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Enjeux Et Outils Du Marketing Rh
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Book Synopsis Enjeux et outils du marketing RH by : Serge Panczuk
Download or read book Enjeux et outils du marketing RH written by Serge Panczuk and published by Editions Eyrolles. This book was released on 2011-07-07 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Après avoir été cantonnée à des tâches administratives ou de support, la fonction RH est désormais un véritable business partner. Elle ne doit plus seulement attirer, fidéliser et développer ses talents mais également vendre et se vendre. Cet ouvrag
Book Synopsis Marketing RH - 4e éd. by : Philippe Liger
Download or read book Marketing RH - 4e éd. written by Philippe Liger and published by Dunod. This book was released on 2016-09-14 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: - Quels sont votre positionnement et votre promesse de recruteur et d’employeur? - Savez-vous que la marque employeur et la e-réputation deviennent essentielles sur le marché de l’emploi ? - Les réseaux sociaux sont-ils intégrés dans le e-marketing RH de votre entreprise? - Pourquoi faut-il diversifier les outils de recrutement pour obtenir une diversité de collaborateurs ? - Quelles sont les nouvelles armes pour gagner la guerre des talents aujourd’hui et à l’avenir ? - Quel plan marketing RH faut-il construire pour devenir un employeur attractif? Ces questions vous interpellent? Vous êtes DRH, chef d'entreprise ou manager? Ce livre est fait pour vous ! Le candidat et le collaborateur doivent être désormais considérés comme des clients à séduire, accueillir et fidéliser ! Clair et concis, cet ouvrage permet aux entreprises de mettre en oeuvre leur attractivité d’employeur en appliquant les règles du marketing au domaine des ressources humaines. Entièrement mise à jour, cette 4e édition est enrichie de nouveaux témoignages et exemples, suivant les dernières évolutions du marketing RH.
Download or read book Marketing RH written by Franck Brillet and published by Dunod. This book was released on 2017-09-27 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Au moment où la guerre des talents fait rage, les entreprises doivent impérativement se démarquer par une politique RH attractive afin d'attirer les candidats et fidéliser les collaborateurs. C'est le positionnement des RH sur le marché du travail que l'on nomme "Marketing RH". Développé dans les années 80, le concept s'est approprié les techniques du marketing : séduire les futurs collaborateurs en externe, les fidéliser en interne. Les RH disposent d’un vrai marketing-mix (4P) : Produit (prestations RH, formation, intégration...) ; Prix (coût de la prestation) ; Politique de distribution (services RH, management...) ; Publicité/Communication (recrutement, politique RH...). À l'heure de la digitalisation et de la remise en question des managers, le marketing RH permet aux organisations de résoudre des problématiques stratégiques et managériales à long terme en renforçant leur marque employeur et en fournissant des outils adaptés aux salariés, face à l'intensité de la concurrence et la mondialisation.
Download or read book Le marketing RH written by Serge Panczuk and published by . This book was released on 2010 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Quantifying Human Resources by : Clotilde Coron
Download or read book Quantifying Human Resources written by Clotilde Coron and published by John Wiley & Sons. This book was released on 2020-04-09 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the late 20th Century, Human Resources (HR) has had a legal obligation to produce reports for management in most firms. However, these have long been considered restrictive and are seldom used to improve decision-making. More recently, the emergence of analytics, Big Data and algorithms has enabled a reconfiguration of the uses of quantification in HR. Accompanied by empirical examples, this book presents and defines the different tools and uses of quantification in HR. It studies the effect of these tools on decision-making and ? without subscribing to the myth of objective and rational quantification ? presents the contributions and limits of the use of data in HR, and analyzes the potential risks of excessive quantification. It also discusses the appropriation of these tools by the various players in a company and examines their effects on the position of HR.
Book Synopsis Essentials of Human Resource Management by : Shaun Tyson
Download or read book Essentials of Human Resource Management written by Shaun Tyson and published by Routledge. This book was released on 2014-12-05 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of human resource management changes rapidly. Following the recession, new approaches are needed to succeed in a highly competitive global market place, and HR managers now draw on disciplines such as business strategy, marketing, information systems and corporate social responsibility to meet the need for functional interdependence. Essentials of Human Resource Management, 6th Edition uniquely provides a strategic explanation of how established human resource policies can be adapted to meet new challenges. In addition to a thorough exposition of the main policy areas, this comprehensive text offers an introduction to organizational behaviour studies, incorporates relevant aspects of employee relations, and presents an overview of employment law. This new edition shows how HR managers can: Meet the challenges of international competitiveness through organizational agility. Develop policies in talent management, total rewards and employee engagement. Utilize new technology to improve the efficiency and effectiveness of HRM Balance business demands with corporate social responsibility Written in an accessible manner, Essentials of Human Resource Management acts as an introduction to the subject for undergraduate students on HRM courses, as well as for postgraduate students on MBA programmes, and it will also be a valuable reference source for line managers. A companion website supports this text with further materials.
Book Synopsis Handbook of Top Management Teams by : F. Bournois
Download or read book Handbook of Top Management Teams written by F. Bournois and published by Springer. This book was released on 2010-10-29 with total page 725 pages. Available in PDF, EPUB and Kindle. Book excerpt: Questions of company governance have been examined over the years, but this has generally been in areas concerning shareholders. Meanwhile the management team and board of directors remain comparatively unexplored. This book has been written to provide a way into this relatively unknown world of executive committees.
Book Synopsis Le marketing des ressources humaines by : Étienne Segrétain
Download or read book Le marketing des ressources humaines written by Étienne Segrétain and published by FeniXX. This book was released on 1997-01-01T00:00:00+01:00 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyse les nouveaux enjeux des ressources humaines et le rôle du DRH (intermédiaire entre l'entreprise et les candidats éventuels au recrutement, gestionnaire des relations avec le personnel) ; détaille les méthodes et les outils à sa disposition. « Copyright Electre »
Download or read book #RHreconnect written by Patrick Bouvard and published by Éditions EMS. This book was released on 2015-11-13 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Des enquêtes menées par ADP Research Institute ® ont fait apparaître un délitement du lien social dans les entreprises : un « Disconnect » problématique. Comment redonner du sens et susciter de l’engagement lorsque 14% seulement de salariés se déclarent promoteurs de leur entreprise ? Il s’agit donc de trouver de véritables idées, méthodes et outils pour créer les conditions d’un avenir plus engageant : un « Reconnect RH » en pleine prise avec des évolutions sociétales, digitales et business sans précédent dans l’Histoire. Nous avons réuni un collectif de 28 praticiens des RH, de contributeurs et d’Experts de RHinfo, afin de vous proposer des solutions concrètes ; certaines ont déjà fait leurs preuves, d’autres sont plus inédites. Vous trouverez dans ces pages de quoi inspirer des actions effectives que vous pourrez adapter à votre contexte. Tous ceux qui jouent un rôle dans la transformation RH de leur entreprise sont concernés par un tel projet : des équipes RH aux managers, en passant par les Directions intéressées à leur performance durable... mais aussi les salariés, véritables acteurs de l’avenir de leur entreprise, en un temps où l’autonomie, la confiance et la responsabilité constituent le dénominateur commun des attentes individuelles et collectives. Sous la coordination de Patrick Bouvard, rédacteur en chef de RH info ; avec la participation de Antoine Anglade, Vincent Berthelot, Charles-Henri Besseyre des Horts, Thomas Chardin, François Chauvin, Kenza El-Khomri, Anne Galoway, Corine Gros, Caroline Guillotin, Tony Lesaffre, Nicolas Mundschau, Boban Nikolic, Didier Pasquini, Fabrice Phily, Lionel Poirot, Emmanuel Robert, Patrick Storhaye, Alain Tedaldi, Maurice Thévenet, Nicole Turbé-Suetens, Jocelyne Turpin, Annelyse Vellez, Gilles Verrier, Natalie Wagemann, Bruno Wierzbicki, Fabien Yédé.
Download or read book Marketing RH written by Franck Brillet and published by . This book was released on 2017-09-27 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Au moment où la guerre des talents fait rage, les entreprises doivent impérativement se démarquer par une politique RH attractive afin d'attirer les candidats et fidéliser les collaborateurs. C'est le positionnement des RH sur le marché du travail que l'on nomme "Marketing RH". Développé dans les années 80, le concept s'est approprié les techniques du marketing : séduire les futurs collaborateurs en externe, les fidéliser en interne. Les RH disposent d'un vrai marketing-mix (4P) : Produit (prestations RH, formation, intégration...) ; Prix (coût de la prestation) ; Politique de distribution (services RH, management...) ; Publicité/Communication (recrutement, politique RH...). A l'heure de la digitalisation et de la remise en question des managers, le marketing RH permet aux organisations de résoudre des problématiques stratégiques et managériales à long terme en renforçant leur marque employeur et en fournissant des outils adaptés aux salariés, face à l'intensité de la concurrence et la mondialisation.
Download or read book Marketing RH written by Philippe Liger and published by . This book was released on 2016-09-14 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Clair et concis, cet ouvrage permet aux responsables d'entreprise de mettre en oeuvre leur attractivité d'employeur, en appliquant les règles du marketing au domaine des ressources humaines. Ce livre donne les clés pour bâtir une stratégie et un plan marketing, pour recruter et fidéliser des salariés impliqués et montre en quoi cette approche donne un nouveau rôle aux DRH. Cette 4e édition, mise à jour et enrichie, met l'accent sur l'impact des politiques RH oeuvrant pour la diversité.
Download or read book Marketing RH written by Franck La Pinta and published by . This book was released on 2015-10-23 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing RH written by Philippe Liger and published by . This book was released on 2013 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Clair et concis, cet ouvrage permet aux responsables d'entreprise de mettre en oeuvre leur attractivité d'employeur, en appliquant les règles du marketing au domaine des ressources humaines. Ce livre donne les clés pour bâtir une stratégie et un plan marketing pour recruter et fidéliser des salariés impliqués, et montre en quoi cette approche donne un nouveau rôle aux DRH. Cette 3e édition, entièrement mise à jour et enrichie, met l'accent sur l'impact des politiques RH oeuvrant pour la diversité.
Book Synopsis Marketing durable by : Sihem Dekhili
Download or read book Marketing durable written by Sihem Dekhili and published by Pearson. This book was released on 2021-07-09 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Face aux enjeux environnementaux et sociaux majeurs auxquels est confrontée notre société, le marketing évolue pour intégrer, de manière approfondie, le développement durable. Cet ouvrage vise à offrir les outils pour concevoir et piloter un marketing durable, de la stratégie au marketing-mix, en intégrant l'évolution des comportements des consommateurs. Marketing durable a pour objectif d’être le manuel pédagogique de référence pour tout étudiant ou professeur souhaitant développer ses compétences en matière de marketing durable. Dans une dynamique pédagogique, il intègre des éclairages théoriques et définitionnels, des outils et des exemples concrets pour mieux analyser et identifier les stratégies des entreprises et les comportements des consommateurs.
Book Synopsis Employer Branding for Competitive Advantage by : Geeta Rana
Download or read book Employer Branding for Competitive Advantage written by Geeta Rana and published by CRC Press. This book was released on 2021-03-22 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success. The book will review the pressures that have generated current interest in employer branding. It goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success. The book includes the business case, research, positioning, implementation, management and measurement, and case studies of big-named employer brand stories. This book will provide new insights into the field of employer branding and provide directions and tools for organizational brand building. It will be beneficial for research scholars, engineers, practitioners, and management students.
Book Synopsis The Marketing Book by : Michael J. Baker
Download or read book The Marketing Book written by Michael J. Baker and published by Routledge. This book was released on 2016-04-14 with total page 907 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.
Book Synopsis Marketing Management and Communications in the Public Sector by : Martial Pasquier
Download or read book Marketing Management and Communications in the Public Sector written by Martial Pasquier and published by Routledge. This book was released on 2012-03-12 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects has been geared mainly towards the generation of outputs, leaving somewhat behind the analysis and deeper reflections on the impact they make and their limitations. This book provides a thorough overview of the major concepts in marketing and communication which is done by utilizing an exclusive and decisive public-sector approach, with an unambiguous international outlook. The possibilities and limits of the application of marketing and communication, from strategic aspects to the more concrete questions of instruments and implementation, are discussed and if the realities of the public sector are the key to any understanding of marketing and communication, the international scene is the only possible ground to do this in. Aided by a multitude of pedagogical features, Marketing Management and Communications in the Public Sector is a key read for all students, practitioners and scholars working or studying in this field.
