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Factor Analysis In Marketing
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Book Synopsis Statistics for Marketing and Consumer Research by : Mario Mazzocchi
Download or read book Statistics for Marketing and Consumer Research written by Mario Mazzocchi and published by SAGE. This book was released on 2008-05-22 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including: - 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots) - 136 multiple choice questions for tests This is augmented by in-depth discussion of topics including: - Sampling - Data management and statistical packages - Hypothesis testing - Cluster analysis - Structural equation modelling
Book Synopsis Factor Analysis in Marketing by : Jagdish N. Sheth
Download or read book Factor Analysis in Marketing written by Jagdish N. Sheth and published by Marketing Classics Press. This book was released on 2011-06-30 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Handbook of Marketing Research by : Rajiv Grover
Download or read book The Handbook of Marketing Research written by Rajiv Grover and published by SAGE. This book was released on 2006-06-23 with total page 721 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.
Book Synopsis R for Marketing Research and Analytics by : Chris Chapman
Download or read book R for Marketing Research and Analytics written by Chris Chapman and published by Springer. This book was released on 2015-03-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis. Later chapters cover more advanced topics yet are intended to be approachable for all analysts. These sections examine logistic regression, customer segmentation, hierarchical linear modeling, market basket analysis, structural equation modeling, and conjoint analysis in R. The text uniquely presents Bayesian models with a minimally complex approach, demonstrating and explaining Bayesian methods alongside traditional analyses for analysis of variance, linear models, and metric and choice-based conjoint analysis. With its emphasis on data visualization, model assessment, and development of statistical intuition, this book provides guidance for any analyst looking to develop or improve skills in R for marketing applications.
Book Synopsis Confirmatory Factor Analysis for Applied Research, Second Edition by : Timothy A. Brown
Download or read book Confirmatory Factor Analysis for Applied Research, Second Edition written by Timothy A. Brown and published by Guilford Publications. This book was released on 2015-01-07 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible book has established itself as the go-to resource on confirmatory factor analysis (CFA) for its emphasis on practical and conceptual aspects rather than mathematics or formulas. Detailed, worked-through examples drawn from psychology, management, and sociology studies illustrate the procedures, pitfalls, and extensions of CFA methodology. The text shows how to formulate, program, and interpret CFA models using popular latent variable software packages (LISREL, Mplus, EQS, SAS/CALIS); understand the similarities ...
Book Synopsis Exploratory Factor Analysis by : W. Holmes Finch
Download or read book Exploratory Factor Analysis written by W. Holmes Finch and published by SAGE Publications. This book was released on 2019-09-05 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: A firm knowledge of factor analysis is key to understanding much published research in the social and behavioral sciences. Exploratory Factor Analysis by W. Holmes Finch provides a solid foundation in exploratory factor analysis (EFA), which along with confirmatory factor analysis, represents one of the two major strands in this field. The book lays out the mathematical foundations of EFA; explores the range of methods for extracting the initial factor structure; explains factor rotation; and outlines the methods for determining the number of factors to retain in EFA. The concluding chapter addresses a number of other key issues in EFA, such as determining the appropriate sample size for a given research problem, and the handling of missing data. It also offers brief introductions to exploratory structural equation modeling, and multilevel models for EFA. Example computer code, and the annotated output for all of the examples included in the text are available on an accompanying website.
Download or read book Market Research written by Erik Mooi and published by Springer. This book was released on 2017-11-01 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.
Book Synopsis Marketing Analytics by : José Marcos Carvalho de Mesquita
Download or read book Marketing Analytics written by José Marcos Carvalho de Mesquita and published by Routledge. This book was released on 2021-11-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals using quantitative methods in marketing and consumer behavior. With simple language and a practical, screenshot-led approach, the book presents 11 multivariate techniques and the steps required to perform analysis. Each chapter contains a brief description of the technique, followed by the possible marketing research applications. One of these applications is then used in detail to illustrate its applicability in a research context, including the needed SPSS commands and illustrations. Each chapter also includes practical exercises that require the readers to perform the technique and interpret the results, equipping students with the necessary skills to apply statistics by means of SPSS in marketing and consumer research. Finally, there is a list of articles employing the technique that can be used for further reading. This textbook provides introductory material for advanced undergraduate and postgraduate students studying marketing and consumer analytics, teaching methods along with practical software-applied training using SPSS. Support material includes two real data sets to illustrate the techniques’ applications and PowerPoint slides providing a step-by-step guide to the analysis and commented outcomes. Professionals are invited to use the book to select and use the appropriate analytics for their specific context.
Book Synopsis Introduction to Factor Analysis by : Jae-On Kim
Download or read book Introduction to Factor Analysis written by Jae-On Kim and published by SAGE. This book was released on 1978-11 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes the mathematical and logical foundations at a level that does not presume advanced mathematical or statistical skills. It illustrates how to do factor analysis with several of the more popular packaged computer programs.
Book Synopsis Making Sense of Multivariate Data Analysis by : John Spicer
Download or read book Making Sense of Multivariate Data Analysis written by John Spicer and published by SAGE. This book was released on 2005 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A short introduction to the subject, this text is aimed at students & practitioners in the behavioural & social sciences. It offers a conceptual overview of the foundations of MDA & of a range of specific techniques including multiple regression, logistic regression & log-linear analysis.
Book Synopsis Essentials of Marketing Research by : Kenneth E. Clow
Download or read book Essentials of Marketing Research written by Kenneth E. Clow and published by SAGE. This book was released on 2013-01-09 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing research and showing students how to apply marketing research results. This text focuses on understanding and interpreting marketing research studies. Focusing on the 'how-to' and 'so what' of marketing research helps students understand the value of marketing research and how they can put marketing research into practice. There is a strong emphasis on how to use marketing research to make better management decisions. The unique feature set integrates data analysis, interpretation, application, and decision-making throughout the entire text. The text opens with a discussion of the role of marketing research, along with a breakdown of the marketing research process. The text then moves into a section discussing types of marketing research, including secondary resources, qualitative research, observation research, and survey research. Newer methods (e.g. using blogs or Twitter feeds as secondary resources and using online focus groups) are discussed as extensions of traditional methods such. The third section discusses sampling procedures, measurement methods, marketing scales, and questionnaires. Finally, a section on analyzing and reporting marketing research focuses on the fundamental data analysis skills that students will use in their marketing careers. Features of this text include: - Chapter Openers describe the results of a research study that apply to the topics being presented in that chapter. These are taken from a variety of industries, with a greater emphasis on social media and the Internet. - A Global Concerns section appears in each chapter, helping prepare students to conduct market research on an international scale.This text emphasizes the presentation of research results and uses graphs, tables, and figures extensively. - A Statistics Review section emphasizes the practical interpretation and application of statistical principles being reviewed in each chapter. - Dealing with Data sections in each chapter provide students with opportunities to practice interpreting data and applying results to marketing decisions. Multiple SPSS data sets and step-by-step instructions are available on the companion site to use with this feature. - Each Chapter Summary is tied to the chapter-opening Learning Objectives. - A Continuing Case Study follows a group of students through the research process. It shows potential trade-offs, difficulties and flaws that often occur during the implementation of research project. Accompanying case questions can be used for class discussion, in-class group work, or individual assignments. - End-of-Chapter Critical Thinking Exercises are applied in nature and emphasize key chapter concepts. These can be used as assignments to test students' understanding of marketing research results and how results can be applied to decision-making. - End-of-chapter Your Research Project provides more challenging opportunities for students to apply chapter knowledge on an in-depth basis, and thus olearn by doing.
Book Synopsis Making Sense of Factor Analysis by : Marjorie A. Pett
Download or read book Making Sense of Factor Analysis written by Marjorie A. Pett and published by SAGE. This book was released on 2003-03-21 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many health care practitioners and researchers are aware of the need to employ factor analysis in order to develop more sensitive instruments for data collection. Unfortunately, factor analysis is not a unidimensional approach that is easily understood by even the most experienced of researchers. Making Sense of Factor Analysis: The Use of Factor Analysis for Instrument Development in Health Care Research presents a straightforward explanation of the complex statistical procedures involved in factor analysis. Authors Marjorie A. Pett, Nancy M. Lackey, and John J. Sullivan provide a step-by-step approach to analyzing data using statistical computer packages like SPSS and SAS. Emphasizing the interrelationship between factor analysis and test construction, the authors examine numerous practical and theoretical decisions that must be made to efficiently run and accurately interpret the outcomes of these sophisticated computer programs. This accessible volume will help both novice and experienced health care professionals to Increase their knowledge of the use of factor analysis in health care research Understand journal articles that report the use of factor analysis in test construction and instrument development Create new data collection instruments Examine the reliability and structure of existing health care instruments Interpret and report computer-generated output from a factor analysis run Making Sense of Factor Analysis: The Use of Factor Analysis for Instrument Development in Health Care Research offers a practical method for developing tests, validating instruments, and reporting outcomes through the use of factor analysis. To facilitate learning, the authors provide concrete testing examples, three appendices of additional information, and a glossary of key terms. Ideal for graduate level nursing students, this book is also an invaluable resource for health care researchers.
Book Synopsis A Concise Guide to Market Research by : Marko Sarstedt
Download or read book A Concise Guide to Market Research written by Marko Sarstedt and published by Springer. This book was released on 2014-08-07 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis and cluster analysis. The book describes the theoretical choices a market researcher has to make with regard to each technique, discusses how these are converted into actions in IBM SPSS version 22 and how to interpret the output. Each chapter concludes with a case study that illustrates the process using real-world data. A comprehensive Web appendix includes additional analysis techniques, datasets, video files and case studies. Tags in the text allow readers to quickly access Web content with their mobile device. The new edition features: Stronger emphasis on the gathering and analysis of secondary data (e.g., internet and social networking data) New material on data description (e.g., outlier detection and missing value analysis) Improved use of educational elements such as learning objectives, keywords, self-assessment tests, case studies, and much more Streamlined and simplified coverage of the data analysis techniques with more rules-of-thumb Uses IBM SPSS version 22
Download or read book Factor Analysis written by Jae-On Kim and published by SAGE. This book was released on 1978-11 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes various commonly used methods of initial factoring and factor rotation. In addition to a full discussion of exploratory factor analysis, confirmatory factor analysis and various methods of constructing factor scales are also presented.
Book Synopsis Factor Analysis by : Richard L. Gorsuch
Download or read book Factor Analysis written by Richard L. Gorsuch and published by Routledge. This book was released on 2014-11-27 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprehensive and comprehensible, this classic text covers the basic and advanced topics essential for using factor analysis as a scientific tool in psychology, education, sociology, and related areas. Emphasizing the usefulness of the techniques, it presents sufficient mathematical background for understanding and applying its use. This includes the theory as well as the empirical evaluations. The overall goal is to show readers how to use factor analysis in their substantive research by highlighting when the differences in mathematical procedures have a major impact on the substantive conclusions, when the differences are not relevant, and when factor analysis might not be the best procedure to use. Although the original version was written years ago, the book maintains its relevance today by providing readers with a thorough understanding of the basic mathematical models so they can easily apply these models to their own research. Readers are presented with a very complete picture of the "inner workings" of these methods. The new Introduction highlights the remarkably few changes that the author would make if he were writing the book today. An ideal text for courses on factor analysis or as a supplement for multivariate analysis, structural equation modeling, or advanced quantitative techniques taught in psychology, education, and other social and behavioral sciences, researchers who use these techniques also appreciate this book’s thorough review of the basic models. Prerequisites include a graduate level course on statistics and a basic understanding of algebra. Sections with an asterisk can be skipped entirely if preferred.
Book Synopsis Fundamentals of Marketing Research by : Scott M. Smith
Download or read book Fundamentals of Marketing Research written by Scott M. Smith and published by SAGE. This book was released on 2005 with total page 910 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fundamentals of Marketing Research covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. It explores cutting-edge technologies and new horizons while assuring students have a thorough grasp of research fundamentals. It contains a wealth of modern methods and techniques not found in competing texts; provides numerous illustrative cases at the end of each section; integrates international marketing research throughout instead of placing it in a separate chapter; has a full chapter devoted to the essential topic of online research.
Book Synopsis The Application of Factor Analysis to Marketing Research by : Ronald L Heim
Download or read book The Application of Factor Analysis to Marketing Research written by Ronald L Heim and published by . This book was released on 1961 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt:
