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Author :
Publisher :
ISBN 13 :
Total Pages : 104 pages
Book Rating : 4.E/5 ( download)
Download or read book EURHOTEC Resource Book written by and published by . This book was released on 1996 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1336 pages
Book Rating : 4.:/5 (31 download)
Download or read book New Serial Titles written by and published by . This book was released on 1997 with total page 1336 pages. Available in PDF, EPUB and Kindle. Book excerpt: A union list of serials commencing publication after Dec. 31, 1949.
Author : Marianna Sigala
Publisher : Springer
ISBN 13 : 9811363390
Total Pages : 227 pages
Book Rating : 4.8/5 (113 download)
Download or read book Big Data and Innovation in Tourism, Travel, and Hospitality written by Marianna Sigala and published by Springer. This book was released on 2019-02-26 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation. The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation.
Author : Jane Eastham
Publisher : Taylor & Francis
ISBN 13 : 1136402551
Total Pages : 362 pages
Book Rating : 4.1/5 (364 download)
Download or read book Food Supply Chain Management written by Jane Eastham and published by Taylor & Francis. This book was released on 2007-08-22 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: The key to the success of a company is their ability to co-ordinate the key supply chain i.e their key suppliers and suppliers of suppliers. 'Food and Drink Supply Chain Management' looks specifically at the supply chain in the food and drink industry to provide readers with an understanding of the areas as it is now and its growing importance, and where it is going in the future. 'Food and Drink Supply Chain Management' is the first to take an in-depth view into the supply chain function in the hospitality and food retail sectors. Authored by a range of expert contributors the text looks at issues such as: * New food processes and GM foods * Volume catering and JIT (Just In Time) and Food Safety * Relationships between companies and with stakeholders and responsibilities to these groups * The internationalisation of the food chain * The future of the food and drink supply chain and its management Examples and case studies from large international retail and hospitality organizations are used, such as: Bass, Stakis (Hilton), and Tesco, amongst others, to illustrate good and bad practice.
Author :
Publisher :
ISBN 13 :
Total Pages : 520 pages
Book Rating : 4.3/5 (555 download)
Download or read book World Directory of Trade and Business Associations written by and published by . This book was released on 1997 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter S.H. Leeflang
Publisher : Springer Science & Business Media
ISBN 13 : 146154050X
Total Pages : 642 pages
Book Rating : 4.4/5 (615 download)
Download or read book Building Models for Marketing Decisions written by Peter S.H. Leeflang and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For example, models of judgments tend to provide better forecasts of the outcomes than the judgments themselves (because the model eliminates the noise in judgments). And since judgments never fully reflect the complexities of the many forces that influence outcomes, it is easy to see why models of actual outcomes should be very attractive to (marketing) decision makers. Thus, appropriately constructed models can provide insights about structural relations between marketing variables. Since models explicate the relations, both the process of model building and the model that ultimately results can improve the quality of marketing decisions. Managers often use rules of thumb for decisions. For example, a brand manager will have defined a specific set of alternative brands as the competitive set within a product category. Usually this set is based on perceived similarities in brand characteristics, advertising messages, etc. If a new marketing initiative occurs for one of the other brands, the brand manager will have a strong inclination to react. The reaction is partly based on the manager's desire to maintain some competitive parity in the mar keting variables.
Author :
Publisher :
ISBN 13 :
Total Pages : 220 pages
Book Rating : 4.:/5 (318 download)
Download or read book The Chile Inc. Sourcebook written by and published by . This book was released on 1995 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sungsoo Pyo
Publisher : CRC Press
ISBN 13 : 9780789021472
Total Pages : 156 pages
Book Rating : 4.0/5 (214 download)
Download or read book Knowledge Management in Hospitality and Tourism written by Sungsoo Pyo and published by CRC Press. This book was released on 2003-09-24 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: When knowledge is properly managed, it's in the hands of those who need it BEFORE they need it. This greatly improves the speed of business operations by eliminating time-consuming information searching! This book will show you how to make any hospitality or tourism related business more efficient and competitive by using knowledge management concepts and techniques. It provides an essential introduction to the concept of knowledge management plus fascinating case studies, strategic advice, and structural recommendations for its implementation. You'll learn to use knowledge management to avoid the duplication of research, reducing the cost of product research and development and increasing the effectiveness of your overall operation. Helpful charts and figures make the information easy to access and understand. From the editors: “Although tourism and hospitality, with their geographically dispersed units, can profit from enhanced knowledge management, only a small number of firms have implemented knowledge management techniques. A recent study shows that although managers in many hotels consider knowledge management and information transfer to be 'relevant concepts,' they report being confronted with too many—and unclear—knowledge management strategies, activities, and implementation techniques. As a result, they are not sufficiently familiar with knowledge management and reject implementing it. This book will increase understanding of these concepts and help to speed the implementation of knowledge management in the hospitality and tourism industries.” This book will show you how to make any hospitality or tourism related business more competitive by using knowledge management concepts and techniques. It provides an essential introduction to the concept of knowledge management, with fascinating case studies as well strategic advice and structural recommendations for its implementation. In addition, you'll find: analyses of various aspects of knowledge management in hotels an examination of an Internet-based knowledge management system and its sources, repositories, taxonomy, services, applications, and user interfaces the advent of the “knowledge café” and what it means to the travel and tourism industries the knowledge supply chain matrix, which combines strategic and operative aspects of knowledge management—with a practical example drawn from the airline industry new developments in software applications for cross-border destination management, with an example drawn from the new “AlpNet” project that demonstrates the importance of cooperation and of member-specific requirements insightful thoughts about mental models as they relate to tourism—what they are and how understanding them can lead to lower degrees of mistrust and more efficient operation of tourism-based businesses essential information about database marketing, data mining, and knowledge discovery, with introductions to decision tree classifiers, regression analysis, induction programming logic, and probabilistic rules
Author : Metin Kozak
Publisher : Emerald Group Publishing
ISBN 13 : 1786357135
Total Pages : 318 pages
Book Rating : 4.7/5 (863 download)
Download or read book Tourism and Hospitality Management written by Metin Kozak and published by Emerald Group Publishing. This book was released on 2016-09-22 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book addresses topics such as tourism education and its development in the latter part of the twentieth century, taking “tourism” to be a broader field than “hospitality.”
Author :
Publisher : Harvard Business Press
ISBN 13 : 1422162060
Total Pages : 112 pages
Book Rating : 4.4/5 (221 download)
Download or read book Going Green written by and published by Harvard Business Press. This book was released on 2009-03-18 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Lessons Learned Series Wondering how the most accomplished leaders from around the globe have tackled their toughest challenges? Now you can find out--with Lessons Learned. Concise and engaging, each volume in this new series offers twelve to fourteen insightful essays by top leaders in business, the public sector, and academia on the most pressing issues they've faced. A crucial resource for today's busy executive, Lessons Learned gives you instant access to the wisdom and expertise of the world's most talented leaders. Featuring interviews with: Christina Page, Yahoo! Inc. Jean Sweeney, 3M Tod Arbogast, Dell Inc. Peter Seligmann, Conservation International And many other top business leaders
Author : Martin Christopher
Publisher :
ISBN 13 : 9780750602587
Total Pages : 204 pages
Book Rating : 4.6/5 (25 download)
Download or read book Relationship Marketing written by Martin Christopher and published by . This book was released on 1991-01-01 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: The strategic emphasis in Relationship Marketing is as much on keeping customers as it is on getting them in the first place. The aim is to provide unique value in chosen markets, sustainable over time, which brings the customers back for more. Relationship Marketing emphasizes quality, customer service and marketing and how these can be managed towards closing the `quality gap' between what customers expect and what they get. The authors explore the process of developing and implementing relationship strategies and in so doing, signal a radical shift in marketing practice involving first the co-ordination of external (customer) markets and second, collaboration within internal (staff) markets in order to get the marketing mix right. The book is intended for all marketing managers coming to terms with doing business in turbulent markets and facing up to strategic quality and customer services issues. Well-presented comprehensive text Full of practical ideas, techniques and examples Emphasis is as much on keeping customers as it is on getting them in the first place
Author : Francis Buttle
Publisher : SAGE
ISBN 13 : 9781853963131
Total Pages : 230 pages
Book Rating : 4.9/5 (631 download)
Download or read book Relationship Marketing written by Francis Buttle and published by SAGE. This book was released on 1996-05-28 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: `This book, written by a group of outstanding UK researchers, pinpoints the essence and scope of relationship marketing and vividly demonstrates its applicability in different industries. Relationship marketing is the marketing of the next millennium. Dont argue. Just read the book!' - Evert Gummesson, Stockholm University By examining the relationship between theory and practice, Relationship Marketing appears at an important stage in the development of relationship marketing. The opening chapter examines relationship marketing (RM) theory, reviews a number of RM definitions and reports on the economic arguments in favour of RM. It describes the nature and scope of marketing relationships, picking out characteristics such as concern for the welfare of customers, trust and commitment between partners, and the importance of customer service. Finally, it identifies a number of requirements for successful RM. The next 12 chapters describe, analyze and critique RM practice in a number of organizational settings (supply-chain relationships, principal-agent relationships, business-to-business relationships, intra-organizational relationships) and industries (hospitality, air travel, retail banking, corporate banking, credit cards, financial advisory services, advertising agencies, not-for-profit organizations). The final chapter reflects on the relationships between theory and practice.
Author : Judith W. Kincaid
Publisher : Prentice Hall Professional
ISBN 13 : 9780130352118
Total Pages : 512 pages
Book Rating : 4.3/5 (521 download)
Download or read book Customer Relationship Management written by Judith W. Kincaid and published by Prentice Hall Professional. This book was released on 2003 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: An ETHS graduate of 1962 provides a blueprint for customer relationship management in business and technical organizations.
Author : Thomas Washington Delahanty
Publisher :
ISBN 13 :
Total Pages : 70 pages
Book Rating : 4.:/5 (327 download)
Download or read book The German Dyestuffs Industry written by Thomas Washington Delahanty and published by . This book was released on 1924 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bob Brotherton
Publisher : Routledge
ISBN 13 : 1136001778
Total Pages : 249 pages
Book Rating : 4.1/5 (36 download)
Download or read book Introduction to the UK Hospitality Industry: A Comparative Approach written by Bob Brotherton and published by Routledge. This book was released on 2012-09-10 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'An Introduction to the UK Hospitality Industry: a comparative approach' is a core text for introductory hospitality modules and courses. Unique in its structure; this text looks at key aspects and compares them with each sector of the industry to give students a broader and comprehensive view of the topic. Key aspects of the industry are discussed, including the following areas: * Management practices * Work patterns and employment practices * Industry and financial structures * IT applications * Customers and markets Written in a user friendly style, the following features have been incorporated: * Chapter objectives * Case studies * Review questions * Chapter conclusions * Further reading and bibliography. Contributors to this text are amongst the most highly acclaimed in the hospitality field and bring with them a wealth of knowledge.
Author : Bernard Davis
Publisher : Routledge
ISBN 13 : 1136001220
Total Pages : 412 pages
Book Rating : 4.1/5 (36 download)
Download or read book Food and Beverage Management written by Bernard Davis and published by Routledge. This book was released on 2013-01-11 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introductory textbook provides a thorough guide to the management of food and beverage outlets, from their day-to-day running through to the wider concerns of the hospitality industry. It explores the broad range of subject areas that encompass the food and beverage market and its five main sectors – fast food and popular catering, hotels and quality restaurants and functional, industrial, and welfare catering. New to this edition are case studies covering the latest industry developments, and coverage of contemporary environmental concerns, such as sourcing, sustainability and responsible farming. It is illustrated in full colour and contains end-of-chapter summaries and revision questions to test your knowledge as you progress. Written by authors with many years of industry practice and teaching experience, this book is the ideal guide to the subject for hospitality students and industry practitioners alike.
Author : James L. Heskett
Publisher :
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.:/5 (318 download)
Download or read book Service Breakthroughs written by James L. Heskett and published by . This book was released on 1990 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on five years of exhaustive research in 14 service industries, the authors demonstrate how one or two companies in each industry constantly set new standards for quality that force competitors to either adapt or fail.
