Réussir mes études de cas

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Author :
Publisher : Dunod
ISBN 13 : 2100746537
Total Pages : 179 pages
Book Rating : 4.1/5 (7 download)

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Book Synopsis Réussir mes études de cas by : Marcos Lima

Download or read book Réussir mes études de cas written by Marcos Lima and published by Dunod. This book was released on 2016-02-10 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: De plus en plus de professeurs utilisent et évaluent les étudiants sur des études de cas. En tant qu’étudiants, vous devenez acteurs de votre apprentissage et devez mobiliser des ressources et des outils toujours plus nombreux, nécessaires pour résoudre les défis complexes auxquels vous serez confrontés dans votre vie professionnelle. Cet ouvrage expose la méthodologie spécifique des cas et vous guide pas à pas afin de vous approprier les différentes étapes de cet exercice. De cette méthode, sont nés les modèles analytiques (ou frameworks). Une large place est donc faite à l’application de la méthode des cas en proposant des mini-cas (résolus et non résolus) qui mettent en contexte les modèles analytiques dans les domaines du marketing, de la stratégie, de l’entrepreneuriat et de l’innovation. Cet ouvrage s’adresse aux étudiants en économie-gestion issus des écoles de management et des universités.

Marketing

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Publisher : Vuibert
ISBN 13 : 2311406140
Total Pages : 543 pages
Book Rating : 4.3/5 (114 download)

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Book Synopsis Marketing by : Jean-Pierre Helfer

Download or read book Marketing written by Jean-Pierre Helfer and published by Vuibert. This book was released on 2017-11-10 with total page 543 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ce manuel offre une vue d’ensemble des nouvelles connaissances disponibles en marketing fondamental et en marketing digital. Il est illustré de très nombreux exemples et de cas de synthèse. Chaque chapitre précise les problématiques de base ainsi que les compétences clés à acquérir et propose des exercices. L’information marketing. 1. Collecter et organiser l’information 2. Les études quantitatives : les sondages 3. Les études standardisées : les panels 4. Les études qualitatives 5. Le comportement du consommateur. Cas de synthèse 1 : Quelle attractivité pour Pizza’Wave ? Le marketing stratégique 6. La dynamique du portefeuille de produits 7. Segmenter le marché, choisir sa cible et différencier l’offre 8. Le marketing relationnel et la fidélisation de la clientèle. Cas de synthèse 2 : Y a-t-il une place pour un nouvel entrant sur le marché des auto-écoles ? Le marketing opérationnel 9. La politique de produit et de marque 10. La politique de prix 11. La politique de distribution 12. La politique de promotion des ventes 13. La politique de communication 14. La force de vente Cas de synthèse 3. Un mix marketing à repenser pour Nord’Ti Quinoa 0 % ? Cas de synthèse final Des compléments numériques (corrigés des mini-cas, corrigés des cas et diaporamas du cours) sont proposés gratuitement aux enseignants sur le site www.vuibert.fr.

Revue roumaine des sciences techniques

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Publisher :
ISBN 13 :
Total Pages : 562 pages
Book Rating : 4.:/5 (45 download)

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Download or read book Revue roumaine des sciences techniques written by and published by . This book was released on 1995 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cas et solutions de stratégie

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Publisher :
ISBN 13 : 9782712702601
Total Pages : 183 pages
Book Rating : 4.7/5 (26 download)

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Book Synopsis Cas et solutions de stratégie by : EQUIPE DE RECHERCHE SUR LA FIRME ET L'INDUSTRIE.

Download or read book Cas et solutions de stratégie written by EQUIPE DE RECHERCHE SUR LA FIRME ET L'INDUSTRIE. and published by . This book was released on 1988 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing

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Publisher : Editions Ellipses
ISBN 13 : 2340095042
Total Pages : 213 pages
Book Rating : 4.3/5 (4 download)

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Book Synopsis Marketing by : Bertrand Belvaux

Download or read book Marketing written by Bertrand Belvaux and published by Editions Ellipses. This book was released on 2024-08-06 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Avec la collaboration de Blandine Antéblian, Yohan Bernard, Véronique Collange, Georgina Gonzalez-Hemon, Jean-Marc Joyeux, Dominique Laurence, Mathilde Pulh Avec la multiplication des canaux de distribution et de communication, l’intensification et l’internationalisation de la concurrence, l’évolution des comportements de consommation, la prise en considération de nouveaux enjeux sociaux et environnementaux, définir et mettre en œuvre une stratégie marketing est de plus en plus complexe. Le but de cet ouvrage est de s’approprier, à travers 11 études cas concrets et reposant sur des fondements théoriques, les divers leviers marketing sur lesquels une entreprise peut s’appuyer afin de se développer sur un marché. Tous les chapitres respectent une architecture qui permet de situer les entreprises dans leur secteur d’activité, de comprendre les enjeux théoriques et managériaux auxquels elles sont confrontées, d’apporter des réponses concrètes à leurs interrogations concernant les actions marketing à mener : stratégie marketing, l’offre, les stratégies de distributions, la communication…

Canadiana

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Publisher :
ISBN 13 :
Total Pages : 1562 pages
Book Rating : 4.F/5 ( download)

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Download or read book Canadiana written by and published by . This book was released on 1991 with total page 1562 pages. Available in PDF, EPUB and Kindle. Book excerpt:

OECD Environmental Performance Reviews: France 2016

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Publisher : OECD Publishing
ISBN 13 : 9264252711
Total Pages : 257 pages
Book Rating : 4.2/5 (642 download)

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Book Synopsis OECD Environmental Performance Reviews: France 2016 by : OECD

Download or read book OECD Environmental Performance Reviews: France 2016 written by OECD and published by OECD Publishing. This book was released on 2016-10-06 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report is the third Environmental Performance Review of France. It evaluates progress towards sustainable development and green growth, with a focus on energy transition and biodiversity.

Aanwinsten van de Centrale Bibliotheek (Queteletfonds)

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Author :
Publisher :
ISBN 13 :
Total Pages : 868 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Aanwinsten van de Centrale Bibliotheek (Queteletfonds) by : Bibliothèque centrale (Fonds Quetelet)

Download or read book Aanwinsten van de Centrale Bibliotheek (Queteletfonds) written by Bibliothèque centrale (Fonds Quetelet) and published by . This book was released on 2003 with total page 868 pages. Available in PDF, EPUB and Kindle. Book excerpt:

French books in print, anglais

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Publisher :
ISBN 13 : 9782765408468
Total Pages : 1798 pages
Book Rating : 4.4/5 (84 download)

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Book Synopsis French books in print, anglais by : Electre

Download or read book French books in print, anglais written by Electre and published by . This book was released on 2002 with total page 1798 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Forbidden Grounds

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Publisher : Harvard University Press
ISBN 13 : 9780674308091
Total Pages : 980 pages
Book Rating : 4.3/5 (8 download)

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Book Synopsis Forbidden Grounds by : Richard A. Epstein

Download or read book Forbidden Grounds written by Richard A. Epstein and published by Harvard University Press. This book was released on 1992 with total page 980 pages. Available in PDF, EPUB and Kindle. Book excerpt: This controversial book presents a powerful argument for the repeal of anti-discrimination laws within the workplace. These laws--frequently justified as a means to protect individuals from race, sex, age, and disability discrimination--have been widely accepted by liberals and conservatives alike since the passing of the 1964 Civil Rights Act and are today deeply ingrained in our legal culture. Richard Epstein demonstrates that these laws set one group against another, impose limits on freedom of choice, undermine standards of merit and achievement, unleash bureaucratic excesses, mandate inefficient employment practices, and cause far more invidious discrimination than they prevent. Epstein urges a return to the common law principles of individual autonomy that permit all persons to improve their position through trade, contract, and bargain, free of government constraint. He advances both theoretical and empirical arguments to show that competitive markets outperform the current system of centralized control over labor markets. Forbidden Grounds has a broad philosophical, economic, and historical sweep. Epstein offers novel explanations for the rational use of discrimination, and he tests his theory against a historical backdrop that runs from the early Supreme Court decisions, such as Plessy v. Ferguson which legitimated Jim Crow, through the current controversies over race-norming and the 1991 Civil Rights Act. His discussion of sex discrimination contains a detailed examination of the laws on occupational qualifications, pensions, pregnancy, and sexual harassment. He also explains how the case for affirmative action is strengthened by the repeal of employment discrimination laws. He concludes the book by looking at the recent controversies regarding age and disability discrimination. Forbidden Grounds will capture the attention of lawyers, social scientists, policymakers, and employers, as well as all persons interested in the administration of this major

Canadian Electrical Engineering Journal

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Publisher :
ISBN 13 :
Total Pages : 572 pages
Book Rating : 4.3/5 (91 download)

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Download or read book Canadian Electrical Engineering Journal written by and published by . This book was released on 1983 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Monographic Series

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Publisher :
ISBN 13 :
Total Pages : 888 pages
Book Rating : 4.:/5 (891 download)

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Book Synopsis Monographic Series by : Library of Congress

Download or read book Monographic Series written by Library of Congress and published by . This book was released on with total page 888 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Ottawa Law Review

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Publisher :
ISBN 13 :
Total Pages : 492 pages
Book Rating : 4.3/5 (243 download)

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Download or read book Ottawa Law Review written by and published by . This book was released on 2010 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt:

International Review of Administrative Sciences

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Publisher :
ISBN 13 :
Total Pages : 446 pages
Book Rating : 4.:/5 (31 download)

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Download or read book International Review of Administrative Sciences written by and published by . This book was released on 1984 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Kritikon Litterarum

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Publisher :
ISBN 13 :
Total Pages : 422 pages
Book Rating : 4.X/5 (1 download)

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Download or read book Kritikon Litterarum written by and published by . This book was released on 1984 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The National union catalog, 1968-1972

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Publisher :
ISBN 13 :
Total Pages : 650 pages
Book Rating : 4.3/5 (2 download)

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Download or read book The National union catalog, 1968-1972 written by and published by . This book was released on 1973 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Collective Volume of Scientific Papers

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Publisher :
ISBN 13 :
Total Pages : 678 pages
Book Rating : 4.E/5 ( download)

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Download or read book Collective Volume of Scientific Papers written by and published by . This book was released on 1998 with total page 678 pages. Available in PDF, EPUB and Kindle. Book excerpt: