Evangelist Marketing

Download Evangelist Marketing full books in PDF, epub, and Kindle. Read online Evangelist Marketing ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Evangelist Marketing

Author : Alex L. Goldfayn
Publisher : BenBella Books, Inc.
ISBN 13 : 1936661241
Total Pages : 290 pages
Book Rating : 4.9/5 (366 download)

DOWNLOAD NOW!

Book Synopsis Evangelist Marketing by : Alex L. Goldfayn

Download or read book Evangelist Marketing written by Alex L. Goldfayn and published by BenBella Books, Inc.. This book was released on 2012-01-03 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Evangelist Marketing, Alex Goldfayn argues that technology companies succeed in spite of their marketing, not because of it. He says that if consumer tech makers ceased all marketing activity today, they would not see a significant decline in sales. In this book, Alex presents why the current state of overly-technical, features-oriented tech marketing, branding, communications and public relations is costing the industry billions of dollars—easy money that's voluntarily being left on the table. Then he lays out a step-by-step system for creating intensely loyal brand evangelists based on deep consumer insights and simple, emotional language. Evangelist Marketing is written for consumer tech companies big and small—from PC manufacturers to Web-based services. It's also sure to improve the work of their marketing and public relations agencies.

Evangelist Marketing

Author : Alex L. Goldfayn
Publisher : BenBella Books
ISBN 13 : 1936661098
Total Pages : 290 pages
Book Rating : 4.9/5 (366 download)

DOWNLOAD NOW!

Book Synopsis Evangelist Marketing by : Alex L. Goldfayn

Download or read book Evangelist Marketing written by Alex L. Goldfayn and published by BenBella Books. This book was released on 2012-01-03 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Evangelist Marketing, Alex Goldfayn argues that technology companies succeed in spite of their marketing, not because of it. He says that if consumer tech makers ceased all marketing activity today, they would not see a significant decline in sales. In this book, Alex presents why the current state of overly-technical, features-oriented tech marketing, branding, communications and public relations is costing the industry billions of dollars—easy money that's voluntarily being left on the table. Then he lays out a step-by-step system for creating intensely loyal brand evangelists based on deep consumer insights and simple, emotional language. Evangelist Marketing is written for consumer tech companies big and small—from PC manufacturers to Web-based services. It's also sure to improve the work of their marketing and public relations agencies.

The marketing evangelist handbook

Author : Stefano Calicchio
Publisher : Stefano Calicchio
ISBN 13 :
Total Pages : 49 pages
Book Rating : 4.2/5 (22 download)

DOWNLOAD NOW!

Book Synopsis The marketing evangelist handbook by : Stefano Calicchio

Download or read book The marketing evangelist handbook written by Stefano Calicchio and published by Stefano Calicchio. This book was released on 2021-02-14 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the marketing evangelist and how does it work? What are the operating principles of the discipline? How does it work to create a world in which people are happy to participate? The marketing evangelist is a true paradigm shift discipline. It doesn't just change the performance of your sales reports, it aims at much broader and deeper goals. When applied correctly, it can literally change the world. Inside this guide you will find the basics. If you are in business, you will discover how to generate unstoppable attention to your business. If you are in the arts, you will build a fan base for your art form, music or writing. If you are in the social field, you will spontaneously get activists to fight for your cause. If you don't fit into any of the above categories, read this book to find out how people and companies try to deeply influence your opinions and beliefs about the world. The customer evangelist is a marketing technique with great potential, but to understand it, you need to study its principles and workings. This introductory handbook aims to open the door to knowledge about this complex subject.

PyroMarketing

Author : Greg Stielstra
Publisher : Harper Collins
ISBN 13 : 0060776706
Total Pages : 266 pages
Book Rating : 4.0/5 (67 download)

DOWNLOAD NOW!

Book Synopsis PyroMarketing by : Greg Stielstra

Download or read book PyroMarketing written by Greg Stielstra and published by Harper Collins. This book was released on 2005-09-27 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tapping the latest scientific research into the brain and human behavior, Stielstra demonstrates how traditional marketing techniques are expensive, obsolete, and doomed to failure--while "PyroMarketing" principles deliver powerful results over the long-term and for less money.

Creating Customer Evangelists

Author :
Publisher :
ISBN 13 : 9781597341011
Total Pages : 214 pages
Book Rating : 4.3/5 (41 download)

DOWNLOAD NOW!

Book Synopsis Creating Customer Evangelists by :

Download or read book Creating Customer Evangelists written by and published by . This book was released on 2002 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Evangelism marketing" is the process of getting buyers to believe in a product or service so much that they are compelled to tell others about it. Here's how some of the most successful organizations have transformed customers into passionate and influential evangelists.

Creating Customer Evangelists

Author : Jackie Huba
Publisher : Lewis Lane Press
ISBN 13 : 9780988195400
Total Pages : 0 pages
Book Rating : 4.1/5 (954 download)

DOWNLOAD NOW!

Book Synopsis Creating Customer Evangelists by : Jackie Huba

Download or read book Creating Customer Evangelists written by Jackie Huba and published by Lewis Lane Press. This book was released on 2012-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: When customers are truly thrilled about their experience with a product or service, they have the potential to become one of its influential evangelists. Savvy marketing professionals know that this group of true believers can be leveraged as a potent force to build word of mouth that leads to new customers. Creating Customer Evangelists explains how to develop marketing and sales strategies that create communities of passionate customers. By cultivating a dialogue and then creating emotion-driven relationships with customers, companies can inspire grassroots support. Creating Customer Evangelists shows how to convert good customers into exceptional ones who willingly spread the word. "Lessons of customer evangelism related through real life company stories make this book an absorbing read." -- Harvard Business School "I'll admit it: at first, I was a skeptic. But halfway through this savvy and compelling book, I became a convert. And by the time I'd turned the last page, I'd become an evangelist. Say it with me, brothers and sisters: customer evangelism is the future!" -- Dan Pink, author of Drive and A Whole New Mind "An inspiring and thorough book packed with real life examples, action items and insight." -- Emanuel Rosen, author of The Anatomy of Buzz Jackie Huba and Ben McConnell, authors of Citizen Marketers, popularized the term "customer evangelism." The Seth Godin-edited New York Times bestseller The Big Moo featured them among 33 of "the world's smartest business thinkers."

Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5)

Author : Jesus Mena
Publisher : CRC Press
ISBN 13 : 1439881928
Total Pages : 436 pages
Book Rating : 4.4/5 (398 download)

DOWNLOAD NOW!

Book Synopsis Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5) by : Jesus Mena

Download or read book Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5) written by Jesus Mena and published by CRC Press. This book was released on 2016-04-19 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's wireless environment, marketing is more frequently occurring at the server-to-device level-with that device being anything from a laptop or phone to a TV or car. In this real-time digital marketplace, human attributes such as income, marital status, and age are not the most reliable attributes for modeling consumer behaviors. A more effe

Creating Customer Evangelists

Author : Ben Mcconnell
Publisher : Kaplan Publishing
ISBN 13 : 9780793155613
Total Pages : 224 pages
Book Rating : 4.1/5 (556 download)

DOWNLOAD NOW!

Book Synopsis Creating Customer Evangelists by : Ben Mcconnell

Download or read book Creating Customer Evangelists written by Ben Mcconnell and published by Kaplan Publishing. This book was released on 2002-11-12 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the first time in paperback, a revised edition of the book that launched the term “customer evangelism” and inspired the creation of an industry. Updated with new statistics and figures, this landmark book has shown countless companies how to harness the power of evangelism marketing and increase customer loyalty, sales, and profitability. When customers are truly thrilled about their experience with a product or service, they become outspoken “evangelists” for a company. For most businesses, customers are loyal to people, not brands. Creating a culture of not only loyalty but belief is the formula for creating authentic and powerful word of mouth. By researching companies with dedicated groups of outspoken, buss-spreading evangelists, authors Ben McConnell and Jackie Huba distill the formulas of the successful companies into the six tenets of customer evangelism. Creating Customer Evangelists explains why many traditional loyalty programs fail and how organic word-of-mouth programs often create communities of influencers who accelerate a company’s success. Creating Customer Evangelists is the bible for any business hoping to convert good customers into exceptional ones who willingly spread the word.

Marketing and Management Models

Author : Helen Strong
Publisher : Business Expert Press
ISBN 13 : 1606499637
Total Pages : 172 pages
Book Rating : 4.6/5 (64 download)

DOWNLOAD NOW!

Book Synopsis Marketing and Management Models by : Helen Strong

Download or read book Marketing and Management Models written by Helen Strong and published by Business Expert Press. This book was released on 2014-07-31 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern business practice, especially in the field of marketing, depends on the integration of creative and analytical thinking. One of the tools in this process is the use of management models to guide business decisions. However, the inherent power of the models is only released when the people applying them have the ability to gather relevant information and interpret the relationships between the variables in the model. This book examines the role of some of the most popular management models and will help you determine when they should be applied. In addition, it suggests which models may be relevant and, more importantly, identifies the type of information needed to implement them; and also reduces the complexity of these models through a logical and systematic approach. Models recognize the impact of globalization, technology, systems thinking, and the need for an integrated approach in strategic marketing. You’ll find new ones dealing with consumer engagement, gamification, supply chain management, and cultural integration. If you’re a student of business and marketing, a junior market researcher, or a manager responsible for the preparation of strategic analyses prior to problem-solving and planning sessions, this book is for you!

The Art of Cause Marketing

Author : Richard Earle
Publisher : McGraw Hill Professional
ISBN 13 : 9780071387026
Total Pages : 342 pages
Book Rating : 4.3/5 (87 download)

DOWNLOAD NOW!

Book Synopsis The Art of Cause Marketing by : Richard Earle

Download or read book The Art of Cause Marketing written by Richard Earle and published by McGraw Hill Professional. This book was released on 2002 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Richard Earle has written an invaluable book about how to use the medium for the benefit of the people instead of just selling Doritoes. I applaud him for making this contribution and reminding us of how even the advertising industry can have a conscience should it choose to realize the good it can do with its immense power." - Michael Moore, author of Stupid White Men ... and Other Sorry Excuses for the State of Nation! and film producer of Roger & Me This book examines how to effectively strategize and develop a public-service advertising campaign that seeks to change strongly ingrained behavior or firmly held beliefs. The Art of Cause Marketing presents several case studies and 75 storyboards from actual cause advertising and print ads. Examples of cause marketing include memorable ads such as "This is your brain on drugs" and "A mind is a terrible thing to waste."

User Generated Branding

Author : Ulrike Arnhold
Publisher : Springer Science & Business Media
ISBN 13 : 383498857X
Total Pages : 477 pages
Book Rating : 4.8/5 (349 download)

DOWNLOAD NOW!

Book Synopsis User Generated Branding by : Ulrike Arnhold

Download or read book User Generated Branding written by Ulrike Arnhold and published by Springer Science & Business Media. This book was released on 2010-11-22 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a brand management perspective Ulrike Arnhold analyses the impact of interactive marketing programmes in Web 2.0, evaluating user generated content as a tool of the brand communication mix.

Social Media Strategy

Author : Keith A. Quesenberry
Publisher : Rowman & Littlefield
ISBN 13 : 1442251549
Total Pages : 256 pages
Book Rating : 4.4/5 (422 download)

DOWNLOAD NOW!

Book Synopsis Social Media Strategy by : Keith A. Quesenberry

Download or read book Social Media Strategy written by Keith A. Quesenberry and published by Rowman & Littlefield. This book was released on 2015-10-22 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media-empowered consumers. Grounded in a refreshing balance of concept, theory, industry statistics, and real-world examples, Keith Quesenberry introduces readers to the steps of building a complete social media plan and how companies can integrate the social media consumer landscape. This simple, systematic text leads readers through core marketing concepts and how to think critically about the competitive marketplace—even as it shifts the perspective from an outdated communications-control model to a more effective consumer engagement method provides a step-by-step roadmap for planning social media marketing strategy emphasizes the need to apply solid marketing principles to social media explores how to integrate social media throughout an entire organization gives students and other readers skills vital for leveraging consumer knowledge and influence for the good of a brand. The end result delivers the context, process and tools needed to create a comprehensive and unique social media plan for any business or organization. FOR PROFESSORS: Ancillary resources are available for this title, including a sample syllabus and templates for social media audits, content calendars, storylines, and more.

Research Anthology on Fandoms, Online Social Communities, and Pop Culture

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1668445166
Total Pages : 444 pages
Book Rating : 4.6/5 (684 download)

DOWNLOAD NOW!

Book Synopsis Research Anthology on Fandoms, Online Social Communities, and Pop Culture by : Management Association, Information Resources

Download or read book Research Anthology on Fandoms, Online Social Communities, and Pop Culture written by Management Association, Information Resources and published by IGI Global. This book was released on 2022-01-28 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internet has grown to become one of the largest communication hubs in history. With its ability to share content and create community bonds, it has seen many fandoms and online social communities develop within the past decades. While there are some detriments to these communities, there are also many benefits and potential uses for the betterment of society. The Research Anthology on Fandoms, Online Social Communities, and Pop Culture explores the ways in which the internet has presented itself as a platform for communities to gather. This essential reference source discusses the engagement of these communities, social media use, and the uses of these communities for education. Covering topics such as digital communities, transmedia language learning, and digital humanities, this book is a vital tool for educators of K-12 and higher education, digital folklorists, sociologists, communications researchers, online administrators, community leaders, and academicians.

Connected Marketing

Author : Justin Kirby
Publisher : Elsevier
ISBN 13 : 075066634X
Total Pages : 320 pages
Book Rating : 4.7/5 (56 download)

DOWNLOAD NOW!

Book Synopsis Connected Marketing by : Justin Kirby

Download or read book Connected Marketing written by Justin Kirby and published by Elsevier. This book was released on 2006 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Through a wide range of solutions and case studies from the coalface, Connected Marketing demystifies viral, buzz and word of mouth marketing and demonstrates that managing successful connected marketing activity is possible through an organized series of decisions and approaches - it's not a hit-or-miss quest for that one groundbreaking idea."--BOOK JACKET.

Evangelical Christians and Popular Culture

Author : Robert H. Woods Jr.
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313386552
Total Pages : 1097 pages
Book Rating : 4.3/5 (133 download)

DOWNLOAD NOW!

Book Synopsis Evangelical Christians and Popular Culture by : Robert H. Woods Jr.

Download or read book Evangelical Christians and Popular Culture written by Robert H. Woods Jr. and published by Bloomsbury Publishing USA. This book was released on 2013-01-09 with total page 1097 pages. Available in PDF, EPUB and Kindle. Book excerpt: This three-volume collection demonstrates the depth and breadth of evangelical Christians' consumption, critique, and creation of popular culture, and how evangelical Christians are both influenced by—and influence—mainstream popular culture, covering comic books to movies to social media. Evangelical Christians and Popular Culture: Pop Goes the Gospel addresses the full spectrum of evangelical media and popular culture offerings, even delving into lesser-known forms of evangelical popular culture such as comic books, video games, and theme parks. The chapters in this 3-volume work are written by over 50 authors who specialize in fields as diverse as history, theology, music, psychology, journalism, film and television studies, advertising, and public relations. Volume 1 examines film, radio and television, and the Internet; Volume 2 covers literature, music, popular art, and merchandise; and Volume 3 discusses public figures, popular press, places, and events. The work is intended for a scholarly audience but presents material in a student-friendly, accessible manner. Evangelical insiders will receive a fresh look at the wide variety of evangelical popular culture offerings, many of which will be unknown, while non-evangelical readers will benefit from a comprehensive introduction to the subject matter.

The Marketing of Jesus Christ

Author : Ewan Denny
Publisher : Ministry in Art
ISBN 13 : 9780955149627
Total Pages : 100 pages
Book Rating : 4.1/5 (496 download)

DOWNLOAD NOW!

Book Synopsis The Marketing of Jesus Christ by : Ewan Denny

Download or read book The Marketing of Jesus Christ written by Ewan Denny and published by Ministry in Art. This book was released on 2006-01 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by renowned marketing and communications expert, this is a guide of strategies and tactics that can turn Christians into successful soul winners, and their churches into effective vehicles for evangelism. (Christian)

Ripple Effect

Author : Martin Oetting
Publisher : Springer Science & Business Media
ISBN 13 : 3834983721
Total Pages : 163 pages
Book Rating : 4.8/5 (349 download)

DOWNLOAD NOW!

Book Synopsis Ripple Effect by : Martin Oetting

Download or read book Ripple Effect written by Martin Oetting and published by Springer Science & Business Media. This book was released on 2010-09-15 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone in marketing is talking about word of mouth (WOM). At a time when traditional advertising is struggling, conversations between consumers – the most trusted source of product information – have taken on an entirely new dimension on the Internet. While considerable research on the effects and spread of WOM has been carried out over the past sixty years, surprisingly few scholars have tried to find out how to stimulate it. Martin Oetting seeks to close that gap. Based on involvement and empowerment research, this is the first scientific study connecting word of mouth with a participatory marketing approach, thus providing an answer to what may be marketing’s most pressing question: how to strategically harness the power of blogs, Facebook, and the Social Web.