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European Business And Marketing
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Book Synopsis European Business and Marketing by : Phil Harris
Download or read book European Business and Marketing written by Phil Harris and published by SAGE. This book was released on 2004-05-25 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of European Business and Marketing will be published in 2000 in time for the millennium and has been fully revised to incorporate much modern thinking in Europe. It includes material on the Euro and the enlargement of the European Union and the development of global companies with a European base. The text has been researched and written especially for students on undergraduate and post graduate courses, who need to understand modern European marketing, the European Union and the distinct features that are emerging in the World's largest market place. The second edition of the successful European Business and Marketing text has been fully revised and includes new chapters on marketing strategy in Euro
Book Synopsis European Business by : Debra Johnson
Download or read book European Business written by Debra Johnson and published by Routledge. This book was released on 2015-10-06 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition of European Business is published at a time of turbulence in Europe. This uncertainty puts Europe's unique business environment at risk. Key features of the new edition include: assessments of how individual member states affect the integration process and bring diversity to European business; new material on the links between Europe and the World’s other main regions, including emerging economies; new case studies on topics such as the rise of the BRICs, the energy crisis, enlargement and the Euro. The book retains popular pedagogical features to help students make sense of a confusing and complex environment. A unique and accessible text, the book is ideal reading for students of European and International Business and important additional reading for those interested in European politics and economics.
Book Synopsis Diversity in European Marketing by : Thomas Rudolph
Download or read book Diversity in European Marketing written by Thomas Rudolph and published by Springer Science & Business Media. This book was released on 2012-03-09 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This case book offers a non-traditional issue-centered perspective to European marketing. Focusing on some of the key challenges faced by managers charged with developing pan-European marketing strategies, marketing problems are placed into the context of these challenges and capture the multiple facets and implications for European marketing in an integrative manner.
Book Synopsis The Sustainable Marketing Concept in European SMEs by : Edyta Rudawska
Download or read book The Sustainable Marketing Concept in European SMEs written by Edyta Rudawska and published by Emerald Group Publishing. This book was released on 2018-05-14 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides knowledge of sustainable marketing tools in SMEs operating in the industry.
Book Synopsis Marketing Communications by : Patrick De Pelsmacker
Download or read book Marketing Communications written by Patrick De Pelsmacker and published by Pearson Higher Ed. This book was released on 2013-07-04 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Communications: A European Perspective provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. The book covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, and personal selling. It also offers up-to-date coverage of e-communication, including e-marketing, mobile marketing, interactive television and relationship marketing. Building on the success of the third edition, the fourth edition comes fully updated with brand new material on a diverse range of products and brands such as Coke Zero, Twitter and Wii Fit, as well as coverage of topical issues such as the Barack Obama campaign and the EU anti-smoking campaign. The fifth edition of Marketing Communications: A European Perspective has been fully updated to include: A brand new chapter examining ethical issues in marketing communications Brand new end-of-chapter cases on international companies and organisations such as Mars, UNICEF, Carrefour and many more Video case material linking key marketing communication theory with the practical issues faced by marketing professionals in a variety of companies The book is suitable for both undergraduate and postgraduate students of marketing communications
Book Synopsis Strategies for International Industrial Marketing (RLE International Business) by : Peter W Turnbull
Download or read book Strategies for International Industrial Marketing (RLE International Business) written by Peter W Turnbull and published by Routledge. This book was released on 2013-05-07 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
Book Synopsis Doing Business in Europe by : Gabriele Suder
Download or read book Doing Business in Europe written by Gabriele Suder and published by SAGE. This book was released on 2018-09-24 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fundamental theories and concepts for understanding how business is done in Europe, linked to the current European business environment through a range of up-to-date case studies and examples.
Book Synopsis Cross-Cultural Marketing by : Vescovi, Tiziano
Download or read book Cross-Cultural Marketing written by Vescovi, Tiziano and published by Edward Elgar Publishing. This book was released on 2022-01-20 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textbook explores the cross-cultural approach; a model of cross-cultural marketing strategy; marketing choices and decisions, and cross-cultural marketing challenges. At the end of each part, business cases and intercultural stories pose challenging questions for students’ discussion.
Book Synopsis The Political Influence of Business in the European Union by : Andreas Dur
Download or read book The Political Influence of Business in the European Union written by Andreas Dur and published by University of Michigan Press. This book was released on 2019-02-28 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many citizens, politicians, and political activists voice concern about the political influence of business in the European Union. But do business interests really pull the strings in Brussels? Contrary to expectations, this book shows that business interests are no more influential than other interests in shaping contemporary EU policies. Andreas Dür, David Marshall, and Patrick Bernhagen present an original argument that stresses the role of public actors in facilitating or impeding interest groups’ lobbying success. Novel data on a large number of legislative proposals on the EU’s agenda and three case studies present strong support for this argument. The Political Influence of Business in the European Union offers new insights into how lobbying success depends on the demand and supply of information, as well as new ideas on how to measure lobbying success. The book advances a fresh perspective on the question of business power and shows why business interests often lose in the policy struggle.
Author :Christine K. Volkmann Publisher :Springer Science & Business Media ISBN 13 :3834987522 Total Pages :514 pages Book Rating :4.8/5 (349 download)
Book Synopsis Entrepreneurship in a European Perspective by : Christine K. Volkmann
Download or read book Entrepreneurship in a European Perspective written by Christine K. Volkmann and published by Springer Science & Business Media. This book was released on 2010-11-05 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook focuses on the management challenges of founding a new venture and managing its rapid growth as the firm evolves. It covers crucial management areas in the entrepreneurship context such as entrepreneurial finance, marketing, and human resource management. Also, more hands-on management topics like writing a business plan and choosing a legal form for a venture are covered. A key chapter of the book is dedicated to leadership challenges in managing rapidly growing young firms located in new industries and technology areas. The book is written from a Continental European perspective to cater for its European target audience in entrepreneurship courses to be held in English.
Book Synopsis The Greening of European Business under EU Law by : Beate Sjåfjell
Download or read book The Greening of European Business under EU Law written by Beate Sjåfjell and published by Routledge. This book was released on 2014-11-13 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: The relationship between environmentally sustainable development and company and business law has emerged in recent years as a matter of major concern for many scholars, policy-makers, businesses and nongovernmental organisations. This book offers a conceptual analysis of the principles of sustainable development and environmental integration in the EU legal system. It particularly focuses on Article 11 of the Treaty on the Functioning of the European Union (TFEU), which states that EU activities must integrate environmental protection requirements and emphasise the promotion of sustainable development. The book gives an overview of the role played by the environmental integration principle in EU law, both at the level of European legislation and at the level of Member State practice. Contributors to the volume identify and analyse the main legal issues related to the importance of Article 11 TFEU in various policy areas of EU law affecting European businesses, such as company law, insurance and state aid. In drawing together these strands the book sets out the requirements of environmental integration and examines its impact on the regulation of business in the EU. The book will be of great use and interest to students and researchers of business law, environment law, and EU law.
Book Synopsis Marketing Management by : Philip Kotler
Download or read book Marketing Management written by Philip Kotler and published by Pearson UK. This book was released on 2019-07-12 with total page 1199 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject.
Book Synopsis Marketing Communications by : Patrick de Pelsmacker
Download or read book Marketing Communications written by Patrick de Pelsmacker and published by . This book was released on 2021 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Human Rights in Business by : Juan José Álvarez Rubio
Download or read book Human Rights in Business written by Juan José Álvarez Rubio and published by Taylor & Francis. This book was released on 2017-01-20 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cover -- Title -- Copyright -- Contents -- Notes on contributors -- Acknowledgments -- Introduction -- 1 Judicial remedies: The issue of jurisdiction -- 1.1 Overview -- 1.2 Impact of international human rights law on jurisdiction in private international law -- 1.2.1 Introduction -- 1.2.2 Human rights in private litigation -- 1.2.3 International human rights law and jurisdiction in private international law -- 1.3 Jurisdiction in private international law in Europe and the US -- 1.3.1 Introduction -- 1.3.2 The European approach: the Brussels I Regulation -- 1.3.2.1 Scope of application -- 1.3.2.2 Rules on jurisdiction -- 1.3.2.3 Policy debate regarding the reform of the Brussels I Regulation -- 1.3.3 The US approach to jurisdiction -- 1.3.3.1 Doctrines that may limit access to US courts in transnational cases -- 1.3.3.2 The Alien Tort Statute: presumption against extraterritoriality and personal jurisdiction -- 1.3.3.3 Further doctrines that may limit access to US courts in transnational cases -- 1.3.3.4 Litigating torts in state courts and/or under state law -- 1.3.4 Comparing the EU and US approach to jurisdiction in private international law -- 1.4 Residual jurisdiction in Europe -- 1.4.1 Introduction -- 1.4.2 Forum necessitatis -- 1.4.3 Joining of defendants -- 1.4.4 Pursuing civil remedies through criminal jurisdiction -- 1.5 Conclusions and recommendations -- 2 Judicial remedies: The issue of applicable law -- 2.1 Introduction -- 2.2 Legal context -- 2.2.1 Foreign direct liability and beyond -- 2.2.2 Private international law and extraterritoriality -- 2.2.3 Discussion -- 2.3 Applicable law -- 2.3.1 Rome II Regulation: general rule -- 2.3.2 Rome II Regulation: special rule on environmental damage -- 2.3.3 Rome II Regulation: relevant exceptions -- 2.3.3.1 Overriding mandatory provisions -- 2.3.3.2 Rules of safety and conduct.
Book Synopsis Sports Sponsorship and Marketing Communications by : Wim Lagae
Download or read book Sports Sponsorship and Marketing Communications written by Wim Lagae and published by Financial Times/Prentice Hall. This book was released on 2005 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text concentrates primarily on the objectives of marketing communications in sport and examines how sponsors can utilise sport sponsorship to achieve brand and sales-related objectives.
Book Synopsis Specifics of Decision Making in Modern Business Systems by : Elena G. Popkova
Download or read book Specifics of Decision Making in Modern Business Systems written by Elena G. Popkova and published by Emerald Group Publishing. This book was released on 2019-08-01 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Specifics of Decision Making in Modern Business Systems focuses on the regularities and tendencies that are peculiar for the modern Russian practice of decision making in business systems, as well as the authors’ solutions for its optimization in view of new challenges and possibilities.
Book Synopsis Engineered to Sell by : Jan L. Logemann
Download or read book Engineered to Sell written by Jan L. Logemann and published by University of Chicago Press. This book was released on 2019-11-20 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: The mid-twentieth-century marketing world influenced nearly every aspect of American culture—music, literature, politics, economics, consumerism, race relations, gender, and more. In Engineered to Sell, Jan L. Logemann traces the transnational careers of consumer engineers in advertising, market research, and commercial design who transformed capitalism from the 1930s through the 1960s. He argues that the history of marketing consumer goods is not a story of American exceptionalism. Instead, the careers of immigrants point to the limits of the “Americanization” paradigm. Logemann explains the rise of a dynamic world of goods and examines how and why consumer engineering was shaped by transatlantic exchanges. From Austrian psychologists and little-known social scientists to the illustrious Bauhaus artists, the emigrés at the center of this story illustrate the vibrant cultural and commercial connections between metropolitan centers: Vienna and New York; Paris and Chicago; Berlin and San Francisco. By focusing on the transnational lives of emigré consumer researchers, marketers, and designers, Engineered to Sell details the processes of cultural translation and adaptation that mark both the midcentury transformation of American marketing and the subsequent European shift to “American” consumer capitalism.
