Social TV

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118239652
Total Pages : 225 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Social TV by : Mike Proulx

Download or read book Social TV written by Mike Proulx and published by John Wiley & Sons. This book was released on 2012-01-26 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet didn’t kill TV! It has become its best friend. Americans are watching more television than ever before, and we’re engaging online at the same time we’re tuning in. Social media has created a new and powerful “backchannel”, fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And “connected TVs” blend web and television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navigate its many emerging and exciting marketing and advertising opportunities. Social TV topics include: Leveraging the “second screen” to drive synched and deeper brand engagement Using social ratings analytics tools to find and target lean-forward audiences Aligning brand messaging to content as it travels time-shifted across devices Determining the best strategy to approach marketing via connected TVs Employing addressable TV advertising to maximize content relevancy Testing and learning from the most cutting-edge emerging TV innovations The rise of one technology doesn’t always mean the end of another. Discover how this convergence has created new marketing opportunities for your brand.

Social Media and Minority Languages

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Author :
Publisher : Multilingual Matters
ISBN 13 : 1847699065
Total Pages : 291 pages
Book Rating : 4.8/5 (476 download)

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Book Synopsis Social Media and Minority Languages by : Elin Haf Gruffydd Jones

Download or read book Social Media and Minority Languages written by Elin Haf Gruffydd Jones and published by Multilingual Matters. This book was released on 2013-02-22 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a field in its own right, Minority Language Media studies is developing fast. The recent technological and social developments that have accelerated media convergence and opened new ways of access and exchange into spaces formerly controlled by media institutions, offer new opportunities, challenges and dangers to minority languages, and especially to their already established media institutions. This book includes debates on what convergence and participation actually mean, a series of case studies of specific social media developments in minority language, as well as comparative studies on how the cultural industries have engaged with the new possibilities brought about by media convergence. Finally, the book also offers a historical review of the development of Minority Language Media worldwide, and evidences the areas in which more extensive research is required.

ECSM 2021 8th European Conference on Social Media

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Author :
Publisher : Academic Conferences Inter
ISBN 13 : 1914587014
Total Pages : pages
Book Rating : 4.9/5 (145 download)

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Book Synopsis ECSM 2021 8th European Conference on Social Media by : Dr Christos Karpasitis

Download or read book ECSM 2021 8th European Conference on Social Media written by Dr Christos Karpasitis and published by Academic Conferences Inter. This book was released on 2021-07-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Conference Proceedings of 8th European Conference on Social Media

Listen First!

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Publisher : John Wiley & Sons
ISBN 13 : 1118033744
Total Pages : 320 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Listen First! by : Stephen D. Rappaport

Download or read book Listen First! written by Stephen D. Rappaport and published by John Wiley & Sons. This book was released on 2011-03-16 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: LISTEN FIRST! Shhh... Listen. Hear that? That's the sound of your business. The conversations taking place online and in the marketplace tell you nearly everything you need to know about your company and your customers what people are saying about you, how they use your products, whether they'll buy or recommend your product, and how they respond to your marketing and advertising. Listening provides unrivaled insight. If you do it right, you'll have a decisive edge over your competition as you adapt faster to customer needs and market changes. Listening is ultimately about gaining business advantage. Based on authoritative research from the Adver-tising Research Foundation, Listen First! delivers a playbook for marketing and advertising success-fully in our conversational era. This book explains what listening is, how to do it, how it's used, and where it's headed. Done well, social media listening uncovers pivotal insights that guide marketing as well as product development, customer service, and just about all business functions that touch customers and other stakeholders. You'll learn the tools, winning plays, and proven tactics for listening so that you can: Understand what customers are thinking, feeling, and doing in their lives that affect demand and interest in your products or services Identify threats to your reputation See how customers position competing brands in their minds, not as advertisers position them Sense market shifts that threaten existing business or present new opportunities Develop new products or refine your current lineup by bringing customer voices into R&D, innovation, and concept testing Make your messages more relevant and sharpen targeting by directing messages to people according to their conversational interests Keep sales humming, even when business conditions might be unfavorable or better predict short-term sales based on the volume and specifics of conversational activity Determine competitors' strengths and weaknesses Plan and buy advertising based on where conversations are happening Organize your company to maximize listening's value across all its departments Listen First! gives you evidence, research, and expert viewpoints that will enable you to take advantage of listening and build your business over the short term and for the long haul. If you want your company to have a sustainable business advantage in an uncertain world, it is time to start and act on listening.

A Kingdom for Us

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Author :
Publisher : Christian Faith Publishing, Inc.
ISBN 13 :
Total Pages : 444 pages
Book Rating : 4.8/5 (94 download)

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Book Synopsis A Kingdom for Us by : Kathy Zuziak

Download or read book A Kingdom for Us written by Kathy Zuziak and published by Christian Faith Publishing, Inc.. This book was released on 2024-02-28 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Kingdom for Us was written to answer questions that everybody has. Is there really a devil, and what can he do? What is the big deal about praise and worship? What is the baptism in the Holy Spirit, and do we need it? How do you get the kind of faith that produces miracles? Where are we in the timeline? If you have wondered about any of these things, you are not alone. This Bible study was designed to help all of us understand what is going on. There is a Kingdom and Jesus is the King. Jesus tells us that the Kingdom is coming and also that the Kingdom is within us. This would not seem to make sense unless you realize that Jesus is speaking of both physical and spiritual kingdoms. Either way, the Kingdom brings heaven on earth. Wouldn't we like to have some of that? This is good stuff, my friend. If you are a regular, nonreligious sort of person that just wants to know the truth, even someone who has never read the Bible, then this study is for you. If you have some previous knowledge but aren't sure how it all works together, this study is for you too. Perhaps it will help connect the dots. 139 167

The Psychology of Binge Watching TV

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1040252990
Total Pages : 205 pages
Book Rating : 4.0/5 (42 download)

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Book Synopsis The Psychology of Binge Watching TV by : Barrie Gunter

Download or read book The Psychology of Binge Watching TV written by Barrie Gunter and published by Taylor & Francis. This book was released on 2024-11-22 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fascinating work provides an up-to-date examination of shifts in the nature and impact of TV and video watching that have largely been driven by non-linear TV and video services online. The book reviews research evidence from around the world about the physical and behavioural shift of viewing away from linear and towards non-linear TV and video services. It studies the psychological factors that underpin and drive this shift and the impact of binge-watching behaviour on people’s physical and psychological health and social relationships. Along the way, it differentiates between "binge-watching" and "heavy-viewing" and considers binge-watching as a distinctive form of TV/video use that has its own reasons of occurrence and impacts. The Psychology of Binge Watching TV is aimed principally at students and academics interested in psychology, media, mental health and other related disciplines. It will also interest any readers looking to understand more about the psychology behind binge-watching and the potentially positive and negative effects on audiences.

Child Development From Infancy to Adolescence

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Author :
Publisher : SAGE Publications
ISBN 13 : 1071840762
Total Pages : 700 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Child Development From Infancy to Adolescence by : Laura E. Levine

Download or read book Child Development From Infancy to Adolescence written by Laura E. Levine and published by SAGE Publications. This book was released on 2023-02-28 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chronologically organized, Child Development from Infancy to Adolescence, Third Edition introduces topics within the field of child development through unique and engaging Active Learning opportunities.

E-marketing

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Author :
Publisher : Routledge
ISBN 13 : 1315506521
Total Pages : 497 pages
Book Rating : 4.3/5 (155 download)

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Book Synopsis E-marketing by : Raymond D. Frost

Download or read book E-marketing written by Raymond D. Frost and published by Routledge. This book was released on 2016-06-03 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: For courses in Internet Marketing or E-marketing This book teaches marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today’s Internet- and social media-driven marketing environment. It brings traditional marketing coverage up-to-date with a thorough, incisive look at e-marketing planning and marketing mix tactics from a strategic and tactical perspective. The focus is on the Internet and other technologies that have had a profound effect on how marketing is approached today. Included is coverage of marketing planning; legal and global environments; e-marketing strategy; and marketing mix and customer relationship management strategy and implementation issues. A major revision, this seventh edition reflects the disruption to the marketing field brought about by social media. As such it covers many new topics that represent the changes in e-marketing practice in the past two years. Because of the ever-changing landscape of the Internet, the authors suggest reading this book, studying the material, and then going online to learn more about topics of interest. Features: Better understanding of new concepts in today’s electronic marketplace is accomplished as the book puts that new terminology into traditional marketing frameworks. Readers are encouraged to exercise critical thinking and attention to their own online behavior in order to better understanding the e-marketer’s perspective, strategies, and tactics–to think like a marketer. Although the focus is on e-marketing in the United States, readers also see a global perspective in the coverage of market developments in both emerging and developed nations. An entire chapter devoted to law and ethics, and contributed by a practicing attorney, updates readers on the latest changes in this critical area. Readers are guided in learning a number of e-marketing concepts with the help of some outstanding pedagogical features: -Marketing concept grounding helps readers make the connection between tradition and today. Material in each chapter is structured around a principle of marketing framework, followed by a look at how the internet has changed the structure or practice, providing an ideal bridge from previously learned material. -Learning objectives set the pace and the goals for the material in each chapter. -Best practices from real companies tell success stories, including new examples of firms doing it right. -Graphical frameworks serve as unique e-marketing visual models illustrating how each chapter fits among others. -Chapter summaries help readers review and refresh the material covered. -Key terms are identified in bold text within the chapter to alert readers to their importance. -Review and discussion questions are another device to be used for refreshing readers’ understanding of the material in the chapter. -Web activities at the end of each chapter help readers become further involved in the content. -This revision reflects the disruption to the marketing field based on social media. A major revision from the sixth edition, it includes many new topics, as dictated by changes in e-marketing practice in the past two years. -Three important Appendices include internet adoption statistics, a thorough glossary, and book references. NEW. Students get a broader look at social media as it is now integrated throughout the book, instead of confined to one chapter. NEW. A look a new business models continues and strengthens the approach of learning from real life examples. Added and described in detail are such models as social commerce (and Facebook commerce), mobile commerce and mobile marketing, social CRM, crowsourcing, and many important be less pervasive models such as crowfunding, freemium, and flash sales. NEW.Chapters 12, 13 and 14 were completely rewritten to reflect the move from traditional marketing communication tools to the way practitioners current describe IMC online: owned, paid and earned media. NEW. Readers see examples of many new and interesting technologies that are today providing marketing opportunities, both in the Web 2.0 and 3.0 sections. NEW. The chapter-opening vignettes continue to play an important role in illustrating key points. Two new vignettes and new discussion questions about each chapter opening vignette are included. NEW.Included are many new images in every chapter, plus updated “Let’s Get Technical” boxes. NEW.Other chapter-specific additions that further enhance understanding of the concepts include: -More social media performance metrics (Ch. 2) -“Big data” and social media content analysis (Ch. 6) -New consumer behavior theory and “online giving” as a new exchange activity (Ch. 7) -Social media for brand building (Ch. 9) -App pricing and web page pricing tactics (Ch. 10)

Visual Signal Quality Assessment

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Author :
Publisher : Springer
ISBN 13 : 3319103687
Total Pages : 311 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Visual Signal Quality Assessment by : Chenwei Deng

Download or read book Visual Signal Quality Assessment written by Chenwei Deng and published by Springer. This book was released on 2014-11-11 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides comprehensive coverage of the latest trends/advances in subjective and objective quality evaluation for traditional visual signals, such as 2D images and video, as well as the most recent challenges for the field of multimedia quality assessment and processing, such as mobile video and social media. Readers will learn how to ensure the highest storage/delivery/ transmission quality of visual content (including image, video, graphics, animation, etc.) from the server to the consumer, under resource constraints, such as computation, bandwidth, storage space, battery life, etc.

Transnational Hallyu

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Publisher : Rowman & Littlefield
ISBN 13 : 1538146975
Total Pages : 197 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Transnational Hallyu by : Kyong Yoon Yong Jin

Download or read book Transnational Hallyu written by Kyong Yoon Yong Jin and published by Rowman & Littlefield. This book was released on 2021-06-29 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: While the influence of Western, Anglophone popular culture has continued in the global cultural market, the Korean cultural industry has substantially developed and globally exported its various cultural products, such as television programs, pop music, video games and films. The global circulation of Korean popular culture is known as the Korean wave, or Hallyu. Given its empirical scope and theoretical contributions, this book will be highly appealing to any scholar or student interested in media globalization and contemporary Asia popular culture. These chapters present the evolution of Hallyu as a transnational process and addresses two distinctive aspects of the recent Hallyu phenomenon - digital technology integration and global reach. This book will be the first monograph to comprehensively and comparatively examine the translational flows of Hallyu through extensive field studies conducted in the US, Canada, Chile, Spain and Germany.

Artificial Intelligence and Economic Sustainability in the Era of Industrial Revolution 5.0

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Author :
Publisher : Springer Nature
ISBN 13 : 303156586X
Total Pages : 1360 pages
Book Rating : 4.0/5 (315 download)

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Book Synopsis Artificial Intelligence and Economic Sustainability in the Era of Industrial Revolution 5.0 by : Abdalmuttaleb M. A. Musleh Al-Sartawi

Download or read book Artificial Intelligence and Economic Sustainability in the Era of Industrial Revolution 5.0 written by Abdalmuttaleb M. A. Musleh Al-Sartawi and published by Springer Nature. This book was released on with total page 1360 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Social Interactive Television: Immersive Shared Experiences and Perspectives

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Author :
Publisher : IGI Global
ISBN 13 : 1605666572
Total Pages : 362 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis Social Interactive Television: Immersive Shared Experiences and Perspectives by : Cesar, Pablo

Download or read book Social Interactive Television: Immersive Shared Experiences and Perspectives written by Cesar, Pablo and published by IGI Global. This book was released on 2009-05-31 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book discusses the advent of social interactive television with its complex opportunities and challenges for media researchers and others today"--Provided by publisher.

Enjoying Machines

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Publisher : MIT Press
ISBN 13 : 0262326906
Total Pages : 231 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis Enjoying Machines by : Barry Brown

Download or read book Enjoying Machines written by Barry Brown and published by MIT Press. This book was released on 2015-04-10 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: An argument that pleasure is a fundamental part of why we use technology, and a framework for understanding the relationship between pleasure and technology. The dominant feature of modern technology is not how productive it makes us, or how it has revolutionized the workplace, but how enjoyable it is. We take pleasure in our devices, from smartphones to personal computers to televisions. Whole classes of leisure activities rely on technology. How has technology become such an integral part of enjoyment? In this book, Barry Brown and Oskar Juhlin examine the relationship between pleasure and technology, investigating what pleasure and leisure are, how they have come to depend on the many forms of technology, and how we might design technology to support enjoyment. They do this by studying the experience of enjoyment, documenting such activities as computer gameplay, deer hunting, tourism, and television watching. They describe technologies that support these activities, including prototype systems that they themselves developed. Brown and Juhlin argue that pleasure is fundamentally social in nature. We learn how to enjoy ourselves from others, mastering it as a set of skills. Drawing on their own ethnographic studies and on research from economics, psychology, and philosophy, Brown and Juhlin argue that enjoyment is a key concept in understanding the social world. They propose a framework for the study of enjoyment: the empirical program of enjoyment.

The World of Goods

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Publisher : Routledge
ISBN 13 : 1000358119
Total Pages : 167 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis The World of Goods by : Mary Douglas

Download or read book The World of Goods written by Mary Douglas and published by Routledge. This book was released on 2021-03-28 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is well-understood that the consumption of goods plays an important, symbolic role in the way human beings communicate, create identity, and establish relationships. What is less well-known is that the pattern of their flow shapes society in fundamental ways. In this book the renowned anthropologist Mary Douglas and economist Baron Isherwood overturn arguments about consumption that rely on received economic and psychological explanations. They ask new questions about why people save, why they spend, what they buy, and why they sometimes-but not always-make fine distinctions about quality. Instead of regarding consumption as a private means of satisfying one’s preferences, they show how goods are a vital information system, used by human beings to fulfill their intentions towards one another. They also consider the implications of the social role of goods for a new vision for social policy, arguing that poverty is caused as much by the erosion of local communities and networks as it is by lack of possessions, and contrast small-scale with large-scale consumption in the household. A radical rethinking of consumerism, inequality and social capital, The World of Goods is a classic of economic anthropology whose insights remain compelling and urgent. This Routledge Classics edition includes a new foreword by Richard Wilk. "Forget that commodities are good for eating, clothing, and shelter; forget their usefulness and try instead the idea that commodities are good for thinking." – Mary Douglas and Baron Isherwood

Push the Button

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Publisher : Duke University Press
ISBN 13 : 1478027894
Total Pages : 128 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Push the Button by : Elizabeth Rodwell

Download or read book Push the Button written by Elizabeth Rodwell and published by Duke University Press. This book was released on 2024-01-05 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Push the Button, Elizabeth Rodwell follows a battle over what interactivity will mean for Japanese television, as major media conglomerates took on independent media professionals developing interactive forms from new media. Rodwell argues that at the dawn of a potentially transformative moment in television history, content conservatism has triumphed over technological innovation. Despite the ambition and idealism of Japanese TV professionals and independent journalists, corporate media worked to squelch interactive broadcast projects such as smartphone-playable television and live-streamed and open press conferences before they caught on. Instead, interactive programming in the hands of major TV networks retained the structure and qualities of most other television and maintained conventional barriers between audiences and the actual space of broadcast. Despite their lack of success, the innovators behind these experiments nonetheless sought to expand the possibilities for mass media, national identity, and open journalism.

Neurodiversity in the Classroom

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Author :
Publisher : ASCD
ISBN 13 : 1416615423
Total Pages : 195 pages
Book Rating : 4.4/5 (166 download)

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Book Synopsis Neurodiversity in the Classroom by : Thomas Armstrong

Download or read book Neurodiversity in the Classroom written by Thomas Armstrong and published by ASCD. This book was released on 2012-10-18 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new concept on human diversity has emerged over the past 10 years that promises to revolutionize the way educators provide services to students with special needs: neurodiversity. Just as we celebrate diversity in nature and cultures, so too do we need to honor the diversity of brains among our students who learn, think, and behave differently. In Neurodiversity in the Classroom, best-selling author Thomas Armstrong argues that we should embrace the strengths of such neurodiverse students to help them and their neurotypical peers thrive in school and beyond. This innovative book focuses on five categories of special needs: learning disabilities, attention deficit hyperactivity disorder, autism, intellectual disabilities, and emotional and behavioral disorders. For each category, Armstrong provides an in-depth discussion of * The positive attributes associated with that category, * Acclaimed neurodiverse adults who have excelled in their chosen fields, * Computer programs and applications that allow students with special needs to overcome obstacles and achieve success, * Rich networks of human resources both inside and outside of school that educators can draw upon to support the social and emotional lives of neurodiverse students, * Innovative learning strategies that are tailored to each student's unique strengths, * Future career paths for which a student's particular gifts might be a good fit, * Modifications in the school environment that allow for seamless inclusion of neurodiverse students in the regular classroom, and * Timely information about how to integrate the strategies and assessments for each category with the Common Core State Standards. It's time that we focused on celebrating rather than pathologizing our students with special needs so that they can fully realize their potential in school and life. This practical and thought-provoking book will inspire teachers and administrators everywhere to make sure that all students with special needs get the support and strength-based instruction they deserve.

Truth in Marketing

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Author :
Publisher : Routledge
ISBN 13 : 1317535065
Total Pages : 142 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Truth in Marketing by : Thomas Anker

Download or read book Truth in Marketing written by Thomas Anker and published by Routledge. This book was released on 2016-03-31 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can we believe the claims that marketers make? Does truth in marketing matter? Apparently not... Despite the role of regulators, marketing claims are often ruled to be misleading, deceptive or incomplete. Surprisingly, scholars of marketing ethics have devoted little time to this key issue. This may be because although key codes of marketing conduct insist on truthful communications, there is only limited understanding of what truthfulness itself actually entails. This innovative book develops a theory of truth in marketing and discusses the implications for consumers, marketing professionals and policymakers. Focusing on the problem of truth in marketing, it analyses the theory of truth in marketing, and examines the wider significance of marketing truth for society. Using a wide selection of engaging global examples and cases to illustrate this fascinating analysis, this engaging book will provide a provocative read for all scholars and educators in marketing, marketing/business ethics and CSR.