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Epica Book 33
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Download or read book Epica Book 33 written by Epica Awards and published by Bloomsbury Publishing. This book was released on 2020-10-29 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Epica Book 33 features inspirational work from the 2019 Epica Awards. It showcases outstanding creativity in advertising, design, media, PR and digital communications. As well as over 1000 colour images, the book includes winning and high-scoring entries, comments from Epica's unique jury of journalists, and behind-the-scenes interviews with Grand Prix winners. Like previous editions of this annual publication, it is a unique source of information and ideas for professionals, young talents – and anyone fascinated by the world of creative communications.
Download or read book Epica Book 27 written by Epica Awards and published by Bloomsbury Publishing. This book was released on 2014-09-25 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of the Epica Awards is to reward outstanding creativity in communication disciplines and to help communication agencies, film production companies, media consultancies, photographers and design studios to develop their reputations beyond their national borders. Epica Book 27: Creative Communications is a lasting record of the 2013 Epica Awards and a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends. Epica Book 27 includes an introduction by Masako Okamura, the award-winning creative director from Japan's Dentsu, who recently became Executive Creative Director of Dentsu Vietnam. Masako was the first female creative director at Dentsu and is one of the most respected creatives in Asia. The 2013 Epica Awards were judged by journalists representing 41 specialist titles and websites from 34 countries, including 6 new titles from Canada, India, Singapore, China, Australia and the Philippines.
Book Synopsis Basics Advertising 01: Copywriting by : Rob Bowdery
Download or read book Basics Advertising 01: Copywriting written by Rob Bowdery and published by Bloomsbury Publishing. This book was released on 2008-06-16 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights the importance of thinking both verbally and visually, taking into account the key relationship between the words and images that occur within creative ad concepts. It contains numerous visual examples demonstrating the variety of work with which copywriters are involved, supported by in-depth discussion and analysis to help the reader understand why certain adverts work well. Packed with practical exercises, as well as tips and guidance on how to generate ideas and think creatively, this book will help you to communicate effectively with your target audience - or indeed anyone!
Book Synopsis Kiss & Sell: Writing for Advertising by : Robert Sawyer
Download or read book Kiss & Sell: Writing for Advertising written by Robert Sawyer and published by AVA Publishing. This book was released on 2006-08-16 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kiss & Sell- Writing for Advertising (Redesigned & Rekissed) is an exploration of all aspects of copywriting. The book discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. The text is supported by insightful interviews with leading practitioners and a wide variety of some of the most successful advertising copy ever produced. Kiss & Sell does not judge the work it uses to illustrate its various points. There are no right and wrong examples. Instead, the book helps students as well as professionals to distinguish between their tastes or preferences and an objective or critical reading of the examples.
Book Synopsis The Fundamentals of Creative Advertising by : Ken Burtenshaw
Download or read book The Fundamentals of Creative Advertising written by Ken Burtenshaw and published by Bloomsbury Publishing. This book was released on 2011-09-19 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize. This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns. Interviews with leading practitioners, exercises and checklists combine to provide an up-to-date overview of the industry, and to encourage a practical application of the creative ideas explored within the book.
Book Synopsis The Fundamentals of Branding by : Melissa Davis
Download or read book The Fundamentals of Branding written by Melissa Davis and published by Bloomsbury Publishing. This book was released on 2017-11-02 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. The Fundamentals of Branding offers an overview of the foundations of building, developing and maintaining brands. It provides insight into key aspects such as targeting audiences, trends, brand structures and brand architecture, and examines the fundamental client/agency relationship. It also places branding in a global context and discusses its relation to business practice as well as other creative disciplines.
Book Synopsis Basics Advertising 02: Art Direction by : Nik Mahon
Download or read book Basics Advertising 02: Art Direction written by Nik Mahon and published by Bloomsbury Publishing. This book was released on 2017-11-02 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.
Download or read book Unseen London written by Mark Daly and published by Frances Lincoln. This book was released on 2014-10-28 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: The original edition of Unseen London. Peter Dazeley has gained access to the hidden interiors of some of London's most iconic buildings, from Tower Bridge to Battersea Power Station, Big Ben to the Old Bailey. His photographs of these buildings - some derelict, but many still working - are astonishing. Here is a collection of some 50 extraordinary locations, with a thoughtful text by Mark Daly which tells the story of how each of these places was created, how they are used, and what they reveal about the currents of power flowing through the city. Unseen London takes you backstage at some of the capital's great theatres, into the changing rooms of some of our greatest temples of sport, into the heart of the Establishment, the boiler room of the city's infrastructure and behind the scenes at some of the most opulent buildings in the Square Mile.
Book Synopsis Epoca: The Tree of Ecrof by : Kobe Bryant
Download or read book Epoca: The Tree of Ecrof written by Kobe Bryant and published by Granity Studios. This book was released on 2019-11-12 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 New York Times Bestseller From the mind of basketball legend, Academy Award–winning, and New York Times–bestselling storyteller Kobe Bryant comes a new tale of finding your strength against all odds. Set in an alternate classical world dominated by sports and a magical power called grana, Epoca: The Tree of Ecrof is the story of two children: the lowly born Rovi and the crown princess Pretia who uncover and battle terrible evil and discover their inner strength along the way. Epoca: The Tree of Ecrof takes place at the most elite sports academy in the land, where the best child-athletes are sent to hone their skills. When Rovi and Pretia arrive, each harboring a secret about themselves, they begin to suspect that something evil is at play at the school. In the course of their first year, they must learn to master their grana in order to save the world from dark forces that are rising.
Download or read book Accelerando written by Charles Stross and published by Penguin. This book was released on 2005-07-05 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Singularity. It is the era of the posthuman. Artificial intelligences have surpassed the limits of human intellect. Biotechnological beings have rendered people all but extinct. Molecular nanotechnology runs rampant, replicating and reprogramming at will. Contact with extraterrestrial life grows more imminent with each new day. Struggling to survive and thrive in this accelerated world are three generations of the Macx clan: Manfred, an entrepreneur dealing in intelligence amplification technology whose mind is divided between his physical environment and the Internet; his daughter, Amber, on the run from her domineering mother, seeking her fortune in the outer system as an indentured astronaut; and Sirhan, Amber’s son, who finds his destiny linked to the fate of all of humanity. For something is systematically dismantling the nine planets of the solar system. Something beyond human comprehension. Something that has no use for biological life in any form...
Download or read book Adland written by Mark Tungate and published by Kogan Page Publishers. This book was released on 2007 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
Book Synopsis This Raging Light by : Estelle Laure
Download or read book This Raging Light written by Estelle Laure and published by Houghton Mifflin Harcourt. This book was released on 2015-12-22 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A funny, heartwrenching, and soulful” debut novel about family, friends, and first love from the acclaimed author of Mayhem and But Then I Came Back (Bustle). Lucille Bennett is pushed into adulthood after her mom decides to take a break from parenting, from responsibility, from Lucille and her little sister, Wren. Left to cover for her absentee parents, Lucille thinks, “Wren and Lucille. Lucille and Wren. I will do whatever I have to. No one will pull us apart.” Now is not the time for level-headed Lucille to fall in love. But love—messy, inconvenient love—is what she’s about to experience when she falls for Digby Jones, her best friend’s brother. With blazing longing that builds to a fever pitch, Estelle Laure’s soulful debut will keep readers hooked and hoping until the very last page. “I loved this book. I was torn between wanting to devour it in one breathless read and needing to stop and savor each gorgeous turn of phrase. This is a remarkable debut.”—Morgan Matson, New York Times-bestselling author of The Unexpected Everything “Estelle Laure’s This Raging Light might be YA, but it’s got plenty of grown-up appeal.”—Entertainment Weekly “A funny, poetic, big-hearted reminder that life can—and will—take us all by surprise.”—Jennifer E. Smith, bestselling author of Field Notes on Love “Lucille may not take down a beast or assassinate any super bads, but she’s what heroines look like and love like in real life.”—Justine Magazine “Heartbreakingly hopeful, lyrically told.”—Kirkus Reviews
Download or read book Numbers Rule written by George Szpiro and published by Princeton University Press. This book was released on 2020-11-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author takes the general reader on a tour of the mathematical puzzles and paradoxes inherent in voting systems, such as the Alabama Paradox, in which an increase in the number of seats in the Congress could actually lead to a reduced number of representatives for a state, and the Condorcet Paradox, which demonstrates that the winner of elections featuring more than two candidates does not necessarily reflect majority preferences. Szpiro takes a roughly chronological approach to the topic, traveling from ancient Greece to the present and, in addition to offering explanations of the various mathematical conundrums of elections and voting, also offers biographical details on the mathematicians and other thinkers who thought about them, including Plato, Pliny the Younger, Pierre Simon Laplace, Thomas Jefferson, John von Neumann, and Kenneth Arrow.
Download or read book The Handshake written by Ella Al-Shamahi and published by Profile Books. This book was released on 2021-03-25 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'It's a little book of wonder, it's fantastic' Chris Evans 'A fabulously sparky, wide-ranging and horizon-broadening little study ... joyously unboring' Sunday Times Friends do it, strangers do it and so do chimpanzees - and it's not just deeply embedded in our history and culture, it may even be written in our DNA. The humble handshake, it turns out, has a rich and surprising history. So let's join palaeoanthropologist Ella Al-Shamahi as she embarks on a funny and fascinating voyage of discovery - from the handshake's origins (at least seven million years ago) all the way to its sudden disappearance in March 2020. Drawing on new research, anthropological insights and first-hand experience, she'll reveal how this most friendly of gestures has played a role in everything from meetings with uncontacted tribes to political assassinations - and what it tells us about the enduring power of human contact. Because the story of the handshake ... is far from over.
Download or read book Romanitas written by Sophia McDougall and published by Gollancz. This book was released on 2011-05-19 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a parallel modern world, the Roman Empire stretches from India in the East to the Great Wall of Terranova in the West. A runaway slave girl with a strange gift sets out to rescue her brother and seize her freedom, while the young heir to the Imperial throne discovers a plot against his life. For all three, the only way to survive may shake the Empire to its roots. A fast-moving, compelling story, brilliantly imagined - CONN IGGULDEN [A] hugely imaginative debut - DAILY MIRROR A thoroughly good read ... vividly imagined ... elegant, lively writing - SUNDAY TELEGRAPH
Book Synopsis The Crippled God by : Steven Erikson
Download or read book The Crippled God written by Steven Erikson and published by St. Martin's Press. This book was released on 2012-04-24 with total page 1204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Erikson delivers the final installment of his "New York Times"-bestselling series, Malazon Book of the Fallen.
Book Synopsis The Last Cherry Blossom by : Kathleen Burkinshaw
Download or read book The Last Cherry Blossom written by Kathleen Burkinshaw and published by Simon and Schuster. This book was released on 2016-08-02 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following the seventieth anniversary of the atomic bombing of Hiroshima, this is a new, very personal story to join Sadako and the Thousand Paper Cranes. Yuriko was happy growing up in Hiroshima when it was just her and Papa. But her aunt Kimiko and her cousin Genji are living with them now, and the family is only getting bigger with talk of a double marriage! And while things are changing at home, the world beyond their doors is even more unpredictable. World War II is coming to an end, and since the Japanese newspapers don’t report lost battles, the Japanese people are not entirely certain of where Japan stands. Yuriko is used to the sirens and the air-raid drills, but things start to feel more real when the neighbors who have left to fight stop coming home. When the bombs hit Hiroshima, it’s through Yuriko’s twelve-year-old eyes that we witness the devastation and horror. This is a story that offers young readers insight into how children lived during the war, while also introducing them to Japanese culture. Based loosely on author Kathleen Burkinshaw’s mother’s firsthand experience surviving the atomic bombing of Hiroshima, The Last Cherry Blossom hopes to warn readers of the immense damage nuclear war can bring, while reminding them that the “enemy” in any war is often not so different from ourselves.
