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Author : R. Dale Wilson
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.0/5 ( download)
Download or read book An Evaluation of Stochastic Brand Choice Models Via a Split-half Data Analysis Technique written by R. Dale Wilson and published by . This book was released on 1978 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert C. Blattberg
Publisher :
ISBN 13 :
Total Pages : 34 pages
Book Rating : 4.:/5 (287 download)
Download or read book Evaluation of Stochastic Brand Choice Model written by Robert C. Blattberg and published by . This book was released on 1979 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William F. Massy
Publisher : MIT Press (MA)
ISBN 13 :
Total Pages : 488 pages
Book Rating : 4.F/5 ( download)
Download or read book Stochastic Models of Buying Behavior written by William F. Massy and published by MIT Press (MA). This book was released on 1970 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Approaches to stochastic modeling; Estimating and testing stochastic models; Brand-choice models; Zero-order models; Two state markov models; Linear learning models for brand choice; A probability diffusion model; Application of the probability diffusion model; Purchase incidence models; Models for purchase timing and market penetration; A stochastic model for monitoring new product adoption; Parameter estimations and some emperical results for STEAM; Extension to STEAM.
Author : R. Dale Wilson
Publisher :
ISBN 13 :
Total Pages : 38 pages
Book Rating : 4.0/5 ( download)
Download or read book Advances in Discriminating Among Stochastic Models of Consumer Brand Choice Behavior written by R. Dale Wilson and published by . This book was released on 1978 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : R. Dale Wilson
Publisher :
ISBN 13 :
Total Pages : 66 pages
Book Rating : 4.0/5 ( download)
Download or read book Testing Stochastic Models of Consumer Choice Behavior written by R. Dale Wilson and published by . This book was released on 1977 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : B. P. S. Murthi
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)
Download or read book Consumers' Extent of Evaluation in Brand Choice written by B. P. S. Murthi and published by . This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand choice models implicitly assume that consumers incorporate all relevant marketing information such as price, display, and feature for key brands on each purchase occasion. We examine whether consumers actively evaluate the brands on every occasion. We propose a multistate choice model with varying levels of evaluation and estimate the model with scanner data. In addition, we study the effect of household demographics, occasion-specific factors, as well as unmeasured household and purchase occasion factors on the extent of evaluation. The results indicate that consumers do not evaluate brands on all occasions. We discuss the implications of such limited evaluation.
Author : Sandeep R. Chandukala
Publisher : Now Publishers Inc
ISBN 13 : 1601981643
Total Pages : 100 pages
Book Rating : 4.6/5 (19 download)
Download or read book Choice Models in Marketing written by Sandeep R. Chandukala and published by Now Publishers Inc. This book was released on 2008 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Choice Models in Marketing examines recent developments in the modeling of choice for marketing and reviews a large stream of research currently being developed by both quantitative and qualitative researches in marketing. Choice in marketing differs from other domains in that the choice context is typically very complex, and researchers' desire knowledge of the variables that ultimately lead to demand in marketplace. The marketing choice context is characterized by many choice alternatives. The aim of Choice Models in Marketing is to lay out the foundations of choice models and discuss recent advances. The authors focus on aspects of choice that can be quantitatively modeled and consider models related to a process of constrained utility maximization. By reviewing the basics of choice modeling and pointing to new developments, Choice Models in Marketing provides a platform for future research.
Author : John Keon
Publisher :
ISBN 13 :
Total Pages : 90 pages
Book Rating : 4.:/5 (81 download)
Download or read book A Manager's Guide to Stochastic Brand Choice Models written by John Keon and published by . This book was released on 1979 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 560 pages
Book Rating : 4.:/5 (319 download)
Download or read book Selected Aspects of Consumer Behavior written by and published by . This book was released on 1977 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Liyu Zhu
Publisher : VDM Publishing
ISBN 13 : 9783836461368
Total Pages : 168 pages
Book Rating : 4.4/5 (613 download)
Download or read book Discrete Brand Choice Models written by Liyu Zhu and published by VDM Publishing. This book was released on 2008 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, we study brand choice problem via the following three perspectives: a companys market share management, introduction of customers with different perspectives, and an analysis of an application domain which is illustrative of these issues. Our contributions following these perspectives include: (1) development of a stochastic differential-jump game (SDJG) model for brand competition in a specific situation wherein market share is modeled by a jump-diffusion process, (2) a robust hierarchical logit/probit model for market heterogeneity, and (3) applications of logit/probit model to the dynamic pricing problem occurring in production-inventory systems with jump events. Our research explores the use of quantitative method of operations research to control the dynamics of market share and provides a precise estimation method to integrate more detail information in discrete brand choice models.
Author : Russell S Winer
Publisher : World Scientific
ISBN 13 : 9814596493
Total Pages : 529 pages
Book Rating : 4.8/5 (145 download)
Download or read book The History Of Marketing Science written by Russell S Winer and published by World Scientific. This book was released on 2014-06-27 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas.Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book.
Author : Moshe M. Givon
Publisher :
ISBN 13 :
Total Pages : 138 pages
Book Rating : 4.:/5 (36 download)
Download or read book Heterogeneity and Aggregation in Stochastic Modeling of Brand Choice Behavior written by Moshe M. Givon and published by . This book was released on 1977 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Randall L. Schultz
Publisher : North-Holland
ISBN 13 :
Total Pages : 318 pages
Book Rating : 4.:/5 (319 download)
Download or read book Marketing Decision Models written by Randall L. Schultz and published by North-Holland. This book was released on 1981 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes bibliographical references and index.
Author : Babu Ram Gupta
Publisher :
ISBN 13 :
Total Pages : 446 pages
Book Rating : 4.:/5 (94 download)
Download or read book Stochastic Models of Brand Choice Behaviour written by Babu Ram Gupta and published by . This book was released on 1986 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Yoshihiro Sugita
Publisher :
ISBN 13 :
Total Pages : 336 pages
Book Rating : 4.:/5 ( download)
Download or read book A Dynamic Probit Model of Brand Choice written by Yoshihiro Sugita and published by . This book was released on 1986 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert Milton Atkinson
Publisher :
ISBN 13 :
Total Pages : 340 pages
Book Rating : 4.:/5 (936 download)
Download or read book A Maximum Likelihood Approach to Stochastic Models of Brand Choice written by Robert Milton Atkinson and published by . This book was released on 1976 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Morgan Jones
Publisher :
ISBN 13 :
Total Pages : 428 pages
Book Rating : 4.F/5 ( download)
Download or read book A Non-stationary Probability Diffusion Model of Consumer Brand Choice Behavior written by John Morgan Jones and published by . This book was released on 1969 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt:
