Executing Strategic Product Planning - A Subject-Oriented Analysis and New Referential Process Model for IT-Tool Support and Agile Execution of Strategic Product Planning

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Author :
Publisher : KIT Scientific Publishing
ISBN 13 : 3731509725
Total Pages : 334 pages
Book Rating : 4.7/5 (315 download)

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Book Synopsis Executing Strategic Product Planning - A Subject-Oriented Analysis and New Referential Process Model for IT-Tool Support and Agile Execution of Strategic Product Planning by : Elstermann, Matthes

Download or read book Executing Strategic Product Planning - A Subject-Oriented Analysis and New Referential Process Model for IT-Tool Support and Agile Execution of Strategic Product Planning written by Elstermann, Matthes and published by KIT Scientific Publishing. This book was released on 2020-03-16 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Subject-Oriented Business Process Management. The Digital Workplace – Nucleus of Transformation

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Author :
Publisher : Springer Nature
ISBN 13 : 3030643514
Total Pages : 252 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Subject-Oriented Business Process Management. The Digital Workplace – Nucleus of Transformation by : Michael Freitag

Download or read book Subject-Oriented Business Process Management. The Digital Workplace – Nucleus of Transformation written by Michael Freitag and published by Springer Nature. This book was released on 2020-11-26 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 12th International Conference on Subject-Oriented Business Process Management, S-BPM ONE 2020, held in Bremen, Germany, in December 2020. Due to the COVID-19 pandemic the conference was held online. The 10 full papers and 5 short papers were thoroughy reviewed and selected from 25 submissions. The volume also presents 1 keynote paper. The papers are thematically organized according to the following sections: subject-oriented business processing – syntax and semantics; cyber-physical and assistance systems; process mining and the Internet of actors and behaviors; Industry 4.0; various views on business process management.

Subject-Oriented Business Process Management. Dynamic Digital Design of Everything – Designing or being designed?

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Author :
Publisher : Springer Nature
ISBN 13 : 3031197046
Total Pages : 181 pages
Book Rating : 4.0/5 (311 download)

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Book Synopsis Subject-Oriented Business Process Management. Dynamic Digital Design of Everything – Designing or being designed? by : Matthes Elstermann

Download or read book Subject-Oriented Business Process Management. Dynamic Digital Design of Everything – Designing or being designed? written by Matthes Elstermann and published by Springer Nature. This book was released on 2022-11-14 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 13th International Conference on Subject-Oriented Business Process Management, S-BPM ONE 2022, held in Karlsruhe, Germany, during June 29–July 1, 2022. The 7 full papers and 4 short papers included in this book were carefully reviewed andselected from 15 submissions. They were organized in topical sections as follows: technology; application; and short papers.

Subject-Oriented Business Process Management. Models for Designing Digital Transformations

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Author :
Publisher : Springer Nature
ISBN 13 : 3031402138
Total Pages : 291 pages
Book Rating : 4.0/5 (314 download)

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Book Synopsis Subject-Oriented Business Process Management. Models for Designing Digital Transformations by : Matthes Elstermann

Download or read book Subject-Oriented Business Process Management. Models for Designing Digital Transformations written by Matthes Elstermann and published by Springer Nature. This book was released on 2023-07-31 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 14th International Conference on Subject-Oriented Business Process Management, S-BPM ONE 2023, held in Rostock, Germany, during May 31–June 1, 2023. The 10 full papers and 9 short papers included in this book were carefully reviewed and selected from 24 submissions. They were organized in topical sections as follows: management issues and people; development and requirements; modeling, technology and infrastructure.

Human Centred Intelligent Systems

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Publisher : Springer Nature
ISBN 13 : 9811632642
Total Pages : 244 pages
Book Rating : 4.8/5 (116 download)

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Book Synopsis Human Centred Intelligent Systems by : Alfred Zimmermann

Download or read book Human Centred Intelligent Systems written by Alfred Zimmermann and published by Springer Nature. This book was released on 2021-05-28 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights new trends and challenges in intelligent systems, which play an essential part in the digital transformation of many areas of science and practice. It includes papers offering a deeper understanding of the human-centred perspective on artificial intelligence, of intelligent value co-creation, ethics, value-oriented digital models, transparency, and intelligent digital architectures and engineering to support digital services and intelligent systems, the transformation of structures in digital business and intelligent systems based on human practices, as well as the study of interaction and co-adaptation of humans and systems. All papers were originally presented at the International KES Conference on Human Centred Intelligent Systems 2021 (KES HCIS 2021) held on June 14–16, 2021 in the KES Virtual Conference Centre.

Development of a modular Knowledge-Discovery Framework based on Machine Learning for the interdisciplinary analysis of complex phenomena in the context of GDI combustion processes

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Author :
Publisher : KIT Scientific Publishing
ISBN 13 : 3731512955
Total Pages : 210 pages
Book Rating : 4.7/5 (315 download)

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Book Synopsis Development of a modular Knowledge-Discovery Framework based on Machine Learning for the interdisciplinary analysis of complex phenomena in the context of GDI combustion processes by : Botticelli, Massimiliano

Download or read book Development of a modular Knowledge-Discovery Framework based on Machine Learning for the interdisciplinary analysis of complex phenomena in the context of GDI combustion processes written by Botticelli, Massimiliano and published by KIT Scientific Publishing. This book was released on 2023-07-03 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this work, a novel knowledge discovery framework able to analyze data produced in the Gasoline Direct Injection (GDI) context through machine learning is presented and validated. This approach is able to explore and exploit the investigated design spaces based on a limited number of observations, discovering and visualizing connections and correlations in complex phenomena. The extracted knowledge is then validated with domain expertise, revealing potential and limitations of this method.

Strategic Planning and New Product Development

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Publisher : FT Press
ISBN 13 : 0132981807
Total Pages : 47 pages
Book Rating : 4.1/5 (329 download)

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Book Synopsis Strategic Planning and New Product Development by : Frank A. Tillman

Download or read book Strategic Planning and New Product Development written by Frank A. Tillman and published by FT Press. This book was released on 2013 with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Strategic Planning and New Product Development , world-class decision support experts Frank A. Tillman and Deandra T. Cassone present a complete corporate strategic planning model for selecting new products: a model that can be used to systematically manage and evaluate business and/or new product opportunities from conception to commercialization. Tillman and Cassone's model captures input on goals and objectives from all levels of the organization, translates these goals and objectives into clear decision criteria, and generates metrics that can be used to measure the success of any decision. It tracks developmental progress of current and/or new business and product opportunities; helps companies eliminate unprofitable business sooner; brings discipline and consistency to evaluating each new opportunity, and generates a list of clear priorities. Tillman and Cassone go beyond "conceptualizing" this model, presenting actual sample computer screens and identifying every key data input, from financial impact and strategic alignment to probability of success. They also demonstrate how to use weighting to bring greater flexibility and agility to decision modeling. Along with offering exceptionally valuable guidance to product developers and corporate strategists, it also demonstrates the broader applicability of automated decision support systems and offers real-world insight for building models that address a wide spectrum of business challenges.

Product Planning Essentials

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Publisher : M.E. Sharpe
ISBN 13 : 0765629771
Total Pages : 281 pages
Book Rating : 4.7/5 (656 download)

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Book Synopsis Product Planning Essentials by : Kahn

Download or read book Product Planning Essentials written by Kahn and published by M.E. Sharpe. This book was released on 2015-05-18 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concise yet comprehensive, Product Planning Essentials, Second Edition, addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Instructors, students, and practitioners will appreciate the balanced managerial and how-to orientation. Changes to the Second Edition * Addition of two chapters on design and legal considerations. * Expanded discussion of global considerations to introduce sustainable product development and Base of the Pyramid (BoP) product development. * Simplified technical discussions of planning techniques for improved comprehension. * Inclusion of product planning best practices from recent noteworthy cases and studies in the final chapter.

Innovation and New Product Planning

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Author :
Publisher : Routledge
ISBN 13 : 1000327329
Total Pages : 262 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Innovation and New Product Planning by : Kenneth B. Kahn

Download or read book Innovation and New Product Planning written by Kenneth B. Kahn and published by Routledge. This book was released on 2020-12-28 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical book introduces readers to the essential business aspects of innovation and new product planning. The product planning process is discussed across two broad themes: product development and product management. Importantly, the book emphasizes the 21st-century strategic and creative mindset necessary to drive business innovation activities in a concise, yet comprehensive manner. The book delves into the front end of innovation and formal product development activities, examining the topics of opportunity identification, concept generation and evaluation, technical development, product design, testing, launch strategies, product management, life cycle management, brand management, and vital elements for international success. There are stand-alone notes that serve to apprise readers on related topics such as the use of agile product development methodologies, the formation of business entities, and recommended best practices for new product development. The book excels at providing relevant examples and applied tools that augment the concepts to offer valuable connections to real-world product planning efforts. This book is particularly useful as a guide to learning the fundamental concepts and strategies associated with innovation and new product planning. Among student audiences, upper-level undergraduate and first-year graduate students are likely to benefit as the book embraces its position to serve as a primer on product development and management.

Mastering Product Management: Strategies, Frameworks, and Innovations for Success

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Author :
Publisher : Charles Nehme
ISBN 13 :
Total Pages : 78 pages
Book Rating : 4./5 ( download)

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Book Synopsis Mastering Product Management: Strategies, Frameworks, and Innovations for Success by : Charles Nehme

Download or read book Mastering Product Management: Strategies, Frameworks, and Innovations for Success written by Charles Nehme and published by Charles Nehme. This book was released on with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product management is a multifaceted discipline that involves the strategic and tactical functions necessary to bring a product from conception to market and beyond. It bridges various domains, including engineering, design, marketing, sales, and customer support, ensuring that a product not only meets market needs but also aligns with the company's strategic goals. Key Aspects of Product Management Vision and Strategy: Vision: A product manager (PM) must develop a clear vision of what the product should achieve and how it fits into the company's overall mission. Strategy: This involves defining the product roadmap, setting long-term and short-term goals, and identifying key performance indicators (KPIs) to measure success. Market Research and Customer Insights: Understanding the target market and customer needs is crucial. This involves conducting market research, competitor analysis, and gathering customer feedback to inform product decisions. Product Development: Idea Generation and Validation: Brainstorming new ideas and validating them through customer feedback and market analysis. Design and Prototyping: Working with designers and engineers to create prototypes and iterate based on user testing. Development and Testing: Overseeing the product development process, ensuring that the product is built according to specifications and is rigorously tested. Go-to-Market Strategy: Positioning and Messaging: Defining how the product should be positioned in the market and developing clear messaging that resonates with the target audience. Launch Planning: Coordinating with marketing, sales, and other teams to plan and execute a successful product launch. Lifecycle Management: Managing the product throughout its lifecycle, from initial launch to growth, maturity, and eventual decline. This includes making decisions about product updates, pricing, and discontinuation. Cross-Functional Leadership: A PM acts as a bridge between various departments, ensuring alignment and effective communication across the organization. They must lead without formal authority, relying on influence and persuasion. Metrics and Analytics: Tracking and analyzing product performance through metrics and analytics. This data-driven approach helps PMs make informed decisions and iterate on the product. The Role of a Product Manager A product manager is often described as the "CEO of the product," though this analogy can be misleading. Unlike a CEO, a PM does not have direct control over most resources and must lead through influence and collaboration. Key responsibilities of a PM include: Defining the product vision and strategy. Gathering and prioritizing product and customer requirements. Working closely with engineering, sales, marketing, and support to ensure revenue and customer satisfaction goals are met. Ensuring that the product supports the company's overall strategy and goals. Skills Required for Product Management Successful product managers possess a blend of skills: Strategic Thinking: Ability to see the big picture and set long-term goals. Analytical Skills: Proficiency in data analysis to make informed decisions. Communication and Leadership: Strong interpersonal skills to lead cross-functional teams. Technical Knowledge: Understanding of the technical aspects of product development. Customer Focus: Deep empathy for customers and the ability to translate their needs into product features. Conclusion Product management is a dynamic and challenging field that requires a combination of strategic vision, technical acumen, and strong leadership skills. By understanding market needs and aligning them with company goals, product managers play a crucial role in driving the success of their products and, ultimately, the organization. Audience The audience for "Mastering Product Management: Strategies, Frameworks, and Innovations for Success" would typically include: Product Managers: Professionals responsible for overseeing the development, launch, and lifecycle management of products or services within organizations. Product Owners: Individuals tasked with defining and prioritizing product features and requirements to ensure alignment with business goals and customer needs. Entrepreneurs and Startup Founders: Those seeking to understand best practices in product development, market strategy, and innovation to drive growth and success. Business Leaders and Executives: Decision-makers interested in leveraging product management principles to enhance business strategy, innovation, and market competitiveness. Cross-Functional Teams: Professionals from disciplines such as marketing, engineering, design, and sales who collaborate with product managers to bring products to market successfully. Students and Academics: Individuals studying business, marketing, entrepreneurship, or related fields who want to deepen their knowledge of product management concepts and strategies. Consultants and Advisors: Experts providing guidance and insights to organizations on product strategy, innovation, and market positioning. The book aims to cater to a diverse audience interested in mastering the intricacies of product management, from foundational principles to advanced strategies and innovations driving success in today's competitive business landscape.

New Product Planning

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Publisher :
ISBN 13 : 9788178290256
Total Pages : 264 pages
Book Rating : 4.2/5 (92 download)

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Book Synopsis New Product Planning by : Kenneth B. Kahn

Download or read book New Product Planning written by Kenneth B. Kahn and published by . This book was released on 2001-01-30 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a concise, comprehensive and balanced treatment of the field of new product planning which integrates product development and product management in a common framework. It describes the various initiatives that are necessary for successful product planning and addresses the strategic issues that emerge during the life cycle of a product. From idea generation and evaluation to technical development, commercialization and eventual product dismissal, Kenneth Kahn provides key managerial insights and perspectives that can be readily applied to product planning. He describes and illustrates the various tools and techniques which are essential to the success of new products. Also discussed are all the important product planning issues, such as: - defining customer needs - translating the needs into technical specifications - generating concepts - evaluating results - developing marketing plans and market testing - product launch - brand management Special topics covered include public policy, international issues and intellectual property. An interesting summary of the best practices of product development from several companies is provided at the end of the book.

Product Planning a Clear and Concise Reference

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Author :
Publisher : 5starcooks
ISBN 13 : 9780655183969
Total Pages : 124 pages
Book Rating : 4.1/5 (839 download)

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Book Synopsis Product Planning a Clear and Concise Reference by : Gerardus Blokdyk

Download or read book Product Planning a Clear and Concise Reference written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2018-04-30 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: When a Product planning manager recognizes a problem, what options are available? What knowledge, skills and characteristics mark a good Product planning project manager? Who is the main stakeholder, with ultimate responsibility for driving Product planning forward? How does the Product planning manager ensure against scope creep? What are the revised rough estimates of the financial savings/opportunity for Product planning improvements? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Product planning investments work better. This Product planning All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Product planning Self-Assessment. Featuring 703 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Product planning improvements can be made. In using the questions you will be better able to: - diagnose Product planning projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Product planning and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Product planning Scorecard, you will develop a clear picture of which Product planning areas need attention. Your purchase includes access details to the Product planning self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. Your exclusive instant access details can be found in your book.

Product Development and Management Body of Knowledge

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 111982995X
Total Pages : 436 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Product Development and Management Body of Knowledge by : Allan Anderson

Download or read book Product Development and Management Body of Knowledge written by Allan Anderson and published by John Wiley & Sons. This book was released on 2024-03-27 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully-updated Third Edition of the leading study resource for PDMA's New Product Development Professional certification exam The newly revised and updated Third Edition of PDMA Body of Knowledge (BoK) provides a singular reference for anyone currently involved in, or planning a career in product management and product innovation. It describes a proven framework for product innovation which is applicable to a wide cross-section of product and service industries at various levels of an organization. It is also the basis for candidates studying for PDMA's New Product Development Professional (NPDP) certification examination. The guide is divided into seven chapters, consistent with the seven product innovation topics used as a basis for the NPDP examination: management, strategy, portfolio, process, design and development, market research, and culture & teams. PDMA Body of Knowledge includes detailed coverage of topics including: The key factors that lead to successful product innovation management. The importance of strategy to product innovation success, hierarchy of strategies, and establishing the organization's direction via vision, mission, values, and more. The role of portfolio management in selection of the right product innovation projects for an organization. Description of various product innovation processes and the pros and cons of each. The application of tools and techniques at various stages of the design and development process. The application of market research throughout product innovation. The importance of the right culture and team development. The material provided can be applied to the full range of product development projects included in most company portfolios, such as new products or services, line extensions, cost reductions, and product or service improvements. This newly revised and updated Third Edition includes new case studies, examples, and chapter exercises, along with sample NPDP examination questions. PDMA Body of Knowledge is an essential study resource for those studying for PDMA's NPDP exam. The text is also highly valuable to product management professionals, consultants, instructors, and students seeking to increase their knowledge base

Strategize: Product Strategy and Product Roadmap Practices for the Digital Age

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Author :
Publisher : Pichler Consulting
ISBN 13 : 0993499279
Total Pages : 227 pages
Book Rating : 4.9/5 (934 download)

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Book Synopsis Strategize: Product Strategy and Product Roadmap Practices for the Digital Age by : Roman Pichler

Download or read book Strategize: Product Strategy and Product Roadmap Practices for the Digital Age written by Roman Pichler and published by Pichler Consulting. This book was released on 2022-09-07 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create a winning game plan for your digital products with Strategize: Product Strategy and Product Roadmap Practices for the Digital Age, 2nd edition. Using a wide range of proven techniques and tools, product management expert Roman Pichler explains how to create a winning product strategy and actionable roadmap. Comprehensive and insightful, the book will enable you to make the right strategic decisions in today’s dynamic digital age. If you work as a product manager, Scrum product owner, product portfolio manager, head of product, or product coach, then this book is for you. What you will learn: * Create an inspiring vision for your product. * Develop a product strategy that maximises the chances of launching a winning product. * Successfully adapt the strategy across the product life cycle to achieve sustained product success. * Measure the value your product creates using the right key performance indicators (KPIs). * Build an actionable outcome-based product roadmap that aligns stakeholders and directs the product backlog. * Regularly review the product strategy and roadmap and keep them up-to-date. Written in an engaging and easily accessible style, Strategize offers practical advice and valuable examples so that you can apply the practices directly to your products. This second, revised, and extended edition offers new concepts, more tools, and additional tips and examples. Praise for Strategize: "Strategize offers a comprehensive approach to product strategy using the latest practices geared specifically to digital products. Not just theory, the book is chock-full of real-world examples, making it easier to apply the principles to your company and products. Strategize is essential reading for everyone in charge of products: product executives, product managers, and product owners." Steve Johnson, Founder at Under10 Consulting. "Whether you are new to product management or an experienced practitioner, Strategize is a must read. You are guaranteed to get new ideas about how to develop or improve your product strategy and how to execute it successfully. It’s an essential addition to every product manager’s reading list." Marc Abraham, Senior Group Product Manager at Intercom.

Strategic Product Management according to Open Product Management Workflow

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Author :
Publisher : BoD – Books on Demand
ISBN 13 : 374944899X
Total Pages : 134 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Strategic Product Management according to Open Product Management Workflow by : Frank Lemser

Download or read book Strategic Product Management according to Open Product Management Workflow written by Frank Lemser and published by BoD – Books on Demand. This book was released on 2019-08-07 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book »Strategic Product Management« is the introduction to the topic of Product Management according to Open Product Management Workflow. Note: the tools and templates, which are mentioned in the book, are deliberately not included, but will be issued in the trainings, as their application needs to be explained and exercised under guidance in practical examples. Additionally the book can be downloaded as PDF for free on the proProduktmanagement website. Besides general questions about tasks and how to organize Product Management as well as roles in Product Management, the book offers a step by step explanation of how to get to a decision proposal or business plan, which is based exclusively on market facts. This way bad investments are avoided and discussions about strategies and future products are reduced. The exemplary product called »SelfBackup« shows comprehensibly, how you develop an innovative product on the basis of market facts. Starting from interviews with market participants, identifying problems and persona and simple analyses you are enabled to derive all strategies required for the consolidated business plan which is the end result of the workflow. In addition, the book »Strategic Product Management« contains numerous other tips and practical examples. This book is the first one in the series and the basis for the subsequent books »Technical Product Management« and »Successful Go-to-Market« according to Open Product Management Workflow. As mentioned above you can download the book »Strategic Product Management« on the proProduktmanagement website for free and read about the importance of strategic and market-driven Product Management. Thus, you create the basis for further steps such as Technical Product Management as well as Successful Go-to-Market.

Product Planning Essentials

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Author :
Publisher : SAGE Publications
ISBN 13 : 1452238138
Total Pages : 263 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Product Planning Essentials by : Kenneth B. Kahn

Download or read book Product Planning Essentials written by Kenneth B. Kahn and published by SAGE Publications. This book was released on 2000-09-27 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of product development best practices from several companies appears at the end of the book. Instructors, students and practitioners will appreciate the balanced managerial and how-to orientation.

Software Product Management

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Author :
Publisher : Springer Nature
ISBN 13 : 3662651165
Total Pages : 338 pages
Book Rating : 4.6/5 (626 download)

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Book Synopsis Software Product Management by : Hans-Bernd Kittlaus

Download or read book Software Product Management written by Hans-Bernd Kittlaus and published by Springer Nature. This book was released on 2022-07-04 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Software Product Management (SPM) is a key success factor for software products and software-intensive products. This book gives a comprehensive overview on SPM for beginners as well as best practices, methodology and in-depth discussions for experienced product managers. This includes product strategy, product planning, participation in strategic management activities and orchestration of the functional units of the company. The book is based on the results of the International Software Product Management Association (ISPMA®, SPM Body of Knowledge V.2) which is led by a group of SPM experts from industry and research with the goal to foster software product management excellence across industries. This book can be used as textbook for ISPMA®-based education and as guide for anybody interested in SPM as one of the most exciting and challenging disciplines in the business of software.