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Evolucion Del Uso Y Aplicacion Del Marketing Digital De Las Nuevas Tecnologias Y De Las Redes Sociales En Las Empresas De La Provincia De Alicante Entre Los Anos 2011 Y 2015 Y Su Contribucion A La Consecucion De Sus Objetivos Empresariales Y De Marketing
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Book Synopsis Evolución del uso y aplicación del marketing digital, de las nuevas tecnologías y de las redes sociales en las empresas de la provincia de Alicante entre los años 2011 y 2015 y su contribución a la consecución de sus objetivos empresariales y de marketing by : Pablo Ferrerirós Bennett
Download or read book Evolución del uso y aplicación del marketing digital, de las nuevas tecnologías y de las redes sociales en las empresas de la provincia de Alicante entre los años 2011 y 2015 y su contribución a la consecución de sus objetivos empresariales y de marketing written by Pablo Ferrerirós Bennett and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The SAGE Handbook of Marketing Theory by : Pauline Maclaran
Download or read book The SAGE Handbook of Marketing Theory written by Pauline Maclaran and published by SAGE. This book was released on 2009-12-04 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.
Book Synopsis Marketing and Smart Technologies by : Álvaro Rocha
Download or read book Marketing and Smart Technologies written by Álvaro Rocha and published by Springer Nature. This book was released on 2021-03-09 with total page 783 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Download or read book Cities of Tomorrow written by Peter Hall and published by Wiley-Blackwell. This book was released on 1997-02-18 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cities of Tomorrow is a critical history of planning in theory and practice in the twentieth century, as well as of the social and economic problems and opportunities that gave rise to it. Trenchant, perceptive, global in coverage, this book is an unrivalled account of its crucial subject. The third edition of Cities of Tomorrow is comprehensively revised to take account of abundant new literature published since its original appearance, and to view the 1990s in historical perspective. This is the definitive edition, reviewing the development of the modern planning movement over the entire span of the twentieth century.
Book Synopsis Location-Based Marketing by : Gérard Cliquet
Download or read book Location-Based Marketing written by Gérard Cliquet and published by John Wiley & Sons. This book was released on 2020-06-16 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.
Download or read book Territory written by David Delaney and published by John Wiley & Sons. This book was released on 2008-04-15 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This short introduction conveys the complexities associated with the term "territory" in a clear and accessible manner. It surveys the field and brings theory to ground in the case of Palestine. A clear and accessible introduction to the complexities associated with the term "territory". Provides an interdisciplinary survey of the many strands of research in the field. Addresses specific areas including interpretations of territorial structures; the relationship between territoriality and scale; the validity and fluidity of territory; and the practical, social processes associated with territorial re-configurations. Stresses that our understanding of territory is inseparable from our understanding of power. Uses Israel/Palestine as an extended illustrative case study. The author’s strong legal and geographical background gives the work an authoritative perspective.
Download or read book Cultural Tourism written by bob Mckercher and published by Routledge. This book was released on 2012-10-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examine cultural tourism issues from both sides of the industry! Unique in concept and content, Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management examines the relationship between the sectors that represent opposite sides of the cultural tourism coin. While tourism professionals assess cultural assets for their profit potential, cultural heritage professionals judge the same assets for their intrinsic value. Sustainable cultural tourism can only occur when the two sides form a true partnership based on understanding and appreciation of each other's merits. The authors--one, a tourism specialist, the other, a cultural heritage management expert--present a model for a working partnership with mutual benefits, integrating management theory and practice from both disciplines. Cultural Tourism is the first book to combine the different perspectives of tourism management and cultural heritage management. It examines the role of tangible (physical evidence of culture) and intangible (continuing cultural practices, knowledge, and living experiences) heritage, describes the differences between cultural tourism products and cultural heritage assets, and develops a number of conceptual models, including a classification system for cultural tourists, indicators of tourism potential at cultural and heritage assets, and assessment criteria for cultural and heritage assets with tourism potential. Cultural Tourism examines the five main constituent elements involved in cultural tourism: cultural and heritage assets in tourism sites such as the Royal Palace in Bangkok, the Cook Islands, and Alcatraz Prison in San Francisco. tourism--what it is, how it works, and what makes it a success five different types of cultural tourists consumption of products, value adding, and commodification integrating the first four elements to satisfy the tourist, meet the needs of the tourism industry, and conserve the intrinsic value of the asset Though tourism and cultural heritage management professionals have mutual interests in the management, conservation, and presentation of cultural and heritage assets, the two sectors operate on parallel planes, maintaining an uneasy partnership with surprisingly little dialogue. Cultural Tourism provides professionals and students in each field with a better understanding of their own roles in the partnership, bridging the gap via sound planning, management, and marketing to produce top-quality, long-lasting cultural tourism products. Now translated into simplified Chinese.
Download or read book Nutrigenetics written by Dolores Corella and published by MDPI. This book was released on 2018-07-10 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a printed edition of the Special Issue "Nutrigenetics" that was published in Nutrients
Book Synopsis The Learning Region by : Kevin Morgan
Download or read book The Learning Region written by Kevin Morgan and published by . This book was released on 1995 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Digital Consumers by : David Nicholas
Download or read book Digital Consumers written by David Nicholas and published by Facet Publishing. This book was released on 2008 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The information professions - librarianship, archives, publishing and, to some extent, journalism - have been rocked by the digital transition that has led to disintermediation, easy access and massive information choice. Professional skills are increasingly being performed without the necessary context, rationale and understanding. Information now forms a consumer commodity with many diverse information producers engaged in the market. It is generally the lack of recognition of this fact amongst the information professions that explains the difficulties they find themselves in. There is a need for a new belief system that will help information professionals survive and engage in a ubiquitous information environment, where they are no longer the dominant players, nor, indeed, the suppliers of first choice. The purpose of this thought-provoking book is to provide that overarching vision, built on hard evidence rather than PowerPoint 'puff'. The authors of the acclaimed CIBER Google Generation study, and an international, cross-sectoral team of contributors has assembled together for this purpose. Key strategic areas covered include: the digital consumer: an introduction and philosophy the digital information marketplace and its economics: the end of exclusivity the e-shopper: the growth of the informed purchaser the library in the digital age the psychology of the digital information consumer the information-seeking behaviour of the digital consumer: case study - the virtual scholar the Google generation: myths and realities about young people's digital information behaviour trends in digital information consumption and the future where do we go from here? Readership: No information professional or student can afford not to read this far-reaching and important book.
Book Synopsis Choice Theory: A Very Short Introduction by : Michael Allingham
Download or read book Choice Theory: A Very Short Introduction written by Michael Allingham and published by OUP Oxford. This book was released on 2002-08-22 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: We make choices all the time - about trivial matters, about how to spend our money, about how to spend our time, about what to do with our lives. And we are also constantly judging the decisions other people make as rational or irrational. But what kind of criteria are we applying when we say that a choice is rational? What guides our own choices, especially in cases where we don't have complete information about the outcomes? What strategies should be applied in making decisions which affect a lot of people, as in the case of government policy? This book explores what it means to be rational in all these contexts. It introduces ideas from economics, philosophy, and other areas, showing how the theory applies to decisions in everyday life, and to particular situations such as gambling and the allocation of resources. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Book Synopsis Ethnicities and Global Multiculture by : Jan Nederveen Pieterse
Download or read book Ethnicities and Global Multiculture written by Jan Nederveen Pieterse and published by Rowman & Littlefield. This book was released on 2007 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arguing that ethnicity and multiculturalism are essential for understanding globalization, this book offers sustained treatments of their reach beyond a limited national context. It proposes ethnicities and global multiculture as alternative, wide-angle perspectives on cultural diversity.
Author :Irwin H. Rosenberg Publisher :Karger Medical and Scientific Publishers ISBN 13 :3805573219 Total Pages :266 pages Book Rating :4.8/5 (55 download)
Book Synopsis Nutrition and Aging by : Irwin H. Rosenberg
Download or read book Nutrition and Aging written by Irwin H. Rosenberg and published by Karger Medical and Scientific Publishers. This book was released on 2002 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humanity is aging. In the last century, life expectancy has increased by as much as 25 years, the greatest increase in 5'000 years of history. As a consequence the elderly constitute today the fastest growing segment of the world's population. This new situation creates many social problems and challenges to health care which both the developed as well as the developing countries will have to cope with. The present publication shows that scientific progress has reached a level where nutritional interventions may play a decisive part in the prevention of degenerative conditions of age, improvement of quality of life and impact on health care burden and resources. Topics deal with such different aspects as the influence of prenatal and early infant nutrition on the future aged individual and effects of energetic restriction on longevity. Further contributions include studies on mitochondrial alterations, digestive problems, specific metabolic deviations mediated by insulin, bone degradation, structural changes, neuromuscular dysfunctions, mental state of the elderly as well as the response of the immune system to nutrient intake. Finally the book offers a review of requirements appropriate to meet the age-related public health challenges of the 21st century.
Book Synopsis Development Theory by : Jan Nederveen Pieterse
Download or read book Development Theory written by Jan Nederveen Pieterse and published by SAGE. This book was released on 2001-03-20 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study is a critical commentary connecting issues of development with the latest thinking in sociology, critical theory and social science. It addresses questions such as the connections with globalization, and culture and modernity.
Book Synopsis Globalizing Citizenship by : Kim Rygiel
Download or read book Globalizing Citizenship written by Kim Rygiel and published by UBC Press. This book was released on 2011-01-01 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since 9/11, national governments in the global North have struggled to govern populations and manage cross-border traffic without building new barriers to trade. What does citizenship mean in an era of heightened tension between global capitalism and the nation-state? Building on Foucault's concept of biopolitics and an examination of national border and detention policies, Rygiel argues that citizenship is becoming a globalizing regime to govern mobility. The new regime is deepening boundaries based on race, class, and gender, and causing Western nations to embrace a more technocratic, depoliticized understanding of citizenship.
Book Synopsis Research Project Summaries by : National Institute of Mental Health (U.S.)
Download or read book Research Project Summaries written by National Institute of Mental Health (U.S.) and published by . This book was released on 1964 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Multipolar Globalization by : Jan Nederveen Pieterse
Download or read book Multipolar Globalization written by Jan Nederveen Pieterse and published by Routledge. This book was released on 2017-09-07 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Like a giant oil tanker, the world is slowly turning. The rapid growth of economies in Asia and the global South has led to a momentous shift in the world order, leaving much of the traditional literature on globalization behind. Multipolar Globalization: Emerging Economies and Development is the perfect guide to these ongoing 21st-century transformations, combining engaging and wide-ranging coverage with cutting-edge analysis. The rise of China and other emerging economies has led to the emergence of a new geography of trade, new economic and political combinations, new financial actors, investors and donors, and weaker American hegemony. This interdisciplinary volume combines development studies, global political economy, sociology, and cultural studies to ask what this growth means for domestic and global inequality and examines the role of multipolarity in the reshaping of globalization. Renowned globalization scholar Jan Nederveen Pieterse deftly guides the reader through the development of globalization in the West and the East, explaining key topics such as the 2008 crash, trends in inequality, the changing fortunes of the BRICs, and the role of governance and democracy. Accessible and insightful, this book will be an essential guide for both students in the social sciences and for professionals and scholars seeking a fresh perspective.
