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Author : Nathalie Garric
Publisher :
ISBN 13 : 9782284003892
Total Pages : 581 pages
Book Rating : 4.0/5 (38 download)
Download or read book Étude des structures linguistico-discursives du slogan publicitaire written by Nathalie Garric and published by . This book was released on 1996 with total page 581 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 424 pages
Book Rating : 4.3/5 (91 download)
Download or read book Babel written by and published by . This book was released on 2001 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Andreea Teletin
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (116 download)
Download or read book Organisation et fonctionnement du discours publicitaire dans la presse écrite written by Andreea Teletin and published by . This book was released on 2008 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Notre étude se fonde sur une approche linguistique (notamment sémantico-pragmatique) du discours publicitaire dans la presse écrite. Nous nous proposons d'étudier les principales différences et ressemblances du discours publicitaire dans le contexte de la publicité européenne (portugaise, française et roumaine). Du point de vue théorique, notre analyse s'appuie notamment sur la théorie sémantique de Bernard Pottier qui relie les niveaux conceptuel, linguistique et discursif. Etant donné que le discours publicitaire a pour but de convaincre les consommateurs potentiels, il est porteur tout d'abord de la modalité factuelle (FAIRE FAIRE) qui à son tour se combine avec les modalités épistémique (le SAVOIR) et axiologique (le VALOIR). Dans une première partie, nous étudions les caractéristiques et les fonctions de chaque composante du discours publicitaire (titre, texte argumentatif, image, logo et slogan). La deuxième partie de notre travail est conçue à partir des analyses de quelques phénomènes linguistiques (modalisation, formes d'adresse, deixis, négation). La troisième partie est centrée sur les représentations culturelles - liées aux stéréotypes et aux mythes - dans les discours publicitaires portugais, français et roumain. L'approche comparative envisagée nous a permis d'approfondir et de nuancer l'étude des structures discursivo-textuelles qu'on a cherché à contextualiser d'un point de vue socio-culturel. Compte tenu de la complexité du discours publicitaire, notre étude se veut un essai pour mieux comprendre la force persuasive de ce type de discours, à travers l'analyse de son contenu linguistique, social et mythique
Author : Atelier national de reproduction des thèses de Lille
Publisher :
ISBN 13 :
Total Pages : 934 pages
Book Rating : 4.3/5 (91 download)
Download or read book Catalogue des thèses reproduites written by Atelier national de reproduction des thèses de Lille and published by . This book was released on 1997 with total page 934 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Violeta Diana Ungureanu
Publisher :
ISBN 13 : 9786066670609
Total Pages : 74 pages
Book Rating : 4.6/5 (76 download)
Download or read book Analyse linguistique du slogan publicitaire written by Violeta Diana Ungureanu and published by . This book was released on 2015 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 704 pages
Book Rating : 4.X/5 (3 download)
Download or read book Bulletin hispanique written by and published by . This book was released on 2005 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Seonghee Han
Publisher :
ISBN 13 :
Total Pages : 224 pages
Book Rating : 4.:/5 (489 download)
Download or read book Etude des slogans publicitaires du point de vue linguistique et sociolinguistique written by Seonghee Han and published by . This book was released on 1998 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : SAMIRA.. NYAMI MORABIT
Publisher :
ISBN 13 :
Total Pages : 632 pages
Book Rating : 4.:/5 (49 download)
Download or read book Etude sémantique du slogan publicitaire written by SAMIRA.. NYAMI MORABIT and published by . This book was released on 1998 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: LE TRAVAIL QUE NOUS AVONS EFFECTUE CONSISTE A ANALYSER LE SLOGAN PUBLICITAIRE EN DONNANT LA PRIORITE A L'ASPECT SEMANTIQUE. TOUTEFOIS, CET ASPECT N'A PAS EMPECHE NOTRE ANALYSE DE S'INTERESSER A LA PHONOLOGIE, AU LEXIQUE ET A LA PRAGMATIQUE. POUR CE FAIRE, NOUS AVONS CONSTITUE UN CORPUS D'ENVIRON TROIS CENTS SLOGANS. NOUS AVONS ESSAYE DE MONTRER QUELS PROCEDES LINGUISTIQUES LE PUBLICITAIRE UTILISE POUR TOUCHER LES RECEPTEURS. TOUT AU LONG DE L'ANALYSE, NOUS REMARQUONS QUE LE PUBLICITAIRE MANIPULE LA LANGUE, EN JOUE POUR MIEUX S'APPROCHER DU RECEPTEUR, EN FAIRE UN COMPLICE ET L'INCITER A L'ACHAT. NOTRE ETUDE PEUT PRETENDRE AVOIR CONTRIBUE A METTRE LA LUMIERE SUR LA LANGUE DE LA PUBLICITE, SUR SA VARIETE ET SUR SA RICHESSE SUR UN PLAN ESSENTIELLEMENT SEMANTIQUE.
Author : Anastasia Veneti
Publisher : Springer
ISBN 13 : 3030187292
Total Pages : 294 pages
Book Rating : 4.0/5 (31 download)
Download or read book Visual Political Communication written by Anastasia Veneti and published by Springer. This book was released on 2019-06-20 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a theoretically driven, empirically grounded survey of the role visual communication plays in political culture, enabling a better understanding of the significance and impact visuals can have as tools of political communication. The advent of new media technologies have created new ways of producing, disseminating and consuming visual communication, the book hence explores the theoretical and methodological underpinnings of visual political communication in the digital age, and how visual communication is employed in a number of key settings. The book is intended as a specialist reading and teaching resource for courses on media, politics, citizenship, activism, social movements, public policy, and communication.
Author : Alcira Duenas
Publisher : University Press of Colorado
ISBN 13 : 1607320193
Total Pages : 284 pages
Book Rating : 4.6/5 (73 download)
Download or read book Indians and Mestizos in the "Lettered City" written by Alcira Duenas and published by University Press of Colorado. This book was released on 2010-06-15 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through newly unearthed texts virtually unknown in Andean studies, Indians and Mestizos in the "Lettered City" highlights the Andean intellectual tradition of writing in their long-term struggle for social empowerment and questions the previous understanding of the "lettered city" as a privileged space populated solely by colonial elites. Rarely acknowledged in studies of resistance to colonial rule, these writings challenged colonial hierarchies and ethnic discrimination in attempts to redefine the Andean role in colonial society. Scholars have long assumed that Spanish rule remained largely undisputed in Peru between the 1570s and 1780s, but educated elite Indians and mestizos challenged the legitimacy of Spanish rule, criticized colonial injustice and exclusion, and articulated the ideas that would later be embraced in the Great Rebellion in 1781. Their movement extended across the Atlantic as the scholars visited the seat of the Spanish empire to negotiate with the king and his advisors for social reform, lobbied diverse networks of supporters in Madrid and Peru, and struggled for admission to religious orders, schools and universities, and positions in ecclesiastic and civil administration. Indians and Mestizos in the "Lettered City" explores how scholars contributed to social change and transformation of colonial culture through legal, cultural, and political activism, and how, ultimately, their significant colonial critiques and campaigns redefined colonial public life and discourse. It will be of interest to scholars and students of colonial history, colonial literature, Hispanic studies, and Latin American studies.
Author : Luisa Caiazzo
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527562298
Total Pages : 226 pages
Book Rating : 4.5/5 (275 download)
Download or read book Shifting Toponymies written by Luisa Caiazzo and published by Cambridge Scholars Publishing. This book was released on 2020-11-13 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Far from being objective and static pointers, place-names are dynamic tools of inscription used to (re)shape both our surroundings and our identities. This book examines the shifting tides in the complex relationship between places, identities, and toponyms to unveil the multilayered embeddedness of (re)naming practices. The volume presents original contributions to this rich field of enquiry, and fosters a multidisciplinary approach in exploring the broad theme of (re)naming and identity. Ranging from theoretical discussions to in-depth case studies, the chapters featured here investigate the often controversial, but ever-fascinating, relationship between toponyms and identity. As a privileged medium of expression, place-names constitute both an instrument and a vehicle for conveying identity, values, and visions of the world across space and time. The multifaceted geopolitical, historical, and linguistic issues tackled here make this volume a valuable resource to academics and postgraduate students from a broad spectrum of disciplines, including onomastics and linguistics, sociology, history, government planning and policy, Holocaust studies, postcolonial studies, and media studies.
Author : Gesine Müller
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110641135
Total Pages : 246 pages
Book Rating : 4.1/5 (16 download)
Download or read book World Literature, Cosmopolitanism, Globality written by Gesine Müller and published by Walter de Gruyter GmbH & Co KG. This book was released on 2019-10-21 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: From today’s vantage point it can be denied that the confidence in the abilities of globalism, mobility, and cosmopolitanism to illuminate cultural signification processes of our time has been severely shaken. In the face of this crisis, a key concept of this globalizing optimism as World Literature has been for the past twenty years necessarily is in the need of a comprehensive revision. World Literature, Cosmopolitanism, Globality: Beyond, Against, Post, Otherwise offers a wide range of contributions approaching the blind spots of the globally oriented Humanities for phenomena that in one way or another have gone beyond the discourses, aesthetics, and political positions of liberal cosmopolitanism and neoliberal globalization. Departing basically (but not exclusively) from different examples of Latin American literatures and cultures in globalized contexts, this volume provides innovative insights into critical readings of World Literature and its related conceptualizations. A timely book that embraces highly innovative perspectives, it will be a mustread for all scholars involved in the field of the global dimensions of literature.
Author : Stefania Baroncelli
Publisher : Springer Science & Business Media
ISBN 13 : 940077043X
Total Pages : 245 pages
Book Rating : 4.4/5 (7 download)
Download or read book Teaching and Learning the European Union written by Stefania Baroncelli and published by Springer Science & Business Media. This book was released on 2013-10-04 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines the EU’s changing educational context and its challenges. Based on an extensive survey of more than 2000 European Studies courses in 30 European countries, it maps and analyses the features of teaching methodologies as they emerge from both disciplinary as well as interdisciplinary curricula. It presents a series of case studies on some of the most-used innovative teaching tools emerging in the field such as simulation games, e-learning, problem based learning, blended learning, and learning through the use of social networks. Based on the contributors’ own experiences and academic research, the book examines both strengths and possible pitfalls of these increasingly popular methods. The book’s critical approach will inspire educators and scholars committed to improving the teaching methods and tools in the area of European Studies and other programmes of higher education facing similar challenges.
Author : Miguel A. Pereyra
Publisher : Springer Science & Business Media
ISBN 13 : 9460917402
Total Pages : 328 pages
Book Rating : 4.4/5 (69 download)
Download or read book PISA Under Examination written by Miguel A. Pereyra and published by Springer Science & Business Media. This book was released on 2012-03-24 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the 23rd to 26th of November 2009 in La Palma island, in the Canaries, the Comparative Education Society in Europe (CESE) organized an international symposium entitled PISA under Examination: Changing Knowledge, Changing Tests, and Changing Schools. During four days seventeen leading scholars of Europe and America presented their contributions to debate the different problematiques of the remarkable phenomenon represented by the OECD Programme for International Student Assessment or PISA. PISA is not merely an educational event. It is also a media circus which involves the public rehearsal for reasons for failure or success; and even, in some cases, public and political and academic explanations about why 'failure' was not really that, and why 'success' was not really that either. At the centre of all these indications, we find the growing influence of international agencies on education and schooling which is decisively contributing to a marketisation of the field of education, in the context of an increasingly multilevel and fragmented arena for educational governance based on the formulation, the regulation and the transnational coordination and convergence of policies, buttressed at the same time by the diffusion of persuasive discursive practice. Organized in four sections entitled The Comparative Challenges of the OCDE PISA Programme, PISA and School Knowledge, The Assessment of PISA, School Effectiveness and the Socio-cultural Dimension, PISA and the Immigrant Student Question, and Extreme Visions of PISA: Germany and Finland, the contributions of this book offers a comprehensive approach of all these challenging and significant issues written from different and distinct research and academic traditions.
Author : Gerhard Neuner
Publisher : Council of Europe
ISBN 13 : 9789287151704
Total Pages : 152 pages
Book Rating : 4.1/5 (517 download)
Download or read book Intercultural Competence written by Gerhard Neuner and published by Council of Europe. This book was released on 2003-01-01 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edu-factory Collective
Publisher :
ISBN 13 :
Total Pages : 204 pages
Book Rating : 4.0/5 ( download)
Download or read book Toward a Global Autonomous University written by Edu-factory Collective and published by . This book was released on 2009 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: What was once the factory is now the university. We started off with this apparently straightforward affirmation, not in order to assume it but to question it; to open it, radically rethinking it, towards theoretical and political research. University corporatization and the rise of a global university are not unilateral impositions or developments completely contained by capitalist rationality. Rather they are the result--absolutely temporary and thus reversible--of a formidable cycle of struggles. The problem is to transform the field of tension delineated by the processes analyzed in this book into specific forms of resistance and the organization of escape routes. This is Edu-factory's starting point and objective, its style and its method.
Author : Victoria Rau
Publisher : Natl Foreign Lg Resource Ctr
ISBN 13 : 0824833090
Total Pages : 257 pages
Book Rating : 4.8/5 (248 download)
Download or read book Documenting and Revitalizing Austronesian Languages written by Victoria Rau and published by Natl Foreign Lg Resource Ctr. This book was released on 2008-09 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a National Foreign Language Resource Center conference volume and special issue of Language Documentation and Conservation, an open-access journal (http: //nflrc.hawaii.edu/ldc/).
