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Author : Ron Alsop
Publisher :
ISBN 13 : 9780749443337
Total Pages : pages
Book Rating : 4.4/5 (433 download)
Download or read book Epz 18 Immutable Laws of Corporate Reputation written by Ron Alsop and published by . This book was released on 2004-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ronald J. Alsop
Publisher : Kogan Page Publishers
ISBN 13 : 9780749445713
Total Pages : 324 pages
Book Rating : 4.4/5 (457 download)
Download or read book The 18 Immutable Laws of Corporate Reputation written by Ronald J. Alsop and published by Kogan Page Publishers. This book was released on 2006 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Indispensable insights into creating and maintaining a good corporate reputation. The writing is straightforward and refreshingly free of jargon, and the company examples are timely, relevant, and revealing." Paul Danos, Dean, Tuck School of Business at Dartmouth."Every executive will benefit from reading this expertly written guide" - Ronald Sargent, President and CEO, Staples, Inc."A unique combination of expert journalistic insight and knowledge gained from quantitative research into how people perceive corporations." Joy Marie Sever, Senior VP, The Reputation Practice at Harris InteractiveIn this topical and up-to-date book, Wall Street Journal news editor Ron Alsop provides 18 lessons based on years of experience covering every aspect of corporate reputation. He shows the benefits of a good reputation, the consequences of a bad one, how to measure reputation and nurture a good one. There's advice on how to identify the most likely dangers to a company's reputation, how to use the Internet to control perception of an organization, and how to present good deeds in the right way. Punchy and informative, it draws on real life examples from major corporations, including FedEx, BP, McDonalds, DuPont, Calvin Klein, Coca-Cola, Levi Strauss and Co. and Enron.
Author : Ronald J. Alsop
Publisher : Simon and Schuster
ISBN 13 : 1439122687
Total Pages : 495 pages
Book Rating : 4.4/5 (391 download)
Download or read book The 18 Immutable Laws of Corporate Reputation written by Ronald J. Alsop and published by Simon and Schuster. This book was released on 2010-05-08 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: A veteran Wall Street Journal editor and authority on branding, marketing and reputation provides the 18 crucial rules for companies to follow in developing and protecting their reputation, which can be their most valuable asset or their worst nightmare. A must read book for senior executives, consultants, advertising, public relations, and marketing professionals. From Enron and WorldCom to the Catholic Church and Major League Baseball, reputation crises have never been more widespread. Now Ronald J. Alsop, a veteran Wall Street Journal authority on branding and reputation management, explains the dangers—and gives organizations the eighteen crucial laws to follow in developing and protecting their reputations. Consider this example of a simple decision made by a low-ranking employee: When rescue workers at the site of the World Trade Center disaster sought bottled water from a nearby Starbucks outlet, they complained that an employee charged them for it. In a matter of hours, the Internet had picked up the story and Starbucks' carefully cultivated worldwide reputation was quickly besmirched. This is just one instance among many of how the business world, ever more global and competitive, has become increasingly difficult to navigate. Studies have demonstrated the powerful impact of reputation on profits and stock prices, and yet less than half of all companies have a formal system for measuring reputation. Clearly, companies in every industry—from Dow Chemical to Disney to DaimlerChrystler—have much more to learn. It is still the rare company that realizes the full value of its reputation: how corporate reputation can enhance business in good times, become a protective halo in turbulent times, and be destroyed in an instant by people at the lowest or highest levels of the corporate ladder. Mr. Alsop provides eighteen thoroughly documented lessons based on years of experience covering every aspect of corporate reputation, with a clear distillation of the complex principles at the heart of a reputation. He explains: • How to protect your reputation when the inevitable crisis hits • How to cope with the many hazards in cyberspace • How to create a reputation for vision and industry leadership • How to establish a culture of ethical behavior • How to measure and monitor your ever-changing public image • How to make employees your reputation champions • How to decide when it's time to change your name The result is a book that is important not only for business executives, consultants, and advertising, public relations, and marketing professionals but also for anyone eager to learn more about the companies they work for, buy from, and invest in.
Author : Gary Davies
Publisher :
ISBN 13 : 9781136863424
Total Pages : pages
Book Rating : 4.8/5 (634 download)
Download or read book Corporate Reputation and Competitiveness written by Gary Davies and published by . This book was released on 2003 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Simon Anholt
Publisher : Routledge
ISBN 13 : 1136426078
Total Pages : 185 pages
Book Rating : 4.1/5 (364 download)
Download or read book Brand New Justice written by Simon Anholt and published by Routledge. This book was released on 2006-08-11 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.
Author : Duncan Green
Publisher : Oxfam
ISBN 13 : 0855985933
Total Pages : 540 pages
Book Rating : 4.8/5 (559 download)
Download or read book From Poverty to Power written by Duncan Green and published by Oxfam. This book was released on 2008 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers a look at the causes and effects of poverty and inequality, as well as the possible solutions. This title features research, human stories, statistics, and compelling arguments. It discusses about the world we live in and how we can make it a better place.
Author : Jennifer A. Zerk
Publisher : Cambridge University Press
ISBN 13 : 1139459856
Total Pages : 14 pages
Book Rating : 4.1/5 (394 download)
Download or read book Multinationals and Corporate Social Responsibility written by Jennifer A. Zerk and published by Cambridge University Press. This book was released on 2006-11-09 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 'corporate social responsibility' ('CSR') movement has been described as one of the most important social movements of our time. This book looks at what the CSR movement means for multinationals, for states and for international law. International law is often criticized for being too 'state-centred', and ill-equipped to deal with the challenges of globalization. However, drawing from many and varied examples of state, NGO and corporate practice, this 2006 book argues that, while international law has its limitations, it presents more opportunities for the CSR regulation of multinationals than many people assume. The main obstacles to better regulation are, therefore, not legal, but political.
Author : Jeffrey D. Sachs
Publisher : Penguin
ISBN 13 : 1101643285
Total Pages : 448 pages
Book Rating : 4.1/5 (16 download)
Download or read book The End of Poverty written by Jeffrey D. Sachs and published by Penguin. This book was released on 2006-02-28 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Book and man are brilliant, passionate, optimistic and impatient . . . Outstanding." —The Economist The landmark exploration of economic prosperity and how the world can escape from extreme poverty for the world's poorest citizens, from one of the world's most renowned economists Hailed by Time as one of the world's hundred most influential people, Jeffrey D. Sachs is renowned for his work around the globe advising economies in crisis. Now a classic of its genre, The End of Poverty distills more than thirty years of experience to offer a uniquely informed vision of the steps that can transform impoverished countries into prosperous ones. Marrying vivid storytelling with rigorous analysis, Sachs lays out a clear conceptual map of the world economy. Explaining his own work in Bolivia, Russia, India, China, and Africa, he offers an integrated set of solutions to the interwoven economic, political, environmental, and social problems that challenge the world's poorest countries. Ten years after its initial publication, The End of Poverty remains an indispensible and influential work. In this 10th anniversary edition, Sachs presents an extensive new foreword assessing the progress of the past decade, the work that remains to be done, and how each of us can help. He also looks ahead across the next fifteen years to 2030, the United Nations' target date for ending extreme poverty, offering new insights and recommendations.
Author : Melissa Wright
Publisher : Routledge
ISBN 13 : 1136081542
Total Pages : 198 pages
Book Rating : 4.1/5 (36 download)
Download or read book Disposable Women and Other Myths of Global Capitalism written by Melissa Wright and published by Routledge. This book was released on 2013-01-11 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyday, around the world, women who work in the Third World factories of global firms face the idea that they are disposable. Melissa W. Wright explains how this notion proliferates, both within and beyond factory walls, through the telling of a simple story: the myth of the disposable Third World woman. This myth explains how young women workers around the world eventually turn into living forms of waste. Disposable Women and Other Myths of Global Capitalism follows this myth inside the global factories and surrounding cities in northern Mexico and in southern China, illustrating the crucial role the tale plays in maintaining not just the constant flow of global capital, but the present regime of transnational capitalism. The author also investigates how women challenge the story and its meaning for workers in global firms. These innovative responses illustrate how a politics for confronting global capitalism must include the many creative ways that working people resist its dehumanizing effects.
Author : Aili Piano
Publisher : Rowman & Littlefield
ISBN 13 : 9780742536456
Total Pages : 756 pages
Book Rating : 4.5/5 (364 download)
Download or read book Freedom in the World 2004 written by Aili Piano and published by Rowman & Littlefield. This book was released on 2004 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt: Freedom in the World contains both comparative ratings and written narratives and is now the standard reference work for measuring the progress and decline in political rights and civil liberties on a global basis.
Author : World Bank
Publisher : World Bank Publications
ISBN 13 : 0821367285
Total Pages : 216 pages
Book Rating : 4.8/5 (213 download)
Download or read book Global Economic Prospects 2007 written by World Bank and published by World Bank Publications. This book was released on 2006 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the next 25 years developing countries will move to center stage in the global economy. Global Economic Prospects 2007 analyzes the opportunities - and stresses - this will create. While rich and poor countries alike stand to benefit, the integration process will make more acute stresses already apparent today - in income inequality, in labor markets, and in the environment. Over the next 25 years, rapid technological progress, burgeoning trade in goods and services, and integration of financial markets create the opportunity for faster long-term growth. However, some regions, notably Africa, are at risk of being left behind. The coming globalization will also see intensified stresses on the "global commons." Addressing global warming, preserving marine fisheries, and containing infectious diseases will require effective multilateral collaboration to ensure that economic growth and poverty reduction proceed without causing irreparable harm to future generations."
Author : Transparency International
Publisher : Routledge
ISBN 13 : 1317443756
Total Pages : 399 pages
Book Rating : 4.3/5 (174 download)
Download or read book Global Corruption Report: Sport written by Transparency International and published by Routledge. This book was released on 2016-02-05 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport is a global phenomenon engaging billions of people and generating annual revenues of more than US$ 145 billion. Problems in the governance of sports organisations, fixing of matches and staging of major sporting events have spurred action on many fronts. Yet attempts to stop corruption in sport are still at an early stage. The Global Corruption Report (GCR) on sport is the most comprehensive analysis of sports corruption to date. It consists of more than 60 contributions from leading experts in the fields of corruption and sport, from sports organisations, governments, multilateral institutions, sponsors, athletes, supporters, academia and the wider anti-corruption movement. This GCR provides essential analysis for understanding the corruption risks in sport, focusing on sports governance, the business of sport, planning of major events, and match-fixing. It highlights the significant work that has already been done and presents new approaches to strengthening integrity in sport. In addition to measuring transparency and accountability, the GCR gives priority to participation, from sponsors to athletes to supporters an essential to restoring trust in sport.
Author : Juliana Mansvelt
Publisher : SAGE
ISBN 13 : 9780761974307
Total Pages : 212 pages
Book Rating : 4.9/5 (743 download)
Download or read book Geographies of Consumption written by Juliana Mansvelt and published by SAGE. This book was released on 2005-04-09 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: An overview of the research into consumer behaviour and the use of space, including the internet, identity, connections through commodity chains, commercial culture and morality.
Author : Adrian Karatnycky
Publisher : Transaction Pub
ISBN 13 : 9780765804761
Total Pages : 610 pages
Book Rating : 4.8/5 (47 download)
Download or read book Freedom in the World: 1997-1998 written by Adrian Karatnycky and published by Transaction Pub. This book was released on 1998 with total page 610 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Comparative Survey of Freedom is an institutional effort by Freedom House to monitor the progress and decline of political rights and civil liberties in 191 nations and 59 related territories. These year-end reviews of freedom began in 1955, when they were called the Balance Sheet of Freedom and, still later, the Annual Survey of the Progress of Freedom. This program was expanded in the early 1970s, and has appeared in Freedom Review since 1973. It has also been issued in a more developed context as a yearbook since 1978. Since 1989, the Survey project has been a year-long effort produced by regional experts, consultants and human rights specialists. The Survey derives its information from a wide range of sources. Most valued of these are the many human rights activists, journalists, editors and political figures around the world who keep us informed of the human rights situation in their countries. Throughout the year. Freedom House personnel regularly conduct fact-finding missions to gain more in-depth knowledge of the vast political transformations affecting our world. During these week-to-month-long investigations, we make every effort to meet a cross-section of political parties and associations, human rights monitors, religious figures, representatives of both the private sector and trade union movement, academics and journalists. During the past year. Freedom House staff traveled to numerous countries throughout most of the world's geographical and political regions. The Survey project team also consults a vast array of published source materials, ranging from the reports of other human rights organizations to often rare, regional newspapers and magazines. This year's Survey team includes: Adrian Karatnycky, Martin Edwin Anderson, Kristen Guida, Marshall Freeman Harris, Thomas R. Lansner, Arch Puddington, Leonard R. Sussman, and George Zarycky. The general editor of Freedom in the World is Roger Kaplan; the managing editor is Tara Kelly. This year's research coordinator was Charles Graybow.
Author : Punam Chuhan-Pole
Publisher : World Bank Publications
ISBN 13 : 0821387456
Total Pages : 497 pages
Book Rating : 4.8/5 (213 download)
Download or read book Yes, Africa Can written by Punam Chuhan-Pole and published by World Bank Publications. This book was released on 2011-06-24 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: Takes an in-depth look at twenty-six economic and social development successes in Sub-Saharan African countries, and addresses how these countries have overcome major developmental challenges.
Author : P. Thandika Mkandawire
Publisher : IDRC
ISBN 13 : 155250204X
Total Pages : 192 pages
Book Rating : 4.5/5 (525 download)
Download or read book Our Continent, Our Future written by P. Thandika Mkandawire and published by IDRC. This book was released on 2014-05-14 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our Continent, Our Future presents the emerging African perspective on this complex issue. The authors use as background their own extensive experience and a collection of 30 individual studies, 25 of which were from African economists, to summarize this African perspective and articulate a path for the future. They underscore the need to be sensitive to each country's unique history and current condition. They argue for a broader policy agenda and for a much more active role for the state within what is largely a market economy. Finally, they stress that Africa must, and can, compete in an increasingly globalized world and, perhaps most importantly, that Africans must assume the leading role in defining the continent's development agenda.
Author : Stewart Firth
Publisher : ANU E Press
ISBN 13 : 192094298X
Total Pages : 436 pages
Book Rating : 4.9/5 (29 download)
Download or read book Globalisation and Governance in the Pacific Islands written by Stewart Firth and published by ANU E Press. This book was released on 2006-12-01 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Pacific Islands are feeling the effects of globalisation. Free trade in sugar and garments is threatening two of Fiji's key industries. At the same time other opportunities are emerging. Labour migration is growing in importance, and Pacific governments are calling for more access to Australia's labour market. Fiji has joined Samoa, Tonga, Tuvalu and Kiribati as a remittance economy, with thousands of its citizens working overseas. Meantime, Papua New Guinea and Solomon Islands grapple with an older kind of globalisation in which overseas companies exploit mineral and forest resources. The Pacific Islands confront unique problems of governance in this era of globalisation. The modern, democratic state often fits awkwardly with traditional ways of doing politics in that part of the world. Just as often, politicians in the Pacific exploit tradition or invent it to serve modern political purposes. The contributors to this volume examine Pacific globalisation and governance from a wide range of perspectives. They come from Papua New Guinea, Solomon Islands, Hawai'i, the Federated States of Micronesia, Samoa, Fiji, New Zealand and Jamaica as well as Australia."--Publisher's description.
