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Author : THE STAFF OF ENTREPRENEUR. DIAMOND MEDIA (STEPHANIE.)
Publisher :
ISBN 13 : 9781642011739
Total Pages : 0 pages
Book Rating : 4.0/5 (117 download)
Download or read book ENTREPRENEUR QUICK GUIDE written by THE STAFF OF ENTREPRENEUR. DIAMOND MEDIA (STEPHANIE.) and published by . This book was released on 2024 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : The Staff of Entrepreneur Media
Publisher : Entrepreneur Press
ISBN 13 : 1613084781
Total Pages : 242 pages
Book Rating : 4.6/5 (13 download)
Download or read book Entrepreneur Quick Guide: Building, Marketing, and Scaling Your New Business written by The Staff of Entrepreneur Media and published by Entrepreneur Press. This book was released on 2024-08-06 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to launch your business and maximize your profits? Entrepreneur Quick Guides were specifically created for modern-day entrepreneurs on the go, providing practical tips and actionable steps that can be swiftly and effectively implemented. Building, Marketing, and Scaling Your New Business will teach you how to establish an online presence, attract your ideal customers, and maximize your profits. This guide offers invaluable insights and solutions to questions such as: How do I build my web presence? What type of equipment and software will I need? Can I use advertising and marketing to build my brand? How can superior customer service create lifetime customer loyalty? How to pay yourself, employees, and manage your taxes? This guide will take you through the final steps towards launching a successful business. Get your business off the ground and start making money today!
Author : John Jantsch
Publisher : John Wiley & Sons
ISBN 13 : 1119579775
Total Pages : 400 pages
Book Rating : 4.1/5 (195 download)
Download or read book The Self-Reliant Entrepreneur written by John Jantsch and published by John Wiley & Sons. This book was released on 2019-10-22 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide for creating a deeper relationship with the entrepreneurial journey The Self-Reliant Entrepreneur offers overworked and harried entrepreneurs, and anyone who thinks like one, a much-needed guide for tapping into the wisdom that is most relevant to the entrepreneurial life. The book is filled with inspirational meditations that contain the thoughts and writings of notable American authors. Designed as a daily devotional, it is arranged in a calendar format, and features readings of transcendentalist literature and others. Each of The Self-Reliant Entrepreneur meditations is followed by a reflection and a challenging question from John Jantsch. He draws on his lifetime of experience as a successful coach for small business and startup leaders to offer an entrepreneurial context. Jantsch shows how entrepreneurs can learn to trust their ideas and overcome the doubt and fear of everyday challenges. The book contains: A unique guide to meditations, especially designed for entrepreneurs A range of topics such as self-awareness, trust, creativity, resilience, failure, growth, freedom, love, integrity, and passion An inspirational meditation for each day of the year. . . including leap year Reflections from John Jantsch, small business marketing expert and the author of the popular book Duct Tape Marketing Written for entrepreneurs, as well anyone seeking to find a deeper meaning in their work and life, The Self-Reliant Entrepreneur is a practical handbook for anyone seeking to embrace the practice of self-trust.
Author : The Staff of Entrepreneur Media
Publisher : Entrepreneur Press
ISBN 13 : 1613084625
Total Pages : 178 pages
Book Rating : 4.6/5 (13 download)
Download or read book Grow Your Business written by The Staff of Entrepreneur Media and published by Entrepreneur Press. This book was released on 2023-08-08 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grow Your Business will provide you with all the tools and blueprints you need to take your business from startup to scale-up. You’ve sown the seeds, it’s time for the fruits of your labor to start producing! With Grow Your Business, Eric Butow and the experts at Entrepreneur give you insider knowledge and step-by-step guides to develop your growth plan and ensure your business thrives for the long-haul. With personal anecdotes, tried-and-true tips of the trade, and detailed blueprints to build out your company the right way, Grow Your Business details every step necessary for successful expansion. Learn the strategies to position your mindset for growth, set up proper management systems for smoother transitions and efficiency, and create multiple revenue streams by identifying the sales funnels and verticals that are right for your unique enterprise. You’ll Discover: The 10 essential benchmarks to establish before expansion Advanced marketing and social media techniques to build out your loyal customer base Templates for straight-forward growth plans to keep you and your employees on the same page Your leverage points, value propositions, and identifying your unique audience Grow Your Business is the blueprint that will allow you to trigger explosive growth for your business.
Author : James King
Publisher : Expertengruppe Verlag
ISBN 13 : 3968971388
Total Pages : 126 pages
Book Rating : 4.9/5 (689 download)
Download or read book Scaling Up - Beginner‘s Guide To Scaling Your Business written by James King and published by Expertengruppe Verlag. This book was released on 2020-08-16 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scaling Up - Beginner’s Guide To Scaling Your Business (Economies of Scale) Knowing the right steps for your startup Would it not be great, if your business does not only grow at a rapid level, but its structure and system even support and enhance such a rapid growth rate? Every healthy business needs to grow – we know that. And it is in the interest of every business owner not only to grow his business at a very rapid rate, but to keep the costs at a fairly low level to excel revenues. But how can this work? What steps are necessary? This beginner’s guide provides easy to understand answers on: ... what scaling really is ... how you scale your business ... how business funding will scale your business ... how to build a sustainable, durable, scalable and more profitable business ... risks that come from scaling your business. Take action now and start to scale your business! About the author, James King: James King is a successful business consultant. Even though he mostly consults global companies, his passion is to enable startup or long existing small-scale enterprises in becoming more successful. He knows from innumerable years of experience, that with the right mindset, the right tools and the right business foundation, every tiny business can be turned into an extremely successful and profitable high-scale company. His dream is, that every entrepreneur, who is willing to bring the necessary effort, can acquire the knowledge that is needed without overextending himself. Make sure to order this guidebook today to experience… ... what scalability is ... and how you scale your business. Content of this book: About the author Foreword What is scaling? How to scale your business?? Business funding will scale your business Build a sustainable, durable, scalable and more profitable business Risks that come form scaling your business Biggest risks of scaling up Opportunities to scale your business with data Conclusion
Author : Ken Colwell
Publisher : ClydeBank Media LLC
ISBN 13 : 163610066X
Total Pages : 303 pages
Book Rating : 4.6/5 (361 download)
Download or read book Running & Growing a Business QuickStart Guide written by Ken Colwell and published by ClydeBank Media LLC . This book was released on 2022-09-19 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Best Book For New Or Experienced Entrepreneurs Who Want To Grow Their Business! You’ve started a brand-new business. Are you ready to crush the competition? It’s no secret that starting a new business isn’t easy. Once everything is up and running, however, entrepreneurs face a new set of challenges. It’s time to leave the uncertainty behind and start scaling the success of your business. Best-selling author, professor, and consultant Ken Colwell, PhD, MBA knows what it takes to fuel the growth that brings a new business out of the early startup days and into a new phase of profitability. Drawing on nearly three decades of hands-on experience, Colwell lays out the clearest path yet for new entrepreneurs who need to manage hiring, daily operations, and business growth while developing critical leadership, time management, and growth mindset skills. Use the guidance in this book to secure the future of your business. It doesn’t matter if your company is two weeks old or two years old—this book will teach you how to scale operations, strengthen your bottom line, and build a resilient business that stands out from the competition for years to come! Running and Growing a Business QuickStart Guide Is Perfect For: - New or experienced entrepreneurs getting their businesses off the ground - First-time entrepreneurs planning for the future - Current business owners who are struggling to scale or aren’t happy with their rate of growth - New managers, new startup hires, or current employees angling for a promotion - Anyone who wants to get a better picture of how best to manage a business for the long term Running and Growing a Business QuickStart Guide Explains: - How to scale your business and stand out in a competitive business environment - How to excel at business management fundamentals from managing your LLC to growing your company - How to run your start-up on a day-to-day, month-to-month, and year-to-year basis - How fund growth without overextending yourself and maintaining profitability - How to become a better manager, how to improve your work-life balance, and how to lead your business to new heights of success YOU WILL LEARN: - Growth Management Fundamentals – How to Ignite, Control, and Profitably Sustain Business Growth - How to Grow as an Entrepreneur – Learn Valuable Time Management Skills and How to Live a Self-Actualized Life - How to Be a Better Leader – Learn How to Inspire Your Team, Delegate Effectively, and Achieve Your Goals - How to Manage Your Business – Measure and Improve Day-To-Day Success, Standardize Procedures, and Scale Profitably - How to Hire the Perfect Team, How to Accelerate Business Innovation, How to Grow Your Bottom Line, and More! If you have ever looked at your new business and asked yourself “where do I go from here?” this book is for you! Ken Colwell, PhD, MBA is also the author of the bestselling book Starting a Business QuickStart Guide. *LIFETIME ACCESS TO FREE BUSINESS GROWTH DIGITAL ASSETS!* Running and Growing a Business QuickStart Guide comes with free lifetime access to a comprehensive library of tools and templates to help you grow your business quickly. *GIVING BACK* ClydeBank Media proudly supports One Tree Planted as a reforestation partner.
Author : Tom Eisenmann
Publisher : Currency
ISBN 13 : 0593137027
Total Pages : 370 pages
Book Rating : 4.5/5 (931 download)
Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.
Author : Chris Willman
Publisher : Independently Published
ISBN 13 : 9781980609353
Total Pages : 278 pages
Book Rating : 4.6/5 (93 download)
Download or read book The Entrepreneurs Marketing Manual: A Practical Guide for Entrepreneurs & Small Businesses to Supercharge Marketing Success written by Chris Willman and published by Independently Published. This book was released on 2018-04-02 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A truly first class resource for the modern small business owner that offers fantastic, insightful marketing strategy in a practical way that can be easily used to achieve great results" "The Entrepreneurs Marketing Manual is a book that can really benefit all entrepreneurs and small business owners. The advice and strategy it offers is absolutely brilliant, but offered up in a way that's surprisingly straight forward to follow, even for a marketing novice" Around 80% of new business ventures and startups fail within the first 2 years of beginning their journey in the world. Even after that point, the challenges and barriers to true success are significant and for the modern entrepreneur or small business owner, there's a wealth of obstacles waiting to trip them up. You absolutely must strive to supercharge your own skillset to keep from becoming an unfortunate statistic. Standing out from the crowd and arming yourself with the absolute maximum amount of means to ensure you don't suffer the heartbreak of that 80% is essential. The Entrepreneurs Marketing Manual is an expert, practical guide that will provide you with essential marketing expertise to help you do just that. This step by step book will cover the full range of modern marketing strategy in an insightful way that's easy to follow and that will enable you to really boost your marketing results. In this book you'll get practical, expert advice on all of the key areas a business owner or entrepreneur needs for exceptional marketing execution including: - How to create a practical and results driven approach to marketing without needing million dollar budgets! - The secrets behind creating an amazing brand that can really help you to stand out, even in a crowded market. - How to build a cost effective, yet extremely effective digital marketing strategy and ramp up your results. - Tips and tricks to approach most areas of marketing execution, from running impactful events or excellent email campaigns, to the secrets of social media success and much more. - The methods you need to evaluate, analyse and optimise every element of your marketing, making every minute and each pound or dollar you invest, work much harder
Author : The Staff of Entrepreneur Media, Inc.
Publisher : Entrepreneur Press
ISBN 13 : 1613083882
Total Pages : 582 pages
Book Rating : 4.6/5 (13 download)
Download or read book Start Your Own Business written by The Staff of Entrepreneur Media, Inc. and published by Entrepreneur Press. This book was released on 2018-08-14 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2017 34% of the workforce was considered part of the gig economy. This growing workforce of freelancers and side-giggers is also estimated to grow to 43% by 2020. That’s 4 million freelancers, soon to be 7 million by 2020. Whether it’s people looking to earn extra money, those tired of their 9-to-5, to entrepreneurs looking to grow their side hustle, Entrepreneur is uniquely qualified to guide a new generation of bold individuals looking to live their best lives and make it happen on their own terms. Whatever industry or jobs this new workforce takes, Start Your Own Business will guide them through the first three years of business. They’ll gain the know-how of more than 30 years of collective advice from those who’ve come before them to: How to avoid analysis paralysis when launching a business Tips for testing ideas in the real-world before going to market with insights from Gary Vaynerchuk Decide between building, buying, or becoming a distributor What to consider when looking for funding from venture capitalists, loans, cash advances, etc. Whether or not a co-working space is a right move Tips on running successful Facebook and Google ads as part of a marketing campaign Use micro-influencers to successfully promote your brand on social media
Author : Ed Goodman
Publisher : Pearson UK
ISBN 13 : 1292017708
Total Pages : 203 pages
Book Rating : 4.2/5 (92 download)
Download or read book New Business: Next Steps written by Ed Goodman and published by Pearson UK. This book was released on 2015-02-02 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: So you've launched your new business. But what do you need to do now to make sure it succeeds? This all-in-one guide will help you make sure your fledgling enterprise becomes a successful business. Packed with all the practical, valuable and insightful guidance you need on sales, marketing, finance, service, technology and much more, each chapter includes: Easy-to-apply strategies for business success Insightful case studies from businesses that survived the first five years Helpful exercises and action plans Valuable templates for you to use The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Author : Chad Reinertson
Publisher :
ISBN 13 : 9780615766003
Total Pages : 280 pages
Book Rating : 4.7/5 (66 download)
Download or read book Don't Start Your Own Business written by Chad Reinertson and published by . This book was released on 2013-02-25 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't Start Your Own Business is the essential guide to start your company the right way. Learn the new strategies and tools successful businesses are using. This powerful, yet simple, guide for all entrepreneurs shows you easy and effective steps to start your business. Startups are difficult. Building a successful business is tough. Where do I start? What do I need to know? How do I avoid costly mistakes? Finally, your questions are answered. From writing powerful marketing plans, to building a professional website, and running your own SEO campaign, we cut through the basic theories and provide a complete guide of real steps that you can follow. Learn the strategies and secrets every entrepreneur needs to know. If you have dreamed of making your idea a reality, then you need to read this simple startup guide. Every year entrepreneurs just like you are inspired to start their own business. Unfortunately, many of them make the same costly mistakes and fail in their first year. The challenge is building your business the right way and knowing how to make smart decisions. This easy to follow step-by-step guide shows you how to make smart decisions that could mean the difference between success and failure. Avoid the same costly mistakes others make. Don't Start Your Own Business is your complete simple startup guide with practical information and real solutions for anyone starting a business. Author Chad Reinertson brings a decade of startup experience to help launch your product and generate sales. Don't Start Your Own Business is essential for any startup, entrepreneur, or company in the growth phase. Learn the basics of business school, how to write successful sales and marketing plans, build a professional-looking website for under $100, run your own effective SEO campaign, and the secrets every small business owner needs to know.
Author : Roman Alexander Wellington
Publisher : Wellington Press, LLC
ISBN 13 : 1636730256
Total Pages : 25 pages
Book Rating : 4.6/5 (367 download)
Download or read book The 5-Minute Guide To Turning Your Business Idea Into A Success written by Roman Alexander Wellington and published by Wellington Press, LLC. This book was released on 2020-02-01 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 5-Minute Guide To Turning Your Business Idea Into A Success is for new entrepreneurs who have an idea for what they want to do/create/offer, but are not sure where to start. This guide aims to provide some quick guidance and reference points for these entrepreneurs to get a better idea of where to start, and what steps they should take to move their idea forward. This book, the second in the acclaimed "Wellington’s 5-Minute Guides For Success” series, covers in a short and easy to understand way, such topics as: ✔️ Ideation ✔️ Finding & Filling A Need ✔️ Turning Your Idea Into A Business ✔️ Validating Your Business ✔️ Creating Your Prototype/Mockup ✔️ Securing Funding ✔️ Introducing Your Product/Service To The World ✔️ Essential Resources You'll Need For Your Entrepreneurial Journey ⚜️ About The Wellington’s 5-Minute Guides For Success Series ⚜️ Roman Alexander Wellington decided to launch a series of beginner-focused, “short reads” style books, focused on the most essential areas of success that could be read quickly and referred back too often by new entrepreneurs. "Wellington's 5-Minute Guides For Success" Cover Topics Including: Entrepreneurship Mindset Leadership Business Branding & Personal Branding Content Marketing Digital Marketing While Mr. Wellington’s full-length books focus more in-depth on each subject area, the 5-Minute Guides are intended to provide beginner-friendly tips, strategies, explanations, and reference points. These guides are for readers who are looking for more information on one of the covered topic areas, but don’t have several hours to sit and read a full-length book on it. He hoped this “short read” style would help him reach readers just starting their entrepreneurial journey who may be interested in building businesses or brands of their own, and we’re looking for a simple way to start learning what was required. The books within the “Wellington’s 5-Minute Guides For Success” series are not intended to provide in-depth coverage of each topic, nor are they for readers with extensive previous experience (although they could certainly be helpful refreshers). They are intended to help a beginner understand the basics, and help aspiring entrepreneurs avoid getting “information overload”. By providing shorter, less complex, and more easily digestible information, Mr. Wellington hoped that it would be enough to spark the interest of his readers, encourage them to learn more, and provide the initial knowledge needed for them to take their first steps in their entrepreneurial journey. Wellington's 5-Minute Guides For Success Editorial Reviews: "Wellington's 5-Minute Guides For Success Should Be Essential Reading For Every Entrepreneur Just Starting Their Journey" - Think7Figures Magazine "Wellington hit it out of the park with these short guides. If you're just starting out as an entrepreneur, you want these on your reading list." - Silicon Valley Times "New entrepreneurs today can easily get bogged down with too much information, and the "Wellington's 5-Minute Guides For Success" book series is the perfect solution to this issue, as the guides offer simple and clear coverage of the most important fundamentals of any entrepreneurial journey." - Founders Courier "Wellington's 5-Minute Guides For Success" get straight to the point, without any unnecessary "fluff". While Mr. Wellington says these are intended for the "new" entrepreneur, more experienced entrepreneurs may still want to give these a read as well. While they were a great "refresher" on most things, we actually gained several new insights and ideas ourselves (especially from the Branding and Content Marketing guides) that we will be implementing into our own growth strategies." - Entrepreneurs News Journal "For those looking to start a business, it's hard to know where to start. We loved how the "Wellington's 5-Minute Guides For Success" series perfectly breaks down the basics for new entrepreneurs, and do so in simple and easy-to-understand ways." - Ecommerece News Journal ⚜️ About The Author: Roman Alexander Wellington ⚜️ Roman Alexander Wellington is an American business magnate who has founded nine companies, comprising dozens of brands, and has 20-years of experience in Digital Marketing, Public Relations, and Corporate Branding. He is a second-generation public relations specialist, is ranked as one of the Top 10 Digital Marketing Consultants in the USA, has founded three award-winning Marketing and Public Relations firms, and is a Best-Selling Author who has written 20+ books on the subjects of Entrepreneurship, Leadership, Branding, and Digital Marketing.
Author : Dean A. Shepherd
Publisher : Springer Nature
ISBN 13 : 3030789357
Total Pages : 142 pages
Book Rating : 4.0/5 (37 download)
Download or read book Entrepreneurial Strategy written by Dean A. Shepherd and published by Springer Nature. This book was released on 2021-07-19 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book focuses on explaining differences amongst organizations regarding various attributes, forms, and outcomes. By focusing on the “how” of new venture creation and management to produce well-established organizations, the authors aim to increase our understanding of the antecedents of most management research assumptions. New ventures are the source of most newly created jobs generated in an economy, new industries and markets, innovative products and services, and new solutions to economic, social, and environmental problems. However, most management research assumes a well-established organization as the starting point of their theorizing. Building on the notion of guided attention, it details how entrepreneurs can allocate their transient attention to identify potential opportunities from environmental change and how entrepreneurs allocate their sustained attention to form beliefs about radical and incremental opportunities requiring entrepreneurial action. The authors explain how entrepreneurs build such communities and engage community members over time to co-construct potential opportunities for new venture progress. Using the lean startup framework, they connect the dots between the theorizing on identifying and co-constructing potential opportunities and the startup of new ventures. This leads to a new overarching framework based on are (1) co-creating a startup, (2) organizing a startup, and (3) performing a startup to bring together the many disparate threads of research on new ventures. The authors then theorize on the importance of knowledge in organizational scaling. Based on cutting-edge research from the leading entrepreneurship journals, this book expands knowledge on the cognitive aspect of the new venture creation process.
Author : Deborah Brown-Volkman
Publisher : iUniverse
ISBN 13 : 9780595764631
Total Pages : 145 pages
Book Rating : 4.7/5 (646 download)
Download or read book Four Steps to Building a Profitable Business written by Deborah Brown-Volkman and published by iUniverse. This book was released on 2004-05-13 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you work for yourself? Or, do you dream of doing so one day? Are you worried that your venture will not be sufficiently profitable because of doubts about marketing yourself, your products, or your services? Would you like quick answers and a start-up guide, with resources in one place, to make marketing easy to apply and understand? Deborah Brown-Volkman, noted career and mentor coach, speaker, writer, and author of two books: Coach Yourself To A New Career and Four Steps To Building A Profitable Coaching Practice will show you how to build and market a profitable business in four easy steps. You Will Learn How To: Select the most profitable group of people to market and sell to Create a program or process that potential customers will pay you lots of money for Create a winning marketing strategy with techniques and examples to implement your plan Become masterful at both marketing and selling This book is based on the hundreds of business owners, entrepreneurs, and professionals the author has met and worked with, her twelve years experience as a sales and marketing executive, and personal know-how building two successful marketing-driven companies of her own. This is a practical, down-to-earth guide that takes you through the components of marketing a profitable business quickly and easily.
Author : Nathan R. Furr
Publisher : Nisi Institute
ISBN 13 : 9780983723608
Total Pages : 250 pages
Book Rating : 4.7/5 (236 download)
Download or read book Nail it Then Scale it written by Nathan R. Furr and published by Nisi Institute. This book was released on 2011 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do most new businesses fail, yet a few entrepreneurs have a habit of winning over and over again? The shocking discovery of years of research and trial is that most startups fail by doing the "right things," but doing them out of order. In other words, human nature combined with our entrepreneurial drive puts us on autopilot to become part of the 70% to 90% of ventures that fail. From Thomas Edison to Steve Jobs, the Nail It Then Scale It method is based on pattern recognition of the timeless principles and key practices used by successful entrepreneurs to repeatedly innovate.
Author : Emily Heyward
Publisher : Penguin
ISBN 13 : 0593084314
Total Pages : 242 pages
Book Rating : 4.5/5 (93 download)
Download or read book Obsessed written by Emily Heyward and published by Penguin. This book was released on 2020-06-09 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2020 Porchlight Marketing & Sales Book of the Year The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of the gate. We're in the midst of a startup revolution, with new brands popping up every day, taking over our Instagram feeds and vying for our affection. Every category is up for grabs, and traditional brands are seeing their businesses erode as hundreds of small companies encroach on their territory, each hoping to become the next runaway success. But it's not enough to have a great idea, or a cool logo. Emily Heyward founded Red Antler, the Brooklyn based brand and marketing company, to help entrepreneurs embed brand as a driver of business success from the beginning. In Obsessed, Heyward outlines the new principles of what it takes to build and launch a brand that has people queuing up to buy it on opening day. She takes you behind the scenes of the creation of some of today's hottest new brands, showing you: • How Casper was able to upend the mattress industry by building a beloved brand where none had existed before • How the dating app Hinge won a fanatical user base and great word-of-mouth with the promise that the app was "designed to be deleted" • Why luggage startup Away, now valued at $1.4 billion, could build their brand around love of travel by launching with just one product--a hard-shell carry-on suitcase--rather than a whole range of luggage offerings. Whether you're starting a new business, launching a new product line, or looking to refresh a brand for a new generation of customers, Obsessed shows you why the old rules of brand-building no longer apply, and what really works for today's customers.
Author : Priscilla Y. Huff
Publisher : John Wiley & Sons
ISBN 13 : 0470097914
Total Pages : 369 pages
Book Rating : 4.4/5 (7 download)
Download or read book Make Your Business Survive and Thrive! written by Priscilla Y. Huff and published by John Wiley & Sons. This book was released on 2007-03-16 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’re an entrepreneur, or you’re just thinking of starting a business, start with this smart, practical guide to small business success. It shows you how to maintain healthy growth and profits—no matter what kind of business you own—and helps you get the most out of your limited resources. Grow your business and get on the fast track to success.
