Exchange Behavior In Selling And Sales Management

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Exchange Behavior in Selling and Sales Management

Author : Peng Sheng
Publisher : Routledge
ISBN 13 : 1136404457
Total Pages : 240 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Exchange Behavior in Selling and Sales Management by : Peng Sheng

Download or read book Exchange Behavior in Selling and Sales Management written by Peng Sheng and published by Routledge. This book was released on 2008-01-28 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exchange Behavior in Selling and Sales Management presents a pragmatic and easy-to-implement framework for the successful operation of selling and sales management. Focused specifically on the value-exchange behavior of buyers and sellers, the book is composed of eight fundamental building blocks, which provide: * A revolutionary framework to describe the dynamics of consumer and organizational buying processes * A scientific, analytical approach to the personal elements in selling * A much needed insight into the personal interactions between buyers and sellers, both the implicit and explicit * A new and unique structure which integrates psychographic data mining and modeling techniques in a sales context, for the first time Exchange Behavior in Selling and Sales Management reflects selling and sales management practices within the field, based upon the extensive experience of the authors and other contributors. It is essential reading for advanced students, practitioners and researchers in sales and marketing.

Exchange Behavior in Selling and Sales Management

Author : Peng Sheng
Publisher : Routledge
ISBN 13 : 0750685905
Total Pages : 242 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis Exchange Behavior in Selling and Sales Management by : Peng Sheng

Download or read book Exchange Behavior in Selling and Sales Management written by Peng Sheng and published by Routledge. This book was released on 2008 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The eight building blocks of value-integrated selling are logically integrated by a series of bonds that make use of relevant theoretical knowledge about buyers' tendencies, psychographics, and behaviors. The framework also allows the sales staff to define a complete roadmap for selling and sales management.

A Critical Examination of the Recent Evolution of B2B Sales

Author : Cohn, Joel G.
Publisher : IGI Global
ISBN 13 :
Total Pages : 293 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis A Critical Examination of the Recent Evolution of B2B Sales by : Cohn, Joel G.

Download or read book A Critical Examination of the Recent Evolution of B2B Sales written by Cohn, Joel G. and published by IGI Global. This book was released on 2024-02-27 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: The seismic shifts in B2B selling brought about by the recent global pandemic have left scholars grappling with the fundamental question of permanence. As the traditional face-to-face dynamics of B2B sales stand challenged, academic minds seek answers: Are these changes enduring, or will we revert to the familiar norms of in-person interactions? A Critical Examination of the Recent Evolution of B2B Salesis a groundbreaking exploration designed for academic scholars seeking clarity in these uncertain times. In the pursuit for understanding, scholars encounter a myriad of questions. What truly transpired in sales activities during the pandemic? Does the surge in virtual selling signify a lasting transformation, or is it merely a temporary adaptation? Critical thinking becomes paramount, necessitating a deep dive into published ideas to discern the strength of conclusions drawn. The academic community grapples with the challenge of scrutinizing the landscape to determine if the changes are indeed permanent and if so, how B2B sales forces can effectively adapt.

Essential Readings in Health Behavior

Author : Mark Edberg
Publisher : Jones & Bartlett Learning
ISBN 13 : 0763738182
Total Pages : 321 pages
Book Rating : 4.7/5 (637 download)

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Book Synopsis Essential Readings in Health Behavior by : Mark Edberg

Download or read book Essential Readings in Health Behavior written by Mark Edberg and published by Jones & Bartlett Learning. This book was released on 2010-10-22 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Behavior, Education, & Promotion

Consumer Behaviour

Author : Michael R. Solomon
Publisher : Pearson UK
ISBN 13 : 1292245433
Total Pages : 986 pages
Book Rating : 4.2/5 (922 download)

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Book Synopsis Consumer Behaviour by : Michael R. Solomon

Download or read book Consumer Behaviour written by Michael R. Solomon and published by Pearson UK. This book was released on 2019 with total page 986 pages. Available in PDF, EPUB and Kindle. Book excerpt: La 4è de couv. indique : "Now in its seventh edition, Consumer Behaviour: A European Perspective provides the most comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. The new slimline edition has 13 chapters, maintaining its breadth of coverage and making it ideal for second- and third-year undergraduates as well as Master's students. The book links consumer behaviour theory with the real-life problems faced by practitioners in many ways: Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes throughout the text illustrate the impact consumer behaviour has on marketing activities. Consumer behaviour as I see it boxes feature marketing academics talking about the relevance of consumer behaviour issues to their everyday work. Brand new Case studies about European companies and topics give deep insights into the world of consumer behaviour. New coverage of sustainable consumption, emerging technologies, social media and online behaviour is woven throughout this edition. Online materials including multiple-choice questions and links to useful websites are available on the book's website at www.pearsoned.co.uk/solomon"

The Collaborative Sale

Author : Keith M. Eades
Publisher : John Wiley & Sons
ISBN 13 : 1118872428
Total Pages : 246 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis The Collaborative Sale by : Keith M. Eades

Download or read book The Collaborative Sale written by Keith M. Eades and published by John Wiley & Sons. This book was released on 2014-03-31 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buyer behavior has changed the marketplace, and sellers must adapt to survive The Collaborative Sale: Solution Selling in Today's Customer-Driven World is the definitive guide to the new reality of sales. The roles of buyers, sellers, and technology have changed, and collaboration is now the key to success on all sides. The Collaborative Sale guides sales professionals toward alignment with buyers, by helping them overcome their problems and challenges, and creating value. From building a robust opportunity pipeline and predicting future revenues to mastering the nuances of buyer conversations, the book contains the information sales professionals need to remain relevant in today's sales environment. Buyers have become more informed and more empowered. As a result, most sellers now enter the buying process at a much later stage than the traditional norm. The rise of information access has given buyers more control over their purchases than ever before, and sellers must adapt to survive. The Collaborative Sale provides a roadmap for adapting through sales collaboration, detailing the foundations, personae, and reality of the new marketplace. The book provides insight into the new buyer thought processes, the new sales personae required for dealing with the new buyers, and how to establish and implement a dynamic sales process. Topics include: Selling in times of economic uncertainty, broad information access, and new buyer behavior Why collaboration is so important to the new buyers The emergence of new sales personae – Micro-marketer, Visualizer, and Value Driver Buyer alignment, risk mitigation, and the myth of control Situational fluency, and the role of technology Focused sales enablement, and buyer-aligned learning and development Implementation and establishment of a dynamic sales process The book describes the essential competencies for collaborative selling, and provides indispensable supplemental tools for implementation. Written by recognized authorities with insights into global markets, The Collaborative Sale: Solution Selling in Today's Customer-Driven World is the essential resource for today's sales professional.

The Oxford Handbook of Organizational Citizenship Behavior

Author : Philip M. Podsakoff
Publisher : Oxford University Press
ISBN 13 : 0190880260
Total Pages : 680 pages
Book Rating : 4.1/5 (98 download)

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Book Synopsis The Oxford Handbook of Organizational Citizenship Behavior by : Philip M. Podsakoff

Download or read book The Oxford Handbook of Organizational Citizenship Behavior written by Philip M. Podsakoff and published by Oxford University Press. This book was released on 2018-06-27 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of Organizational Citizenship Behavior provides a broad and interdisciplinary review of state-of-the-art research on organizational citizenship behaviors (OCBs), and related constructs such as contextual performance, spontaneous organizational behavior, prosocial behavior, and proactive behavior in the workplace. Contributors address the conceptualization and measurement of OCBs; the antecedents, correlates, and consequences of these behaviors; and the methodological issues that are common when studying OCBs. In addition, this handbook pushes future scholarship in this and related areas by identifying substantive questions, methods, and issues for future research. The result is a single resource that will inform and inspire scholars, students, and practitioners of the origins of this construct, the current state of research on this topic, and potentially exciting avenues for future exploration. This handbook is designed to meet the needs of a broad spectrum of researchers and advanced undergraduate and graduate students in a variety of disciplines including management, organizational behavior, human resources management, and industrial and organizational psychology, as well as those interested in studying citizenship behavior in a variety of organizational contexts including marketing, nursing, engineering, sports, and education.

Sales Management That Works

Author : Frank V. Cespedes
Publisher : Harvard Business Press
ISBN 13 : 1633698777
Total Pages : 249 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Sales Management That Works by : Frank V. Cespedes

Download or read book Sales Management That Works written by Frank V. Cespedes and published by Harvard Business Press. This book was released on 2021-02-23 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named to the longlist for the 2021 Outstanding Works of Literature (OWL) Award in the Sales & Marketing category In this smart, practical, and research-based guide, Harvard Business School professor Frank Cespedes offers essential sales strategies for a world that never stops changing. The rise of e-commerce. Big data. AI. Given these trends (and many others), there's no doubt that sales is changing. But much of the current conventional wisdom is misleading and not supported by empirical data. If you as a manager fail to separate fact from hype, you will make decisions based on faulty assumptions and, in a competitive market, eventually fall behind those with a keener grasp of the current selling environment. In this no-nonsense book, sales expert and Harvard Business School professor Frank Cespedes provides sales managers and executives with the tools they need to separate the signal from the noise. These include how to: Hire and deploy the right talent Pay and incentivize your sales force Improve ROI from your training programs Create a comprehensive sales model Set and test the right prices Build and manage a multichannel approach Brimming with fascinating examples, insightful research, and helpful diagnostics, Sales Management That Works will help sales managers build a great sales team, create an optimal strategy, and steer clear of hype and fads. Salespeople will be better equipped to respond to changes, executives will be able to track and accelerate ROI, and readers will understand why improving selling is a social as well as an economic responsibility of business.

Sales Management

Author : Thomas N. Ingram
Publisher : Taylor & Francis
ISBN 13 : 1000994384
Total Pages : 565 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Sales Management by : Thomas N. Ingram

Download or read book Sales Management written by Thomas N. Ingram and published by Taylor & Francis. This book was released on 2024-01-22 with total page 565 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 11th edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life "best practices" of leading sales organizations and sales professionals. Reflecting today’s emphasis on analytics and customer experience (CX), this edition focuses on the importance of employing different data-based selling strategies for different customer groups, as well as integrating corporate, business, marketing, and sales-level strategies and plans. Sales Management includes coverage of the current trends and issues in sales management, along with real-world examples from the contemporary business world that are used throughout the text to illuminate chapter discussions. The new 11th edition includes: Emphasis on data-driven decision making, ethics, the use of artificial intelligence, the customer experience, leadership, sales enablement technology, and new communication technologies; Updated end-of-chapter cases with application questions and role plays, along with skill-building experiential exercises with discovery investigations and focused role plays, which place students in the role of sales manager; Updated ethical dilemmas for students to practice ethical decision making; Revised ‘Sales Management in Action’ boxes; Multiple vignettes embedded in each chapter featuring sales management professionals and well-known companies discussing key topics from that chapter. This text is core reading for postgraduate, MBA, and executive education students studying sales management. An updated online instructor’s manual with solutions to cases and exercises, a revised test bank, and updated PowerPoints is available to adopters.

Boundary Spanning Elements and the Marketing Function in Organizations

Author : Sunil Sahadev
Publisher : Springer
ISBN 13 : 331913440X
Total Pages : 173 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Boundary Spanning Elements and the Marketing Function in Organizations by : Sunil Sahadev

Download or read book Boundary Spanning Elements and the Marketing Function in Organizations written by Sunil Sahadev and published by Springer. This book was released on 2015-02-25 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective. Each chapter in the book deals with an important research theme and synthesizes studies in relation to boundary spanning elements.

Handbook of Marketing

Author : Barton A Weitz
Publisher : SAGE
ISBN 13 : 9781412921206
Total Pages : 618 pages
Book Rating : 4.9/5 (212 download)

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Book Synopsis Handbook of Marketing by : Barton A Weitz

Download or read book Handbook of Marketing written by Barton A Weitz and published by SAGE. This book was released on 2006-08-11 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.

A Research Agenda for Sales

Author : Fernando Jaramillo
Publisher : Edward Elgar Publishing
ISBN 13 : 1788975316
Total Pages : 208 pages
Book Rating : 4.7/5 (889 download)

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Book Synopsis A Research Agenda for Sales by : Fernando Jaramillo

Download or read book A Research Agenda for Sales written by Fernando Jaramillo and published by Edward Elgar Publishing. This book was released on 2021-01-29 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Research Agenda for Sales presents a roadmap of the future of sales. Eight recognized sales scholars discuss ideas that scholars are exploring and that firms can use for success in hypercompetitive markets with demanding customers. Featuring original research and current developments in the field, the chapters focus on critical topics and provide answers to important questions by company leaders and sales scholars.

Marketing Challenges in a Turbulent Business Environment

Author : Mark D. Groza
Publisher : Springer
ISBN 13 : 3319194283
Total Pages : 733 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Marketing Challenges in a Turbulent Business Environment by : Mark D. Groza

Download or read book Marketing Challenges in a Turbulent Business Environment written by Mark D. Groza and published by Springer. This book was released on 2015-12-22 with total page 733 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring high satisfaction and strong customer loyalty. Today, consumers’ ever-changing desires, instantaneous communication through social media and mobile technology and an unstable global economic climate all come together to stir up market turbulence. This volume explores how traditional and modern marketing practices facilitate development of new and innovative products, help create increased product/service differentiation, ensure better service quality, and most of all, create value for stakeholders even in such a turbulent business environment. Showcasing cross-cultural research from academics, scholars and practitioners from around the world, this volume provides insight and strategies for various marketing issues in today’s emerging markets. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

The Oxford Handbook of Leadership and Organizations

Author : David Day
Publisher : Oxford University Press
ISBN 13 : 0190213809
Total Pages : 912 pages
Book Rating : 4.1/5 (92 download)

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Book Synopsis The Oxford Handbook of Leadership and Organizations by : David Day

Download or read book The Oxford Handbook of Leadership and Organizations written by David Day and published by Oxford University Press. This book was released on 2014-05-20 with total page 912 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the leadership field continues to evolve, there are many reasons to be optimistic about the various theoretical and empirical contributions in better understanding leadership from a scholarly and scientific perspective. The Oxford Handbook of Leadership and Organizations brings together a collection of comprehensive, state-of-the-science reviews and perspectives on the most pressing historical and contemporary leadership issues - with a particular focus on theory and research - and looks to the future of the field. It provides a broad picture of the leadership field as well as detailed reviews and perspectives within the respective areas. Each chapter, authored by leading international authorities in the various leadership sub-disciplines, explores the history and background of leadership in organizations, examines important research issues in leadership from both quantitative and qualitative perspectives, and forges new directions in leadership research, practice, and education.

Organisational Justice and Citizenship Behaviour in Malaysia

Author : Hooi Lai Wan
Publisher : Springer
ISBN 13 : 9811000301
Total Pages : 272 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Organisational Justice and Citizenship Behaviour in Malaysia by : Hooi Lai Wan

Download or read book Organisational Justice and Citizenship Behaviour in Malaysia written by Hooi Lai Wan and published by Springer. This book was released on 2015-12-22 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the current state of knowledge concerning developments in organisational behaviour and human capital management in the new millennium. It features an in-depth study among managerial staff in the manufacturing sector in Malaysia to reflect employee perceptions of organisational justice, organisational citizenship behaviour, job satisfaction and manager-employee exchanges. Specifically, it seeks to establish the relationships between these constructs to better manage human capital. With globalisation and the increased career mobility of young talents, organisational citizenship behaviour is of paramount importance in order to retain these workers. The study’s greatest contribution is its identification of key indicators that influence organisational citizenship behaviour. Knowing which type of organisational justice is salient for each construct allows the management to proactively improve conditions at the workplace. In essence, this book is intended to draw attention to those aspects of managing human capital that ought to receive the most attention, but are often overlooked in practice. In light of ongoing global challenges, it seeks to improve governance at the workplace. It offers a valuable resource for researchers and practitioners alike, as well as graduate students writing their dissertations.

Marketing Management: Text and Cases Indian Context

Author : Tapan K. Panda
Publisher : Excel Books India
ISBN 13 : 9788174465481
Total Pages : 780 pages
Book Rating : 4.4/5 (654 download)

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Book Synopsis Marketing Management: Text and Cases Indian Context by : Tapan K. Panda

Download or read book Marketing Management: Text and Cases Indian Context written by Tapan K. Panda and published by Excel Books India. This book was released on 2009 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sales Force Management

Author : Mark W. Johnston
Publisher : Routledge
ISBN 13 : 1317359992
Total Pages : 495 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Sales Force Management by : Mark W. Johnston

Download or read book Sales Force Management written by Mark W. Johnston and published by Routledge. This book was released on 2016-04-14 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the book’s reputation globally as the leading textbook in the field. The authors have strengthened the focus on managing the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics. It’s a contemporary classic, fully updated for modern sales management practice. Pedagogical features include: Engaging breakout questions designed to spark lively discussion Leadership challenge assignments and mini-cases to help students understand and apply the principles they have learned in the classroom Leadership, Innovation, and Technology boxes that simulate real-world challenges faced by salespeople and their managers New Ethical Moment boxes in each chapter put students on the firing line of making ethical choices in sales Role Plays that enable students to learn by doing A selection of comprehensive sales management cases on the companion website A companion website features an instructor’s manual, PowerPoints, and other tools to provide additional support for students and instructors.