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Author : Michiel R. Leenders
Publisher : New York : Free Press ; London : Collier Macmillan
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.3/5 (91 download)
Download or read book Reverse Marketing written by Michiel R. Leenders and published by New York : Free Press ; London : Collier Macmillan. This book was released on 1988 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Leonard L. Berry
Publisher : Simon and Schuster
ISBN 13 : 0743267419
Total Pages : 232 pages
Book Rating : 4.7/5 (432 download)
Download or read book Marketing Services written by Leonard L. Berry and published by Simon and Schuster. This book was released on 2004-04-16 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excellent service is the foundation for services marketing, contend Leonard Berry and A. Parasuraman in this companion volume to Delivering Quality Service. Building on eight years of research, the authors develop a model for understanding the relationship between quality and marketing in services and offer dozens of practical insights into ways to improve services marketing. They argue that superior service cannot be manufactured in a factory, packaged, and delivered intact to customers. Though an innovative service concept may give a company an initial edge, superior quality is vital to sustaining success. Berry and Parasuraman show that inspired leadership, a customer-minded corporate culture, an excellent service-system design, and effective use of technology and information are crucial to superior service quality and services marketing. When a company's service is excellent, customers are more likely to perceive value in transactions, spread favorable word-of-mouth impressions, and respond positively to employee-cross-selling efforts. The authors point out that a service company that does relatively little pre-sales marketing but is truly dedicated to delivering excellent quality service will have greater marketing effectiveness, higher customer retention, and more sales to existing customers than a company that emphasizes pre-sale marketing but falls short during actual service delivery. The focus of any company, they insist, must be customer satisfaction through integration of service quality throughout the entire system. Filled with examples, stories, and insights from senior executives, Berry and Parasuraman's new framework for effective marketing services contains the key to high-performance services marketing.
Author : John T. Mentzer
Publisher : SAGE
ISBN 13 : 9780761921110
Total Pages : 530 pages
Book Rating : 4.9/5 (211 download)
Download or read book Supply Chain Management written by John T. Mentzer and published by SAGE. This book was released on 2001 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work presents a comprehensive model of supply chain management. Experienced executives from 20 companies clearly define supply chain management, identifying those factors that contribute to its effective implementation. They provide practical guidelines on how companies can manage supply chains, addressing the role of all the traditional business functions in supply chain management and suggest how the adoption of a supply chain management approach can affect business strategy and corporate performance.
Author : Manoj Kumar Mohanty
Publisher : GRIN Verlag
ISBN 13 : 366898087X
Total Pages : 207 pages
Book Rating : 4.6/5 (689 download)
Download or read book Barriers of Supplier Development. Listening to the Voices of Small Scale Manufacturing Suppliers written by Manoj Kumar Mohanty and published by GRIN Verlag. This book was released on 2019-07-15 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: Document from the year 2019 in the subject Business economics - Industrial Management, , language: English, abstract: The strength of the supply chain largely depends upon the strength of the associated suppliers to the organization. Development of the associates is a direct method to improve original equipment manufacturers or buying organizations’ development. Supplier development is associated with many desirable outcomes like cost reduction, time to market, reduced cycle time, improved quality of the product, manufacturing flexibility and knowledge exchange between business partners. Manufacturing sector plays a vital role in the economy of every country for value creation, contribution to the GDP, boosts foreign exchange reserves, employment generation and poverty reduction. This calls for a special focus on manufacturing sector and so as on manufacturing outsourcing value chain. The role of small scale suppliers (SSI) are substantial in providing the competitive edge to the manufacturing organizations. So it is advisable to keep the SSI suppliers’ growth, development and satisfaction high in order to meet the desired operational flexibility, competitive advantage, time to market, increased market share and improved profit by the large scale organizations. Lot of research activities carried out in reference to the supplier development (SD) from buying firm’s perspective. Supplier development models, theoretical frameworks, barriers of SD explored only from the buying organizations view point. Very little research carried out on SD from selling organization point of view and that too in discrete manufacturing sector, it is not witnessed even one. This book is trying to explore the attributes which are affecting directly or indirectly the development of small scale manufacturing sectors to support the overall value chain.
Author : Daniel Robert Krause
Publisher :
ISBN 13 : 9780945968375
Total Pages : 78 pages
Book Rating : 4.9/5 (683 download)
Download or read book Developing a World-class Supply Base written by Daniel Robert Krause and published by . This book was released on 1999-01-01 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John K. Shank
Publisher : Simon and Schuster
ISBN 13 : 0029126517
Total Pages : 298 pages
Book Rating : 4.0/5 (291 download)
Download or read book Strategic Cost Management written by John K. Shank and published by Simon and Schuster. This book was released on 1993 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: An indispensable guide for managers concerned with cost, strategy, and business re-engineering. Experts on the strategic use of cost data, the authors show how stategic cost management is revolutionizing accounting practices in leading companies. Includes numerous examples. 120 line drawings.
Author : Stefan Seuring
Publisher : Springer Science & Business Media
ISBN 13 : 3662113775
Total Pages : 430 pages
Book Rating : 4.6/5 (621 download)
Download or read book Cost Management in Supply Chains written by Stefan Seuring and published by Springer Science & Business Media. This book was released on 2013-03-09 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: Supply Chain Management and Cost Management are important developments helping companies to respond to increased global competition and demanding customer needs. Within the 23 chapters of the book, more than 35 authors provide insights into new concepts for cost control in supply chains. The frameworks presented are illustrated with case studies from the automotive, textile, white goods, and transportation industry as well as from retailing. Academics will benefit from the wide range of approaches presented, while practitioners will learn from the examples how their own company and the supply chains which they compete in, can be brought to lower costs and better performance.
Author : Don A. Dillman
Publisher : John Wiley & Sons
ISBN 13 : 1118456149
Total Pages : 532 pages
Book Rating : 4.1/5 (184 download)
Download or read book Internet, Phone, Mail, and Mixed-Mode Surveys written by Don A. Dillman and published by John Wiley & Sons. This book was released on 2014-08-18 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic survey design reference, updated for the digital age For over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, Internet surveys. The new edition is thoroughly updated and revised, and covers all aspects of survey research. It features expanded coverage of mobile phones, tablets, and the use of do-it-yourself surveys, and Dillman's unique Tailored Design Method is also thoroughly explained. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions. Consistent with current emphasis on the visual and aural, the new edition is complemented by copious examples within the text and accompanying website. This heavily revised Fourth Edition includes: Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it How and when to use mail, telephone, and Internet surveys to maximum advantage Proven techniques to increase response rates Guidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveys Direction on how to construct effective questionnaires, including considerations of layout The effects of sponsorship on the response rates of surveys Use of capabilities provided by newly mass-used media: interactivity, presentation of aural and visual stimuli. The Fourth Edition reintroduces the telephone—including coordinating land and mobile. Grounded in the best research, the book offers practical how-to guidelines and detailed examples for practitioners and students alike.
Author : Nancy Y. Moore
Publisher : Rand Corporation
ISBN 13 : 0833041207
Total Pages : 166 pages
Book Rating : 4.8/5 (33 download)
Download or read book Developing Tailored Supply Strategies written by Nancy Y. Moore and published by Rand Corporation. This book was released on 2007 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Purchased goods and services are an increasingly large proportion of public and private enterprise budgets. Historically, purchased goods and services have accounted for less than a third of an enterprise's budget, but today many enterprises spend more than two-thirds of their budgets on purchased goods and services. Similarly, the Air Force and the Department of Defense (DoD) spend nearly half their budgets for purchased goods and services and an additional sixth on weapon procurement (with only a third going to military and civilian personnel costs). (See pp. 1-6.) Because of the growing importance of purchasing, many enterprises have sought to develop supply strategies for their purchased goods and services. This monograph is intended as a resource for procurement personnel developing supply strategies for the Air Force or DoD. It does not analyze current military procurement practices but rather synthesizes academic, business, and professional literature on developing and applying supply strategies. Its core is a synthesis of nearly a dozen different processes found in the literature.
Author : Joseph Sarkis
Publisher : Springer Science & Business Media
ISBN 13 : 1846282993
Total Pages : 410 pages
Book Rating : 4.8/5 (462 download)
Download or read book Greening the Supply Chain written by Joseph Sarkis and published by Springer Science & Business Media. This book was released on 2006-09-21 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes environmental supply chain management theory and practice, with contributions by a international experts. Coverage includes concepts and principles of green supply chain management; studies of practices and concerns in industries worldwide; tools for environmental supply chain design and development; and case studies of green supply chain practices. Professionals, policy makers, researchers and students will value this book for the insights it provides into a topic of growing concern.
Author : Tony Hines
Publisher : Routledge
ISBN 13 : 1136360972
Total Pages : 416 pages
Book Rating : 4.1/5 (363 download)
Download or read book Supply Chain Strategies: Customer Driven and Customer Focused written by Tony Hines and published by Routledge. This book was released on 2004-08-18 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Supply Chain Strategies: Customer Driven and Customer Focused highlights the main challenges facing organizations wanting to select, design and implement successful supply chain strategies in an increasingly global and competitive environment. The text features discussion questions at the end of each chapter to promote learning, and numerous industry examples to ilustrate key concepts within chapters. Each chapter discusses the issues in relation to previous literature, contemporary practices and the lesson to be learned from different industries where successful management of supply chains has improved organizational and industry level profitability. The text includes a number of industry examples, thereby giving a wide-ranging approach to the topic.
Author : Kjell Erik Rudestam
Publisher : SAGE Publications, Incorporated
ISBN 13 : 9780803945630
Total Pages : 221 pages
Book Rating : 4.9/5 (456 download)
Download or read book Surviving Your Dissertation written by Kjell Erik Rudestam and published by SAGE Publications, Incorporated. This book was released on 1992-07-17 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a user-friendly guide to preparing a perfect dissertation. Rather than focusing only on how to draft the report itself, the authors provide readers with material on generating a researchable question, as well as methods for assessing blind spots and learning styles that may get in the way of completing a dissertation. Using examples from a wide variety of disciplines, the authors demonstrate how to write up results, develop appropriate writing skills, and ways to construct tables and figures. In addition, the book includes information on writing up qualitative research, using computer technology effectively to assist in the dissertation process and following ethical guidelines in conducting research.
Author : Alan Harrison
Publisher : Pearson UK
ISBN 13 : 1292183721
Total Pages : 607 pages
Book Rating : 4.2/5 (921 download)
Download or read book Logistics Management and Strategy written by Alan Harrison and published by Pearson UK. This book was released on 2019 with total page 607 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Arlene Fink
Publisher : SAGE
ISBN 13 : 9780803973862
Total Pages : 116 pages
Book Rating : 4.9/5 (738 download)
Download or read book How to Analyze Survey Data written by Arlene Fink and published by SAGE. This book was released on 1995-08-03 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Clear and concise, How to Analyze Survey Data shows you how to do just that: analyse survey data. It shows what statistics can do for surveys, describes measurement scales in detail, and demonstrates how to choose a method to analyze your results.
Author : Jeffrey Pfeffer
Publisher : Stanford University Press
ISBN 13 : 080474789X
Total Pages : 336 pages
Book Rating : 4.8/5 (47 download)
Download or read book The External Control of Organizations written by Jeffrey Pfeffer and published by Stanford University Press. This book was released on 2003 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work explores how external constraints affect organizations and provides insights for designing and managing organizations to mitigate these constraints. All organizations are dependent on the environment for their survival. It contends that it is the fact of the organization's dependence on the environment that makes the external constraint and control of organizational behaviour both possible and almost inevitable. Organizations can either try to change their environments through political means or form interorganizational relationships to control or absorb uncertainty.
Author : Robert Handfield
Publisher : John Wiley & Sons
ISBN 13 : 1119307228
Total Pages : 210 pages
Book Rating : 4.1/5 (193 download)
Download or read book The LIVING Supply Chain written by Robert Handfield and published by John Wiley & Sons. This book was released on 2017-06-02 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creates a managerial compass for entering into the LIVING (Live, Intelligent, Velocity, Interactive, Networked, and Good) era of supply chain management and defines the imperative for creating Velocity and Visibility as the focal point for exploiting new digital, mobile, and cloud-based technologies Written by well-known researchers in the field, this book addresses the changes that have occurred and are still unfolding at various organizations that are involved in building real-time supply chains. The authors draw on their experiences with multiple companies, along with references to the natural evolution of ecosystems throughout to help identify the “new rules of supply chain management." The LIVING principles associated with the rapid digitization and technology changes occurring in the global economy are discussed, along with the push to become more sustainable and responsive to customer needs. “ Handfield and Linton reveal the “secret ingredient” to leveraging the power of a well managed supply chain....will revolutionize the way companies approach supply chain management.” Frank Crespo, Vice President, Global Supply Network Division (CPO/Logistics/IoT Analytics), Caterpillar Inc. “ The LIVING supply chain is a wake up call to any enterprise that depends on suppliers and contractors. Be fast, be nimble and make supply chain transparency the nucleus of your operations or become endangered.” Paul Massih, Vice President, BP PSCM “ ...a fascinating journey through the future of supply chain management ... a must read for every supplychain professional.” Yossi Sheffi, Professor, MIT Center for Transportation and Logistics “ ... a great “living” reading on how to bring supply chains to a powerful living state. The idea of Live-Interactive-Velocity–Intelligent–Networked-Good is the foundation of how supply chains can be agile, adaptive and aligned. ...of value to every supply chain executive and practitioner.” Hau Lee, Professor, Stanford University “ Successful businesses are those that support the success of their customers. This book captures the essence of our volatile, uncertain world and the opportunities that exist for the commercially astute, organizationally integrated business. More important, it offers insight to the recipe for 21st century operations and the management of complex supply ecosystems.” Tim Cummins, CEO, International Association of Commercial and Contract Management “ A LIVING supply chain requires a living company. The authors make a great case for how Flex is creating a living company to thrive in the living supply chain.” Tom Choi, Harold E. Fear on Eminent Scholar Chair of Purchasing Management, Arizona State University, Executive Director, CAPS Research “ To survive we need to have an adaptive supply chain and capability to both optimize and adapt simultaneously. This book begins to describe the ability to shift from functional silos to E2E Frictionless flow with the maturity to make E2E tradeoff decisions as a key enabler for success.” Wayne Rothman, Vice President, Enterprise Supply Chain Planning, Johnson & Johnson “A fantastic read and excellent stories from Dr. Handfield and Tom.” Joanne E. Wright, Vice President, IBM Supply Chain ROBERT HANDFIELD, PhD, is Bank of America University Distinguished Professor of Supply Chain Management and Director of the Supply Chain Resource Cooperative at North Carolina State University. The author of four books and over 150 journal articles, Dr. Handfield received his PhD in Operations Management from The University of North Carolina in 1990. TOM LINTON is Chief Procurement and Supply Chain Officer at Flex. A recognized industry and functional expert, he has 30 years of international industrial experience in procurement and supply chain management. Tom Linton is also the recipient of the Procurement Leaders Lifetime Achievement Award in May, 2017.
Author : Joseph Sarkis
Publisher : Edward Elgar Publishing
ISBN 13 : 178643427X
Total Pages : 615 pages
Book Rating : 4.7/5 (864 download)
Download or read book Handbook on the Sustainable Supply Chain written by Joseph Sarkis and published by Edward Elgar Publishing. This book was released on 2019 with total page 615 pages. Available in PDF, EPUB and Kindle. Book excerpt: Supply chain management has long been a feature of industry and commerce but, with increasing demands from consumers, producers are spending more time and money investing in ways to make supply chains more sustainable. This exemplary Handbook provides readers with a comprehensive overview of current research on sustainable supply chain management.
