Experimenting with Emerging Media Platforms

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1000878767
Total Pages : 201 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Experimenting with Emerging Media Platforms by : Dan Pacheco

Download or read book Experimenting with Emerging Media Platforms written by Dan Pacheco and published by Taylor & Francis. This book was released on 2023-06-01 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experimenting with Emerging Media Platforms teaches students in media tracks – journalism, advertising, film, and public relations – how to independently field test and evaluate emerging technologies that could impact how media is produced, consumed, and monetized in the future. Taking a unique trial-and-error approach, the author encourages students to go against their desire for perfection and instead plunge into exercises with the full expectation that they will "fail" many times before they succeed. Through focused assignments, this book provides pointers on how to familiarize oneself with current technology, including extended reality (XR, VR, AR, and MR), open-source coding, photogrammetry, aerial imagery using drones, automation, and artificial intelligence. Readers are invited to create and test their own hypotheses and work outside of their comfort zones to reach conclusions on how a technology could enhance storytelling for a particular audience. Through experimentation guided by workbook exercises, case studies from students and media practitioners, practical tips, and reminders about ethical decision-making, students will learn how to work like explorers and civic hackers to enact change in the media landscape. Readers are invited to share their final field test results online through the book's companion website and social media channels, where the author will post links to further reading, coding templates for simple projects, and short video tutorials. Built around an established course being taught by the author and informed by over 20 years’ experience in media industries, Experimenting with Emerging Media Platforms is essential reading for aspiring media professionals and students undertaking courses such as Emerging Media, Media Innovation, and Media Startups. For additional resources, please see the companion website: www.emergingmediaplatforms.com.

The Ethics of Emerging Media

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Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1441178236
Total Pages : 286 pages
Book Rating : 4.4/5 (411 download)

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Book Synopsis The Ethics of Emerging Media by : Bruce E. Drushel

Download or read book The Ethics of Emerging Media written by Bruce E. Drushel and published by Bloomsbury Publishing USA. This book was released on 2011-03-17 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ethics of Emerging Media engages with enduring ethical questions while addressing critical questions concerning ethical boundaries at the forefront of new media development. This collection provides a rare opportunity to ask how emerging media affect the ethical choices in our lives and the lives of people across the globe. Centering on different new media forms from eBay to Wikipedia, each chapter raises questions about how changing media formats affect current theoretical understanding of ethics. By interrogating traditional ethical theory, we can better understand the challenges to ethical decision making in an age of rapidly evolving media. Each chapter focuses on a specific case within the broader conceptual fabric of ethical theory. The case studies ground the discussion of ethics in practical applications while, at the same time, addressing moral dilemmas that have plagued us for generations. The specific applications will undoubtedly continue to unfold, but the ethical questions will endure.

The Gen Z Frequency

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 0749482494
Total Pages : 257 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis The Gen Z Frequency by : Gregg L. Witt

Download or read book The Gen Z Frequency written by Gregg L. Witt and published by Kogan Page Publishers. This book was released on 2018-09-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Generation Z has enormous spending power yet is one of the most challenging cohorts to reach. Ensure your brand stays tuned-in to the demographic's impatience, confidence and evolving trends. Generation Z is projected to be the largest consumer demographic in history, driving a forecast from the HRC Retail Advisory of 40% of all US consumer spending, and another 40% of all consumers in the US, Europe and BRIC by 2020 (Brazil, Russia, India, China), according to other sources. Embodying an unrelenting relationship with information and mobile technology from a young age, Generation Z's ecosystem is infinitely more complex and varied than any generation before, which can be daunting for any marketer trying to keep up. The Gen Z Frequency offers a comprehensive guide for any brand or organization trying to reach this demographic, covering fundamental truths, content creation, engagement strategies and tactics such as social media, experiential, emerging technologies, and much more. It is woven with fascinating case studies and real-world stories from the trenches, plus key insights from leading youth brands and Gen Z themselves. Whether you are new to marketing or a seasoned expert, The Gen Z Frequency is the ultimate resource for tuning in to Generation Z.

Emerging Media

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Author :
Publisher : Routledge
ISBN 13 : 1317378318
Total Pages : 389 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Emerging Media by : Xigen Li

Download or read book Emerging Media written by Xigen Li and published by Routledge. This book was released on 2015-12-07 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emerging Media provides an understanding of media use in the expanding digital age and fills the void of existing literature in exploring the emerging new media use as a dynamic communication process in cyberspace. It addresses emerging media dynamics during the second decade of online communication, the Web 2.0 era after Mosaic and Netscape. The current status of emerging media development calls for extended exploration of how emerging media are used in different patterns and contexts, and this volume answers that call: it is a comprehensive examination of emerging media evolution and concurrent social interaction. This collection: Provides a comprehensive analysis of digital media use and online communication with empirical data Contains both theoretical and empirical studies, which not only test communication and related theories in the age of digital media, but also provide new insights into important issues in digital media use and online communication with significant theoretical advances Spotlights studies that use a variety of research methods and approaches, including surveys, content analysis and experiments This volume will be invaluable to researchers of communication and new media, and will serve advanced undergraduate and graduate students studying media and digital communication. With an international scope, it appeals to readers around the world in all areas that utilize new media technologies.

Philosophy of Emerging Media

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Author :
Publisher : Oxford University Press
ISBN 13 : 0190463864
Total Pages : 465 pages
Book Rating : 4.1/5 (94 download)

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Book Synopsis Philosophy of Emerging Media by : Juliet Floyd

Download or read book Philosophy of Emerging Media written by Juliet Floyd and published by Oxford University Press. This book was released on 2015-10-01 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: The term "emerging media" responds to the "big data" now available as a result of the larger role digital media play in everyday life, as well as the notion of "emergence" that has grown across the architecture of science and technology over the last two decades with increasing imbrication. The permeation of everyday life by emerging media is evident, ubiquitous, and destined to accelerate. No longer are images, institutions, social networks, thoughts, acts of communication, emotions and speech-the "media" by means of which we express ourselves in daily life-linked to clearly demarcated, stable entities and contexts. Instead, the loci of meaning within which these occur shift and evolve quickly, emerging in far-reaching ways we are only beginning to learn and bring about. This volume's purpose is to develop, broaden and spark future philosophical discussion of emerging media and their ways of shaping and reshaping the habitus within which everyday lives are to be understood. Drawing from the history of philosophy ideas of influential thinkers in the past, intellectual path makers on the contemporary scene offer new philosophical perspectives, laying the groundwork for future work in philosophy and in media studies. On diverse topics such as identity, agency, reality, mentality, time, aesthetics, representation, consciousness, materiality, emergence, and human nature, the questions addressed here consider the extent to which philosophy should or should not take us to be facing a fundamental transformation.

GRASPED Virgo the Maiden

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Author :
Publisher : GRASPED Digital
ISBN 13 :
Total Pages : 28 pages
Book Rating : 4./5 ( download)

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Book Synopsis GRASPED Virgo the Maiden by : Steven Brough

Download or read book GRASPED Virgo the Maiden written by Steven Brough and published by GRASPED Digital. This book was released on 2024-03-27 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome, detail-oriented and analytical Virgo marketers! Are you ready to transform your meticulous approach into digital marketing mastery? Your analytical thinking, dedication to quality, and talent for organization make you a powerhouse in the online world. However, even the most perfectionist Virgo needs a roadmap to navigate the ever-changing digital landscape. This book is your personalized guide, combining astrological insights with practical digital marketing strategies. We'll explore the unique traits that make Virgo marketers shine, from your data-driven approach to your keen eye for detail. You'll learn how to leverage these strengths to create high-performing campaigns, develop exceptional content, and optimize every aspect of your digital marketing efforts for measurable success. Remember, Virgos, precision is your power! This book equips you with the knowledge and tools to become a master of digital marketing. So, let's embrace your inner analyst and embark on a data-driven journey of digital marketing excellence! Data-Driven Domination: This book equips you with the knowledge and tools to harness the power of data analytics to refine your marketing strategies, measure success, and achieve optimal results. Content Craftsmanship: Discover how to leverage your Virgoan dedication to quality to create meticulously crafted content that informs, engages, and converts your target audience. The Optimization Obsessive: Learn advanced SEO techniques and conversion rate optimization (CRO) strategies to ensure your website and marketing campaigns deliver maximum impact.

Multiliteracies, Emerging Media, and College Writing Instruction

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Author :
Publisher : Routledge
ISBN 13 : 0429536437
Total Pages : 161 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis Multiliteracies, Emerging Media, and College Writing Instruction by : Santosh Khadka

Download or read book Multiliteracies, Emerging Media, and College Writing Instruction written by Santosh Khadka and published by Routledge. This book was released on 2019-02-25 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes a broad-based multiliteracies theory and praxis for college writing curriculum. Khadka expands on the work of the New London Group’s theory of multiliteracies by integrating work from related disciplinary fields such as media studies, intercultural communication, World Englishes, writing studies, and literacy studies to show how they might be brought together to aid in designing curriculum for teaching multiple literacies, including visual, digital, intercultural, and multimodal, in writing and literacy classes. Building on insights developed from qualitative analysis of data from the author’s own course, the book examines the ways in which diverse groups of students draw on existing literacy practices while also learning to cultivate the multiple literacies, including academic, rhetorical, visual, intercultural, and multimodal, needed in mediating the communication challenges of a globalized world. This approach allows for both an exploration of students’ negotiation of their cultural, linguistic, and modal differences and an examination of teaching practices in these classrooms, collectively demonstrating the challenges and opportunities afforded by a broad-based multiliteracies theory and praxis. This book will be of particular interest to scholars and researchers in writing studies, rhetoric and communication studies, multimodality, media studies, literacy studies, and language education.

Sounding Emerging Media

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Author :
Publisher : CRC Press
ISBN 13 : 1000575489
Total Pages : 150 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Sounding Emerging Media by : Claire Fitch

Download or read book Sounding Emerging Media written by Claire Fitch and published by CRC Press. This book was released on 2022-04-19 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sounding Emerging Media details a practice-based approach to sonic art and electroacoustic composition, drawing on methodologies inspired by the production of electronic literature, and game development. Using the structural concepts identified by Gilles Deleuze and Félix Guattari, the book is based around ideas related to labels such as Assemblage, Strata, Smooth and Striated Space, Temporal Space and, The Fold. The processes employed to undertake this research involved the creation of original texts, the development of frameworks for improvisation, the use of recordings within the process and implementation of techniques drawn from the practices of electroacoustic composition, and the use of ideas borrowed from electronic literature, publishing and game development. The results have helped to shape a compositional style which draws on these processes individually or collectively, drawing on practice often seen in game development, visual scores and composition using techniques found in electroacoustic music. Providing a journey through the landscape of emerging digital media, Sounding Emerging Media envisages a world where the composer/user/listener all become part of a continuum of collective artistry. This book is the ideal guide to the history and creation of audio for innovative digital media formats and represents crucial reading for both students and practitioners, from aspiring composers to experienced professionals.

Twitter Marketing

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470562269
Total Pages : 512 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Twitter Marketing by : Hollis Thomases

Download or read book Twitter Marketing written by Hollis Thomases and published by John Wiley & Sons. This book was released on 2010-01-12 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complete guide to a successful Twitter marketing campaign Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy. Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. Twitter Marketing: An Hour a Day uses interesting case studies, success stories, anecdotes, and examples to demonstrate how to use Twitter metrics in order to inform strategic direction. You'll discover how top companies-large and small-have leveraged this exciting communications platform. Twitter has become a phenomenon with 32 million users, including major companies such as Apple, JetBlue, and CNN This step-by-step guide explains the demographics, shows how companies are using Twitter, and explains how to scale the approach to your enterprise The detailed coverage includes the basics for Twitter newcomers and explores all elements of a successful strategy Expert author Hollis Thomases shows how to set goals, develop and implement a plan, attract followers, and measure the impact of a campaign The in-depth book explains how to maintain momentum and explores such issues as contests, promotions, and crisis management Twitter Marketing: An Hour a Day is the ultimate guide to succeeding one tweet at a time!

The Role of Brands in an Era of Over-Information

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Author :
Publisher : IGI Global
ISBN 13 : 166848353X
Total Pages : 272 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis The Role of Brands in an Era of Over-Information by : Correia, Ricardo Fontes

Download or read book The Role of Brands in an Era of Over-Information written by Correia, Ricardo Fontes and published by IGI Global. This book was released on 2023-08-14 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Led by social networks and user-generated content, the number of posts available in the market is impossible to be rationally processed by customers. The micro-segmentation goes along with this trend, and there are multiple categories of the same core product available for the consumers in the market. What is the role of the brands in this context? In a way, they serve as a mental shortcut that consumers use to help “rationalize” decisions that would be impossible to make by analyzing all the options available. Brands also try to find more distinctive signals to stand out and differentiate from others. Signals like more green, ecologic, or inclusive brands are now part of the claims of the brands. Do they really help consumers to make better decisions? Or are they ignored by the customers as they become the rule instead of the exception? The Role of Brands in an Era of Over-Information provides knowledge to better understand the digital branding process and its implications in choosing products, services, or organizations. The book also contributes to the development and consolidation of recent concepts linked with branding and over-information, providing practical cases where these concepts show their relevance. Covering key topics such as marketing, new media, sustainability, and internet branding, this premier reference source is ideal for marketers, influencers, business owners, policymakers, managers, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.

The New Advertising

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Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 697 pages
Book Rating : 4.2/5 (161 download)

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Book Synopsis The New Advertising by : Valerie K. Jones

Download or read book The New Advertising written by Valerie K. Jones and published by Bloomsbury Publishing USA. This book was released on 2016-09-19 with total page 697 pages. Available in PDF, EPUB and Kindle. Book excerpt: The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising. The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era supplies a breadth of information on the theories and practices of new advertising, from its origins nearly a quarter of a century ago, through its evolution, to current uses with an eye to the future. Unlike most other books that focus on one niche topic, this two-volume set investigates the overall discipline of advertising in the modern context. It sheds light on significant areas of change against the backdrop of digital data collection and use. The key topics of branding, content, interaction, engagement, big data, and measurement are addressed from multiple perspectives. With contributions from experts in academia as well as the advertising and marketing industries, this unique set is an indispensable resource that is focused specifically on new approaches to and forms of advertising. Readers will gain an understanding of the distinct shifts that have taken place in advertising. They will be able to build their knowledge on frameworks for navigating and capitalizing on today's fragmented, consumer-focused, digital media landscape, and they will be prepared for what the future of advertising will likely bring.

The Emerald Handbook of Computer-Mediated Communication and Social Media

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Author :
Publisher : Emerald Group Publishing
ISBN 13 : 1800715978
Total Pages : 848 pages
Book Rating : 4.8/5 (7 download)

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Book Synopsis The Emerald Handbook of Computer-Mediated Communication and Social Media by : Jeremy Harris Lipschultz

Download or read book The Emerald Handbook of Computer-Mediated Communication and Social Media written by Jeremy Harris Lipschultz and published by Emerald Group Publishing. This book was released on 2022-06-27 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uniquely relating social media communication research to its computer-mediated communication foundation, as well as digital and emerging media trends, this handbook is an indispensable resource whether you're a graduate student or a seasoned practitioner.

Cutting-edge Social Media Approaches to Business Education

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Author :
Publisher : IAP
ISBN 13 : 1617351180
Total Pages : 352 pages
Book Rating : 4.6/5 (173 download)

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Book Synopsis Cutting-edge Social Media Approaches to Business Education by : Charles Wankel

Download or read book Cutting-edge Social Media Approaches to Business Education written by Charles Wankel and published by IAP. This book was released on 2010-09-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our current students are digital natives, born into a world of widespread online sharing. Aligning the technologies we use in our courses with their skills and approaches to collaborative learning is an opportunity we should take. The new media share text, images, audio and video material rapidly and interactively. This volume will provide an overview of these new social media including Skype, YouTube, Flickr, blogging, LinkedIn, Facebook, and Twitter. Examples and cases of how instructors around the world are meaningfully incorporating them into their management, marketing, and other business courses are provided. One of the more robust trends is the use of three-dimensional immersive virtual world interfaces for teaching and learning. The leading one is Second Life. Examples of the use of Second Life in business courses will be discussed. The use of wikis to foster collaborative development of course related material by learners will be presented with case examples. Faculty members are co-creators of course content with their learners. Among the topics covered is how faculty members can be supported in their deployment of social media projects and course structures. How social media can enable the structuring of course activities involving students, prospective students, alumni, employers, businesspersons, and others in rich sharing and support with each other will be discussed. Indeed seeing courses as networking venues beyond learning forums will be parsed.

Rhetorics of the Digital Nonhumanities

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Author :
Publisher : SIU Press
ISBN 13 : 0809338335
Total Pages : 225 pages
Book Rating : 4.8/5 (93 download)

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Book Synopsis Rhetorics of the Digital Nonhumanities by : Alex Reid

Download or read book Rhetorics of the Digital Nonhumanities written by Alex Reid and published by SIU Press. This book was released on 2022-01-31 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Author Alex Reid combines new materialist theory and media theory to examine rhetorical practices in the context of digital technologies. This innovative method allows rhetoric and composition to reconceptualize the associations and interactions between humans and technologies in digital media ecologies"--

Practicing Art/Science

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Author :
Publisher : Routledge
ISBN 13 : 1351708074
Total Pages : 312 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Practicing Art/Science by : Philippe Sormani

Download or read book Practicing Art/Science written by Philippe Sormani and published by Routledge. This book was released on 2018-07-11 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last two decades, multiple initiatives of transdisciplinary collaboration across art, science, and technology have seen the light of day. Why, by whom, and under what circumstances are such initiatives promoted? What does their experimental character look like - and what can be learned, epistemologically and institutionally, from probing the multiple practices of "art/science" at work? In answer to the questions raised, Practicing Art/Science contrasts topical positions and insightful case studies, ranging from the detailed investigation of "art at the nanoscale" to the material analysis of Leonardo’s Mona Lisa and its cracked smile. In so doing, this volume brings to bear the "practice turn" in science and technology studies on the empirical investigation of multifaceted experimentation across contemporary art, science, and technology in situ. Against the background of current discourse on "artistic research," the introduction not only explains the particular relevance of the "practice turn" in STS to tackle the interdisciplinary task at hand, but offers also a timely survey of varying strands of artistic experimentation. In bringing together ground-breaking studies from internationally renowned scholars and upcoming researchers in sociology, art theory and artistic practice, as well as history and philosophy of science, Practicing Art/Science will be essential reading for practitioners and professionals in said fields, as well as postgraduate students and representatives of higher education and research policy more broadly.

A Complete Guide On Making Money In Crypto Games

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Author :
Publisher : XinXii
ISBN 13 : 3989831267
Total Pages : 82 pages
Book Rating : 4.9/5 (898 download)

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Book Synopsis A Complete Guide On Making Money In Crypto Games by : Henderson Martin's

Download or read book A Complete Guide On Making Money In Crypto Games written by Henderson Martin's and published by XinXii. This book was released on 2023-12-16 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Unlock the secrets to financial success in the digital realm with our ebook, 'Crypto Gaming Profits: Play Your Way to Wealth.' Dive into the world of cryptocurrency games and discover strategic insights, practical tips, and proven techniques to turn your gaming passion into a lucrative source of income. Whether you're a seasoned gamer or a crypto enthusiast, this comprehensive guide will empower you to navigate the crypto gaming landscape and capitalize on emerging opportunities. Start your journey to financial freedom today!"

#okBoomer: My TikTok experiment & what marketers should know about the platform!

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Author :
Publisher : Markus Rach
ISBN 13 :
Total Pages : 35 pages
Book Rating : 4.6/5 (31 download)

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Book Synopsis #okBoomer: My TikTok experiment & what marketers should know about the platform! by : Markus Rach

Download or read book #okBoomer: My TikTok experiment & what marketers should know about the platform! written by Markus Rach and published by Markus Rach. This book was released on 2020-03-24 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: From 0 to over 27 million views in less than 6 weeks. A TikTok experiment by a marketing expert on the fastest growing social media platform on the planet: TikTok. TikTok is one of the fastest social media platforms of 2018, 2019 and surely 2020. It is approaching the 1 billion monthly active user mark and setting new records on almost any level. It’s rocket like user growth gets much media attention. But who is behind TikTok? What makes this app so special? What is its addictive formula to keep users for hours on the platform?Markus Rach, a marketer, entrepreneur, researcher, lecturer, husband and dad set out to answer these questions. To do so, he engaged in a TikTok experiment! On January 14, 2020, Markus created a TikTok profile with the objective to get a TikTok upload with 1 million views. Although it took him 6 weeks to achieve his goal, his account the @marketing_guy, has now over 30 million views, over 2.8 million likes, multiple TikToks with millions of views and over 50.000 TikTok fans. Ok for a boomer, right? In this book, Markus shares his experience and learnings from this unique experiment. He looks at TikTok from a marketer’s perspective. Answering the very questions marketers have in their mind, when thinking about TikTok. Is TikTok relevant for me? Should I join TikTok? How does TikTok work? Isn’t it just an app for 13-year-old teens? How can I create a TikTok. Will I get views and how? All of these questions were answered in 7 chapters and to great detail. It also addresses why marketers should not just engage in advertising on the platform, but understand the platform first. At the same time, this book documents the experiment's dark side. The emotional side. The race for content and ideas. The emotional twist to wait for views to go up. The happiness is they do and the disappointment if they don't. This book also deals with advertising on the platform. One brand got almost 4 billion views on their sponsored hashtag challenge. Others are less successful. Some brands even fail to setup their account. Some just throw money at influencers and others miss to understand the platform's culture. It reveals what went wrong with marketing. And how you can become a kick-ass marketer on the platform. Understand the platform, get your hands dirty, get over yourself and don't forget: there are teens with 35 million followers and 2.2 billion likes on the platform, they don't have an agency nor a department full of degree educated marketers. Your time to get on the platform is now! Want to be in my TikTok? the @marketing_guy