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Author : David C. Hjelmfelt
Publisher :
ISBN 13 :
Total Pages : 372 pages
Book Rating : 4.:/5 (42 download)
Download or read book Executive's Guide to Marketing, Sales, and Advertising Law written by David C. Hjelmfelt and published by . This book was released on 1990 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Douglas J. Wood
Publisher :
ISBN 13 : 9780615772134
Total Pages : 352 pages
Book Rating : 4.7/5 (721 download)
Download or read book Please Be Ad-Vised written by Douglas J. Wood and published by . This book was released on 2013-05-07 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the sixth edition of Please Be Ad-Vised, Douglas Wood explains why every advertising executive needs to care about the law. Mr. Wood has written an easy-to-read, practical legal guide on advertising law. Part One covers the creative side of advertising, while Part Two is an in-depth text on the business side of advertising. There are sample forms for everything from agency/advertiser contracts to website development agreements to television production contracts. In addition to the many forms, Mr. Wood has included strategies, guidelines, and checklists that will be helpful. In Please Be Ad-Vised, Mr. Wood gives advertising executives the knowledge and know-how they need-and points out countless legal landmines along the way. The book covers a myriad of areas faced by the advertising industry: * Who owns the materials created by ad agencies? * How does copyright and trademark law affect the creative process? * What state and federal regulators are watching and attacking advertising practices? * When can companies challenge their competitors' advertising? * Why do you need to be aware of the unions that represent actors who appear in commercials? Mr. Wood covers all this and more. Where are we headed in social media? What key terms should appear in agreements between advertisers and advertising agencies? You'll be surprised at how complicated the answer to those questions can be. Who should read this book? Certainly CEOs, creative directors, and CFOs will find it an important reference tool in managing their company's advertising and business activities. In addition, this book provides hands-on guidance to the brand manager, account executive, media planner, copy- writer, producer, human resource manager, and business affairs manager. Those who teach or study advertising and marketing will find it a valuable resource, as it is packed with examples of common problems and their practical solutions. In short, it should be read by anyone involved in the day-to- day business of advertising.
Author : Richard M. Steuer
Publisher :
ISBN 13 :
Total Pages : 240 pages
Book Rating : 4.:/5 (43 download)
Download or read book A Guide to Marketing Law written by Richard M. Steuer and published by . This book was released on 1986 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gregory H. Siskind
Publisher : American Bar Association
ISBN 13 : 9781590318768
Total Pages : 204 pages
Book Rating : 4.3/5 (187 download)
Download or read book The Lawyer's Guide to Marketing on the Internet written by Gregory H. Siskind and published by American Bar Association. This book was released on 2007 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this up-to-date third edition of The Lawyer's Guide to Marketing on the Internet, you'll learn how to make the latest technology work for your practice and increase your firm's visibility. This comprehensive resource provides proven online marketing strategies and guides you on how to effectively and efficiently market your law practice.
Author : James A. Durham
Publisher : American Bar Association
ISBN 13 : 9781590313558
Total Pages : 332 pages
Book Rating : 4.3/5 (135 download)
Download or read book The Lawyer's Guide to Marketing Your Practice written by James A. Durham and published by American Bar Association. This book was released on 2004 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: A well-developed, successfully executed marketing plan will attract new clients, increase referrals, and strengthen client loyalty. This resource will help you master the creative marketing solutions you need.
Author : Robert J. Posch
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 874 pages
Book Rating : 4.X/5 (1 download)
Download or read book The Complete Guide to Marketing and the Law written by Robert J. Posch and published by Prentice Hall. This book was released on 1988 with total page 874 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Lichtenberger
Publisher : Praeger
ISBN 13 : 0899301223
Total Pages : 0 pages
Book Rating : 4.8/5 (993 download)
Download or read book Advertising Compliance Law written by John Lichtenberger and published by Praeger. This book was released on 1986-08-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's advertising professional is confronted by a bewildering legal maze of statutes, rules, regulations, court decisions, and regulatory rulings that determine important advertising decisions. Finding one's way through the maze can be time-consuming, not to mention extremely costly and frustrating. This authoritative reference manual can make that task easier, more productive, and cost-effective. This easy-to-read comprehensive guide provides readers with a thorough understanding of the practical impact of advertising restrictions. It offers an exhaustive analysis of hundreds of Federal Trade Commission cease-and-desist orders, National Advertising Division/National Advertising Review Board decisions, landmark federal and state court decisions, federal and state laws, rules and regulations, and advertising industry self-regulatory guidelines. The author addresses the various requirements of the FTC, FCC, NAD/NARB, and the network clearance departments. Special types of advertising are examined, such as those relating to alcoholic beverages, drugs, children's advertising, professional advertising, and political advertising. Major advertising compliance issues are discussed, including false, unfair, and deceptive advertising; advertising substantiation; comparative advertising; warranties; and commercial speech. Major applicable laws such as the Lanham Act, Federal Trade Commission Act, the Federal Food, Drug, and Cosmetic Act, and the Magnuson-Moss Warranty Act are covered. In addition, a wealth of appendixes and other full-text materials are included that will enable the advertising and marketing executive to avoid costly errors. All information is presented in a highly readable style to benefit both layment and expert.
Author : Bank Marketing Association (U.S.)
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (23 download)
Download or read book Federal Advertising Law Guide Update written by Bank Marketing Association (U.S.) and published by . This book was released on 1990 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dean K. Fueroghne
Publisher : Rowman & Littlefield
ISBN 13 : 1442244895
Total Pages : 398 pages
Book Rating : 4.4/5 (422 download)
Download or read book Law & Advertising written by Dean K. Fueroghne and published by Rowman & Littlefield. This book was released on 2017-03-01 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection. Is it acceptable to use images of real people, famous or not? Can Nike talk about Adidas in its promotional campaign? When can money be shown? What constitutes puffery, or deceptive truth, or bait-and-switch advertising? What are the specific rules pertaining to professional businesses, political advertising, or the marketing of alcohol or tobacco? What is the difference between copyright and trademark? Fueroghne answers these questions and more as he covers the complex laws relevant to advertising in all its guises. In addition to discussing specific cases, he explains the reasoning behind the court’s decisions and how it affects the business of advertising. Students of strategic communication as well as advertising professionals—from agency account executives and copywriters to art directors and freelance designers—will learn to anticipate when proposed advertising may cause legal problems and how to avoid costly mistakes. Advertising lawyers will also appreciate the book as a handy reference that gathers in one place the many disparate laws affecting marketing and promotion in the United States today.
Author : Ardi Kolah
Publisher : Routledge
ISBN 13 : 1136405364
Total Pages : 441 pages
Book Rating : 4.1/5 (364 download)
Download or read book Essential Law for Marketers written by Ardi Kolah and published by Routledge. This book was released on 2012-06-25 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Essential Law for Marketers' offers clear and concise explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing expert guidance on crucial issues for the busy practitioner. Each chapter in the book offers, in simple English, full analysis of the law on each subject, and illuminates it with numerous examples and cases taken from current industry practice. It also offers helpful tips and suggestions for 'keeping it legal' without losing sight of the overall commercial objectives. Uniquely written from the practitioner's point of view, the text is structured to offer a complete and accessible picture of how the law can impinge on the job: * 'Point of law' offers clear legal definitions or shows the generic application of a legal point in a real life context * 'Law in action' outlines actual legal cases and their outcomes, with full referencing for the case available on the companion site * 'Insight' offers background information, providing a broader practical or commercial context for a legal topic * 'Checklist' at end of each chapter itemises the key issues to bear in mind Essential Law for Marketers covers all the key issues facing those working in the media. From making claims and statements, copyright, defamation, promotion and advertising, through to lobbying, cybermarketing and ambush marketing, it is an invaluable reference guide for anyone working within the sector. It also functions as an excellent learning resource for all marketing students who need to appreciate the legal implications of industry practice.
Author : Catherine Alman MacDonagh
Publisher : American Bar Association
ISBN 13 : 9781590318300
Total Pages : 150 pages
Book Rating : 4.3/5 (183 download)
Download or read book The Law Firm Associate's Guide to Personal Marketing and Selling Skills written by Catherine Alman MacDonagh and published by American Bar Association. This book was released on 2007 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: This first volume in the Law Firm Associates Development Series focuses on personal marketing and sales skills, and will cover these topics: building a practice; how to create a personal marketing plan; how to find people within a target market; how to prepare for a prospective client meeting; strategies when meeting with clients; how to ask for business; how to use the end of a matter as a marketing opportunity; how to retain clients; and how to effectively network inside and outside the firm. Both authors currently work as Directors of Business Development in law firms where their responsibilities include extensive in-house coaching and training of attorneys at all levels. In this guidebook, they share their best advice and instruction compiled from their own experience as well as from that of many industry thought leaders.
Author : Lee Wilson
Publisher :
ISBN 13 :
Total Pages : 286 pages
Book Rating : 4.F/5 ( download)
Download or read book The Advertising Law Guide written by Lee Wilson and published by . This book was released on 2000 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This reference offers coverage of the day-to-day legal issues faced by anyone working in the advertising field. Veteran intellectual property lawyer Lee Wilson seeks to make the law accessible for the lay reader, offering details on copyright considerations, trademarks, libel, privacy and publicity issues, advertising on the Internet, guidelines for marketing to children and the elderly, and complying with FTC regulations. Also included are checklists to help advertisers assess the legality of their designs, plus several form agreements.
Author : James E. Turner
Publisher :
ISBN 13 : 9781556950094
Total Pages : pages
Book Rating : 4.9/5 (5 download)
Download or read book Federal Advertising and Marketing Law Guide written by James E. Turner and published by . This book was released on 1980 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Douglas J. Wood
Publisher :
ISBN 13 : 9781563180217
Total Pages : 508 pages
Book Rating : 4.1/5 (82 download)
Download or read book Please be Ad-vised written by Douglas J. Wood and published by . This book was released on 1996 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paul Jordan
Publisher :
ISBN 13 : 9781787423909
Total Pages : 520 pages
Book Rating : 4.4/5 (239 download)
Download or read book International Advertising Law written by Paul Jordan and published by . This book was released on 2021-04-30 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: Virtually every business is involved in advertising and marketing in one form or another. However, advertising is subject to a complex and often daunting web of law and regulation. Although in many cases there have been attempts to harmonise relevant laws, there are still significant national variations. Furthermore, in recent years digital marketing and targeting methods have changed the face of the advertising industry beyond recognition.Updated for 2020, International Advertising Law addresses the relevant law and regulations, as well as setting out practical considerations. The book covers key areas of advertising law such as local complaints procedures and enforcement, comparative advertising, influencer campaigns, sales promotions, ambush marketing, product placement, direct marketing and online behavioural advertising. The book also addresses the particular requirements in certain industries that are subject to specific advertising regulations (eg, gambling, alcohol, pharmaceuticals, financial products/services, food and tobacco/e-cigarettes).Edited by Paul Jordan, partner and head of advertising and Andrew Butcher, senior associate at UK law firm Bristows, this book includes chapters from leading experts in 30 jurisdictions. This new edition of International Advertising Law is essential reading for lawyers, in-house counsel, advertising executives and anyone else involved in the advertising/marketing industry. The book serves as an invaluable and straightforward guide to navigating these complex legal and regulatory regimes.
Author : David Nowak
Publisher : GRIN Verlag
ISBN 13 : 3638446549
Total Pages : 25 pages
Book Rating : 4.6/5 (384 download)
Download or read book Marketing Law - A brief guide European and International aspects of Marketing Law written by David Nowak and published by GRIN Verlag. This book was released on 2005-12-09 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2002 in the subject Business economics - Law, grade: 1,0, Savonia University of Applied Sciences , course: Marketing Law, language: English, abstract: It is not an easy task to create a nice film, wonderful music or a new software. But since it is really easy to copy the created economic value, this work has to be protected in order to keep this innovation process going and provide an incentive for the creation of investment in new works. Therefore a need for legal protection had arisen, which lead to enacting Intellectual Property rights. Many countries have seen the need for this protection. The following work outlines the European and partly the International Legislation of Intellectual Property Rights by first explaining the specific property right and further providing information about European and International legislation. Internationally, IPR are regulated by conventions like the Patent Cooperation Treaty, the Madrid Agreement for the international registration of brands, the Hague Agreement for industrial signs, and the Bern Convention of copy rights. Within the EU, the European Patent Office and the EU Regulation on Trademarks are responsible for the enforcement. Nationally, the national legislation as well as the registration offices take care of those issues. The IPR consist of Copyright, Trademark, Patent, and Design. They all are generally described as intellectual property or intangible property because they are property rights that cannot be touched or felt like personal property (e.g. car) or real property (e.g. land). However, the terms have different meanings and define different things.
Author : David McF Stemler
Publisher :
ISBN 13 : 9780769879901
Total Pages : pages
Book Rating : 4.8/5 (799 download)
Download or read book Federal Advertising and Marketing Law Guide written by David McF Stemler and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
