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Author :
Publisher :
ISBN 13 :
Total Pages : 700 pages
Book Rating : 4.F/5 ( download)
Download or read book Dissertation Abstracts International written by and published by . This book was released on 2008 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jose A. Gomez-Ibanez
Publisher : Brookings Institution Press
ISBN 13 : 9780815715696
Total Pages : 592 pages
Book Rating : 4.7/5 (156 download)
Download or read book Essays in Transportation Economics and Policy written by Jose A. Gomez-Ibanez and published by Brookings Institution Press. This book was released on 2011-01-01 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive survey of transportation economic policy pays homage to a classic work, Techniques of Transportation Planning, by renowned transportation scholar John R. Meyer. With contributions from leading economists in the field, it includes added emphasis on policy developments and analysis. The book covers the basic analytic methods used in transportation economics and policy analysis; focuses on the automobile, as both the mainstay of American transportation and the source of some of its most serious difficulties; covers key issues of urban public transportation; and analyzes the impact of regulation and deregulation on the U.S. airline, railroad, and trucking industries. In addition to the editors, the contributors are Alan A. Altshuler, Harvard University; Ronald R. Braeutigam, Northwestern University; Robert E. Gallamore, Union Pacific Railroad; Arnold M. Howitt, Harvard University; Gregory K. Ingram, The Wold Bank; John F. Kain, University of Texas at Dallas; Charles Lave, University of California, Irvine; Lester Lave, Carnegie Mellon University; Robert A. Leone, Boston University; Zhi Liu, The World Bank; Herbert Mohring, University of Minnesota; Steven A. Morrison, Northeastern University; Katherine M. O'Regan, Yale University; Don Pickrell, U.S. Department of Transportation; John M. Quigley, University of California, Berkeley; Ian Savage, Northwestern University; and Kenneth A. Small, University of California Irvine.
Author : David J. Teece
Publisher : World Scientific
ISBN 13 : 9789810244477
Total Pages : 528 pages
Book Rating : 4.2/5 (444 download)
Download or read book Essays in Technology Management and Policy written by David J. Teece and published by World Scientific. This book was released on 2003 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the manner in which successful firms develop, transfer, protect, and capture value from technological innovation. In essence, it is about ?knowledge management?, which lies at the foundation of firm level competitive advantage in today's global economy. The essays contain some of the fundamental contributions to the field of knowledge management by one of its best-known thinkers; they also constitute an immensely practical guide for those managers who wish to look below the surface of what is going on in Silicon Valley and elsewhere.
Author : Amy Gallo
Publisher : Harvard Business Review Press
ISBN 13 : 1633692167
Total Pages : 157 pages
Book Rating : 4.6/5 (336 download)
Download or read book HBR Guide to Dealing with Conflict (HBR Guide Series) written by Amy Gallo and published by Harvard Business Review Press. This book was released on 2017-03-14 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to assess the situation, manage your emotions, and move on. While some of us enjoy a lively debate with colleagues and others prefer to suppress our feelings over disagreements, we all struggle with conflict at work. Every day we navigate an office full of competing interests, clashing personalities, limited time and resources, and fragile egos. Sure, we share the same overarching goals as our colleagues, but we don't always agree on how to achieve them. We work differently. We rub each other the wrong way. We jockey for position. How can you deal with conflict at work in a way that is both professional and productive--where it improves both your work and your relationships? You start by understanding whether you generally seek or avoid conflict, identifying the most frequent reasons for disagreement, and knowing what approaches work for what scenarios. Then, if you decide to address a particular conflict, you use that information to plan and conduct a productive conversation. The HBR Guide to Dealing with Conflict will give you the advice you need to: Understand the most common sources of conflict Explore your options for addressing a disagreement Recognize whether you--and your counterpart--typically seek or avoid conflict Prepare for and engage in a difficult conversation Manage your and your counterpart's emotions Develop a resolution together Know when to walk away Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.
Author : Hermann Simon
Publisher : Springer
ISBN 13 : 3319204009
Total Pages : 231 pages
Book Rating : 4.3/5 (192 download)
Download or read book Confessions of the Pricing Man written by Hermann Simon and published by Springer. This book was released on 2015-10-20 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of the latest electronic gadget to the bewildering gyrations of oil futures to markdowns at the bargain store, price is the most powerful and pervasive economic force in our day-to-day lives and one of the least understood. The recipe for successful pricing often sounds like an exotic cocktail, with equal parts psychology, economics, strategy, tools and incentives stirred up together, usually with just enough math to sour the taste. That leads managers to water down the drink with hunches and rules of thumb, or leave out the parts with which they don’t feel comfortable. While this makes for a sweeter drink, it often lacks the punch to have an impact on the customer or on the business. It doesn’t have to be that way, though, as Hermann Simon illustrates through dozens of stories collected over four decades in the trenches and behind the scenes. A world-renowned speaker on pricing and a trusted advisor to Fortune 500 executives, Simon’s lifelong journey has taken him from rural farmers’ markets, to a distinguished academic career, to a long second career as an entrepreneur and management consultant to companies large and small throughout the world. Along the way, he has learned from Nobel Prize winners and leading management gurus, and helped countless managers and executives use pricing as a way to create new markets, grow their businesses and gain a sustained competitive advantage. He also learned some tough personal lessons about value, how people perceive it, and how people profit from it. In this engaging and practical narrative, Simon leaves nothing out of the pricing cocktail, but still makes it go down smoothly and leaves you wanting to learn more and do more—as a consumer or as a business person. You will never look at pricing the same way again.
Author : Arnold Kean
Publisher : BRILL
ISBN 13 : 9789024725434
Total Pages : 396 pages
Book Rating : 4.7/5 (254 download)
Download or read book Essays in Air Law written by Arnold Kean and published by BRILL. This book was released on 1982-04-30 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: European Air Law is a highly useful looseleaf compilation of the European Community legislation & the case law of the European Court of Justice. This comprehensive guide provides all relevant background material & case law in the field of aviation law & also contains: a major introduction into this dynamic field of air law a useful bibliography a practical set-up & indexes for easy reference a foreword by Karl Otto Lenz, Advocate-General at the European Court of Justice. It is a time-saving reference tool because it combines all important European Treaties with case law & other relevant literature. Update frequency: 2-3 supplements a year
Author : Charles W Lamb
Publisher : South Western Educational Publishing
ISBN 13 : 9780324014402
Total Pages : 620 pages
Book Rating : 4.0/5 (144 download)
Download or read book Grademaker written by Charles W Lamb and published by South Western Educational Publishing. This book was released on 1999-08 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: All questions in the Study Guide are keyed to the learning objectives by numbered icons. In addition to true/false, multiple choice, and essay questions, every chapter includes application questions, many in the form of short scenarios. Study Guide questions were designed to be similar in type and difficulty level to the Test Bank questions, so that review using the Study Guide will help students to improve their test scores. The guide also includes chapter outlines with definitions of key terms, a synopsis of key points under the learning objectives, and vocabulary practice.
Author : Menesh S. Patel
Publisher :
ISBN 13 :
Total Pages : 174 pages
Book Rating : 4.:/5 (89 download)
Download or read book Essays on Industrial Organization written by Menesh S. Patel and published by . This book was released on 2002 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Uwe Hannig
Publisher : Springer Nature
ISBN 13 : 3031200403
Total Pages : 466 pages
Book Rating : 4.0/5 (312 download)
Download or read book Marketing and Sales Automation written by Uwe Hannig and published by Springer Nature. This book was released on 2023-05-02 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book clarifies based on latest findings and research what one needs to know about marketing and sales automation, how to manage projects to implement them, select and implement tools, and what results can be achieved. It also outlines what can be expected in the future such as the automation of corporate communication and Human Resources. The range of topics spans from the creation of a valid data base in the context of applied AI for realizing predictive intelligence and the effects of data regulations such as the European General Data Protection Regulation (GDPR) when addressing customers and prospects to recommendations for selecting and implementing the necessary IT systems. Experts also report on their experiences in regard to Conversion-rate-optimization (CRO) and provide tips and assistance on how to optimize and ensure the highest RoI for marketing and sales automation. A special focus will be placed on the dovetailing of marketing and sales and the management of the customer journey as well as the improvement of the customer experience.
Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author : Robert Bork
Publisher :
ISBN 13 : 9781736089712
Total Pages : 536 pages
Book Rating : 4.0/5 (897 download)
Download or read book The Antitrust Paradox written by Robert Bork and published by . This book was released on 2021-02-22 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most important book on antitrust ever written. It shows how antitrust suits adversely affect the consumer by encouraging a costly form of protection for inefficient and uncompetitive small businesses.
Author : Andrew M. Jones
Publisher : Edward Elgar Publishing
ISBN 13 : 0857938134
Total Pages : 641 pages
Book Rating : 4.8/5 (579 download)
Download or read book The Elgar Companion to Health Economics written by Andrew M. Jones and published by Edward Elgar Publishing. This book was released on 2012 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: ÔThe Elgar Companion to Health Economics is a comprehensive and accessible look at the field, as seen by its leading figures.Õ Ð Joseph Newhouse, Harvard Medical School, US Acclaim for the first edition: ÔThis Companion is a timely addition. . . It contains 50 chapters, from 90 contributors around the world, on the topical and policy-relevant aspects of health economics. . . there is a balanced coverage of theoretical and empirical materials, and conceptual and practical issues. . . I have found the Companion very useful.Õ Ð Sukhan Jackson, Economic Analysis and Policy ÔThis encyclopedic work provides interested readers with an authoritative and comprehensive overview of many, if not all, of the current research issues in health economics. Highly recommended. Upper-level undergraduates and above.Õ Ð R.M. Mullner, Choice This comprehensive collection brings together more than 50 contributions from some of the most influential researchers in health economics. It authoritatively covers theoretical and empirical issues in health economics, with a balanced range of material on equity and efficiency in health care systems, health technology assessment and issues of concern for developing countries. This thoroughly revised second edition is expanded to include four new chapters, while all existing chapters have been extensively updated. The Elgar Companion to Health Economics, Second Edition intends to take an audience of advanced undergraduates, postgraduates and researchers to the current frontier of research by providing concise and readable introductions to key topics.
Author : Kalyan T. Talluri
Publisher : Springer Science & Business Media
ISBN 13 : 0387273913
Total Pages : 731 pages
Book Rating : 4.3/5 (872 download)
Download or read book The Theory and Practice of Revenue Management written by Kalyan T. Talluri and published by Springer Science & Business Media. This book was released on 2006-02-21 with total page 731 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revenue management (RM) has emerged as one of the most important new business practices in recent times. This book is the first comprehensive reference book to be published in the field of RM. It unifies the field, drawing from industry sources as well as relevant research from disparate disciplines, as well as documenting industry practices and implementation details. Successful hardcover version published in April 2004.
Author : Curtis P. Haugtvedt
Publisher : Psychology Press
ISBN 13 : 1136676201
Total Pages : 1784 pages
Book Rating : 4.1/5 (366 download)
Download or read book Handbook of Consumer Psychology written by Curtis P. Haugtvedt and published by Psychology Press. This book was released on 2018-12-07 with total page 1784 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
Author : Wei Li
Publisher :
ISBN 13 :
Total Pages : 274 pages
Book Rating : 4.3/5 (91 download)
Download or read book Essays on the Economics of Transition written by Wei Li and published by . This book was released on 1994 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter M. Gollwitzer
Publisher : Guilford Press
ISBN 13 : 9781572300323
Total Pages : 706 pages
Book Rating : 4.3/5 (3 download)
Download or read book The Psychology of Action written by Peter M. Gollwitzer and published by Guilford Press. This book was released on 1996-01-01 with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt: Moving beyond the traditional, and unproductive, rivalry between the fields of motivation and cognition, this book integrates the two domains to shed new light on the control of goal-directed action. Renowned social and motivational psychologists present concise formulations of the latest research programs which are effectively mapping the territory, providing new findings, and suggesting innovative strategies for future research. Ideally structured for classroom use, this book will effectively familiarize readers with important theories in the psychology of action.
Author : Eric J. Arnould
Publisher : SAGE
ISBN 13 : 1526452138
Total Pages : 369 pages
Book Rating : 4.5/5 (264 download)
Download or read book Consumer Culture Theory written by Eric J. Arnould and published by SAGE. This book was released on 2018-06-30 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being. A field which is characterised as being theoretically challenging is made accessible through learning features that include case study material, critical reflection, research directions, further reading and a broad mix of the types of consumers and consumption contexts including emerging markets and economies. The structure of the book is designed to help students map the field in the way it is interpreted by researchers and follows the conceptual mapping in the classic Arnould & Thompson 2005 journal article. The book is organised into three parts - the Consumption Identity, Marketplace Cultures and the Socio-Historic Patterning of Consumption. Insight is offered into both the historical roots of consumer culture and the everyday experiences of navigating the contemporary marketplace. The book is supported by a collection of international case studies and real world scenarios, including: How Fashion Bloggers Rule the Fashion World; the Kendall Jenner Pepsi Commercial; Professional Beer Pong, Military Recruiting Campaigns, The World Health Organization and the Corporatization of Education. The go-to text for anyone new to CCT or postgraduate students writing a CCT-related thesis.
