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Author : Ole Muxoll Wiberg
Publisher :
ISBN 13 :
Total Pages : 74 pages
Book Rating : 4.:/5 (296 download)
Download or read book Entrepreneurship and Marketing in the Middle East written by Ole Muxoll Wiberg and published by . This book was released on 1967 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Said Baaghil
Publisher : iUniverse
ISBN 13 : 0595465935
Total Pages : 110 pages
Book Rating : 4.5/5 (954 download)
Download or read book Eccentric Marketing written by Said Baaghil and published by iUniverse. This book was released on 2007-12 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Eccentric Marketing, marketing strategist and entrepreneur Said A. Baaghil outlines the framework for a forward-thinking new consumer model aimed at transforming the way products and services are marketed in the Middle East. Baaghil illustrates how modern-day CEOs of Middle Eastern corporations must radically alter their traditional marketing programs in order to survive the new global economy. Using real-world examples, Eccentric Marketing analyzes the marketing failures and successes of companies operating in the Middle East and makes a convincing argument about their vital need to implement consumer-based marketing. Baaghil also demonstrates how many common character faults of Middle Eastern CEOs can not only damage a brand, but ultimately lead to its complete demise. Eccentric Marketing details the current market reality for small- to medium-sized companies in the Middle East and explains why most of these companies fail when promoting their products in the Western world. Drawing from actual business cases in Saudi Arabia, Baaghil proves that companies must learn how to instill their brand permanently in the consumer consciousness in order to survive and thrive. Baaghil's visionary concepts for building and integrating a powerful brand make Eccentric Marketing the must-have marketing guide for leading-edge companies operating in the Middle East.
Author : Nehme Azoury
Publisher : Springer Nature
ISBN 13 : 3030459608
Total Pages : 199 pages
Book Rating : 4.0/5 (34 download)
Download or read book Business and Social Media in the Middle East written by Nehme Azoury and published by Springer Nature. This book was released on 2020-06-25 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the effectiveness of Western organizations’ social media strategies in the Middle East. Social media has changed the rules of doing business, but the exact impacts vary across regions. In the context of Middle Eastern societies, social media is seen as a way for individuals and communities to communicate with each other and is generally not viewed as a means for brands to interact with individuals. Examining how the use of social media in the Middle East is shaped by the region’s culture, authors discuss the factors that businesses need to consider when creating digital marketing strategies targeted there. Including case studies of Middle Eastern companies, this book provides a comprehensive analysis of the rise of social media in the MENA region and the often-neglected role of culture in research in this area. It will provide researchers and practitioners with a deeper understanding of conducting business in the Middle East through the effective and efficient use of social media.
Author : Nehme Azoury
Publisher : Springer
ISBN 13 : 3319488570
Total Pages : 194 pages
Book Rating : 4.3/5 (194 download)
Download or read book Business and Society in the Middle East written by Nehme Azoury and published by Springer. This book was released on 2017-03-16 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the unique relationship between societies and businesses in the Mediterranean region, with contributions from public figures and academics from Middle Eastern and Arab societies, as well as from North America and Europe. This blend of expertise and knowledge focuses on common business practices and their effect on society in Mediterranean countries, and aims to create a bridge between the two. Considering the cultural, social, political, legal and economic impacts and variety, Business and Society in the Middle East is a contemporary and authentic view of how local and traditional aspects of society dictate diversity and homogeneity within businesses.
Author : Donna Marsh
Publisher : Robinson
ISBN 13 : 1472135679
Total Pages : 292 pages
Book Rating : 4.4/5 (721 download)
Download or read book Doing Business in the Middle East written by Donna Marsh and published by Robinson. This book was released on 2015-05-11 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new and updated book is necessary reading for all professionals working in the Middle East and North Africa, it includes: - The practical impact of Islam on business - Safety and security in the region - Business etiquette - Political and social do's and don'ts The practicalities of doing business in the MEA region are covered in detail, from the initial visit to establishing productive working relationships, including opening an office in the region. It also focuses on issues of particular importance to all businesswomen, and for men who might be working with Arab and Muslim women.
Author : Erdener Kaynak
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110852179
Total Pages : 296 pages
Book Rating : 4.1/5 (18 download)
Download or read book International Business in the Middle East written by Erdener Kaynak and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-10-16 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: 16.5 Within Western Countries -- 16.6 Between the Two Groups -- 16.7 Future Market Scenarios in the Middle East -- References -- The Editor -- The Authors -- Author Index -- Subject Index
Author : Beverly Dawn Metcalfe
Publisher : Taylor & Francis
ISBN 13 : 1000515567
Total Pages : 325 pages
Book Rating : 4.0/5 (5 download)
Download or read book Women, Entrepreneurship and Development in the Middle East written by Beverly Dawn Metcalfe and published by Taylor & Francis. This book was released on 2021-12-20 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Middle East was the region least impacted in the 2008 crisis, has investment systems markedly different to the West, is largely governed by Islamic Shari’a, and has varying forms of governance and institutional organization, which are not understood by many, nor how these systems shape entrepreneurial and industrial development. While the Middle East as a region has seen a small growth in entrepreneurship for women, and business scholarship on the Middle East has grown, there is no text in English that has brought critical insights from the Middle East together in a single volume. In examining women’s entrepreneurship in the Middle East, this book aims to challenge Global North assumptions about the disempowering impacts of Islamic Shari’a and governance. Referring to the constraints of Islam on women’s subjectivity and agency greatly misunderstands religious identity, of both men and women, and the way in which public administration and private sector institutions are organized in very different ways to Western regions. This timely text expands and adds new insights to the theorizations of women’s entrepreneurship in the Middle East, through unravelling spatialized themes, and incorporates contemporary themes including: an Islamic science reading of women, work and venturing; changing families and entrepreneurship development; women managing social crises; Islamization, governance and women; Islamic feminist activisms and entrepreneurship; representations of women’s entrepreneurship on social media; and women’s collectives leading entrepreneurship via Facebook entrepreneurship. It will be of interest to researchers, academics, and students in the fields of entrepreneurship, gender, work and organizations.
Author : Nehme Azoury
Publisher : Springer Nature
ISBN 13 : 3030884473
Total Pages : 326 pages
Book Rating : 4.0/5 (38 download)
Download or read book Entrepreneurship and Social Entrepreneurship in the MENA Region written by Nehme Azoury and published by Springer Nature. This book was released on 2022-01-22 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection presents state of the art research on entrepreneurship and social entrepreneurship in the MENA region. Combining practical and academic insights, it sheds light on future directions for the sector and addresses the many challenges that entrepreneurs face, for instance, the lack of special laws and regulations, lack of financial assistance and government recognition as well as the lack of social awareness. It covers topics such as entrepreneurship and sustainability, female entrepreneurship, entrepreneurship education, and future research directions. Ultimately this book aims to advance research in the field and highlights the importance of social entrepreneurs in the Middle East
Author : Zgheib, Philippe W.
Publisher : IGI Global
ISBN 13 : 1522520678
Total Pages : 384 pages
Book Rating : 4.5/5 (225 download)
Download or read book Entrepreneurship and Business Innovation in the Middle East written by Zgheib, Philippe W. and published by IGI Global. This book was released on 2017-01-10 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the modern globalized business world, entrepreneurial success can be more difficult to achieve. Innovativeness, effective decision-making, and a drive for success are just a few factors influencing entrepreneurial behavior. Entrepreneurship and Business Innovation in the Middle East is a comprehensive reference source for the latest scholarly material on the analysis of entrepreneurial activities in the framework of cultural diversity. Highlighting crucial perspectives and topics in business contexts, such as job satisfaction, intrapreneurship, and corporate governance, this book is ideally designed for academics, professionals, practitioners, and students interested in business enterprises in the Arab culture.
Author : Mamoun Benmamoun
Publisher :
ISBN 13 : 9781626616776
Total Pages : 252 pages
Book Rating : 4.6/5 (167 download)
Download or read book Middle East Business Environment written by Mamoun Benmamoun and published by . This book was released on 2015-08-10 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Middle East Business Environment is a comprehensive reference for academics, global executives, and policymakers interested in the region. The book provides clear insight into the business environment as viewed from the perspectives of multiple disciplines. The opening chapter discusses factors that affect the business environment in the Middle East. Subsequent chapters explore the main elements of Middle Eastern culture including religion, values, and attitudes, and consider how these affect business practices. They investigate how Middle Eastern countries are faring in their economic development efforts. They examine global trade regimes, the emerging field of global e-commerce, and challenges that may impede regional integration. They learn about Islamic finance and how it functions, and they look at marketing challenges facing Middle Eastern nations. Middle East Business Environment helps students identify multiple forces that come into play in the environment where businesses operate in the region. The book can be used in courses in international business, international economics, and Middle Eastern studies. Mamoun Benmamoun earned his M.B.A. in international business and finance and his Ph.D. in public policy analysis and administration at Saint Louis University, where he is now an assistant professor of international busines. Morris A. Kalliny earned his M.B.A. at Northwestern University and his Ph.D. in international business and marketing at the University of Texas-Pan-American. He is an assistant professor of marketing at Saint Louis University. Hadi Alhorr earned his M.B.A. in international finance and his Ph.D. in strategy and international management at Texas Tech University. He is now an associate professor of international business at Saint Louis University."
Author : American University in Cairo. El-Khazindar Business Research and Case Center
Publisher : Oxford University Press
ISBN 13 : 9774167007
Total Pages : 173 pages
Book Rating : 4.7/5 (741 download)
Download or read book Entrepreneurship in the Arab World written by American University in Cairo. El-Khazindar Business Research and Case Center and published by Oxford University Press. This book was released on 2016 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of case studies showcases the experiences of ten intriguing entrepreneurial ventures from emerging markets in the Arab world (Egypt, the UAE, Morocco, and Saudi Arabia). Readers will gain an in-depth insight on a variety of localized strategic, managerial, marketing, and innovative approaches and practices, which create unique challenges and opportunities in a region undergoing rapid political, social, and economic transformations. The unique case studies address different stages within the exciting entrepreneurial cycle, from start-up to growth, sustainability, and international expansion. This casebook is a valuable resource for anyone wanting to know more about launching and sustaining a business within developing Arab economies, as well as being an effective teaching tool for disciplines related to new venture management and entrepreneurship.
Author : Yusuf Sidani
Publisher : Taylor & Francis
ISBN 13 : 1040041841
Total Pages : 641 pages
Book Rating : 4.0/5 (4 download)
Download or read book Routledge Handbook on Business and Management in the Middle East written by Yusuf Sidani and published by Taylor & Francis. This book was released on 2024-07-31 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook provides thorough insights into crucial topics that have attracted scholarly and practitioner interest in business and management in the Middle Eastern region. The chapters of this Handbook open the window on the key areas of discussion in the field over the past few decades, including organizational behavior, leadership, business culture, business ethics, human resources, business strategy, entrepreneurship, finance, and accounting. It starts with identifying five key themes emerging from the variety of topics, locations, and questions addressed by the various authors who contributed to this volume. The remaining 30 chapters tackle various topics of interest to the research and the practitioner: institutional contexts for doing business in the region; issues of leadership, ethics, and organizational behavior; the role of women in leadership and some of the obstacles facing aspirant women leaders; people management and human resources issues in the Middle East; marketing in the Middle East; and strategy and entrepreneurship in the Middle East. The book closes with a reflection on management research in non-Western societies and describes some methodological challenges and propositions. The Handbook is designed for academics, students, and practitioners covering areas of relevance across business activities, functions, and locations in the Middle East. It is to be used as a reference for scholars doing business research or teaching and for practitioners involved in business activities in the region.
Author : Stavros Sindakis
Publisher : Emerald Group Publishing
ISBN 13 : 180071517X
Total Pages : 356 pages
Book Rating : 4.8/5 (7 download)
Download or read book Entrepreneurial Rise in the Middle East and North Africa written by Stavros Sindakis and published by Emerald Group Publishing. This book was released on 2022-03-02 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurial Rise in the Middle East and North Africa: The Influence of Quadruple Helix on Technological Innovation explores the relationships and inter-dependencies between innovation, political regimes, and economic and social development throughout the Middle East and North Africa region.
Author : Pawan S. Budhwar
Publisher : Taylor & Francis
ISBN 13 : 1000864014
Total Pages : 285 pages
Book Rating : 4.0/5 (8 download)
Download or read book Doing Business in the Middle East written by Pawan S. Budhwar and published by Taylor & Francis. This book was released on 2023-05-04 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Middle East has for a long time been at the centre of global trade as well as political interest. Demographic and social change shifts in global economic power, rapid urbanisation, climate change and resource scarcity, and significant technological development make this region both complex and hugely important. Doing Business in the Middle East highlights both the opportunities and constraints confronting foreign investors in the region and proposes strategies on how best to overcome them. The book explores the existing and emerging political and legal frameworks, sociocultural patterns, national infrastructures, regulatory environment, conflict resolution and how to negotiate in the Middle East. It also provides useful insights into how to approach advertising and marketing, promotion and distribution, and also at the strategies for investing in the region and appropriate modes of entry. With a number of features such as case studies, examples of effective and ineffective practices, clear takeaways, and a note on a future agenda on each given topic, this book is highly practical. Based on robust research, this comprehensive guide to doing business in the Middle East is an ideal reference tool for potential foreign investors, those who are already doing business or intend to do so in the region, and for a range of business and policy decision-makers. The book is also suitable for students and researchers in the fields of international management and business, international and strategic HRM, cross-cultural management, and business communication.
Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264213945
Total Pages : 163 pages
Book Rating : 4.2/5 (642 download)
Download or read book Women in Business 2014 Accelerating Entrepreneurship in the Middle East and North Africa Region written by OECD and published by OECD Publishing. This book was released on 2014-10-20 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women in Business 2014 summarises the progress made by the OECD-MENA Women Business Forum (WBF) since the publication of its first Women in Business report in 2012.
Author : M.S.S. El Namaki
Publisher : Springer
ISBN 13 : 0230288650
Total Pages : 195 pages
Book Rating : 4.2/5 (32 download)
Download or read book Strategy and Entrepreneurship in Arab Countries written by M.S.S. El Namaki and published by Springer. This book was released on 2007-12-14 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides a thorough analysis of strategy formulation at country and company level in Arab countries and corporations. It also deals with the issue of entrepreneurial initiative in Arab countries and issues actual practice of entrepreneurship. Role of the financial markets, especially venture capital and private equity are examined.
Author : Rasem N. Kayed
Publisher : Routledge
ISBN 13 : 1136894152
Total Pages : 377 pages
Book Rating : 4.1/5 (368 download)
Download or read book Islamic Entrepreneurship written by Rasem N. Kayed and published by Routledge. This book was released on 2013-12-16 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the idea that there is a specific Islamic form of entrepreneurship. Based on extensive original research amongst small and medium sized enterprises in Saudi Arabia, it shows how businesses are started and how they grow in the context of an Islamic economy and society. It argues that as specific Islamic approaches to a wide range of economic activities are being formulated and implemented, there is indeed a particular Islamic approach to entrepreneurship. Examining the relationship between Islamic values and entrepreneurial activity, the book considers whether such values can be more effectively used in order to raise the profile of Islamic entrepreneurship, and also to promote alternatives to development in the contemporary business environment. The book analyses the nature of entrepreneurship, and the special qualities of Islamic entrepreneurship, and discusses how the Islamic approach to entrepreneurship can be encouraged and developed further still
