem types, major habitat types, and ecoregions of LAC; Conservation status of terretrial ecoregions of LAC; Biological distinctiveness of territorial ecoregions of LAC at different biogeographic scales results; Integrating biological distinctiveness and conservation status; Conservation assessment of mangrove ecosystems.
Book Synopsis Experiential Marketing by : Bernd H. Schmitt
Download or read book Experiential Marketing written by Bernd H. Schmitt and published by Simon and Schuster. This book was released on 2000-12-11 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt. Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns. In this masterful handbook of tools and techniques, Schmitt presents a battery of business cases to show how cutting-edge companies use "experience providers" such as visual identity, communication, product presence, Web sites, and service to create different types of customer experiences. To illustrate the essential concepts and frameworks of experiential marketing, Schmitt provides: SENSE cases on Nokia mobile phones, Hennessy cognac, and Procter & Gamble's Tide Mountain Fresh detergent; FEEL cases on Hallmark, Campbell's Soup, and Häagen Dazs Cafés in Asia, Europe, and the United States; THINK cases on Apple Computer's revival, Genesis ElderCare, and Siemens; ACT cases on Gillette's Mach3, the Milk Mustache campaign, and Martha Stewart Living; RELATE cases on Harley-Davidson, Tommy Hilfiger, and Wonderbra. Using the New Beetle and Sony as examples, Schmitt discusses the strategic and implementation intricacies of creating holistic experiences for customers. In an intriguing final chapter, he presents turn-around techniques such as "Objective: To Dream," "Send in the Iconoclasts," and "Quit the Bull," to show how traditional marketing firms can transform themselves into experience-oriented organizations. This book will forever change your perception of customers, marketing, and brands -- from Amtrak and Singapore Airlines to Herbal Essences products and Gwyneth Paltrow.
Book Synopsis Global Investment Competitiveness Report 2017/2018 by : World Bank Group
Download or read book Global Investment Competitiveness Report 2017/2018 written by World Bank Group and published by World Bank Publications. This book was released on 2017-10-25 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Global Investment Competitiveness report presents new insights and evidence on drivers of foreign direct investment (FDI) in developing countries, and FDI’s role in development. The report’s survey of 750 executives of multinational corporations finds that a business-friendly legal and regulatory environment is a key driver of investment decisions in developing countries, along with political stability, security, and macroeconomic conditions. The report’s topic-specific chapters explore the potential of FDI to create new growth opportunities for local firms, assess the power of tax holidays and other fiscal incentives to attract FDI, analyze characteristics of FDI originating in developing countries, and examine the experience of foreign investors in countries affected by conflict and fragility. Three key features of this Global Investment Competitiveness report distinguish it from other publications on FDI. First, its insights are based on a combination of first-hand perspectives of investors, extensive analysis of available data and evidence, and international good practices in investment policy design and implementation. Secondly, rather than exploring broad FDI trends, the report provides detailed and unique analysis of FDI depending on its motivation, sector, geographic origin and destination, and phase of investment. Thirdly, the report offers practical and actionable recommendations to policymakers in developing countries wishing to reform their business climates for increased investment competitiveness. As such, the report is meant to complement other knowledge products of the World Bank Group focused even more explicitly on country-level data, detailed reform diagnostics, and presentation of best practices. We are confident this report will bring value and fresh perspectives to a variety of audiences. To governments and policymakers, including investment promotion professionals, the report offers direct insights into the role of government policies and actions in investors’ decision-making. To foreign investors and site location consultants, the report provides information on FDI trends and drivers across sectors and geographies. For academic audiences, the new datasets on investment incentives and FDI motivations enables opportunities for additional research and analysis. Lastly, for development assistance providers and other stakeholders, the report highlights key approaches for maximizing FDI’s benefits for development.
Book Synopsis The Guide for the Perplexed by : Moses Maimonides
Download or read book The Guide for the Perplexed written by Moses Maimonides and published by . This book was released on 1910 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Business Solutions for the Global Poor by : V. Kashturi Rangan
Download or read book Business Solutions for the Global Poor written by V. Kashturi Rangan and published by John Wiley & Sons. This book was released on 2007-02-03 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on research presented at The Harvard Business School’s first-ever conference on business approaches to poverty alleviation, Business Solutions for the Global Poor brings together perspectives from leading academics and corporate, non-profit and public sector managers. The contributors draw on practical and dynamic how-to insights from leading BOP ventures from more than twenty countries world-wide. This important volume reflects poverty’s multi-faceted nature and a broad range of actors—multinational and local businesses, entrepreneurs, civil society organizations and governments—that play a role in its alleviation.
Book Synopsis Consuming People by : Nikhilesh Dholakia
Download or read book Consuming People written by Nikhilesh Dholakia and published by Routledge. This book was released on 2003-12-16 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumption is widely regarded as one of the most important phenomena in contemporary society, but, till now, there has been very little analysis of how consumption patterns evolve, transform and proliferate. This revealing book provides an incisive treatment of consumption on a global scale from a cultural, philosophical and business perspective. Beginning with an analysis of how a dominant form of consumption pattern took hold in modern, capitalist, market economies, this book explores the contemporary changes and paradoxes in our consumption patterns during the transitional period from the modern to the postmodern. The text focuses on the forces shaping American consumption patterns, from corporations to Hollywood, and concludes with an analysis of the emerging trans-modern possibilities of the new 'theatre of consumption' where communities with a variety of consumption styles will flourish. This is an original and radical analysis in which its first-rate authors structure this key topic in a multi-disciplinary and forward-thinking way. As such, it will be of great interest to students and researchers of consumer behaviour in business and the social sciences, as well as those concerned with contemporary cultural transformations.
Author :Metcalf & Eddy, Inc., an AECOM Company Publisher :McGraw Hill Professional ISBN 13 :0071508775 Total Pages :1610 pages Book Rating :4.0/5 (715 download)
Book Synopsis Water Reuse by : Metcalf & Eddy, Inc., an AECOM Company
Download or read book Water Reuse written by Metcalf & Eddy, Inc., an AECOM Company and published by McGraw Hill Professional. This book was released on 2007-02-05 with total page 1610 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Integrated Approach to Managing the World's Water Resources Water Reuse: Issues, Technologies, and Applications equips water/wastewater students, engineers, scientists, and professionals with a definitive account of the latest water reclamation, recycling, and reuse theory and practice. This landmark textbook presents an integrated approach to all aspects of water reuse _ from public health protection to water quality criteria and regulations to advanced technology to implementation issues. Filled with over 500 detailed illustrations and photographs, Water Reuse: Issues, Technology, and Applications features: In-depth coverage of cutting-edge water reclamation and reuse applications Current issues and developments in public health and environmental protection criteria, regulations, and risk management Review of current advanced treatment technologies, new developments, and practices Special emphasis on process reliability and multiple barrier concepts approach Consideration of satellite and decentralized water reuse facilities Consideration of planning and public participation of water reuse Inside This Landmark Water/Wastewater Management Tool • Water Reuse: An Introduction • Health and Environmental Concerns in Water Reuse • Technologies and Systems for Water Reclamation and Reuse • Water Reuse Applications • Implementing Water Reuse
Book Synopsis Mini Savings Account Register Template by : Creative Design (Firm) Staff
Download or read book Mini Savings Account Register Template written by Creative Design (Firm) Staff and published by . This book was released on 2017-10-12 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blank Bank Transaction Register Get Your Copy Today! Portable Size 6 inches by 9 inches Enough Space for writing Include Sections For: Year Bank Name and Number Date Number Description Deposit Withdrawal Balance Buy One today and keep track of all your bank transactions
Book Synopsis Transforming Economies by : José Manuel Salazar-Xirinachs
Download or read book Transforming Economies written by José Manuel Salazar-Xirinachs and published by . This book was released on 2014-05-05 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book helps connect the dots between economic theory, the role of capabilities, the lessons from history and the practical challenges of design and implementation of industrial policies. In so doing it provides an excellent policy roadmap for anyone interested in the challenge of promoting catch-up growth and productive transformation.
