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Facebook For Business Success
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Book Synopsis Build Brilliant Brands by : Aline Santos
Download or read book Build Brilliant Brands written by Aline Santos and published by Human After All Limited. This book was released on 2020-09-16 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facebook's EMEA Client Council is made up of leaders from some of the most influential brands and agencies across Europe, the Middle East and Africa. The goal of the council has been to create a forum where the best minds in business can come together to share ideas and develop best practices. Build Brilliant Brands is the first attempt to capture their ideas, insights and opinions. It features 22 essays — 18 penned by council members, four by guest contributors — split across three distinct chapters: what hasn't changed in marketing, what's changing, and what needs to change. And though the essays cover a wide range of topics, each is designed to inspire and inform those who are in the business of building brilliant brands.
Download or read book Good Company written by Laurie Bassi and published by Berrett-Koehler Publishers. This book was released on 2011-09-06 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Laurie Bassi and her coauthors show that despite the dispiriting headlines, we are entering a more hopeful economic age. The authors call it the “Worthiness Era.” And in it, the good guys are poised to win. Good Company explains how this new era results from a convergence of forces, ranging from the explosion of online information sharing to the emergence of the ethical consumer and the arrival of civic-minded Millennials. Across the globe, people are choosing the companies in their lives in the same way they choose the guests they invite into their homes. They are demanding that companies be “good company.” Proof is in the numbers. The authors created the Good Company Index to take a systematic look at Fortune 100 companies’ records as employers, sellers, and stewards of society and the planet. The results were clear: worthiness pays off. Companies in the same industry with higher scores on the index—that is, companies that have behaved better—outperformed their peers in the stock market. And this is not some academic exercise: the authors have used principles of the index at their own investment firm to deliver market-beating results. Using a host of real-world examples, Bassi and company explain each aspect of corporate worthiness and describe how you can assess other companies with which you do business as a consumer, investor, or employee. This detailed guide will help you determine who the good guys are—those companies that are worthy of your time, your loyalty, and your money.
Book Synopsis Maximize Your Social by : Neal Schaffer
Download or read book Maximize Your Social written by Neal Schaffer and published by John Wiley & Sons. This book was released on 2013-09-06 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.
Book Synopsis Using Thematic Thinking to Achieve Business Success, Growth, and Innovation by : Julia Kathi Froehlich
Download or read book Using Thematic Thinking to Achieve Business Success, Growth, and Innovation written by Julia Kathi Froehlich and published by Pearson Education. This book was released on 2014-04-22 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leverage hidden similarities and connections to succeed in new markets and avert emerging business risks! Firmly rooted in the latest cognitive science, Thematic Thinking helps you recognize your great opportunities and grave threats in distant but related industries and markets. If you're an executive, entrepreneur, or strategist, it will help you illuminate blind spots on your strategic maps and innovation processes, by radically redefining what you see as similar to your core business. Using Thematic Thinking to Achieve Business Success, Growth, and Innovation explains why this approach to innovation works so well, and how to successfully apply it in your business. Using realistic business cases, the authors show: How Thematic Thinking responds to today's radically shifting business environment, and the collapse of traditional market boundaries Why traditional approaches to innovation can often be counterproductive, and how to go beyond them How to systematically uncover deep similarities where most managers only see differences How to understand these similarities as immense new business opportunities – and uncover emerging risks you wouldn't otherwise notice until too late How to explore and combine themes, identify similarities, create and evaluate thematic ideas, organize for Thematic Thinking, and overcome obstacles to success Which Google manager would have imagined people substituting Facebook for Gmail? Which Nike manager recognizes the huge potential competitive threat now presented by Apple? With Thematic Thinking, linkages like this become clear – and innovative, once-hidden strategic options are revealed!
Book Synopsis Business Success Made Easy by : Kimberly Roberson
Download or read book Business Success Made Easy written by Kimberly Roberson and published by Lulu.com. This book was released on 2016-11-13 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online businesses are becoming more prominent throughout the world. Establishing a online business takes hard word and dedication. Online business are not always simple especially if you are a first time business owner. This book will guide you with marketing tools that will help you be successful in your business online allowing you to attract more customers, sales, and traffic. Get this book now!
Book Synopsis Why Startups Fail by : Tom Eisenmann
Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.
Book Synopsis Facebook Marketing by : Chris Treadaway
Download or read book Facebook Marketing written by Chris Treadaway and published by John Wiley & Sons. This book was released on 2010-04-27 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop, implement, and measure a successful Facebook marketing campaign The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how. Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish. Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategy Explains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-in Shows how to execute your strategy while incorporating all of Facebook's relevant features Addresses Facebook's pay-per-click platform, Facebook Connect, and more Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign.
Download or read book Zucked written by Roger McNamee and published by Penguin. This book was released on 2019-02-05 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the Financial Times' Best Business Books of 2019 The New York Times bestseller about a noted tech venture capitalist, early mentor to Mark Zuckerberg, and Facebook investor, who wakes up to the serious damage Facebook is doing to our society—and sets out to try to stop it. If you had told Roger McNamee even three years ago that he would soon be devoting himself to stopping Facebook from destroying our democracy, he would have howled with laughter. He had mentored many tech leaders in his illustrious career as an investor, but few things had made him prouder, or been better for his fund's bottom line, than his early service to Mark Zuckerberg. Still a large shareholder in Facebook, he had every good reason to stay on the bright side. Until he simply couldn't. Zucked is McNamee's intimate reckoning with the catastrophic failure of the head of one of the world's most powerful companies to face up to the damage he is doing. It's a story that begins with a series of rude awakenings. First there is the author's dawning realization that the platform is being manipulated by some very bad actors. Then there is the even more unsettling realization that Zuckerberg and Sheryl Sandberg are unable or unwilling to share his concerns, polite as they may be to his face. And then comes the election of Donald Trump, and the emergence of one horrific piece of news after another about the malign ends to which the Facebook platform has been put. To McNamee's shock, even still Facebook's leaders duck and dissemble, viewing the matter as a public relations problem. Now thoroughly alienated, McNamee digs into the issue, and fortuitously meets up with some fellow travelers who share his concern, and help him sharpen its focus. Soon he and a dream team of Silicon Valley technologists are charging into the fray, to raise consciousness about the existential threat of Facebook, and the persuasion architecture of the attention economy more broadly—to our public health and to our political order. Zucked is both an enthralling personal narrative and a masterful explication of the forces that have conspired to place us all on the horns of this dilemma. This is the story of a company and its leadership, but it's also a larger tale of a business sector unmoored from normal constraints, just at a moment of political and cultural crisis, the worst possible time to be given new tools for summoning the darker angels of our nature and whipping them into a frenzy. Like Jimmy Stewart in Rear Window, Roger McNamee happened to be in the right place to witness a crime, and it took him some time to make sense of what he was seeing and what we ought to do about it. The result of that effort is a wise, hard-hitting, and urgently necessary account that crystallizes the issue definitively for the rest of us.
Book Synopsis Network Marketing Secrets by : Russell Brunson
Download or read book Network Marketing Secrets written by Russell Brunson and published by . This book was released on 2018-02-14 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Hidden Funnel Strategy... That Easily Attracts The RIGHT People, Who Are SO SUPER INTERESTED In What You're Selling, They Actually Raise Their Hands And Ask You To Sign Them Up!This book will take you behind the scenes of the three funnels that have built 99% of ALL successful network marketing companies, and show you how to replicate them online with simple sales funnels. You'll be able to plug your network marketing opportunity into these funnels within just a few minutes. I'll also tell you the one step that everyone forgets. Miss this step and your funnels will never gain the momentum you need to be a top earner. Ready? Good. Me too!
Book Synopsis Stepping Stones to Business Success by : Donna Stone
Download or read book Stepping Stones to Business Success written by Donna Stone and published by Balboa Press. This book was released on 2013-05-15 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: This clear and succinct business guide is both easy to read and jam-packed with relevant, useful, and practical tips arising from thirty years of experience helping business owners succeed in their businesses. While Donna is considered an expert in the bookkeeping industry, this book covers so much more, including business improvement, goals, planning, home-based businesses, networking, communication, personal development, processes, procedures, sales, marketing, social media, staff, staff recruitment, time management, work/life balance, and so much more. Donna has ditched the fluff and theory surrounding business and just gets on with giving the reader tried-and-true ideas, suggestions, and tips they can implement in their business from day one. Welcomed by both business advisors, accountants and business owners, this book is the first in the Stepping Stones series. Donna Stones bright, heartfelt writing makes business seem like fun, but also conveys useful information that will remind anyone in business of the fundamentals that make a profitable difference. Simon Sharwood, editor of My Business Magazine Insightful and focussed, but most importantly, its totally practical! You can be certain that Donna is speaking from absolute experience when she dishes up these little gems that you can and should use right now in your business. Glenn Walford, author of the Shaking the Profit series Great, practical how-to tips for the business world, presented in a very reader friendly format. Colleen Tarrant, accountant Donna has written a fantastic guide of tried and tested tips to success; you can sense the experience she has been through in each and every one of them. All businesses, no matter what stage they are at, would benefit from reading this book and keeping it close by. Anita Plath, president of the Redland City Chamber of Commerce This book is an absolute must read for anyone wanting to succeed in business and enjoy life whilst doing it. Kay Danes, international bestselling author Finally! A business book that has it all. A business bible suitable for all levels of business owners and managers. Nathan McDonald, business instructor
Book Synopsis The Go-Giver Influencer by : Bob Burg
Download or read book The Go-Giver Influencer written by Bob Burg and published by Penguin. This book was released on 2018-04-10 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling authors of The Go-Giver, Go-Givers Sell More, and The Go-Giver Leader comes another compelling parable about the paradox of getting ahead by placing other people's interests first. The Go-Giver Influencer is a story about two young, ambitious businesspeople: Gillian Waters, the chief buyer for Smith & Banks, a midsized company that operates a national chain of pet accessory stores; and Jackson Hill, the founder of Angels Clothed in Fur, a small but growing manufacturer of all-natural pet foods. Each has something the other wants. To Jackson, Smith & Banks represents the possibility of reaching more animals with his products--if he can negotiate terms and conditions that will protect his company's integrity. To Gillian, Angels Clothed in Fur could give her company a distinctive, uniquely high-quality line that will help them stand out from their competitors--if Angels Clothed in Fur can be persuaded to give them an exclusive. At first, the negotiations are adversarial and frustrating. Then, coincidentally, Gillian and Jackson each encounter a mysterious yet kindly mentor. Over the next week, while neither one realizes the other is doing the same, both Gillian and Jackson learn the heart of both mentors' philosophies: The Five Secrets of Genuine Influence. The story ends in a way that surprises everyone--and with lessons we can all apply in our efforts to resolve conflicts and influence others.
Book Synopsis Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg DIGITAL AUDIO by : Ekaterina Walter
Download or read book Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg DIGITAL AUDIO written by Ekaterina Walter and published by McGraw Hill Professional. This book was released on 2013-04-12 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wall Street Journal Bestseller Make Your Mark in the World with the Five Success Principles of the World-Changing Social Media Site If Facebook were a country, it would be the third largest in the world. Facebook accounts for one of every seven minutes spent online. More than one billion pieces of content are shared on Facebook. There’s no doubt about it. Mark Zuckerberg’s creation has changed the world. Literally. Facebook has singlehandedly revolutionized the way more than one-seventh of the world’s population communicates, engages, and consumes information. If you run a business or plan to start one, you’re probably asking yourself the same question organizational leaders worldwide are asking: What did Mark Zuckerberg do right? At long last, the answer is here. Think Like Zuck examines the five principles behind Facebook’s meteoric rise, presented in actionable lessons anyone can apply—in any organization, in any industry. Written by social business trailblazer Ekaterina Walter, this groundbreaking book reveals the five “P”s of Facebook’s success: PASSION—Keep your energy and commitment fully charged at all times by pursuing something you believe in PURPOSE—Don’t just create a great product; drive a meaningful movement PEOPLE—Build powerful teams that can execute your vision PRODUCT—Create a product that is innovative, that breaks all the rules, that changes everything PARTNERSHIPS—Build powerful partnerships with people who fuel imagination and energize execution Packed with examples of Facebook’s success principles in action—as well as those of Zappos, TOMS, Threadless, Dyson, and other companies—Think Like Zuck gives you the inspiration, knowledge, and insight to make your own mark in the world, to build a business that makes a difference, and to lead your organization to long-term profitability and growth. “Think Like Zuck is a fascinating look at how entrepreneurial vision drives success. If you want more out of work than just a job, if you have the burning desire to build something of lasting value, then this is your guide.” —DAVID MEERMAN SCOTT, bestselling author of The New Rules of Marketing and PR “Whether you’re a seasoned business executive or the next Mark Zuckerberg in your dorm room right now, this book is a must-read! Two likeable thumbs up!” —DAVE KERPEN, New York Times bestselling author of Likeable Social Media and Likeable Business “True success lies at the place where passion and purpose collide—this book will help you uncover yours.” —JOHN JANTSCH, bestselling author of Duct Tape Marketing and The Commitment Engine “Think Like Zuck is a must-read for any innovator, social entrepreneur, or business owner looking to capitalize on the success of Facebook to propel and realize their own vision.” —SIMON MAINWARING, New York Times bestselling author of We First “This book takes you on the ride of a lifetime and shows you how YOU can be successful! The question is: What does it take? Ekaterina gives us the answers!” —JEFFREY HAYZLETT, bestselling author of Running the Gauntlet and global business celebrity “In Think Like Zuck, you will find important principles to infuse meaning into your business strategies and inspire change. Don’t just read this book; use it.” —SHAWN ACHOR, author of the international bestseller The Happiness Advantage
Book Synopsis The Complete Social Media Community Manager's Guide by : Marty Weintraub
Download or read book The Complete Social Media Community Manager's Guide written by Marty Weintraub and published by John Wiley & Sons. This book was released on 2013-01-04 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique approach to today's hottest new job in social media Today's social community managers use social media platforms and act as brand evangelists and community advocates. From creating viral content to crisis communication to leveraging community content, social managers manage online social communities and deal with what comes. Luckily, The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success is the perfect resource for how to do this increasingly high-profile and crucial job. The book features proven tactics and techniques for effective management and includes more than 40 field-tested tools and templates. If you're a social community manager, learn how to grow a community and achieve the results you need. Topics include a detailed guide to today's social media platforms, how to organize and successfully share content, using metrics and reporting, and more. Helps social media community managers develop, cultivate, and convert their social media communities Does a deep dive into today's crucial social media platforms Provides a complete toolkit of over 40 field-tested tools and templates on everything from how to craft a plan to developing an editorial calendar, tracking results, and more Explains how you can organize and successfully share content among your target community and how to leverage that content to further amplify your message The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success is a must-have resource for one of the hottest new careers in today's social world.
Book Synopsis The Small Business Success Guide by : Margie Sheedy
Download or read book The Small Business Success Guide written by Margie Sheedy and published by John Wiley & Sons. This book was released on 2011-09-19 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you're a budding entrepreneur or you already own a small business, The Small Business Success Guide will help you fast-track your business on the ride from good to great. The Small Business Success Guide is brimming with practical ideas and proven strategies to make your small business a winner. Including inspiration and guidance from some of Australia's leading small business experts, this handy resource has the answers to turn your dream into a profitable reality. Inside, you'll discover how to: get your business foundations right manage your people power pump up sales and marketing volumes use the web effectively take the hard work out of accounting nut out the legals and logistics.
Book Synopsis The Facebook Effect by : David Kirkpatrick
Download or read book The Facebook Effect written by David Kirkpatrick and published by Simon and Schuster. This book was released on 2011-02 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps.
Book Synopsis The Buddha and the Badass by : Vishen Lakhiani
Download or read book The Buddha and the Badass written by Vishen Lakhiani and published by Rodale Books. This book was released on 2020-06-09 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES, USA TODAY, AND #1 WALL STREET JOURNAL BESTSELLER • Forget hustling. This book, from the author of The Code of the Extraordinary Mind, will disrupt your deeply held beliefs about work, success, and, indeed, life. If you’re the average person in the developed world, you spend 70 percent of your waking hours at work. And if you’re the average person, you’re miserable for most of those hours. This is simply not an acceptable state of affairs for your one shot at life. No matter your station, you possess incredible unique powers. It’s a modern myth that hard work and hustle are the paths to success. Inside you is a soul. And once you unleash it fully into the domain of work, magic happens. Awakening the Buddha and the Badass inside you is a process that will disrupt the way you work altogether. You’ll gain access to tools that bend the very rules of reality. • The Buddha is the archetype of the spiritual master. The person who can live in this world but also move with an ease, grace, and flow that comes from inner awareness and alignment. • The Badass is the archetype of the changemaker. This is the person who is out there creating change, building, coding, writing, inventing, leading. The badass represents the benevolent disruptor—the person challenging the norms so we can be better as a species. Once you integrate the skill sets of both archetypes, you will experience life at a different level from most people. You will operate from a space of bliss, ease, inspiration, and abundance. The Buddha and the Badass: The Secret Spiritual Art of Succeeding at Work will show you how. Author of the New York Times bestseller The Code of the Extraordinary Mind and founder of Mindvalley, Vishen Lakhiani has turned his own life and company into his research lab. He’s codified everything he’s learned into the how-to steps in this book. The Buddha and the Badass teaches you how to master your work and your life.
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
