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Etica De La Publicidad Retos En La Era Digital
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Book Synopsis Ética de la publicidad. Retos en la era digital by : Feenstra, Ramón A.
Download or read book Ética de la publicidad. Retos en la era digital written by Feenstra, Ramón A. and published by Librería-Editorial Dykinson. This book was released on 2014-09-03 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: La publicidad es una de las formas de comunicación más influyentes que existen. Sin embargo, es un ámbito sobre el que se reflexiona poco desde la ética. De modo que, cuan-do se hace, nos encontramos con quienes critican con contundencia a la publicidad por los valores consumistas que promueve, mientras que otros defienden a ultranza su papel económico. Posicionamientos encontrados que dejan poco espacio para la reflexión crítica. Ética de la publicidad. Re-tos en la era digital busca abordar dicha reflexión atendiendo a las novedades existentes en la era digital y tecnológica. Unas novedades que presentan desafíos éticos ligados, por un lado, a la consolidación de disciplinas como el neuromarketing que prometen conocer “la caja negra” del consumidor y, por otro lado, al surgimiento de modelos alternativos de consumo y a la irrupción de las TICs que favorecen que la ciudadanía entre en un diálogo crítico con la comunicación publicitaria. Esta obra aborda estas tendencias desde la relación existente entre la ética y la publicidad y al mismo tiempo revisa el peso específico de asociaciones de consumidores, movimientos ciudadanos, nuevas herramientas de comunicación, Autocontrol y destacadas campañas publicitarias. Ramón A. Feenstra es profesor del Departamento de Filosofía y Sociología de la Universitat Jaume I de Castelló. En 2005 se licenció en Publicidad y Relaciones Públicas por la misma universidad y en 2013 se licenció en Historia por la Universidad Nacional de Educación a Distancia (UNED). En 2010 se doctoró en Filosofía moral logrando el Premio Extraordinario de Doctorado. Es autor del libro Democracia monitorizada en la era de la nueva galaxia mediática (Icaria, 2012). Sus temas de investigación se centran en ética de la publicidad, democracia, sociedad civil y nuevas herramientas de comunicación. Ha ampliado sus estudios en Th e University of Westminster (Reino Unido, 2008), en Wissenschaft szentrum Berlin für Sozialforschung (Alemania, 2009) y en Th e University of Sydney (Australia, 2011).
Book Synopsis Routledge Handbook of Contemporary European Social Movements by : Cristina Flesher Fominaya
Download or read book Routledge Handbook of Contemporary European Social Movements written by Cristina Flesher Fominaya and published by Routledge. This book was released on 2019-11-27 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: European social movements have become increasingly visible in recent years, generating intense public debates. From anti-austerity and pro-democracy movements to right-wing nationalist movements, these movements expose core conflicts around European democracy, identity, politics and society. The Routledge Handbook of Contemporary European Social Movements offers a comprehensive interdisciplinary overview of the analysis of European social movements, helping to orient scholars and students navigating a rapidly evolving field while developing a new agenda for research in the area. The book is divided into eight sections: Visions of Europe; Contemporary models of democracy; Historical evolution of major European movements; Feminism and sexualities; Movement diffusion within and beyond Europe; Anti-austerity movements; Technopolitical and media movements; and Movements, parties and movement-parties. Key theories and empirical trajectories of core movements, their central issues, debates and impacts are covered, with a focus on how these have influenced and been influenced by their European context. Democracy, and how social movements understand it, renew it, or undermine it, forms a core thread that runs through the book. Written in a clear and direct style, the Handbook provides a key resource for students and scholars hoping to understand the key debates and innovations unfolding in the heart of European social movements and how these affect broader debates on such areas as democracy, human rights, the right to the city, feminism, neoliberalism, nationalism, migration and European values, identity and politics. Extensive references and sources will direct readers to areas of further study.
Book Synopsis Management Information Systems by : Kenneth C. Laudon
Download or read book Management Information Systems written by Kenneth C. Laudon and published by Pearson Educación. This book was released on 2004 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.
Book Synopsis Refiguring Democracy by : Ramón Feenstra
Download or read book Refiguring Democracy written by Ramón Feenstra and published by Taylor & Francis. This book was released on 2017-06-26 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book offers an overall view of the way democracy is being reshaped in the Spanish lab through the impact of social media, and social and political changes.
Book Synopsis The New Rules of Marketing and PR by : David Meerman Scott
Download or read book The New Rules of Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2010-01-15 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. New case studies and current examples are included to illustrate the very latest in marketing and PR trends Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.
Book Synopsis Kidnapped Democracy by : Ramón A. Feenstra
Download or read book Kidnapped Democracy written by Ramón A. Feenstra and published by Rowman & Littlefield. This book was released on 2019-11-19 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: Large sections of democracy and its basic structures have recently been hijacked. By stealth, powerful elites have gradually gained control of the political sphere and transformed it to serve their own interests. The political systems of what appear to be established democracies in all corners of the world are showing signs of this takeover, which has led to widespread citizen disaffection and indignation. Kidnapped Democracy uses the metaphor of captivity to illustrate the differences and similarities between conventional kidnappings and the hijacking of a political system. The book’s nine chapters identify the kidnappers, the accomplices, the hostages, the victims and the negotiators before examining the effect of a peculiar Stockholm syndrome and, finally, reflecting on possible ways to secure the release of democracy.
Book Synopsis E-FOOD: Closing the Online Enforcement Gap in the EU Platform Economy by : Maria Jose Plana Casado
Download or read book E-FOOD: Closing the Online Enforcement Gap in the EU Platform Economy written by Maria Jose Plana Casado and published by Springer. This book was released on 2022-08-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retail is ‘going digital,’ and grocery shopping is no exception. While some businesses are relaying on their corporate website to make the sale, both traditional brick-and-mortar and new disruptive business models are increasingly using online marketplaces to offer their products online. European Union law has been gradually updated to reflect this new reality, with Intellectual Property Rights legislation and Consumer Law leading the way toward a suitable regulatory framework in the Platform Economy. However, the EU has not devised a comprehensive strategy for tackling the challenges posed by the online sale of physical consumer goods, such as effective public enforcement in online environments. In fact, sector-specific legislation, including Food Law, largely ignores online transactions. In this context, the book evaluates the impact that online marketplaces are having on European Union sector-specific legislation and its e-nforcement. The goal is to assess whether the existing regulatory and policy framework are sufficient for promoting compliance and bridging the enforcement gap in the digital single market. Focusing on the e-food market, the book presents a state-of-the-art overview of how online marketplaces are altering EU law and its enforcement by public authorities.
Book Synopsis Media and Information Literacy and Intercultural Dialogue by : Ulla Carlsson
Download or read book Media and Information Literacy and Intercultural Dialogue written by Ulla Carlsson and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Women in Public Relations by : Larissa A. Grunig
Download or read book Women in Public Relations written by Larissa A. Grunig and published by Routledge. This book was released on 2013-09-13 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: The past 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a troubling reality. As the field becomes feminized, moreover, female and male practitioners alike confront the prospect of dwindling salaries and prestige. This landmark book presents a comprehensive examination of the status of women in public relations and proposes concrete ways to achieve greater parity in education and practice. The authors integrate the theoretical literature of public relations and gender with results of a major longitudinal study of women in the field, along with illuminating focus group and interview data. Topics covered include factors contributing to sex discrimination; how public relations stacks up against other professions on gender-related issues; the challenges facing female managers and entrepreneurs; the experiences of ethnic minority professionals; the salary gap; the glass ceiling; and how to foster solutions on individual, organizational, and societal levels. This volume is an essential read for both educators and practitioners in public relations. It can be used as a course text in graduate research seminars, and also as a supplemental text in courses addressing gender issues in PR. It serves as a useful guide for young practitioners entering the profession, and provides critical insights for public relations managers.
Book Synopsis The End of Representative Politics by : Simon Tormey
Download or read book The End of Representative Politics written by Simon Tormey and published by John Wiley & Sons. This book was released on 2015-05-19 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Representative politics is in crisis. Trust in politicians is at an all-time low. Fewer people are voting or joining political parties, and our interest in parliamentary politics is declining fast. Even oppositional and radical parties that should be benefitting from public disenchantment with politics are suffering. But different forms of political activity are emerging to replace representative politics: instant politics, direct action, insurgent politics. We are leaving behind traditional representation, and moving towards a politics without representatives. In this provocative new book, Simon Tormey explores the changes that are underway, drawing on a rich range of examples from the Arab Spring to the Indignados uprising in Spain, street protests in Brazil and Turkey to the emergence of new initiatives such as Anonymous and Occupy. Tormey argues that the easy assumptions that informed our thinking about the nature and role of parties, and ‘party based democracy’ have to be rethought. We are entering a period of fast politics, evanescent politics, a politics of the street, of the squares, of micro-parties, pop-up parties, and demonstrations. This may well be the end of representative politics as we know it, but an exciting new era of political engagement is just beginning.
Book Synopsis The News Media in Puerto Rico by : Federico A. Subervi-Vélez
Download or read book The News Media in Puerto Rico written by Federico A. Subervi-Vélez and published by Routledge. This book was released on 2020-10-27 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: The News Media in Puerto Rico offers a synopsis as well as a critical analysis of the Island’s news media system, with emphasis on the political and economic factors that most influence how the media operate. The authors also document the impact of Hurricane Maria on the media structures and the changing media landscape given the political, economic and colonial strictures. Building on interviews with news media professionals, the book further presents detailed insights about journalism and journalism education in these times of crises. The final chapters include theoretical frameworks and methodological guidelines for the analysis of other colonial, post-colonial and neo-colonial media systems, with research recommendations valuable for future studies of the Island’s media as well as for cross-national comparisons. This book will be an essential read for students and scholars interested in learning not only about the Puerto Rican and Latin American mass media, but also the media systems of other colonial/neo-colonial countries.
Book Synopsis Beyond WikiLeaks by : Benedetta Brevini
Download or read book Beyond WikiLeaks written by Benedetta Brevini and published by Springer. This book was released on 2013-04-16 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2010 release of US embassy diplomatic cables put WikiLeaks into the international spotlight. Revelations by the leaks sparked intense debate within international diplomacy, journalism and society. This book reflects on the implications of WikiLeaks across politics and media, and on the results of leak journalism and transparency activism.
Book Synopsis OECD Science, Technology and Industry Outlook 2006 by : OECD
Download or read book OECD Science, Technology and Industry Outlook 2006 written by OECD and published by OECD Publishing. This book was released on 2006-12-04 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The OECD Science, Technology and Industry Outlook 2006 offers a comprehensive review of key trends in science, technology and innovation policy, and an examination of recent policy developments in OECD countries.
Author :Academic Conferences and Publishing Limited Publisher :Academic Conferences and publishing limited ISBN 13 :1911218492 Total Pages : pages Book Rating :4.9/5 (112 download)
Book Synopsis 18th European Conference on Knowledge Management (ECKM 2017) by : Academic Conferences and Publishing Limited
Download or read book 18th European Conference on Knowledge Management (ECKM 2017) written by Academic Conferences and Publishing Limited and published by Academic Conferences and publishing limited. This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis #FeesMustFall and Youth Mobilisation in South Africa by : Musawenkosi W Ndlovu
Download or read book #FeesMustFall and Youth Mobilisation in South Africa written by Musawenkosi W Ndlovu and published by Taylor & Francis. This book was released on 2017-07-14 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cover -- Title -- Copyright -- Contents -- Preface -- Introduction and rationale -- 1 The view of South African youth before #FeesMustFall -- 2 Were the 2015 student protests a revolution? -- 3 What the 2015 protests actually were and how they were possible -- 4 Ikhohlisan'ihlomile: FMF students' engagement with power and their ideological differences -- 5 Can South Africa's declining economy inspire student-led new revolution? -- 6 Youth's declining news consumption levels and ideologically divided media -- 7 Youth's polysemic interpretation of the ANC regime and the limits of the new revolution -- 8 Youths' declining participation levels in the public sphere: the constraints of new revolution -- 9 Conclusion: FMF protests will not lead to a revolution per se (at least not yet), but to wide ranging reforms -- References -- Index
Book Synopsis Heritable Human Genome Editing by : The Royal Society
Download or read book Heritable Human Genome Editing written by The Royal Society and published by National Academies Press. This book was released on 2021-01-16 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Heritable human genome editing - making changes to the genetic material of eggs, sperm, or any cells that lead to their development, including the cells of early embryos, and establishing a pregnancy - raises not only scientific and medical considerations but also a host of ethical, moral, and societal issues. Human embryos whose genomes have been edited should not be used to create a pregnancy until it is established that precise genomic changes can be made reliably and without introducing undesired changes - criteria that have not yet been met, says Heritable Human Genome Editing. From an international commission of the U.S. National Academy of Medicine, U.S. National Academy of Sciences, and the U.K.'s Royal Society, the report considers potential benefits, harms, and uncertainties associated with genome editing technologies and defines a translational pathway from rigorous preclinical research to initial clinical uses, should a country decide to permit such uses. The report specifies stringent preclinical and clinical requirements for establishing safety and efficacy, and for undertaking long-term monitoring of outcomes. Extensive national and international dialogue is needed before any country decides whether to permit clinical use of this technology, according to the report, which identifies essential elements of national and international scientific governance and oversight.
Book Synopsis PISA 21st-Century Readers Developing Literacy Skills in a Digital World by : OECD
Download or read book PISA 21st-Century Readers Developing Literacy Skills in a Digital World written by OECD and published by OECD Publishing. This book was released on 2021-05-04 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Literacy in the 21st century is about constructing and validating knowledge. Digital technologies have enabled the spread of all kinds of information, displacing traditional formats of usually more carefully curated information such as encyclopaedias and newspapers.
