Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Download Examining Consumers Cognitive And Behavioral Responses To Belief Disconfirmation full books in PDF, epub, and Kindle. Read online Examining Consumers Cognitive And Behavioral Responses To Belief Disconfirmation ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author :
Publisher :
ISBN 13 :
Total Pages : 258 pages
Book Rating : 4.:/5 (962 download)
Download or read book Examining Consumers' Cognitive and Behavioral Responses to Belief Disconfirmation written by and published by . This book was released on 2016 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kenneth D. Bahn
Publisher : Springer
ISBN 13 : 3319170465
Total Pages : 556 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference written by Kenneth D. Bahn and published by Springer. This book was released on 2015-05-08 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1988 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author :
Publisher :
ISBN 13 :
Total Pages : 572 pages
Book Rating : 4.:/5 (89 download)
Download or read book Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior written by and published by . This book was released on 2003 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kaufmann, Hans-Ruediger
Publisher : IGI Global
ISBN 13 : 1466665483
Total Pages : 764 pages
Book Rating : 4.4/5 (666 download)
Download or read book Handbook of Research on Managing and Influencing Consumer Behavior written by Kaufmann, Hans-Ruediger and published by IGI Global. This book was released on 2014-10-31 with total page 764 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.
Author : Leon Festinger
Publisher : Stanford University Press
ISBN 13 : 9780804709118
Total Pages : 308 pages
Book Rating : 4.7/5 (91 download)
Download or read book A Theory of Cognitive Dissonance written by Leon Festinger and published by Stanford University Press. This book was released on 1962 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published: Evanston, Ill.: Row, Peterson, c1957.
Author : James Price Dillard
Publisher : SAGE
ISBN 13 : 1412983134
Total Pages : 457 pages
Book Rating : 4.4/5 (129 download)
Download or read book The SAGE Handbook of Persuasion written by James Price Dillard and published by SAGE. This book was released on 2013 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.
Author :
Publisher :
ISBN 13 :
Total Pages : 166 pages
Book Rating : 4.:/5 (89 download)
Download or read book Papers from the ... Annual Conference on Consumer Satisfaction, Dissatisfaction and Complaining Behavior written by and published by . This book was released on 1983 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jerry Corrie Olson
Publisher :
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4.0/5 ( download)
Download or read book Effects of Expectation Creation and Disconfirmation on Belief Elements of Cognitive Structure written by Jerry Corrie Olson and published by . This book was released on 1975 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joel Cooper
Publisher : SAGE
ISBN 13 : 184920344X
Total Pages : 218 pages
Book Rating : 4.8/5 (492 download)
Download or read book Cognitive Dissonance written by Joel Cooper and published by SAGE. This book was released on 2007-03-27 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′Dr. Joel Cooper has been at the very forefront of research on dissonance theory for decades now. In this book, he provides a brilliant and engagingly-written review of the 50-year history of dissonance research and a masterful account of the ensuing developments in the theory. The book will be an outstanding resource for readers familiar with dissonance research and an enlightening introduction for those who are not′ - Professor Russell H. Fazio, Ohio State University Why is it that people who smoke continue to do so knowing how bad it is for them? What drives people to committing adultery even though they inherently believe this is wrong? What′s the outcome of this contradiction in the mind? Cognitive dissonance has been an important and influential theory since Leon Festinger published his classic work in 1957. It is known by every social psychologist, most psychologists of any stripe, and the lay public, making its way into such mainstream publications as The New York Times with increasing frequency and accuracy. Ultimately, dissonance has become one of the most popularly known expressions of social psychological insights, making its way into the literature in consumer, health and economic behavior, and has become a frequently used explanation of political behavior in the popular press and magazines. In marking the 50th anniversary of the theory′s inception, Joel Cooper - arguably the scholar most associated with dissonance research in the past few decades - has presented a beautiful, modern and comprehensive analysis of the state of dissonance theory. This book charts the progress of dissonance theory, assessing its impact not only within our understanding of psychology but in everyday experiences as well. It should be important reading for students in social psychology, either undergraduate or graduate, but equally relevant to a host of other readers who need to understand or share the same passions for appreciating the significance of cognitive dissonance in the human psyche.
Author : Andrew A. Mitchell
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.0/5 ( download)
Download or read book An Examination of the Relationship Between Benefit Segmentation, Multidimensional Scaling and Brand Choice Behavior written by Andrew A. Mitchell and published by . This book was released on 1975 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jerry Fjermestad
Publisher : Routledge
ISBN 13 : 1317472187
Total Pages : 281 pages
Book Rating : 4.3/5 (174 download)
Download or read book Electronic Customer Relationship Management written by Jerry Fjermestad and published by Routledge. This book was released on 2015-05-15 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work offers a state-of-the art survey of information systems research on electronic customer relationship management (eCRM). It provides important new frameworks derived from current cases and applications in this emerging field. Each chapter takes a collaborative approach to eCRM that goes beyond the analytical and operational perspectives most often taken by researchers in the field. Chapters also stress integration with other enterprise information systems. The book is organized in four parts: Part I presents an overview of the role of CRM and eCRM in marketing and supply chain management; Part II focuses on the organizational success factors behind eCRM implementation; Part III presents cases of eCRM performance enhancement; and Part IV addresses eCRM issues in business-to-consumer commerce.
Author :
Publisher :
ISBN 13 :
Total Pages : 568 pages
Book Rating : 4.:/5 (318 download)
Download or read book JMR, Journal of Marketing Research written by and published by . This book was released on 2001 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bertram Gawronski
Publisher : Guilford Press
ISBN 13 : 1609189485
Total Pages : 514 pages
Book Rating : 4.6/5 (91 download)
Download or read book Cognitive Consistency written by Bertram Gawronski and published by Guilford Press. This book was released on 2012-01-27 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides an overview of recent research on the nature, causes, and consequences of cognitive consistency. In 21 chapters, leading scholars address the pivotal role of consistency principles at various levels of social information processing, ranging from micro-level to macro-level processes. The book's scope encompasses mental representation, processing fluency and motivational fit, implicit social cognition, thinking and reasoning, decision making and choice, and interpersonal processes. Key findings, emerging themes, and current directions in the field are explored, and important questions for future research identified.
Author : D. W. Greeno
Publisher :
ISBN 13 :
Total Pages : 34 pages
Book Rating : 4.0/5 ( download)
Download or read book The Consumer Belief Space written by D. W. Greeno and published by . This book was released on 1981 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dr.C.Suresh
Publisher : Archers & Elevators Publishing House
ISBN 13 : 8193856562
Total Pages : pages
Book Rating : 4.1/5 (938 download)
Download or read book A Study On Customers Attitude And Perception Towards Banking Services written by Dr.C.Suresh and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rossano V. Gerald
Publisher : Universal-Publishers
ISBN 13 : 1612337554
Total Pages : 192 pages
Book Rating : 4.6/5 (123 download)
Download or read book Panama's Low-Income Consumers' Brand Loyalty: Panamanian Consumers written by Rossano V. Gerald and published by Universal-Publishers. This book was released on 2011-05-24 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: The research problem focused on Panama's low-income consumers' decision making process when shopping for consumer-products. The purpose of the research was to determine Panama's low-income consumers' consumption values, preferences, and loyalty towards a particular brand over another. The qualitative research method was employed in this study, and the data collection process consisted of observation and in-depth interview documents that were organized and categorized. The results of the study found that Panama's low-income consumers' brand preferences were widely varied and brand-loyalty behavior was influenced by consumers' knowledge, perceptions, and commitment towards a particular product and service provider. Recommendation for further study addressed the marketing strategy that could be used to identify consumers' consumption preferences and loyalty towards a particular brand.
Author : Jerry Corrie Olson
Publisher :
ISBN 13 :
Total Pages : 42 pages
Book Rating : 4.0/5 ( download)
Download or read book Disconfirmation of Consumer Expectations Through Product Trial written by Jerry Corrie Olson and published by . This book was released on 1978 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt:
