Essays On Consumer Decision Making In Interactive And Information Rich Environments

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Essays on Consumer Decision-making in Interactive and Information Rich Environments

Author : Na Wen
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (68 download)

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Book Synopsis Essays on Consumer Decision-making in Interactive and Information Rich Environments by : Na Wen

Download or read book Essays on Consumer Decision-making in Interactive and Information Rich Environments written by Na Wen and published by . This book was released on 2010 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation consists of two central parts. Part one of the dissertation examines the impact of interactive restructuring on decision processes and outcomes. Five experimental studies show that consumers examine less information and engage in more compensatory decision processes when interactive restructuring tools are available. Consumers also increase their use of restructuring tools in cognitively challenging choice environments. The availability of a sorting tool improves objective and subjective decision quality when attributes are positively correlated, or when the number of alternatives in a choice set is large, but not when attributes are negatively correlated or choice sets are small. Greater use of interactive restructuring tools has deleterious effects on decision quality when attributes are negatively correlated. Under time pressure the availability of an interactive restructuring tool improves decision quality, even when attributes are negatively correlated, since time pressure limits tool overuse. Finally, the effects of multiple interactive restructuring tools on decision making vary by the types of tools that marketers make available to consumers.

Two Essays on Consumer Behavior in a Digital Environment with Superficial Information Processing

Author : Jianqing Zheng (Ph. D.)
Publisher :
ISBN 13 :
Total Pages : 352 pages
Book Rating : 4.:/5 (125 download)

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Book Synopsis Two Essays on Consumer Behavior in a Digital Environment with Superficial Information Processing by : Jianqing Zheng (Ph. D.)

Download or read book Two Essays on Consumer Behavior in a Digital Environment with Superficial Information Processing written by Jianqing Zheng (Ph. D.) and published by . This book was released on 2020 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern consumers are living in a digital environment overloaded with information (Lee and Lee 2004). Due to their limited information processing capacity, consumers are exhibiting very low reading and processing depths of online information (e.g. superficially reading only titles or the first few sentences of news articles and user-generate contents). This new behavioral pattern inspires my dissertation to investigate novel consumer behavior phenomenon and develop organic theories situated in the digital environment with superficial information processing. In essay 1, I explore how sharing via WOM shapes the self-concept with a specific focus on consumer subjective knowledge. We posit that sharing WOM content shapes the self-concept leading sharers to inflate their subjective knowledge related to their shared content, and we test internalized self-presentation as an explanation of this effect. Specifically, we posit that sharing digital content involves public self-presentation which signals expertise, and that as sharers internalize this behavior, they accordingly alter their self-concepts, leading to increased subjective knowledge of the shared content. Six studies provide correlational (study 1) and casual (study 2) evidence for this phenomenon, and examine the internalized self-presentation mechanism by varying the degree of self-presentation in the digital sharing process, including salience of self-presentation (study 3), freedom of sharing (study 4a) and interaction expectancy with audience (study 4b). Finally study 5 examines a downstream consequence of this effect: more risky financial decision making. In essay 2, I explore how a novel type of information during the consumer online decision journey, “mere simultaneous presence”, which refers to information about other consumers who are shopping synchronously, (e.g. “129 people are shopping for hotels in San Francisco on Expedia right now”), affects consumers’ decision-making. We propose that the mere simultaneous presence of others leads to more polarized product evaluations, causing decreased decision difficulty. In contrast to previous scarcity research, we hypothesize that this effect is independent of scarcity perceptions and instead caused by more elaborated processing towards the product options, which is facilitated by a “shared attention” state (Shteynberg 2015) with other consumers. Six studies explore the basic effect and provide evidence for the underlying shared decision process in multiple online decision settings

Essays on Information and Consumer Decisions

Author : Man Xie
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (14 download)

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Book Synopsis Essays on Information and Consumer Decisions by : Man Xie

Download or read book Essays on Information and Consumer Decisions written by Man Xie and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers make decisions under incomplete information. In addition to the generic information availability and accessibility, how firms selectively provide information and how consumers collect information all influence consumer decisions, including product choice, purchase, and reselling. In Essay One, we study the impacts of firms providing information on product list prices on online consumer purchases. Our examination of Amazon data finds that (1) displaying list price in information-rich online markets has no impact on sales when used as a standalone marketing strategy, but can positively or negatively influence sales if implemented concurrently when the price decreases; (2) the direction of that influence depends on user-generated information; and (3) list price interacts with price promotion via both price sensitivity and demand shift. Specifically, when a product with favorable consumer reviews lowers its price, simultaneously displaying list price boosts the effectiveness of price promotion by (i) shifting demand upwards and (ii) increasing price sensitivity. However, when a product with unfavorable reviews lowers its price, simultaneously displaying list price shifts demand downwards, which decreases sales or even destroys the sales gain that price promotion would have generated without list price. In Essay Two, we study the impacts of imperfect information from the initial choice set and post-purchase consumption on consumers' reselling price decisions in C2C (consumer to consumer) markets. We model C2C markets and show they significantly differ from traditional B2C (business to consumer) markets. For example, consumers (as buyers) tend to buy products with overlooked weaknesses rather than overlooked strengths, resulting in over-optimistic choices and post-choice remorse (i.e., "buyer's remorse"). Surprisingly, both increase with a more exhaustive choice search. Moreover, even without buyer's remorse, imperfect information alone causes consumers' valuations (as owners) and asking prices (as resellers) to decrease with the duration of ownership as residual uncertainty decreases. Hence, unlike traditional B2C selling, we find that C2C reselling asking prices depend on reseller expected utility from prolonged consumption, the original consideration set size, the duration of ownership, and residual uncertainty. Our empirical analyses provide evidence from both experimental data and aggregate real estate data.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Web Information Systems and Technologies

Author : Joaquim Filipe
Publisher : Springer Science & Business Media
ISBN 13 : 3642280811
Total Pages : 227 pages
Book Rating : 4.6/5 (422 download)

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Book Synopsis Web Information Systems and Technologies by : Joaquim Filipe

Download or read book Web Information Systems and Technologies written by Joaquim Filipe and published by Springer Science & Business Media. This book was released on 2012-01-24 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains the thoroughly refereed and revised best papers from the 7th International Conference on Web Information Systems and Technologies, WEBIST 2011, held in Nordwijkerhout, The Netherlands, in May 2011, organized by the Institute for Systems and Technologies of Information, Control and Communication (INSTICC), in collaboration with ACM SIGMIS and co-sponsored by the Workflow Management Coalition (WFMC). The 12 papers presented in this book were carefully reviewed and selected from 156 submissions. The papers are grouped into tow parts on "Internet Technology" and "Web Interfaces and Applications". In addition, the three invited presentations are also included.

The Paradox of Choice

Author : Barry Schwartz
Publisher : Harper Collins
ISBN 13 : 0061748994
Total Pages : 308 pages
Book Rating : 4.0/5 (617 download)

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Book Synopsis The Paradox of Choice by : Barry Schwartz

Download or read book The Paradox of Choice written by Barry Schwartz and published by Harper Collins. This book was released on 2009-10-13 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions—both big and small—have become increasingly complex due to the overwhelming abundance of choice with which we are presented. As Americans, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression. In The Paradox of Choice, Barry Schwartz explains at what point choice—the hallmark of individual freedom and self-determination that we so cherish—becomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice—from the mundane to the profound challenges of balancing career, family, and individual needs—has paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse. By synthesizing current research in the social sciences, Schwartz makes the counter intuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on those that are important and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.

Current Achievements, Challenges and Digital Chances of Knowledge Based Economy

Author : Svetlana Igorevna Ashmarina
Publisher : Springer Nature
ISBN 13 : 3030474585
Total Pages : 826 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Current Achievements, Challenges and Digital Chances of Knowledge Based Economy by : Svetlana Igorevna Ashmarina

Download or read book Current Achievements, Challenges and Digital Chances of Knowledge Based Economy written by Svetlana Igorevna Ashmarina and published by Springer Nature. This book was released on 2020-05-29 with total page 826 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is based on research from Russia, Hungary, Bulgaria, Great Britain, Switzerland and the Czech Republic on issues related to knowledge-based economy development. The idea for this book was developed during three international conferences on digitalization: VI, VII and VIII International Scientific Weeks, organized by Samara State University of Economics (Samara, Russia) in 2018–2020. It is an initiative by the scientific and business organizations in the Samara Region and their Russian and international partners to analyze the current digitalization of social-economic systems, the problems and perspectives of this process, and its role in the creation and development of a new type of economy and new quality of human capital. All the contributions focus on the search for effective ways of adapting to the new digital reality and are based analyses of international statistics, and data from specific companies, educational institutions and governmental development programs. The book explores a variety of topics, including • Knowledge and Information as Basic Values of a New Economic Paradigm; • Information Technologies for Ensuring Sustainable Development of Organizations; • Augmented Reality, Artificial Intelligence and Big Data in Education and Business; • Digital Platforms and the Sharing Economy; • Potential of Digital Footprints in Economies and Education; • Sociocultural Consequences of Digitalization.

Online Consumer Psychology

Author : Curtis P. Haugtvedt
Publisher : Psychology Press
ISBN 13 : 1135608105
Total Pages : 685 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Online Consumer Psychology by : Curtis P. Haugtvedt

Download or read book Online Consumer Psychology written by Curtis P. Haugtvedt and published by Psychology Press. This book was released on 2005-03-23 with total page 685 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments. Broken into six sections, this book: focuses on community and looks at the Internet's ability to bring like-minded individuals from around the world into one forum; examines issues related to advertising, specifically click-through rates and advertising content placed within gaming online and wireless networks; provides readers with reasons why consumers customize products and the benefits of customization; discusses the psychological effects of site design; asks the question of whether the Internet empowers consumers to make better decisions; and discusses research tools that can be used online.

Public Participation in Environmental Assessment and Decision Making

Author : National Research Council
Publisher : National Academies Press
ISBN 13 : 0309134412
Total Pages : 322 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Public Participation in Environmental Assessment and Decision Making by : National Research Council

Download or read book Public Participation in Environmental Assessment and Decision Making written by National Research Council and published by National Academies Press. This book was released on 2008-11-07 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Federal agencies have taken steps to include the public in a wide range of environmental decisions. Although some form of public participation is often required by law, agencies usually have broad discretion about the extent of that involvement. Approaches vary widely, from holding public information-gathering meetings to forming advisory groups to actively including citizens in making and implementing decisions. Proponents of public participation argue that those who must live with the outcome of an environmental decision should have some influence on it. Critics maintain that public participation slows decision making and can lower its quality by including people unfamiliar with the science involved. This book concludes that, when done correctly, public participation improves the quality of federal agencies' decisions about the environment. Well-managed public involvement also increases the legitimacy of decisions in the eyes of those affected by them, which makes it more likely that the decisions will be implemented effectively. This book recommends that agencies recognize public participation as valuable to their objectives, not just as a formality required by the law. It details principles and approaches agencies can use to successfully involve the public.

Pharmacy Management, Leadership, Marketing, and Finance

Author : Marie A. Chisholm-Burns
Publisher : Jones & Bartlett Publishers
ISBN 13 : 1449657257
Total Pages : 617 pages
Book Rating : 4.4/5 (496 download)

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Book Synopsis Pharmacy Management, Leadership, Marketing, and Finance by : Marie A. Chisholm-Burns

Download or read book Pharmacy Management, Leadership, Marketing, and Finance written by Marie A. Chisholm-Burns and published by Jones & Bartlett Publishers. This book was released on 2014 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Transportation Research Record

Author :
Publisher :
ISBN 13 :
Total Pages : 502 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis Transportation Research Record by :

Download or read book Transportation Research Record written by and published by . This book was released on 1994 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Value Creation in E-Business Management

Author : Matthew L. Nelson
Publisher : Springer Science & Business Media
ISBN 13 : 3642031323
Total Pages : 330 pages
Book Rating : 4.6/5 (42 download)

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Book Synopsis Value Creation in E-Business Management by : Matthew L. Nelson

Download or read book Value Creation in E-Business Management written by Matthew L. Nelson and published by Springer Science & Business Media. This book was released on 2009-08-07 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent economic, political, and technological forces are changing the landscape of electronic business and electronic commerce. Although great strides have been made over the past in understanding, researching and advancing e-business, rarely have we witnessed its use so profound and yet its limitations so pronounced, than what has been on global public display for the past 18 months. As a result, new e-commerce strategies and techniques are emerging, collaborative value creation is essential and e-business models are being refined and developed, with special attention towards IS in financial markets, health care and related institutions. It is for these reasons (and many more) that we are so particularly excited and grateful for the collection of papers included in this Value Creation in e-Business Management LNBIP volume number 36. The papers selected in this volume address these emerging e-business issues and are organized into four research lines: Business Models for the Digital Economy, Electronic and Mobile Commerce Behavioral and Global Issues, IS in Financial M- kets and Institutions, Web 2. 0 and E-Commerce and Collaborative Value Creation. The first group, Business Models for the Digital Economy, provides a closer exami- tion of business models from a rich mixture of segments in the IT industry. They - clude Hoyer and Stanoevska-Slabeva’s business model types for enterprise mashup intermediaries, Riehle’s ‘commercial’ open source business model, Chen’s interesting comparison between i-Phone versus Kindles in electronic book sales, and Lyons and coauthors business models in emerging online services.

Documentation Abstracts

Author :
Publisher :
ISBN 13 :
Total Pages : 390 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Documentation Abstracts by :

Download or read book Documentation Abstracts written by and published by . This book was released on 1999 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The New Digital Shoreline

Author : Roger McHaney
Publisher :
ISBN 13 : 9781003447979
Total Pages : 0 pages
Book Rating : 4.4/5 (479 download)

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Book Synopsis The New Digital Shoreline by : Roger McHaney

Download or read book The New Digital Shoreline written by Roger McHaney and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two seismic forces beyond our control, the advent of Web 2.0 and the inexorable influx of tech-savvy Millennials on campus, are shaping what Roger McHaney calls The New Digital Shoreline of higher education. Failure to chart its contours, and adapt, poses a major threat to higher education as we know it. These forces demand that we as educators reconsider the learning theories, pedagogies, and practices on which we have depended, and modify our interactions with students and peers, all without sacrificing good teaching, or lowering standards, to improve student outcomes. Achieving these goals requires understanding how the indigenous population of this new shoreline is different. These students aren't necessarily smarter or technologically superior, but they do have different expectations. Their approaches to learning are shaped by social networking and other forms of convenient, computer-enabled and mobile communication devices; by instant access to an over-abundance of information; by technologies that have conferred the ability to personalize and customize their world to a degree never seen before; and by time-shifting and time-slicing. As well as understanding students assumptions and expectations, we have no option but to familiarize ourselves with the characteristics and applications of Web 2., essentially a new mind set about how to use Internet technologies around the concepts of social computing, social media, content sharing, filtering, and user experience. Roger McHaney not only deftly analyzes how Web 2.0 is shaping the attitudes and motivations of todays students, but guides us through the topography of existing and emerging digital media, environments, applications, platforms and devices not least the impact of e-readers and tablets on the future of the textbook and the potential they have for disrupting teacher-student relationships; and, if appropriately used, for engaging students in their learning. This book argues for nothing less than a reinvention of higher education to meet these new realities. Just adding technology to our teaching practices will not suffice. McHaney calls for a complete rethinking of our practice of teaching to meet the needs of this emerging world and envisioning ourselves as connected, co-learners with our students.

Information Foraging Theory

Author : Peter Pirolli
Publisher : Oxford University Press
ISBN 13 : 0195387791
Total Pages : 221 pages
Book Rating : 4.1/5 (953 download)

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Book Synopsis Information Foraging Theory by : Peter Pirolli

Download or read book Information Foraging Theory written by Peter Pirolli and published by Oxford University Press. This book was released on 2009 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Peter Pirolli covers information foraging theory (IFT), a theory in adaptive information interaction. IFT analyses what people do to make sense of the huge amount of information available on the Internet and how they navigate it.

Computer Graphics

Author :
Publisher :
ISBN 13 :
Total Pages : 182 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Computer Graphics by :

Download or read book Computer Graphics written by and published by . This book was released on 1984 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Management Information Systems

Author : Kenneth C. Laudon
Publisher : Pearson Educación
ISBN 13 : 9789702605287
Total Pages : 618 pages
Book Rating : 4.6/5 (52 download)

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Book Synopsis Management Information Systems by : Kenneth C. Laudon

Download or read book Management Information Systems written by Kenneth C. Laudon and published by Pearson Educación. This book was released on 2004 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.