Principles of Marketing Engineering, 2nd Edition

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Author :
Publisher : DecisionPro
ISBN 13 : 0985764805
Total Pages : 287 pages
Book Rating : 4.9/5 (857 download)

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Book Synopsis Principles of Marketing Engineering, 2nd Edition by : Gary L. Lilien

Download or read book Principles of Marketing Engineering, 2nd Edition written by Gary L. Lilien and published by DecisionPro. This book was released on 2013 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering-putting together concepts, data, analyses, and simulations to learn about the marketplace and to design effective marketing plans. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems). Marketing Engineering is the systematic approach to harness data and knowledge to drive effective marketing decision making and implementation through a technology-enabled and model-supported decision process. (For more information on Excel-based models that support these concepts, visit DecisionPro.biz.) We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with Marketing Engineering. We offer an accessible overview of the most widely used marketing engineering concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions. What's New In the 2nd Edition While much has changed in the nearly five years since the first edition of Principles of Marketing Engineering was published, much has remained the same. Hence, we have not changed the basic structure or contents of the book. We have, however Updated the examples and references. Added new content on customer lifetime value and customer valuation methods. Added several new pricing models. Added new material on "reverse perceptual mapping" to describe some exciting enhancements to our Marketing Engineering for Excel software. Provided some new perspectives on the future of Marketing Engineering. Provided better alignment between the content of the text and both the software and cases available with Marketing Engineering for Excel 2.0.

Engineering Analytics

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Publisher : CRC Press
ISBN 13 : 1000453758
Total Pages : 282 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Engineering Analytics by : Luis Rabelo

Download or read book Engineering Analytics written by Luis Rabelo and published by CRC Press. This book was released on 2021-09-27 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engineering analytics is becoming a necessary skill for every engineer. Areas such as Operations Research, Simulation, and Machine Learning can be totally transformed through massive volumes of data. This book is intended to be an introduction to Engineering Analytics that can be used to improve performance tracking, customer segmentation for resource optimization, patterns and classification strategies, and logistics control towers. Basic methods in the areas of visual, descriptive, predictive, and prescriptive analytics and Big Data are introduced. Industrial case studies and example problem demonstrations are used throughout the book to reinforce the concepts and applications. The book goes on to cover visual analytics and its relationships, simulation from the respective dimensions and Machine Learning and Artificial Intelligence from different paradigms viewpoints. The book is intended for professionals wanting to work on analytical problems, for Engineering students, Researchers, Chief-Technology Officers, and Directors that work within the areas and fields of Industrial Engineering, Computer Science, Statistics, Electrical Engineering Operations Research, and Big Data.

Enterprise Big Data Engineering, Analytics, and Management

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Author :
Publisher : IGI Global
ISBN 13 : 1522502947
Total Pages : 272 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Enterprise Big Data Engineering, Analytics, and Management by : Atzmueller, Martin

Download or read book Enterprise Big Data Engineering, Analytics, and Management written by Atzmueller, Martin and published by IGI Global. This book was released on 2016-06-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The significance of big data can be observed in any decision-making process as it is often used for forecasting and predictive analytics. Additionally, big data can be used to build a holistic view of an enterprise through a collection and analysis of large data sets retrospectively. As the data deluge deepens, new methods for analyzing, comprehending, and making use of big data become necessary. Enterprise Big Data Engineering, Analytics, and Management presents novel methodologies and practical approaches to engineering, managing, and analyzing large-scale data sets with a focus on enterprise applications and implementation. Featuring essential big data concepts including data mining, artificial intelligence, and information extraction, this publication provides a platform for retargeting the current research available in the field. Data analysts, IT professionals, researchers, and graduate-level students will find the timely research presented in this publication essential to furthering their knowledge in the field.

Data Analytics for Engineering and Construction Project Risk Management

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Author :
Publisher : Springer
ISBN 13 : 3030142515
Total Pages : 379 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Data Analytics for Engineering and Construction Project Risk Management by : Ivan Damnjanovic

Download or read book Data Analytics for Engineering and Construction Project Risk Management written by Ivan Damnjanovic and published by Springer. This book was released on 2019-05-23 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a step-by-step guidance on how to implement analytical methods in project risk management. The text focuses on engineering design and construction projects and as such is suitable for graduate students in engineering, construction, or project management, as well as practitioners aiming to develop, improve, and/or simplify corporate project management processes. The book places emphasis on building data-driven models for additive-incremental risks, where data can be collected on project sites, assembled from queries of corporate databases, and/or generated using procedures for eliciting experts’ judgments. While the presented models are mathematically inspired, they are nothing beyond what an engineering graduate is expected to know: some algebra, a little calculus, a little statistics, and, especially, undergraduate-level understanding of the probability theory. The book is organized in three parts and fourteen chapters. In Part I the authors provide the general introduction to risk and uncertainty analysis applied to engineering construction projects. The basic formulations and the methods for risk assessment used during project planning phase are discussed in Part II, while in Part III the authors present the methods for monitoring and (re)assessment of risks during project execution.

Engineering Analytics

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Author :
Publisher : CRC Press
ISBN 13 : 1000453766
Total Pages : 218 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Engineering Analytics by : Luis Rabelo

Download or read book Engineering Analytics written by Luis Rabelo and published by CRC Press. This book was released on 2021-09-27 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engineering analytics is becoming a necessary skill for every engineer. Areas such as Operations Research, Simulation, and Machine Learning can be totally transformed through massive volumes of data. This book is intended to be an introduction to Engineering Analytics that can be used to improve performance tracking, customer segmentation for resource optimization, patterns and classification strategies, and logistics control towers. Basic methods in the areas of visual, descriptive, predictive, and prescriptive analytics and Big Data are introduced. Industrial case studies and example problem demonstrations are used throughout the book to reinforce the concepts and applications. The book goes on to cover visual analytics and its relationships, simulation from the respective dimensions and Machine Learning and Artificial Intelligence from different paradigms viewpoints. The book is intended for professionals wanting to work on analytical problems, for Engineering students, Researchers, Chief-Technology Officers, and Directors that work within the areas and fields of Industrial Engineering, Computer Science, Statistics, Electrical Engineering Operations Research, and Big Data.

Advanced Analytics in Mining Engineering

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Author :
Publisher : Springer Nature
ISBN 13 : 3030915891
Total Pages : 746 pages
Book Rating : 4.0/5 (39 download)

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Book Synopsis Advanced Analytics in Mining Engineering by : Ali Soofastaei

Download or read book Advanced Analytics in Mining Engineering written by Ali Soofastaei and published by Springer Nature. This book was released on 2022-02-23 with total page 746 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Dr. Soofastaei and his colleagues reveal how all mining managers can effectively deploy advanced analytics in their day-to-day operations- one business decision at a time. Most mining companies have a massive amount of data at their disposal. However, they cannot use the stored data in any meaningful way. The powerful new business tool-advanced analytics enables many mining companies to aggressively leverage their data in key business decisions and processes with impressive results. From statistical analysis to machine learning and artificial intelligence, the authors show how many analytical tools can improve decisions about everything in the mine value chain, from exploration to marketing. Combining the science of advanced analytics with the mining industrial business solutions, introduce the “Advanced Analytics in Mining Engineering Book” as a practical road map and tools for unleashing the potential buried in your company’s data. The book is aimed at providing mining executives, managers, and research and development teams with an understanding of the business value and applicability of different analytic approaches and helping data analytics leads by giving them a business framework in which to assess the value, cost, and risk of potential analytical solutions. In addition, the book will provide the next generation of miners – undergraduate and graduate IT and mining engineering students – with an understanding of data analytics applied to the mining industry. By providing a book with chapters structured in line with the mining value chain, we will provide a clear, enterprise-level view of where and how advanced data analytics can best be applied. This book highlights the potential to interconnect activities in the mining enterprise better. Furthermore, the book explores the opportunities for optimization and increased productivity offered by better interoperability along the mining value chain – in line with the emerging vision of creating a digital mine with much-enhanced capabilities for modeling, simulation, and the use of digital twins – in line with leading “digital” industries.

Fundamentals of Analytics Engineering

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Author :
Publisher : Packt Publishing Ltd
ISBN 13 : 1837632111
Total Pages : 332 pages
Book Rating : 4.8/5 (376 download)

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Book Synopsis Fundamentals of Analytics Engineering by : Dumky De Wilde

Download or read book Fundamentals of Analytics Engineering written by Dumky De Wilde and published by Packt Publishing Ltd. This book was released on 2024-03-29 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gain a holistic understanding of the analytics engineering lifecycle by integrating principles from both data analysis and engineering Key Features Discover how analytics engineering aligns with your organization's data strategy Access insights shared by a team of seven industry experts Tackle common analytics engineering problems faced by modern businesses Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionNavigate the world of data analytics with Fundamentals of Analytics Engineering—guiding you from foundational concepts to advanced techniques of data ingestion and warehousing, data lakehouse, and data modeling. Written by a team of 7 industry experts, this book helps you to transform raw data into structured insights. You’ll discover how to clean, filter, aggregate, and reformat data, and seamlessly serve it across diverse platforms. With practical guidance, you’ll also learn how to build a simple data platform using Airbyte for ingestion, Google BigQuery for warehousing, dbt for transformations, and Tableau for visualization. From data quality and observability to fostering collaboration on codebases, you’ll find effective strategies for ensuring data integrity and driving collaborative success. As you advance, you'll become well-versed with the CI/CD principles for automated code building, testing, and deployment—laying the foundation for consistent and reliable pipelines. With invaluable insights into gathering business requirements, documenting complex business logic, and the importance of data governance, you’ll develop a holistic understanding of the analytics lifecycle. By the end of this book, you’ll be armed with the essential techniques and best practices for developing scalable analytics solutions from end to end.What you will learn Design and implement data pipelines from ingestion to serving data Explore best practices for data modeling and schema design Gain insights into the use of cloud-based analytics platforms and tools for scalable data processing Understand the principles of data governance and collaborative coding Comprehend data quality management in analytics engineering Gain practical skills in using analytics engineering tools to conquer real-world data challenges Who this book is for This book is for data engineers and data analysts considering pivoting their careers into analytics engineering. Analytics engineers who want to upskill and search for gaps in their knowledge will also find this book helpful, as will other data professionals who want to understand the value of analytics engineering in their organization's journey toward data maturity. To get the most out of this book, you should have a basic understanding of data analysis and engineering concepts such as data cleaning, visualization, ETL and data warehousing.

Engineering Analysis

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Author :
Publisher : Springer
ISBN 13 : 3319916831
Total Pages : 434 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Engineering Analysis by : Merle C. Potter

Download or read book Engineering Analysis written by Merle C. Potter and published by Springer. This book was released on 2018-05-28 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this book is to introduce undergraduate students of engineering and the physical sciences to applied mathematics often essential to the successful solutions of practical problems. The topics selected are a review of Differential Equations, Laplace Transforms, Matrices and Determinants, Vector Analysis, Partial Differential Equations, Complex Variables, and Numerical Methods. The style of presentation is such that the step-by-step derivations may be followed by the reader with minimum assistance. Liberal use of approximately 160 examples and 1000 homework problems serves to aid students in their study. This book presents mathematical topics using derivations (similar to the technique used in engineering textbooks) rather than theorems and proofs typically found in textbooks written by mathematicians. Engineering Analysis is uniquely qualified to help apply mathematics to physical applications (spring-mass systems, electrical circuits, conduction, diffusion, etc.), in a manner as efficient and understandable as possible. This book was written to provide for an additional mathematics course after differential equations, to permit several topics to be introduced in one semester, and to make the material comprehensible to undergraduates.The book comes with an Instructor Solutions Manual, available on request, that provides solutions to all problems and also a Student Solutions Manual that provides solutions to select problems (the answers to which are given at the back of the book).

Trade-off Analytics

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Publisher : John Wiley & Sons
ISBN 13 : 1119238307
Total Pages : 640 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Trade-off Analytics by : Gregory S. Parnell

Download or read book Trade-off Analytics written by Gregory S. Parnell and published by John Wiley & Sons. This book was released on 2016-10-25 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents information to create a trade-off analysis framework for use in government and commercial acquisition environments This book presents a decision management process based on decision theory and cost analysis best practices aligned with the ISO/IEC 15288, the Systems Engineering Handbook, and the Systems Engineering Body of Knowledge. It provides a sound trade-off analysis framework to generate the tradespace and evaluate value and risk to support system decision-making throughout the life cycle. Trade-off analysis and risk analysis techniques are examined. The authors present an integrated value trade-off and risk analysis framework based on decision theory. These trade-off analysis concepts are illustrated in the different life cycle stages using multiple examples from defense and commercial domains. Provides techniques to identify and structure stakeholder objectives and creative, doable alternatives Presents the advantages and disadvantages of tradespace creation and exploration techniques for trade-off analysis of concepts, architectures, design, operations, and retirement Covers the sources of uncertainty in the system life cycle and examines how to identify, assess, and model uncertainty using probability Illustrates how to perform a trade-off analysis using the INCOSE Decision Management Process using both deterministic and probabilistic techniques Trade-off Analytics: Creating and Exploring the System Tradespace is written for upper undergraduate students and graduate students studying systems design, systems engineering, industrial engineering and engineering management. This book also serves as a resource for practicing systems designers, systems engineers, project managers, and engineering managers. Gregory S. Parnell, PhD, is a Research Professor in the Department of Industrial Engineering at the University of Arkansas. He is also a senior principal with Innovative Decisions, Inc., a decision and risk analysis firm and has served as Chairman of the Board. Dr. Parnell has published more than 100 papers and book chapters and was lead editor of Decision Making for Systems Engineering and Management, Wiley Series in Systems Engineering (2nd Ed, Wiley 2011) and lead author of the Handbook of Decision Analysis (Wiley 2013). He is a fellow of INFORMS, the INCOSE, MORS, and the Society for Decision Professionals.

Data-Driven Science and Engineering

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Publisher : Cambridge University Press
ISBN 13 : 1009098489
Total Pages : 615 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Data-Driven Science and Engineering by : Steven L. Brunton

Download or read book Data-Driven Science and Engineering written by Steven L. Brunton and published by Cambridge University Press. This book was released on 2022-05-05 with total page 615 pages. Available in PDF, EPUB and Kindle. Book excerpt: A textbook covering data-science and machine learning methods for modelling and control in engineering and science, with Python and MATLAB®.

Analytics Engineering with SQL and Dbt

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Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1098142357
Total Pages : 324 pages
Book Rating : 4.0/5 (981 download)

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Book Synopsis Analytics Engineering with SQL and Dbt by : Rui Pedro Machado

Download or read book Analytics Engineering with SQL and Dbt written by Rui Pedro Machado and published by "O'Reilly Media, Inc.". This book was released on 2023-12-08 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the shift from data warehouses to data lakes, data now lands in repositories before it's been transformed, enabling engineers to model raw data into clean, well-defined datasets. dbt (data build tool) helps you take data further. This practical book shows data analysts, data engineers, BI developers, and data scientists how to create a true self-service transformation platform through the use of dynamic SQL. Authors Rui Machado from Monstarlab and Hélder Russa from Jumia show you how to quickly deliver new data products by focusing more on value delivery and less on architectural and engineering aspects. If you know your business well and have the technical skills to model raw data into clean, well-defined datasets, you'll learn how to design and deliver data models without any technical influence. With this book, you'll learn: What dbt is and how a dbt project is structured How dbt fits into the data engineering and analytics worlds How to collaborate on building data models The main tools and architectures for building useful, functional data models How to fit dbt into data warehousing and laking architecture How to build tests for data transformations

Big Data Analytics in Traffic and Transportation Engineering: Emerging Research and Opportunities

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Author :
Publisher : IGI Global
ISBN 13 : 1522579443
Total Pages : 188 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Big Data Analytics in Traffic and Transportation Engineering: Emerging Research and Opportunities by : Moridpour, Sara

Download or read book Big Data Analytics in Traffic and Transportation Engineering: Emerging Research and Opportunities written by Moridpour, Sara and published by IGI Global. This book was released on 2019-01-11 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent research reveals that socioeconomic factors of the neighborhoods where road users live and where pedestrian-vehicle crashes occur are important in determining the severity of the crashes, with the former having a greater influence. Hence, road safety countermeasures, especially those focusing on the road users, should be targeted at these high risk neighborhoods. Big Data Analytics in Traffic and Transportation Engineering: Emerging Research and Opportunities is an essential reference source that discusses access to transportation and examines vehicle-pedestrian crashes, specifically in relation to socioeconomic factors that influence them, main predictors, factors that contribute to crash severity, and the enhancement of pedestrian safety measures. Featuring research on topics such as public transport, accessibility, and spatial distribution, this book is ideally designed for policymakers, transportation engineers, road safety designers, transport planners and managers, professionals, academicians, researchers, and public administrators.

Reliability and Availability Engineering

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Publisher : Cambridge University Press
ISBN 13 : 1107099501
Total Pages : 729 pages
Book Rating : 4.1/5 (7 download)

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Book Synopsis Reliability and Availability Engineering by : Kishor S. Trivedi

Download or read book Reliability and Availability Engineering written by Kishor S. Trivedi and published by Cambridge University Press. This book was released on 2017-08-03 with total page 729 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn about the techniques used for evaluating the reliability and availability of engineered systems with this comprehensive guide.

Data Analytics for Drilling Engineering

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Author :
Publisher : Springer Nature
ISBN 13 : 303034035X
Total Pages : 312 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Data Analytics for Drilling Engineering by : Qilong Xue

Download or read book Data Analytics for Drilling Engineering written by Qilong Xue and published by Springer Nature. This book was released on 2019-12-30 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the signal processing and data mining challenges encountered in drilling engineering, and describes the methods used to overcome them. In drilling engineering, many signal processing technologies are required to solve practical problems, such as downhole information transmission, spatial attitude of drillstring, drillstring dynamics, seismic activity while drilling, among others. This title attempts to bridge the gap between the signal processing and data mining and oil and gas drilling engineering communities. There is an urgent need to summarize signal processing and data mining issues in drilling engineering so that practitioners in these fields can understand each other in order to enhance oil and gas drilling functions. In summary, this book shows the importance of signal processing and data mining to researchers and professional drilling engineers and open up a new area of application for signal processing and data mining scientists.

Statistics and Data Analysis for Financial Engineering

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Publisher : Springer
ISBN 13 : 1493926144
Total Pages : 719 pages
Book Rating : 4.4/5 (939 download)

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Book Synopsis Statistics and Data Analysis for Financial Engineering by : David Ruppert

Download or read book Statistics and Data Analysis for Financial Engineering written by David Ruppert and published by Springer. This book was released on 2015-04-21 with total page 719 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new edition of this influential textbook, geared towards graduate or advanced undergraduate students, teaches the statistics necessary for financial engineering. In doing so, it illustrates concepts using financial markets and economic data, R Labs with real-data exercises, and graphical and analytic methods for modeling and diagnosing modeling errors. These methods are critical because financial engineers now have access to enormous quantities of data. To make use of this data, the powerful methods in this book for working with quantitative information, particularly about volatility and risks, are essential. Strengths of this fully-revised edition include major additions to the R code and the advanced topics covered. Individual chapters cover, among other topics, multivariate distributions, copulas, Bayesian computations, risk management, and cointegration. Suggested prerequisites are basic knowledge of statistics and probability, matrices and linear algebra, and calculus. There is an appendix on probability, statistics and linear algebra. Practicing financial engineers will also find this book of interest.

Intelligent Data Engineering and Analytics

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Publisher : Springer Nature
ISBN 13 : 9811556792
Total Pages : 758 pages
Book Rating : 4.8/5 (115 download)

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Book Synopsis Intelligent Data Engineering and Analytics by : Suresh Chandra Satapathy

Download or read book Intelligent Data Engineering and Analytics written by Suresh Chandra Satapathy and published by Springer Nature. This book was released on 2020-08-29 with total page 758 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers the proceedings of the 8th International Conference on Frontiers of Intelligent Computing: Theory and Applications (FICTA 2020), held at NIT Surathkal, Karnataka, India, on 4–5 January 2020. In these proceedings, researchers, scientists, engineers and practitioners share new ideas and lessons learned in the field of intelligent computing theories with prospective applications in various engineering disciplines. The respective papers cover broad areas of the information and decision sciences, and explore both the theoretical and practical aspects of data-intensive computing, data mining, evolutionary computation, knowledge management and networks, sensor networks, signal processing, wireless networks, protocols and architectures. Given its scope, the book offers a valuable resource for graduate students in various engineering disciplines.

Probability, Random Variables, and Data Analytics with Engineering Applications

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Publisher : Springer Nature
ISBN 13 : 303056259X
Total Pages : 481 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Probability, Random Variables, and Data Analytics with Engineering Applications by : P. Mohana Shankar

Download or read book Probability, Random Variables, and Data Analytics with Engineering Applications written by P. Mohana Shankar and published by Springer Nature. This book was released on 2021-02-08 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book bridges the gap between theory and applications that currently exist in undergraduate engineering probability textbooks. It offers examples and exercises using data (sets) in addition to traditional analytical and conceptual ones. Conceptual topics such as one and two random variables, transformations, etc. are presented with a focus on applications. Data analytics related portions of the book offer detailed coverage of receiver operating characteristics curves, parametric and nonparametric hypothesis testing, bootstrapping, performance analysis of machine vision and clinical diagnostic systems, and so on. With Excel spreadsheets of data provided, the book offers a balanced mix of traditional topics and data analytics expanding the scope, diversity, and applications of engineering probability. This makes the contents of the book relevant to current and future applications students are likely to encounter in their endeavors after completion of their studies. A full suite of classroom material is included. A solutions manual is available for instructors. Bridges the gap between conceptual topics and data analytics through appropriate examples and exercises; Features 100's of exercises comprising of traditional analytical ones and others based on data sets relevant to machine vision, machine learning and medical diagnostics; Intersperses analytical approaches with computational ones, providing two-level verifications of a majority of examples and exercises.