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Examining The Relationship Between Fundraising And Public Relations
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Book Synopsis Examining the Relationship Between Fundraising and Public Relations by : Michelle Drifka Hinson
Download or read book Examining the Relationship Between Fundraising and Public Relations written by Michelle Drifka Hinson and published by . This book was released on 2003 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Compares the characteristics of successful fundraising programs with those of successful public relations programs. Methodologies include a literature review and interviews with academics and practitioners in fundraising and public relations. Finds that fundraising is a highly specialized form of public relations, that fundraising and public relations practitioners have incorrect perceptions of one another's roles, and that relationships are the key to effectiveness in fundraising and public relations. Recommends that fundraising professionals focus on relationships and develop an understanding of the differences and appropriate uses of advertising, marketing, and public relations.
Book Synopsis Fund Raising and Public Relations by : Kathleen S. Kelly
Download or read book Fund Raising and Public Relations written by Kathleen S. Kelly and published by Routledge. This book was released on 2020-07-24 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first scholarly work to place the function of fund raising within the field of public relations, redefining it as a specialization responsible for the management of communication between a charitable organization and its donor publics. Combining her academic interest in communication with her experience as a fund raiser, the author has produced one of the few critical studies on fund raising, challenging current perspectives and employing systems theory and the concept of organizational autonomy to lead to a new and different approach. Until now, fund raising has been an anomaly, without an academic home and with few general theories to guide practitioner behavior. This book theoretically grounds fund raising and develops a theory that provides a fuller understanding of one of the fastest growing occupations in the nonprofit sector.
Book Synopsis Public Relations in the Nonprofit Sector by : Richard D. Waters
Download or read book Public Relations in the Nonprofit Sector written by Richard D. Waters and published by Routledge. This book was released on 2014-12-05 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.
Book Synopsis Revisiting Fund-raising Encroachment of Public Relations in Light of the Theory of Donor Relations by : William Swanger
Download or read book Revisiting Fund-raising Encroachment of Public Relations in Light of the Theory of Donor Relations written by William Swanger and published by . This book was released on 2008 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: This qualitative study of public relations and fund-raising practitioners in charitable organizations found fund-raising encroachment of public relations occurring at a rate roughly comparable to levels documented in the first studies of encroachment conducted some 15 years ago. Encroachment has been found to focus public relations on one organizational public at the expense of others. Partly as a defense against encroachment, the theory of donor relations advances the concept that fund raising is a specialization of public relations. Contrary to concerns that fund-raising practitioners would not accept this concept, a majority of fund-raising practitioners in the study sample agreed that fund raising is a specialization of public relations. However, both public relations and fund-raising practitioners had reservations that this reconceptualization would end fund-raising encroachment, preferring separate-but-equal organizational structures for the two functions. The research also found support for a refinement of donor relations theory through incorporation of contingency theory.
Book Synopsis Effective Fund-raising Management by : Kathleen S. Kelly
Download or read book Effective Fund-raising Management written by Kathleen S. Kelly and published by Routledge. This book was released on 1998 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1997. Routledge is an imprint of Taylor & Francis, an informa company.
Book Synopsis Nonprofit Organization Adopts Internet-Based Communications for Relationship Cultivation--Case Study of a Charity Bike Ride Event by : Yi Ji
Download or read book Nonprofit Organization Adopts Internet-Based Communications for Relationship Cultivation--Case Study of a Charity Bike Ride Event written by Yi Ji and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this case study is to provide knowledge of how various stakeholders respond to online communications, including both information contents and distribution tools, of a fundraising event. While organizing a charity bike ride fundraising event, Ronald McDonald House Charities of South Florida utilized the Internet as a primary public relations tool to cultivate relationships with cyclists, volunteers and sponsors. By adopting qualitative content analysis and one-on-one interviews, this study offers important implications on how the best practice of public relations can be integrated in a fundraising event to cultivate relations via the Internet with key stakeholders. The results will also benefit the online public relations management for local NPO chapters in organizing athletic fundraising events.
Book Synopsis Effective Fund-Raising Management by : Kathleen S. Kelly
Download or read book Effective Fund-Raising Management written by Kathleen S. Kelly and published by Routledge. This book was released on 2012-12-06 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a ground-breaking departure from existing works, almost all of which are how-to manuals based on anecdotal evidence, this is the first academic textbook on fund raising. By integrating practical knowledge with social science theory and research, it presents a comprehensive approach to the function, from its legal and ethical principles to the managerial process by which gifts are raised. Territory previously uncharted in the literature is explored, such as the historical and organizational contexts of contemporary practice. Explanations of programs, techniques, and publics introduce a new system for understanding fund raising's major concepts. Unlike efforts in established fields, most of the material represents original scholarship undertaken to produce a first-time text. The book's main purpose is to teach students about fund raising--a high-demand, high-paying occupation that will continue to expand into the 21st century as the need for trained practitioners exceeds the supply. During the last decade, fund-raising education moved into the formal classroom and away from an apprenticeship tradition of senior practitioners mentoring newcomers. Yet until now, there has not been a textbook to support this evolving professionalism. Faculty have been reluctant to define fund raising as an academic subject in the absence of a theory-based teaching resource, and courses usually have been assigned to part-time instructors hired from the practice. This textbook addresses the void. It is designed for graduate and upper-level undergraduate courses dealing with fund raising as a primary or secondary subject. Among its features, each chapter points out research gaps and opportunities--such as problems and theories for master's theses and doctoral dissertations--and ends with a list of suggested readings. The text is appropriate for the diverse academic areas in which fund raising, nonprofit management, and philanthropy are taught, including public administration, management, arts and humanities, education, social work, economics, and sociology. Because of its public relations orientation, it is particularly suited for courses offered in that discipline. Additional audiences are practitioners enrolled in professional development programs; CEOs, trustees, and others interested in self-study; and scholars who need serious literature on the subject.
Book Synopsis Social media utilisation as relationship building component in the Public Relations (PR) strategy of nonprofit organisations (NGOs) by : Maria M.
Download or read book Social media utilisation as relationship building component in the Public Relations (PR) strategy of nonprofit organisations (NGOs) written by Maria M. and published by GRIN Verlag. This book was released on 2016-11-08 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2,0, , language: English, abstract: The developments in the digital word introduced new communications channels in the Public Relations (PR) work, which encompass technologies such as social networking. PR and communications practitioners generally accept this development as an advantageous phenomenon. However, recent research on social media has shown that the PR industry in the nonprofit sector lacks a full integration of new media to its full extent in order to be more efficient. Limited research has been carried out to explore the challenges in the adoption of social media channels in this particular sector. This study sought to explore the experiences and perceptions on the process of social media integration in an international NGO. By using the findings of semi-structured interviews of the staff and that of the content analysis of the deployed social media channels, it aims to investigate the effect of social media communication on the relationship building with the supporters through dialogue. The study revealed that different concepts such as dialogical communication and relationship building have enormous value within the online PR work in organisations. The new online platforms can be used for building relationships with stakeholders by embracing two-way communication which leads to a mutual understanding and commitment from the donors. It seemed that strategic social media adoption is also dependant on the organisational culture and power structures in it. Providing for a different understanding of organisational goals and the value of social media on the management level can marginalise a successful contribution of these channels to the strategic communications and fundraising work. The conclusions from this research represent a broad theoretical framework for further research into the effects of social media on successful PR practice in NGOs on a local, national and international level.
Book Synopsis Learn how to Become a Public Relations and Fundraising Manager in Atlanta, in Georgia, and in USA. by : Rakhi Poonia
Download or read book Learn how to Become a Public Relations and Fundraising Manager in Atlanta, in Georgia, and in USA. written by Rakhi Poonia and published by Independently Published. This book was released on 2020-12 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book answers questions like who is a public relations and fundraising manager? How to become a public relations and fundraising manager in Atlanta, in Georgia, and in USA? What degree qualifications are required to become a public relations officer in Atlanta, in Georgia, and in USA in 2020 and beyond? Which are the best colleges to study at to become a public relations and fundraising manager in Atlanta, in Georgia, and in USA? How much do public relations and fundraising managers get paid in Atlanta, in Georgia, and in USA? Pictures of public relation and fundraising managers in this brilliant employment generation book are assembled by Rakhi Poonia and 8-year-old Aaron Poonia.
Book Synopsis Public Relations Capitalism by : Anne M. Cronin
Download or read book Public Relations Capitalism written by Anne M. Cronin and published by Springer. This book was released on 2018-01-24 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues that we are witnessing the emergence of ‘commercial democracy’ in which public relations, promotional culture and the media play a new, central role. As the conventional democratic promise of political representation loses traction with the public in many countries, commercial culture steps into this vacuum by offering mirror forms of democracy. Commercial democracy promises representation, voice and agency to the public and in doing so creates new forms of social contract. Based on empirical material, this book examines the Public Relations (PR) produced by corporations and communications produced by charities in an intensely mediatized society. It presents a novel analysis of the shifting significance of brand and reputation. It analyses the ascendancy of commercial speech, PRs’ relationship to post-truth politics, and the transformation of cultural intermediaries into ‘social brokers’. As PR and promotional culture come to inhabit the realm of the social contract and new forms of politics, ‘the public’ and the very idea of ‘publicity’ are transformed.
Book Synopsis The Impact of Public Relations on Fund Raising by : Nancy Santacaterina Donohoe
Download or read book The Impact of Public Relations on Fund Raising written by Nancy Santacaterina Donohoe and published by . This book was released on 1980 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Relationship Fundraising by : Ken Burnett
Download or read book Relationship Fundraising written by Ken Burnett and published by John Wiley & Sons. This book was released on 2002-10-31 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internationally acclaimed fundraising consultant Ken Burnett has completely revised and updated his classic book Relationship Fundraising to offer fundraising professionals an invaluable resource for learning the techniques of effective communication with donors in the twenty-first century. Filled with illustrative case histories, donor profiles, and more than two hundred action points, this groundbreaking book shows fundraisers how to Implement creative approaches to relationship-building fundraising Avoid common fundraising errors and pitfalls Apply the vital ingredients for fundraising success Build good relationships through marketing Achieve a greater understanding of their donors Communicate effectively with donors--using direct mail, the press, television, the telephone, face-to-face contact, and more. Prepare for the challenges of twenty-first century fundraising
Book Synopsis A Practical Guide to Fundraising and Public Relations by : Veronica Canning
Download or read book A Practical Guide to Fundraising and Public Relations written by Veronica Canning and published by . This book was released on 1999 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: An accessible and easy-to-use guide resource for anyone involved in fundraising and public relations in the not-for-profit sector.After outlining the basic components of a fundraising and public relations strategy, Veronica Canning highlights six successful ways to fundraise (including events, partnerships and local campaigns) and goes on to advise on preparing key PR tools and how to write your own fundraising and PR plans. Throughout, the emphasis is on practical, hands-on guidance illustrated by summaries, checklists and examples. The book also includes an extensive Guide to Fundraising and Public Relations Resources.
Book Synopsis Public Relations Theory by : Brigitta R. Brunner
Download or read book Public Relations Theory written by Brigitta R. Brunner and published by John Wiley & Sons. This book was released on 2019-05-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The comprehensive guide to applied PR theory in the 21st century Public Relations Theory explores the central principles and theoretical components of public relations and their practical applications in actual situations. This informative text helps readers to understand the concepts, approaches, and perspectives of PR theory and learn development methods, implementation strategies, management techniques, and more. Chapters written by recognized experts on each topic provide readers with knowledge on how, when, and why appropriate theories are applied. Focusing on how organizations and individuals integrate theory in a public relations framework, each chapter explains one function, explores its potential challenges and opportunities, provides an example of the function in practice, and offers discussion questions and additional reading suggestions. Unique in structure, this text arranges chapters by function, rather than theory, allowing readers to see how multiple theories can be applied to each public relations function and how theories can be used in different professional settings. Comprehensive treatment of topics including social and emerging media, globalization, public diplomacy, corporate and investor relations, and others ensures relevant and timely coverage of contemporary PR issues. Demonstrates how public relations theory is applied in real-world practice Illustrates how successfully applied public relations theories lead to positive outcomes Discusses the relevance of public relations with accessible and engaging language Offers multiple perspectives from leading international public relations scholars Includes pedagogical tools including chapter discussion questions, practical examples, tables, and suggested reading lists Public Relations Theory: Application and Understanding is suitable for instructors and graduate and advanced undergraduate students in courses on public relations theory, as well as practitioners seeking further knowledge on the most current developments in the field.
Book Synopsis Nonprofit Marketing and Fundraising by : Roger Bennett
Download or read book Nonprofit Marketing and Fundraising written by Roger Bennett and published by Routledge. This book was released on 2018-07-26 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonprofit sectors account for a small but significant share of most major economies globally, and the marketing and fundraising activities of organisations operating in this sector are of increasing interest to researchers around the world. Although nonprofit marketing covers many activities not directly concerned with fundraising, the acquisition of funds is the primary objective of most nonprofit marketing work. Nonprofit Marketing and Fundraising provides a concise introduction to the latest research in the nonprofit marketing and fundraising field, reviews current controversies, outlines the major theories and models of fundraising, and presents suggestions for future research. The text guides the reader through the myriad of research undertaken on nonprofit marketing and fundraising, summarises important findings and key thinking on fundraising strategies and processes, offers conceptual insights into emerging themes and emphasises recent advancements in digital fundraising. Chapters within the book cover, inter alia: criticisms of nonprofit fundraising and the research literature that has responded to attacks; issues connected with the questions ‘why people donate’ and ‘what characteristics describe the "giving type"’? ‘theories of giving’ and of donor retention, including foundational research relating to nonprofit relationship marketing; charity advertising (including criticisms of its use) and the branding of nonprofit organisations. This shortform book provides a useful overview for advanced students and scholars moving into the field.
Book Synopsis Public Relations in the Nonprofit Sector by : Richard D. Waters
Download or read book Public Relations in the Nonprofit Sector written by Richard D. Waters and published by Routledge. This book was released on 2014-12-05 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.
Book Synopsis Teaching Fund Raising in Public Relations Programs by : Kathleen S. Kelly
Download or read book Teaching Fund Raising in Public Relations Programs written by Kathleen S. Kelly and published by . This book was released on 1991 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt:
