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Examining Demographic Promotional And Consumer Behavior Related Correlates Of Brand Loyalty And Modeling Brand Loyalty Using Maximum Likelihood Logit
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Book Synopsis Examining Demographic, Promotional and Consumer Behavior Related Correlates of Brand Loyalty and Modeling Brand Loyalty Using Maximum Likelihood Logit by : Joseph Daniel Cangelosi
Download or read book Examining Demographic, Promotional and Consumer Behavior Related Correlates of Brand Loyalty and Modeling Brand Loyalty Using Maximum Likelihood Logit written by Joseph Daniel Cangelosi and published by . This book was released on 1985 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Examining Demographic, Promotional, and Consumer Behavior Related Correslates of Brand Loyalty and Modeling Brand Loyalty Using Maximuum Likelihood Logit by : Joseph Daniel Cangelosi
Download or read book Examining Demographic, Promotional, and Consumer Behavior Related Correslates of Brand Loyalty and Modeling Brand Loyalty Using Maximuum Likelihood Logit written by Joseph Daniel Cangelosi and published by . This book was released on 1985 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Dissertation Abstracts International by :
Download or read book Dissertation Abstracts International written by and published by . This book was released on 1986 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis American Doctoral Dissertations by :
Download or read book American Doctoral Dissertations written by and published by . This book was released on 1985 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Brand Loyalty Correlates: Analyzing Their Effects on Brand Loyalty by : Okey Akabogu
Download or read book Brand Loyalty Correlates: Analyzing Their Effects on Brand Loyalty written by Okey Akabogu and published by LAP Lambert Academic Publishing. This book was released on 2018-05-08 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: The framework on which this book is configured rests on a research conducted by the author that focused on the lacuna that may be extant in the non-application of brand loyalty theories to study the effects of brand loyalty correlates on consumers' loyalty to products, using a segment of the beer market in Nigeria as a study slice. The study which gave birth to this book operationalized a behavioral construct of brand loyalty theory, the 'brand-choice sequences' theory, and an attitudinal construct of brand loyalty, the 'preference purchase theory', to measure and analyze the effects of brand loyalty correlates on consumers' loyalty to five brands of beer in the southeastern Nigeria beer market. Using the survey method, a convenience sample of 1000 beer consumers in selected socioeconomic and demographic segments was used for the study. Data from the survey were computer-analyzed using t-tests, ANOVA and multiple regression models. This book is useful in the academia at the graduate and post graduate levels in marketing. The book also is of relevance in the marketing and marketing research industry in providing a means of understanding theory based empirical research.
Book Synopsis The Use of Restricted and Unrestricted Maximum Likelihood Factor Analysis to Examine Alternative Measures of Brand Loyalty by : Andrew A. Mitchell
Download or read book The Use of Restricted and Unrestricted Maximum Likelihood Factor Analysis to Examine Alternative Measures of Brand Loyalty written by Andrew A. Mitchell and published by . This book was released on 1975 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brand Loyalty written by Jacob Jacoby and published by John Wiley & Sons. This book was released on 1978 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consumer Brand Relationships by : M. Fetscherin
Download or read book Consumer Brand Relationships written by M. Fetscherin and published by Springer. This book was released on 2015-05-07 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships.
Book Synopsis Measuring the Impact of Promotions on Brand Switching Under Rational Consumer Behavior by : Baohong Sun
Download or read book Measuring the Impact of Promotions on Brand Switching Under Rational Consumer Behavior written by Baohong Sun and published by . This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Logit choice models have been used extensively to study consumer choice behavior and promotion response. A common finding is that promotion has a strong effect on brand choice. This paper examines whether brand switching elasticities derived from these models may be over-estimated due to rational consumer adjustment of purchase timing to coincide with promotion schedules, and whether this bias can be addressed by a dynamic structural model. We develop a dynamic structural model of choice/incidence that traces the process by which consumers make optimal buying decisions. We then conduct three analyses. First is a simulation based on synthetic data. We show that if the structural model is correct, brand switching elasticities are over-estimated by stand-alone logit choice models. Adding a nested logit model of choice and incidence improves the estimates, but not completely. Second we estimate these models on real data. The results indicate that the structural model fits better and produces sensible coefficient estimates. We then observe the same pattern in choice elasticities as we did with the simulation. Third, we predict sales for a major change in promotion policy - a 50% increase in promotion frequency. The reduced form models predict much higher sales levels than the dynamic structural model. This is a prime illustration of the Lucas Critique. Our overall conclusion is that reduced form model estimates of brand switching elasticities can be overstated, and that a dynamic structural model is best for addressing the problem. Reduced form models that try to capture the same phenomena as the dynamic model, especially if they model incidence, can partially, although not completely, address the issue. We discuss the implications of these findings for researchers and managers.
Book Synopsis A Behavioral Study of the Development and Persistence of Brand Loyalty for a Consumer Product by : John Douglas McConnell
Download or read book A Behavioral Study of the Development and Persistence of Brand Loyalty for a Consumer Product written by John Douglas McConnell and published by . This book was released on 1967 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Some Comparisons of Brand-loyalty and Related Models by : K. Koshy John
Download or read book Some Comparisons of Brand-loyalty and Related Models written by K. Koshy John and published by . This book was released on 1963 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Effect of Antecedent Variables on Brand Loyalty Intentions in Context of Mobile Service Industry of Pakistan by : Faizan Khan
Download or read book The Effect of Antecedent Variables on Brand Loyalty Intentions in Context of Mobile Service Industry of Pakistan written by Faizan Khan and published by GRIN Verlag. This book was released on 2018-10-15 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic Paper from the year 2018 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 4.0, Iqra University, course: Thesis 1 & 2, language: English, abstract: Customer equity, this notion was first introduced by in which they argued that the companies and organizations should considered customers as their any other financial asset and like other financial assets they should also be measured and maximized by the management. Later came up with the study on the same topic in more deeper perspective and states the definition of customer equity by uttering that, it is life time values which are discounted of the customers who belongs directly with the company and it is an outline which represents the main business of the firm that is their key business, which separates the identity of the company from others to its customers. The customer equity drivers or retention equity drivers are consist of value, brand and relationship equity. These customers’ equity drivers be contingent upon, customer’s perception and attitude the brand. In terms of Value equity the customer’s perceptions and attitude represents the rational and unbiased situation of the service or a product, which is mainly grounded upon the perception and attitude of the customers towards price of the product or service, its quality and luxury that the customer can enjoy in the market availability of product and service. In terms of Brand equity the situation is other way around, brand equity shows the, personal as well as immaterial point of view of the customer and their attitude towards the available product and service in the market. The inner feeling and attitudes of the customer towards the company’s product or service are insubstantial, the brand equity shows the sensitive attachment of customer with the product or service and irrational situation of the market availability which associates the customer with the brand or position of the market. As discussed fact that the inner concept of customer towards brand or service, attitude and behavior are personal and insubstantial, the brand equity of the product or service inclines to illustrate the sensitive and neutral characteristics, through which customer makes his association or relationship with the brand or market, however this relationship can be influenced by the life experience of the customer and with the memories that customer have with in his mind about the brand.
Book Synopsis Destination Brands by : Nigel Morgan
Download or read book Destination Brands written by Nigel Morgan and published by Routledge. This book was released on 2012-05-23 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
Book Synopsis Three Essays on Structural State-dependent Marketing Variables by : Roozbeh Irani Kermani
Download or read book Three Essays on Structural State-dependent Marketing Variables written by Roozbeh Irani Kermani and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation contains three essays. The first essay studies the accuracy of the measurement methods of brand loyalty. Accurately modeling and measuring a brand loyalty parameter can drastically affect the measurement of consumer impacts and welfare in brand-choice models. The most well-known method for brand loyalty estimation uses a households shopping history and accounts for habit formation via a smoothing parameter that represents the weight given to a households recent decisions in comparison to its distant shopping history. In this paper, we introduce a method that is able to estimate time-varying smoothing parameters for heterogeneous households. I use the Nielsen Homescan dataset for the U.S. beer market and calculate this smoothing parameter for American households during the years 2009-2011. My results show that the smoothing parameter varies significantly not only among households but also for a single household over the time, and that this variation is partially explained by observed household characteristics. I then incorporate a brand-loyalty index based on this method into a brand-choice model of the American beer market and show that our method improves the estimation results. To better understand the relationship between variety seeking and brand loyalty and to develop a more accurate brand choice model, the second essay introduces a new index for variety seeking. Consumers tendency to substitute different types of the same product in their baskets or search for ideal bliss point via diversification is generally regarded as variety-seeking behavior, and researchers most often operationalize this concept by observing product-switching behavior from one purchase occasion to another. What all variety-seeking measurement models have in common is that they operationalize this behavior by observing shopping patterns at the brand level. Thus, variety seeking is the negation of brand loyalty. In the second essay, I propose to generalize the operational concept of variety seeking by focusing on the differences among the product attributes that underlie the brand differences. I construct a variety-seeking index that measures variety via relative Euclidian distances in attribute space. Because a brand identifier could therefore be just one of several product attributes, a more traditional definition of variety seeking based only on brands would be a special case of this new, more general, variety-seeking index. My results show that adding this index to the brand choice model enhances the explanatory power of the model and improves estimation and analysis of consumer preferences. In the third essay, I investigate how mergers and acquisitions in the U.S. beer market affect brand loyalty and variety seeking using the two generalized definitions that I propose in the first two essays. More specifically, I propose to examine how brand-loyalty and variety-seeking indexes change before and after two major mergers during a 5-year period (2004-2009) while controlling for a large suite of fixed effects. Therefore, this analysis would enable me, in a qualitative way, to see how merger and acquisition activity affects underlying preferences.
Book Synopsis Promotional Decisions Using Mathematical Models by : Patrick J. Robinson
Download or read book Promotional Decisions Using Mathematical Models written by Patrick J. Robinson and published by . This book was released on 1967 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Patterns of Buyer Behavior and Brand Metrics in a 'High Loyalty' Category by : John Dawes
Download or read book Patterns of Buyer Behavior and Brand Metrics in a 'High Loyalty' Category written by John Dawes and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study examines behavioral brand loyalty in a product category that, based on industry evidence, is expected to exhibit high loyalty: liquor (distilled spirits). The motivation for the study is to extend knowledge of the factors that underlie behavioral loyalty, including brand characteristics of price level and promotion incidence; and buyer characteristics of age and income levels. The analysis confirms that liquor is indeed a high loyalty category in the context of consumer goods, with brands exhibiting an average share of requirements of 41-45% (average share of occasions & volume; compared to an average of 25-29% respectively in grocery categories from published studies). The study also identifies that liquor brands follow the double jeopardy pattern, whereby larger-share brands enjoy slightly higher loyalty, and that exceptions - brands with unusually high or low volume loyalty for their size - are related to high purchase volume per occasion. In turn, there is a strong negative association between brand price and high average volume per occasion (i.e. cheaper brands are bought in larger quantity or volume than expensive ones). The study also finds brands with a low price tend to be particularly attractive to low-income households, and that in turn, low-income households exhibit higher brand loyalty.
Book Synopsis Cigarette Brand Loyalty and Purchase Patterns by : John Dawes
Download or read book Cigarette Brand Loyalty and Purchase Patterns written by John Dawes and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study analyzes data on cigarette purchasing, using the IRI academic dataset. Major findings are: cigarette purchasing in this market exhibits a reverse-J, or 'NBD (Negative Binomial Distribution)-like shape: many infrequent buyers and fewer frequent buyers, although this pattern may be influenced by a low coverage of purchases made at convenience stores; cigarette brands do exhibit comparatively high loyalty metrics in the context of other consumer categories, with 12-month brand 'share of requirements' of approximately 60%; A 'Double Jeopardy' pattern of large brands enjoying more loyalty is found, but the brand penetration-brand loyalty correlation is only around 0.30 on average; While buyers indeed exhibit high loyalty, there is 'cross purchasing' of competing cigarette brands by these consumers, and it follows a predicable pattern: buyers of a given brand are on average more likely to purchase another large cigarette brand than another small brand; several brand partitions are identified, one of these partitions appears to be based on low price; there is evidence of certain brands enjoying particular appeal among specific demographic groups, for example, the brands Misty and Virginia Slims are overwhelmingly bought by female smokers. This finding contrasts to the general lack of association found between demographics and consumer brand usage in numerous categories.
