CIM Coursebook 06/07 Marketing Research and Information

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Author :
Publisher : Routledge
ISBN 13 : 1136420622
Total Pages : 389 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis CIM Coursebook 06/07 Marketing Research and Information by : Matthew Housden

Download or read book CIM Coursebook 06/07 Marketing Research and Information written by Matthew Housden and published by Routledge. This book was released on 2013-05-13 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meanings

Do the Biggest Aisles Serve a Brighter Future?

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Author :
Publisher : World Bank Publications
ISBN 13 :
Total Pages : 48 pages
Book Rating : 4./5 ( download)

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Book Synopsis Do the Biggest Aisles Serve a Brighter Future? by : Beata K. Smarzynska Javorcik

Download or read book Do the Biggest Aisles Serve a Brighter Future? written by Beata K. Smarzynska Javorcik and published by World Bank Publications. This book was released on 2012 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the past two decades many economies have opened their retail sector to foreign direct investment, yet little is known about possible implications of such liberalization on the economies of developing host countries. Using firm-level data from Romania, this study examines how the presence of global retail chains affects firms in the supplying industries. Applying a difference-in-differences method, the econometric analyses yield the following conclusions. The expansion of global retail chains leads to a significant increase in the total factor productivity in the supplying industries. Their presence in a region increases the total factor productivity of firms in the supplying industries by 15.2 percent and doubling the number of chains leads to a 10.8 percent increase in total factor productivity. However, the expansion benefits larger firms the most and has a much smaller impact on small enterprises. This conclusion is robust to several extensions and specifications, including the instrumental variable approach. These results suggest that the opening of the retail sector to foreign direct investment may stimulate productivity growth in upstream manufacturing and extend our understanding of foreign direct investment in service sectors.

European Spirit, Adaption to Market Economy and National Identity in Poland and Ukraine

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Author :
Publisher : Diplomica Verlag
ISBN 13 : 3836662833
Total Pages : 295 pages
Book Rating : 4.8/5 (366 download)

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Book Synopsis European Spirit, Adaption to Market Economy and National Identity in Poland and Ukraine by : Matthias Reichhard

Download or read book European Spirit, Adaption to Market Economy and National Identity in Poland and Ukraine written by Matthias Reichhard and published by Diplomica Verlag. This book was released on 2008-09 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: When at the turn of the 1980, the face of the political world was largely remodelled with the vanishment of classical East and West blocs, the economical wasteland created by the failed socialist planned economic system constituted a fascinating research pasture for economists of all disciplines - especially macroeconomists and specialists for economic politics. At universities, new faculties for transformation studies were created. Authors like Rodrick elucidated the reasons for the acute period of the COMECON alliance in form of teh Soviet trade shock, de Melo, van den Mortel a.o. discussed reasons for discrepancy of initial condions, Aghion & Blanchard about the speed of transition, just like Wyplosz, Fischer & Sahayestablished a balance sheet after a decade of transition. However, the preponderant part authorship dedicated to the fate and future of Central and Eastern European countries left apart a force of influence which disciplines of business adminitration have discovered for disciplines like management and staff motivation: culture. The author of the present study did extended research for working papers a.o. which may provide hints for characteristics of development visible in two exemplaric states, out of which one used to be part fo the soviet Union (Ukraine), the other a satellite brother country" (POland), which lie below the surface of economic behaviour and performance. The result of this quest was y and large that there indeed do exist works which deal with the selected econo-political aspects; however, most authors refer to the five dimensions of national culture presented by Hofstede, which in the authors opinion oversimplify the complex and difficultly obervable domain fo culture, sometimes even is entangled in contradictions like with the high masculinity/femininity index for Italy. This is why the author rather oriented by the need-belief-value-attitude continuum described by Culatta and thus developped his chapters on EU accession, adv

Consumer Western Europe 2009/2010

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Author :
Publisher : Euromonitor International
ISBN 13 : 9781842644997
Total Pages : 628 pages
Book Rating : 4.6/5 (449 download)

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Book Synopsis Consumer Western Europe 2009/2010 by : Euromonitor International

Download or read book Consumer Western Europe 2009/2010 written by Euromonitor International and published by Euromonitor International. This book was released on 2009-07-13 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: With comparisons of market size data for over 330 consumer products, across 17 European countries and over a six year time period (2003-2008), Consumer Western Europe 2009/2010 is the must-have reference source for anyone doing strategic marketing planning in Europe.Whether you are looking to identify the largest market for a product or the rate of growth of a particular consumer market, this is the business tool you need to give you instant access to comparable and reliable business intelligence.

CIM Coursebook 07/08 Marketing Research and Information

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Author :
Publisher : Routledge
ISBN 13 : 1136419993
Total Pages : 389 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis CIM Coursebook 07/08 Marketing Research and Information by : Matthew Housden

Download or read book CIM Coursebook 07/08 Marketing Research and Information written by Matthew Housden and published by Routledge. This book was released on 2012-06-25 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

International Commerce

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Author :
Publisher :
ISBN 13 :
Total Pages : 848 pages
Book Rating : 4.3/5 (121 download)

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Book Synopsis International Commerce by :

Download or read book International Commerce written by and published by . This book was released on 1968 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Statistics Sources

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Author :
Publisher :
ISBN 13 : 9781414465302
Total Pages : 704 pages
Book Rating : 4.4/5 (653 download)

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Book Synopsis Statistics Sources by :

Download or read book Statistics Sources written by and published by . This book was released on 2010 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Improving the Safety and Quality of Eggs and Egg Products

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Author :
Publisher : Elsevier
ISBN 13 : 0857093916
Total Pages : 641 pages
Book Rating : 4.8/5 (57 download)

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Book Synopsis Improving the Safety and Quality of Eggs and Egg Products by : Y Nys

Download or read book Improving the Safety and Quality of Eggs and Egg Products written by Y Nys and published by Elsevier. This book was released on 2011-08-19 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eggs are economical and of high nutritional value, yet can also be a source of foodborne disease. Understanding of the factors influencing egg quality has increased in recent years and new technologies to assure egg safety have been developed. Improving the safety and quality of eggs and egg products reviews recent research in these areas.Volume 1 focuses on egg chemistry, production and consumption. Part one sets the scene with information on egg production and consumption in certain countries. Part two then provides essential information on egg formation and chemistry. Factors that impact egg quality are the focus of part three. Chapters cover the role of poultry breeding, hen nutrition and laying environment, among other significant topics. Part four addresses organic and free range egg production, the impact of egg production on the environment and non-poultry eggs. A chapter on processed egg products completes the volume.With its distinguished editors and international team of contributors, Volume 1 of Improving the safety and quality of eggs and egg products is an essential reference for managers in the egg industry, professionals in the food industry using eggs as ingredients and all those with a research interest in the subject. - Focuses on egg chemistry, production and consumption with reference to the factors than can impact egg quality - Reviews recent research in the areas of disease, egg quality and the development of new technologies to assure egg safety - Comprehensively covers organic, free-range and processed egg production

Geographical Labor Market Imbalances

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Author :
Publisher : Springer
ISBN 13 : 364255203X
Total Pages : 371 pages
Book Rating : 4.6/5 (425 download)

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Book Synopsis Geographical Labor Market Imbalances by : Chiara Mussida

Download or read book Geographical Labor Market Imbalances written by Chiara Mussida and published by Springer. This book was released on 2015-04-29 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the questions of how territorial differences in productivity levels and unemployment rates arise in the first place and why territorial differences in labor market performance persist over time. Unemployment divergence and unemployment club convergence have been touched on in a large number of works and have recently also been studied using spatial econometric analysis. In this book we aim to develop the debate to include several important new topics, such as: the reasons why structural changes in some sectors cause slumps in some regions but not in others; the extent to which agglomeration factors explain regional imbalances; the degree of convergence / divergence across EU countries and regions; the role of labor mobility in reducing / increasing regional labor market imbalances; the impact of EU and country-level regional policy in stimulating convergence and the (unsatisfactory) role of active labor market policy in stimulating labor supply in the weakest economic areas.

Sociology of Europeanization

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Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110673835
Total Pages : 327 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Sociology of Europeanization by : Sebastian M. Büttner

Download or read book Sociology of Europeanization written by Sebastian M. Büttner and published by Walter de Gruyter GmbH & Co KG. This book was released on 2022-02-02 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: The numerous and far-reaching socio-political transformations that have taken place on the European continent since the mid-20th century have stipulated the emergence of new approaches and research fields in the social sciences. One of these is the development of a Sociology of Europeanization. This textbook provides an overview of its major topics, concepts, and research approaches. Each of the 14 chapters of this textbook introduces one particular topic of the Sociology of Europeanization – ranging from major conceptual considerations to an exploration of the numerous spatial, cultural, economic, political, judicial, and socio-structural implications of Europeanization. Hence, this book is very suitable as a fundamental introductory reading and for teaching in European studies and related study programs. It is also recommended to everyone who is interested in more recent European history and current sociological studies of transnationalization. Events around the book Link to a De Gruyter Online Event in which renowned scholars and experts discuss what is necessary for the teaching of European Studies today and what future directions European Studies should take in light of current challenges and crises. The event was moderated by Sebastian Büttner and Susann Worschech, two co-editors of this textbook: https://youtu.be/Deh13FJ1ctE During the annual colloqium of the European General Studies Programme of the College of Europe (Bruges), Sebastian Büttner discussed and presented his co-edited book: https://youtu.be/GLheIHQOEv4

Europe moves East

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Author :
Publisher : The Stationery Office
ISBN 13 : 9780215036513
Total Pages : 180 pages
Book Rating : 4.0/5 (365 download)

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Book Synopsis Europe moves East by : Great Britain: Parliament: House of Commons: Trade and Industry Committee

Download or read book Europe moves East written by Great Britain: Parliament: House of Commons: Trade and Industry Committee and published by The Stationery Office. This book was released on 2007-10-18 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: In May 2004, the fifth enlargement of the European Union saw the accession of eight Central and Eastern European states (the 'A8' countries of the Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Slovakia and Slovenia), with Cyprus and Malta joining at the same time. This was the largest expansion in the EU's history, adding ten member states and 75 million people. In January 2007, the accession of Bulgaria and Romania (the 'A2' countries) added a further 30 million people. The Committee's report examines the impact on UK business of the accession of the 'A8' and 'A2' countries, following on from two previous inquiries ("Industrial and Trade Relations with Central Europe", HCP 893, session 1997-98, (ISBN 9780105550785); and "Industrial and Trade Relations with the Baltic States", HCP 835, session 1999-2000 (ISBN 9780102524000)). The Committee's report concludes that the EU accession of these countries has been beneficial to the UK economy and business, chiefly through the plugging of gaps in the UK labour market as well as through increased opportunities for exports and investment. However, these benefits could be greater if businesses were better informed about the resulting opportunities, and the Government should consider what it can do to reduce the 'fear factor' of investing outside UK businesses' comfort zones, particularly in the new member states which are accessible to small and medium-sized companies. The Committee also highlights the importance of improving the skills base of the domestic workforce if UK business wishes to remain globally competitive.

Unlocking the Business Environment

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Author :
Publisher : Routledge
ISBN 13 : 1444128108
Total Pages : 385 pages
Book Rating : 4.4/5 (441 download)

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Book Synopsis Unlocking the Business Environment by : John Brinkman

Download or read book Unlocking the Business Environment written by John Brinkman and published by Routledge. This book was released on 2014-02-25 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business environment is a fundamental subject in any Business Studies degree course. This new, student-friendly book divides the subject into the internal and external environment and, where relevant, discusses the interface between the two. It is written with the outward-looking student in mind and, as a result, encourages readers to reflect on what they have read and to consolidate their learning through regular self-testing exercises and discussion points. The text contains highly relevant and 'household name' case studies, ensuring that it is a highly topical and engaging book. Where organisational styles differ, the authors put forward the pros and cons of different points of view, ensuring that students have the information necessary to make up their own minds and develop management strategies of their own.

Handbook of Research on Global Information Technology Management in the Digital Economy

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Author :
Publisher : IGI Global
ISBN 13 : 1599048760
Total Pages : 588 pages
Book Rating : 4.5/5 (99 download)

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Book Synopsis Handbook of Research on Global Information Technology Management in the Digital Economy by : Raisinghani, Mahesh S.

Download or read book Handbook of Research on Global Information Technology Management in the Digital Economy written by Raisinghani, Mahesh S. and published by IGI Global. This book was released on 2008-01-31 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes the most important issues, concepts, trends and technologies in the field of global information technology management, covering topics such as the technical platform for global IS applications, information systems projects spanning cultures, managing information technology in corporations, and global information technology systems and socioeconomic development in developing countries.

Choice

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Publisher :
ISBN 13 :
Total Pages : 1118 pages
Book Rating : 4.4/5 (91 download)

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Book Synopsis Choice by :

Download or read book Choice written by and published by . This book was released on 2007 with total page 1118 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Ageing in the Mediterranean

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Author :
Publisher : Policy Press
ISBN 13 : 1447301072
Total Pages : 406 pages
Book Rating : 4.4/5 (473 download)

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Book Synopsis Ageing in the Mediterranean by : Troisi, Joseph

Download or read book Ageing in the Mediterranean written by Troisi, Joseph and published by Policy Press. This book was released on 2013-08-21 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important and timely volume brings together a distinguished set of international scholars who provide rich information about the social, economic, political, and historical factors responsible for shaping ageing policy in the Mediterranean region.

Diversity in European Marketing

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 3834969761
Total Pages : 268 pages
Book Rating : 4.8/5 (349 download)

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Book Synopsis Diversity in European Marketing by : Thomas Rudolph

Download or read book Diversity in European Marketing written by Thomas Rudolph and published by Springer Science & Business Media. This book was released on 2012-03-09 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This case book offers a non-traditional issue-centered perspective to European marketing. Focusing on some of the key challenges faced by managers charged with developing pan-European marketing strategies, marketing problems are placed into the context of these challenges and capture the multiple facets and implications for European marketing in an integrative manner.

MARKETING RESEARCH, STRATEGIES AND DECISION PROCESS: AN INTERFACE (A Case Study on Medical Tourism)

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Author :
Publisher : Archers & Elevators Publishing House
ISBN 13 : 9388805038
Total Pages : 320 pages
Book Rating : 4.3/5 (888 download)

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Book Synopsis MARKETING RESEARCH, STRATEGIES AND DECISION PROCESS: AN INTERFACE (A Case Study on Medical Tourism) by : Dr. PANKAJAKSHI R

Download or read book MARKETING RESEARCH, STRATEGIES AND DECISION PROCESS: AN INTERFACE (A Case Study on Medical Tourism) written by Dr. PANKAJAKSHI R and published by Archers & Elevators Publishing House. This book was released on with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: