Experiencias docentes innovadoras de marketing público y no lucrativo en la era de la economía colaborativa

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Publisher :
ISBN 13 : 9788417445829
Total Pages : 288 pages
Book Rating : 4.4/5 (458 download)

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Book Synopsis Experiencias docentes innovadoras de marketing público y no lucrativo en la era de la economía colaborativa by : Luis Ignacio Álvarez González

Download or read book Experiencias docentes innovadoras de marketing público y no lucrativo en la era de la economía colaborativa written by Luis Ignacio Álvarez González and published by . This book was released on 2020 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Tourism and Sustainable Economic Development

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Publisher : Springer Science & Business Media
ISBN 13 : 1461543215
Total Pages : 259 pages
Book Rating : 4.4/5 (615 download)

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Book Synopsis Tourism and Sustainable Economic Development by : Amedeo Fossati

Download or read book Tourism and Sustainable Economic Development written by Amedeo Fossati and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: For many countries tourism is an industry of great economic significance; it is seen as a main instrument for regional development, as it stimulates new economic activities. Tourism may have a positive economic impact on the balance of payments, on employment, on gross income and production, but it may also have negative effects, particularly on the environment. Questions arise as to whether it is possible to keep on developing tourism in a certain area without negative or irreversible influences on the environment. Tourism and Sustainable Economic Development provides a theoretical framework for these problems, as well as practical illustrations on the following topics: the conditions under which specialization in tourism is not harmful for economic growth; the trade-offs, if any, between tourism development and economic growth; the need for government intervention and the various policy options and instruments available to policy makers. The book comprises two parts. The first part presents general views on tourism and sustainable economic development, and some opinions on the relationship between tourism and the environment. Some of the basic concepts implicit in sustainability are examined in relation to regional development, urban tourism, art cities, and rural tourism. The second part of the book concentrates on strategies and policy instruments. The purpose is to concisely define and bring together some policies which appear to be necessary, and whose implementation is required if we are to reconcile tourism development with the protection and conservation of the environment. Some analytical tools for policy making with regard to tourism and the environment are developed. As will become clear, there are many gaps in our knowledge that need to be filled if we are to be successful in controlling tourism in a way that puts this important industry onto a sustainable development path.

Employment in Metropolitan Areas

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Publisher :
ISBN 13 :
Total Pages : 126 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Employment in Metropolitan Areas by : United States. Bureau of Labor Statistics

Download or read book Employment in Metropolitan Areas written by United States. Bureau of Labor Statistics and published by . This book was released on 1947 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Choice Theory: A Very Short Introduction

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Publisher : OUP Oxford
ISBN 13 : 0191579262
Total Pages : 144 pages
Book Rating : 4.1/5 (915 download)

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Book Synopsis Choice Theory: A Very Short Introduction by : Michael Allingham

Download or read book Choice Theory: A Very Short Introduction written by Michael Allingham and published by OUP Oxford. This book was released on 2002-08-22 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: We make choices all the time - about trivial matters, about how to spend our money, about how to spend our time, about what to do with our lives. And we are also constantly judging the decisions other people make as rational or irrational. But what kind of criteria are we applying when we say that a choice is rational? What guides our own choices, especially in cases where we don't have complete information about the outcomes? What strategies should be applied in making decisions which affect a lot of people, as in the case of government policy? This book explores what it means to be rational in all these contexts. It introduces ideas from economics, philosophy, and other areas, showing how the theory applies to decisions in everyday life, and to particular situations such as gambling and the allocation of resources. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Marketing and Smart Technologies

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Publisher : Springer Nature
ISBN 13 : 9813341831
Total Pages : 783 pages
Book Rating : 4.8/5 (133 download)

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Book Synopsis Marketing and Smart Technologies by : Álvaro Rocha

Download or read book Marketing and Smart Technologies written by Álvaro Rocha and published by Springer Nature. This book was released on 2021-03-09 with total page 783 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Location-Based Marketing

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Publisher : John Wiley & Sons
ISBN 13 : 1786305801
Total Pages : 260 pages
Book Rating : 4.7/5 (863 download)

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Book Synopsis Location-Based Marketing by : Gérard Cliquet

Download or read book Location-Based Marketing written by Gérard Cliquet and published by John Wiley & Sons. This book was released on 2020-06-16 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities – whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.

Textbooks and Educational Media

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Publisher :
ISBN 13 : 9789197327107
Total Pages : 232 pages
Book Rating : 4.3/5 (271 download)

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Book Synopsis Textbooks and Educational Media by : Staffan Selander

Download or read book Textbooks and Educational Media written by Staffan Selander and published by . This book was released on 1997 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Voices of the World

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Publisher : Verso
ISBN 13 :
Total Pages : 528 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis Voices of the World by : Boaventura De Sousa Santos

Download or read book Voices of the World written by Boaventura De Sousa Santos and published by Verso. This book was released on 2010-07-26 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In the 1980s Margaret Thatcher declared `There is no alternative.' At the beginning of the 21st century the World Social Forum replied, `Another World is Possible.' The project, Reinventing Social Emancipation, is a passionate and wide-ranging effort at enriching our vision of that other world. Erik Olin Wright University of Wisconsin --

IPhone VISUAL Quick Tips

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Publisher : John Wiley & Sons
ISBN 13 : 0470173718
Total Pages : 210 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis IPhone VISUAL Quick Tips by : Kate Shoup

Download or read book IPhone VISUAL Quick Tips written by Kate Shoup and published by John Wiley & Sons. This book was released on 2008-01-03 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: A compact manual takes readers through the diverse applications and features of Apple's new iPhone, offering a host of tips, tricks, and techniques to help users take full advantage of the device's cell phone, iPod, and Internet capabilities.

The Usborne Guide to E-mail

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Publisher : Usborne Books
ISBN 13 : 9780746037119
Total Pages : 52 pages
Book Rating : 4.0/5 (371 download)

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Book Synopsis The Usborne Guide to E-mail by : Mark Wallace

Download or read book The Usborne Guide to E-mail written by Mark Wallace and published by Usborne Books. This book was released on 2000 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is predicted that by 2001, some 450 million people will be using e-mail worldwide.

Creativity in Education

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Publisher : A&C Black
ISBN 13 : 1847144403
Total Pages : 226 pages
Book Rating : 4.8/5 (471 download)

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Book Synopsis Creativity in Education by : Anna Craft

Download or read book Creativity in Education written by Anna Craft and published by A&C Black. This book was released on 2001-04-01 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: A rounded, comprehensive, guide to issues of practice, pedagogy and policy concerned with creative education.

The Search for Satori & Creativity

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Publisher :
ISBN 13 :
Total Pages : 240 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis The Search for Satori & Creativity by : Ellis Paul Torrance

Download or read book The Search for Satori & Creativity written by Ellis Paul Torrance and published by . This book was released on 1979 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The crew of shipbred technicians sent to the planet Ireta were prepared for a routine mission to catalog flora and fauna and search for new energy sources. When their rescue ship mysteriously disappears, they suddenly find themselves surrounded by giant swamp creatures, deadly predators, and terrifying dinosaurs.

The Rise of Iskander

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Publisher : BoD – Books on Demand
ISBN 13 : 3387311532
Total Pages : 126 pages
Book Rating : 4.3/5 (873 download)

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Book Synopsis The Rise of Iskander by : Benjamin Disraeli

Download or read book The Rise of Iskander written by Benjamin Disraeli and published by BoD – Books on Demand. This book was released on 2023-11-15 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reproduction of the original. The publishing house Megali specialises in reproducing historical works in large print to make reading easier for people with impaired vision.

ICT in Education

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Publisher : Springer
ISBN 13 : 3319229001
Total Pages : 202 pages
Book Rating : 4.3/5 (192 download)

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Book Synopsis ICT in Education by : Maria José Marcelino

Download or read book ICT in Education written by Maria José Marcelino and published by Springer. This book was released on 2015-12-14 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a peer reviewed selection of extended versions of ten original papers that were presented at the 15th International Symposium on Computers in Education (SIIE 2013) held in Viseu, Portugal. The book provide a representative view of current Information and Communications Technology (ICT) educational research approaches in the Ibero-American context as well as internationally. It includes studies that range from elementary to higher education, from traditional to distance learning settings. It considers special needs and other inclusive issues, across a range of disciplines, using multiple and diverse perspectives and technologies to furnish detailed information on the latest trends in ICT and education globally. Design, development and evaluation of educational software; ICT use and evaluation methodologies; social web and collaborative systems; and learning communities are some of the topics covered.

Mobile Usability: How Nokia Changed the Face of the Mobile Phone

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Publisher : McGraw Hill Professional
ISBN 13 : 0071429107
Total Pages : 322 pages
Book Rating : 4.0/5 (714 download)

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Book Synopsis Mobile Usability: How Nokia Changed the Face of the Mobile Phone by : Christian Lindholm

Download or read book Mobile Usability: How Nokia Changed the Face of the Mobile Phone written by Christian Lindholm and published by McGraw Hill Professional. This book was released on 2003-06-22 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it comes to delivering product design innovations to mobile device users, Nokia is the yardstick by which all others are judged. Now the process and working methods that have enabled Nokia to revolutionize usability are fully explained for the first time in this beautiful, four-color book. Written with insight by two veterans of Nokia's design triumphs (co-author Christian Lindholm was featured in the August 2002 issue of Business 2.0 magazine)this one-of-a-kind reference vividly delivers: * The complete design process, from concept creation to product testing * The future of small interfaces * Usability engineering in practice in the mobile environment * The elements of a Nokia User Interface * First person accounts of the product development cycle Learn the processes that helped Nokia develop the world's most desirable handheld

Higher Education Management

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Publisher : McGraw-Hill Education (UK)
ISBN 13 : 0335195695
Total Pages : 258 pages
Book Rating : 4.3/5 (351 download)

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Book Synopsis Higher Education Management by : Warner, David

Download or read book Higher Education Management written by Warner, David and published by McGraw-Hill Education (UK). This book was released on 1996-08-01 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many higher education institutions are like small towns, meeting the needs of their members by providing not only specialist teaching and research activities but also residential accommodation, catering, telecommunications, counselling, sports facilities and so on. The management of these institutions is very complex, requiring both generalist and specialist knowledge and skills; and the move to formal strategic planning means that it is no longer acceptable for higher education managers to be aware only of their own relatively narrow areas of expertise. All new managers would benefit from an holistic perspective on managing a whole institution. As such individuals are promoted, such 'helicopter vision' becomes a precondition of their and their institution's success. Higher Education Management provides: * the first comprehensive account of non-academic higher education management. * contributions from distinguished practitioners of university management. * a key resource for all aspiring, trainee and practising managers in higher education.

Creativity, Inc

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Publisher : H B S Press
ISBN 13 : 9781578512072
Total Pages : 232 pages
Book Rating : 4.5/5 (12 download)

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Book Synopsis Creativity, Inc by : Jeff Mauzy

Download or read book Creativity, Inc written by Jeff Mauzy and published by H B S Press. This book was released on 2003 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to foster company-wide creativity.Demystifies the creative process at work. Introduces an approach for systematic creativity built around examining and reworking corporate climate and leadership, ways of organizing, performance measurement and hiring practicesAuthoritative author team. This book is a product of Synectics' 40 years of research into how individuals and teams can make creative ideas happen, and how they can channel the freshness of those ideas into actionDelivers on its promise. Begins with the premise that any company can be highly creative, then ties together practical advice and theoretical ideas to enable creativity on a grand scale even within the largest corporations