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Export Behaviour International Marketing Strategy And Export Performance In Spanish Small And Medium Sized Enterprises
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Book Synopsis Export Behaviour, International Marketing Strategy and Export Performance in Spanish Small and Medium-sized Enterprises by : Maria-Cristina Stoian
Download or read book Export Behaviour, International Marketing Strategy and Export Performance in Spanish Small and Medium-sized Enterprises written by Maria-Cristina Stoian and published by . This book was released on 2010 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Internationalisation and International Marketing by : Maria-Cristina Stoian
Download or read book Internationalisation and International Marketing written by Maria-Cristina Stoian and published by . This book was released on 2010 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Information Resources Management Association Publisher :IGI Global ISBN 13 :1466638877 Total Pages :2031 pages Book Rating :4.4/5 (666 download)
Book Synopsis Small and Medium Enterprises by : Information Resources Management Association
Download or read book Small and Medium Enterprises written by Information Resources Management Association and published by IGI Global. This book was released on 2013-04-30 with total page 2031 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides a comprehensive collection of research on current technological developments and organizational perspectives on the scale of small and medium enterprises"--Provided by publisher.
Book Synopsis The Effects of Prior Export Performance on Firms' Commitment to Exporting and Marketing Strategy Adaptation to the Foreign Market by : Luis Filipe Lages
Download or read book The Effects of Prior Export Performance on Firms' Commitment to Exporting and Marketing Strategy Adaptation to the Foreign Market written by Luis Filipe Lages and published by . This book was released on 2001 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Importance of Market Intelligence in Spanish Firms' Exporting Activity by : Antonio Navarro-García
Download or read book The Importance of Market Intelligence in Spanish Firms' Exporting Activity written by Antonio Navarro-García and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research aims to respond to a research gap in the literature concerning the role of market intelligence in export activity. In particular, we examine the effects of market intelligence on the interrelationships between market distances (domestic vs. foreign) perceived by export managers, strategic marketing mix decisions (standardisation vs. adaptation) and export performance (growth in foreign sales and satisfaction). The results of an empirical study using data from a sample of 212 Spanish exporters reveal that: (a) strategic decisions aimed at adapting the marketing mix to foreign markets have a positive effect on export performance, (b) market distances associated with economic, legal, social, and cultural differences between Spain and overseas markets encourage conservative decision making, embodied in a standardised international marketing mix (similar to that used in Spain), (c) however, when export managers have relevant foreign market information and analyses, market intelligence processes reduce perceived market distances and encourage more proactive strategic behaviour (adaptation of the marketing mix), resulting in improved export performance.
Book Synopsis Research Handbook on Export Marketing by : Craig C. Julian
Download or read book Research Handbook on Export Marketing written by Craig C. Julian and published by Edward Elgar Publishing. This book was released on 2014-12-31 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Research Handbook on Export Marketing profiles the main theoretical frameworks used in export marketing, the contingency approach; the eclectic paradigm; industrial organization approach; resource-based view and relational exchange theory. Through
Book Synopsis Modern Spain by : Enrique Ávila López
Download or read book Modern Spain written by Enrique Ávila López and published by Bloomsbury Publishing USA. This book was released on 2015-12-07 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fulfilling the need for English-source material on contemporary Spain, this book supplies readers with an in-depth, interdisciplinary guide to the country of Spain and its intricate, diverse culture. Far from a usual reference book, Modern Spain takes the reader through the country's history, economy, and politics as well as topics that address Spain's popular culture, such as food, sports, and sexuality. Because of the interdisciplinary nature of its content, this book differs from the average typical English manuals that very rarely cover in depth the whole array of interesting issues that define Spain in the 21st century. The vast amount of information makes this book the perfect companion for any reader wishing to learn more about Spain. Packed with current facts and statistics, this book offers an unbiased view of a modern country, making it an ideal source for undergraduate students and scholars.
Book Synopsis Small and Medium-Sized Enterprises in International Economic Law by : Thilo Rensmann
Download or read book Small and Medium-Sized Enterprises in International Economic Law written by Thilo Rensmann and published by Oxford University Press. This book was released on 2017-06-09 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: International economic law, with its traditional focus on large multinational enterprises, is only slowly waking up to the new reality of small and medium-sized enterprises (SMEs), entering the global marketplace. In the wake of the digital revolution, smaller companies now play an important role in the global economic landscape. In 2015 the UN expressly called for SMEs to have greater access to international trade and investment, and it is increasingly recognized that the integration of SMEs provides one of the keys to creating a more sustainable and inclusive global economy. As SMEs increasingly permeate transnational supply chains, so interactions between these companies and international economic law and policy proliferate. Small and Medium-sized Enterprises in International Economic Law offers the first comprehensive analysis of the interaction between SMEs and international economic law. This book presents a broad international perspective, gathering together contributions by leading experts from academia, legal practice, and international organizations. It opens up a field of enquiry into this so far unexplored dynamic and provide a touchstone for future debate. The analysis covers a broad spectrum of international trade and investment law focusing on issues of particular interest to SMEs, such as trade in services, government procurement, and trade facilitation. Diverse perspectives illuminate regional developments (in particular within the EU) and the implications of mega-regional free trade agreements. The essays also examine questions of legitimacy of global economic governance; in particular, concerns surrounding the threat posed to the interests of domestic SMEs by the growing liberalization of international trade and investment. These essays constitute essential reading for practitioners and academics seeking to navigate a previously neglected trend in international economic law.
Book Synopsis Transnational Entrepreneurship by : Mathew J. Manimala
Download or read book Transnational Entrepreneurship written by Mathew J. Manimala and published by Springer. This book was released on 2019-06-26 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume develops an understanding of the strategies, processes, issues and concerns involved when small and medium-sized enterprises (SMEs) go international with their local products/services and vice versa. It is a compendium of eighteen selected chapters on the subject, supported by an introductory chapter. The contributions are organized in four parts based on the sub-themes they deal with. The first part, containing the introductory chapter, provides different perspectives on transnational entrepreneurship, returnee entrepreneurship and their linkages with the internationalization process. The subsequent parts have chapters dealing with three sub-themes of the subject – the internal factors (individual and firm-level resources), the external factors (entrepreneurial ecosystem), and the process of organizational transformation and change, respectively, in the context of SME internationalization. Special issues and challenges being faced by SME entrepreneurs in emerging economies have been highlighted in this book, discussing key contemporary issues with regard to internationalization in the three dimensions outlined above. Further, the book explains how an entrepreneur can engineer the transformation of his/her organization into an international SME. This book is a very useful resource for entrepreneurs and policy-makers in general, and for academics and researchers in particular, as it provides an overview of the contemporary research in the critical areas of SME internationalization and transnational entrepreneurship by highlighting the linkages between them with special reference to emerging economies.
Book Synopsis Export Marketing Strategy by : Shaoming Zou
Download or read book Export Marketing Strategy written by Shaoming Zou and published by Business Expert Press. This book was released on 2009-05-01 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.
Book Synopsis The Relationship Between the International Marketing Strategy Adaptation and the Export Performance of Chinese Firms by : Shun Charmaine Chan
Download or read book The Relationship Between the International Marketing Strategy Adaptation and the Export Performance of Chinese Firms written by Shun Charmaine Chan and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: International marketing strategy Adaptation (IMSA) has been widely acknowledged by scholars as a crucial determinant of export performance (Cavusgil & Zou, 1994; Shoham, 1999; Theodosiou & Leonidou, 2003). Essentially, a firm's pursuit of IMSA is contingent on different factors in the internal and external environments. However, the complicated interplays of internal and external factors in the international marketing strategy cannot be understood by just one single conceptual explanation. Therefore, the evaluation of determinants on the adaptation of the export marketing strategy with consideration to different theoretical perspectives is necessary for a better cross-fertilization of different ideas. In this study, some cultural characteristics relating to Chinese firms are addressed in assessing the marketing strategy adaptation, such as firms mimicking behaviours and the impact of relational assets (networking capability) etc. Although developing relationship with key constituencies has been historically and strategically critical in Chinese business etiquette, this variable was found, however, insignificant in moderating the performance of IMSA of Chinese firms. This result suggests that the role of guanxi may be marginalized nowadays and Chinese firms may no longer rely heavily on relationship building as in the past. This thesis has adopted the Awareness-Motivation-Capabilities (AMC) model (Chen, et al., 2007) as an important backdrop to form a research framework to examine the determinants of IMSA and the corresponding impact on export performance. The research framework has integrated the theoretical perspectives from a resource-based view, competition theory, internationalization theory and institution theory to elaborate on the effect of awareness, motivation and capability on the international marketing strategy and export performance. In order to provide empirical evidence to support the proposed variables established in the research model, a set of hypotheses is established and tested through a survey of 253 Chinese exporting firms. The results of the empirical investigation suggest that awareness and motivation are the key driving forces of a firm's strategic response to not only the firm's internal characteristics and competition within industry, but also to the regulative forces of both domestic and host markets. Managers are, therefore, advised to obtain appropriate knowledge and always be sensitive to personal, firm, industry and institutional related environments in order to adjust the degree of marketing strategy adaptation as required.
Book Synopsis International Marketing Strategies and Export Activity by : Les Brown
Download or read book International Marketing Strategies and Export Activity written by Les Brown and published by . This book was released on 1997 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: The research problem addressed in this thesis is how international marketing strategies are developed by Australian small and medium enterprises.
Book Synopsis Export Marketing for Smaller Firms by : International Marketing Institute (Cambridge, Mass.)
Download or read book Export Marketing for Smaller Firms written by International Marketing Institute (Cambridge, Mass.) and published by . This book was released on 1979 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Competition Strategies in International Markets by : Rasha Hussein Abdel-Aziz Mostafa
Download or read book Competition Strategies in International Markets written by Rasha Hussein Abdel-Aziz Mostafa and published by . This book was released on 2003 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis International Business in the 21st Century by : Bruce D. Keillor
Download or read book International Business in the 21st Century written by Bruce D. Keillor and published by Bloomsbury Publishing USA. This book was released on 2011-05-04 with total page 1025 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive, three-volume set covers every aspect of international business operations and offers a detailed discussion of important issues looming on the horizon. Covering an array of topics critical to today's business leader, International Business in the 21st Century is comprised of three volumes. The first volume, Are You Ready? Preparing for International Operations, covers issues related to establishing an international business, including assessing your export readiness and finding financing. Volume two, Going Global: Implementing International Business Operations, is about actually getting your business up and running. Volume three, Staying on Top: Crucial Issues for International Business in the 21st Century, discusses the many things that impact anyone doing business in the international arena, from cultural differences to the challenges of international threats and terrorism. Bridging the gap between the business world and the academic world, the set provides a comprehensive breakdown of the specific topic areas associated with firm preparedness, improving efficiencies, and the often-overlooked areas of operational risk. With this set in hand, business leaders will better understand how to get involved and how to stay ahead of the curve in international markets.
Download or read book Wine Economics written by O. Güvenen and published by Springer. This book was released on 2013-07-12 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book proposes an overview of the research conducted to date in the field of wine economics. All of these contributions have in common the use of econometric techniques and mathematical formalization to describe the new challenges of this economic sector.
Book Synopsis Research Frontiers on the International Marketing Strategies of Chinese Brands by : Zuohao Hu
Download or read book Research Frontiers on the International Marketing Strategies of Chinese Brands written by Zuohao Hu and published by Routledge. This book was released on 2016-08-05 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key strategies e.g. standardization versus adaptation, price leadership versus branding, OBM export versus OEM export, and incremental versus leap-forward internationalization model. The relationships are examined between various international marketing mix e.g. distribution channel and pricing strategies, and brand performance. Through case studies the text also analyses the internationalization of contract-based firms.
