Engaging Employees Through Strategic Communication

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Engaging Employees through Strategic Communication

Author : Mark Dollins
Publisher : Routledge
ISBN 13 : 1000461947
Total Pages : 228 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Engaging Employees through Strategic Communication by : Mark Dollins

Download or read book Engaging Employees through Strategic Communication written by Mark Dollins and published by Routledge. This book was released on 2021-10-01 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engaging Employees through Strategic Communication provides a detailed overview of employee communication and its evolution as a tool to drive employee engagement and successful change management. Approaching the subject with the philosophy that internal audiences are essential to the success of any strategic communication plan and business strategy—particularly as they relate to driving change—Mark Dollins and Jon Stemmle give readers a working knowledge of employee communication strategies, skills, and tactics in ways that prepare students for careers in this rapidly expanding field. Providing the tools necessary to evaluate the impact of successful employee communication campaigns, they put theory and cutting-edge research into action with practical examples and case studies sourced from award-winning entries judged as best-in-class by the International Association of Business Communicators (IABC), the Public Relations Society of America (PRSA), PRWeek, and PRNews. The book is ideal for undergraduate and graduate students in internal, corporate, or employee communication courses and will be a useful reference for practitioners who want to understand how to carry out effective employee communication engagement and change-management campaigns. Please visit www.engage-employees.com to learn more about the book and its applications.

Excellence in Internal Communication Management

Author : Rita Linjuan Men
Publisher : Business Expert Press
ISBN 13 : 1631576763
Total Pages : 290 pages
Book Rating : 4.6/5 (315 download)

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Book Synopsis Excellence in Internal Communication Management by : Rita Linjuan Men

Download or read book Excellence in Internal Communication Management written by Rita Linjuan Men and published by Business Expert Press. This book was released on 2017-01-03 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders. Important topics such as engagement, trust, change communication, new technologies, leadership communication, ethical decision making, transparency and authenticity, and measurement are discussed. The book concludes with predictions of the future of internal communications research, theory development, and practices.

Successful Employee Communications

Author : Sue Dewhurst
Publisher : Kogan Page Publishers
ISBN 13 : 1398604577
Total Pages : 329 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis Successful Employee Communications by : Sue Dewhurst

Download or read book Successful Employee Communications written by Sue Dewhurst and published by Kogan Page Publishers. This book was released on 2022-04-03 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicating effectively is crucial to improving employee engagement, organizational culture, and performance. Learn how to focus your time and resources to make the most positive difference to your organization and its people. Successful Employee Communications explores how to help organizations work with purpose, be better listeners and connect with employees who have higher expectations and new ways of working. Easy-to-follow frameworks and checklists will help you conduct an internal communication audit, develop and measure a communication plan, work with difficult news and behaviour change, and support leaders to be more effective communicators. Written by leading PR and internal communications experts and packed with new case studies and updated content, this second edition of Successful Employee Communications blends theory and practice, sharing insights and lessons from global organizations including AB InBev, Cambridge University, Reckitt and the Organisation for Economic Co-operation and Development (OECD). It is essential reading for anyone responsible for internal communication, employee engagement, organizational culture or employee experience in the new world of work.

Strategic Sport Communication

Author : W. Timothy Coombs
Publisher : Routledge
ISBN 13 : 100043737X
Total Pages : 158 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Strategic Sport Communication by : W. Timothy Coombs

Download or read book Strategic Sport Communication written by W. Timothy Coombs and published by Routledge. This book was released on 2021-09-15 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process—an integration of marketing communication, public relations, and advertising—can be applied to sports communication for individual athletes, teams, and leagues. The book is founded on the premise that the strategic communication process in sport communication is grounded in understanding the fans and sources of revenue. Looking at sports globally, it offers readers the traditional multi-step, linear approach to strategic communication message development along with the transmedia narrative transportation method, a non-linear approach that centers on narratives to engage target audiences and urge them to contribute their own material to messaging. With case studies and practical examples, it also highlights additional issues such as race and gender, social media, ethics, and athlete health. It is an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication. An online instructor’s manual accompanies the text, including lecture slides; a sample strategic sports communication plan; a test bank; links to key web sites that discuss sports and sports communication concerns; links to case studies with class discussion prompts; sample assignments; a sample course syllabus; and suggestions for further reading. Please visit www.routledge.com/9780367898724.

The Handbook of Communication Engagement

Author : Kim A. Johnston
Publisher : John Wiley & Sons
ISBN 13 : 1119167515
Total Pages : 603 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis The Handbook of Communication Engagement by : Kim A. Johnston

Download or read book The Handbook of Communication Engagement written by Kim A. Johnston and published by John Wiley & Sons. This book was released on 2018-04-27 with total page 603 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive volume that offers the most current thinking on the practice and theory of engagement With contributions from an international panel of leaders representing diverse academic and professional fields The Handbook of Communication Engagement brings together in one volume writings on both the theory and practice of engagement in today’s organizations and societies. The expert contributors explore the philosophical, theoretical, and applied concepts of communication engagement as it pertains to building interaction and connections in a globalized, networked society. The Handbook of Communication Engagement is comprehensive in scope with case studies of engagement from various disciplines including public relations, marketing, advertising, employee relations, education, public diplomacy, and politics. The authors advance the current thinking in engagement theory, strategy, and practice and provide a review of foundational and emerging research in engagement topics. The Handbook of Communication Engagement is an important text that: Provides an overview of the foundations and philosophies of engagement Identifies the contexts of engagement relating to specific areas across government and corporations, including CSR, consumer, activism, diplomacy, digital, and social impact Includes examples of contemporary engagement practice Presents applications of engagement and technology Offers insights on the future directions of engagement The Handbook of Communication Engagement offers an essential reference for advanced undergraduate, graduate students, practitioners and scholars from communication, media, advertising, public relations, public policy, and public diplomacy areas. The volume contains a compendium of the writings on the most recent advances on the theory and practice of engagement. Winner of the 2018 PRIDE Award for Innovation, Development, and Educational Achievement from the Public Relations Division of the National Communication Association.

The IABC Guide for Practical Business Communication

Author : Tamara Gillis
Publisher :
ISBN 13 :
Total Pages : 292 pages
Book Rating : 4.4/5 (837 download)

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Book Synopsis The IABC Guide for Practical Business Communication by : Tamara Gillis

Download or read book The IABC Guide for Practical Business Communication written by Tamara Gillis and published by . This book was released on 2021-09-24 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The IABC Guide for Practical Business Communication: A Global Standard Primer follows two previous books that addressed best practices in organizational communication (and the Inside Organizational Communication editions before that). Principles remain stable. Implementation evolves to meet pressing, current organizational needs. The competencies in this collection run the gamut from those expected of business leaders to strategic advisors to generalists/specialists and those just getting started. While the sections of this volume provide a framework to contain the competencies, readers will find a number of practices that could have been duplicated in a number of the sections. This is testament to the holistic nature of organizational communication and the roles we play in supporting our clients and employers. As you consider the competencies addressed in this book, you will find that its audience is threefold - from newcomers to the discipline to seasoned professionals, to administrators who might not have expertise in our discipline but are expected to supervise communication organizations. The authors in this collection have provided keen insights into the principles that lead decision making and application of communication practices as well as examples and cases for you to consider. Many authors (colleagues, practitioners, scholars) have reﬂected on the Global Standard and the IABC Career Roadmap as they presented their expertise. This book is intended to serve as a resource for all communication professionals - from those at the foundational level to those at the business leader level. And for those pursuing certification or academic degrees this collection will enhance your progress. Please note this book is intended for marketplaces in Australia and Japan. A separate listing is available for all other marketplaces.

Branding Your Practice

Author : Alice Pettey
Publisher : NDS Enterprises LLC
ISBN 13 :
Total Pages : 266 pages
Book Rating : 4.9/5 (885 download)

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Book Synopsis Branding Your Practice by : Alice Pettey

Download or read book Branding Your Practice written by Alice Pettey and published by NDS Enterprises LLC. This book was released on 2023-09-30 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking to brand your health or wellness practice? Then you’ve found the right book! Between these covers, you’ll find the information you need to understand what branding is, why you need to take control of your practice’s brand, AND - most importantly - the steps on how to do it. That’s right. I’m pulling back the curtain, & giving you the recipe to my secret sauce! Here’s a peek at what you’ll find inside: Part 1: Branding Benefits and Investment Understand what you are undertaking when you set about actively branding your practice and why you need to do it. Part 2: Foundations of Branding Develop an understanding of what branding is, all of the various parts, and how they contribute and intertwine with each other. Part 3: Creating Your Brand Get into the nitty-gritty of building your brand with direct questions that will have you setting benchmarks, defining standards, and determining your brand’s look, feel, and tone. Part 4: Internal Branding & Culture Look inside your practice at how you communicate with your staff and how your staff communicates with patients. Learn how to create a culture that promotes your brand inside the practice. Part 5: Social & Reputation Management How does the outside world see your practice & your brand? Learn about the touch points you have control over and how to optimize them for positive brand interactions. Explore social media and its role in reputation management. Part 6: References & Resources You’ll find all of the tools, worksheets, and websites referenced throughout the book. It is a great toolkit for while you’re initially working on your brand and for the ongoing process of managing it.

Management Techniques for Employee Engagement in Contemporary Organizations

Author : Sharma, Naman
Publisher : IGI Global
ISBN 13 : 1522578005
Total Pages : 361 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Management Techniques for Employee Engagement in Contemporary Organizations by : Sharma, Naman

Download or read book Management Techniques for Employee Engagement in Contemporary Organizations written by Sharma, Naman and published by IGI Global. This book was released on 2019-02-15 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engaged employees are assets to every company because they are not only more productive but are also open to new ideas and technologies that often lead to significant business outcomes. Businesses need to establish credible antecedents to employee engagement based on their own culture and needs to develop a pool of highly engaged employees. Management Techniques for Employee Engagement in Contemporary Organizations provides theoretical frameworks and the latest empirical research findings on management strategies for the promotion, adoption, and implementation of work engagement policies. The content within this publication examines gamification, employee engagement, and management techniques and is designed for academicians, managers, business professionals, human resources officers, policymakers, and researchers.

Strategic Corporate Communication in the Digital Age

Author : Mark Anthony Camilleri
Publisher : Emerald Group Publishing
ISBN 13 : 1800712669
Total Pages : 206 pages
Book Rating : 4.8/5 (7 download)

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Book Synopsis Strategic Corporate Communication in the Digital Age by : Mark Anthony Camilleri

Download or read book Strategic Corporate Communication in the Digital Age written by Mark Anthony Camilleri and published by Emerald Group Publishing. This book was released on 2021-02-19 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.

Strategic Employee Communication

Author : Gail S. Thornton
Publisher : Springer
ISBN 13 : 3319978942
Total Pages : 332 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Strategic Employee Communication by : Gail S. Thornton

Download or read book Strategic Employee Communication written by Gail S. Thornton and published by Springer. This book was released on 2018-10-06 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Employee engagement (or a lack thereof) can often be linked to poor communication and a detachment from company goals. Companies of all sizes are looking for ways to boost communication, recognizing its impact on key business outcomes, such as productivity and profitability. This book offers fresh insights about opportunities to improve the quality of employee communications based on employees’ needs. It highlights the importance of simple, jargon-free communication that focuses on dialogue and content. High-performing organizations are more likely to think about communication from the audience perspective, rather than purely from the management perspective. The case studies offer readers a firm understanding of ways to implement and measure communication in daily practice. Effective communication requires planning and this book, with its focus on the US, Latin America, and emerging markets, will guide readers in using communication in the alignment of corporate and employee needs.

COVID-19 Pandemic, Crisis Responses and the Changing World

Author : Simon X.B. Zhao
Publisher : Springer Nature
ISBN 13 : 9811624305
Total Pages : 399 pages
Book Rating : 4.8/5 (116 download)

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Book Synopsis COVID-19 Pandemic, Crisis Responses and the Changing World by : Simon X.B. Zhao

Download or read book COVID-19 Pandemic, Crisis Responses and the Changing World written by Simon X.B. Zhao and published by Springer Nature. This book was released on 2021-08-19 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book comprehensively analyzes COVID-19 and its impact as well as the response from the perspectives of humanities and social sciences. This book covers topics ranging from geopolitical relations to regional integration, public health governance and even the evolution of professional practices in the time of COVID-19. It constitutes a precious and timely interdisciplinary reference for anyone aspiring not only to grasp the origins and dynamics of the present challenge, but also to identify future opportunities for further growth and holistic progress for humanity.

Gamification and Industry 4.0

Author : Lars Konzack
Publisher : Taylor & Francis
ISBN 13 : 1040296408
Total Pages : 97 pages
Book Rating : 4.0/5 (42 download)

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Book Synopsis Gamification and Industry 4.0 by : Lars Konzack

Download or read book Gamification and Industry 4.0 written by Lars Konzack and published by Taylor & Francis. This book was released on 2024-11-05 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gamification and Industry 4.0 are two concepts that each in their own right have sparked attention. Gamification as a way to use game elements in non-game activities, and Industry 4.0 as a way to describe how the interconnected digital transformation of operational technologies are changing manufacturing in the 21st Century. Gamification now offers an opportunity to enhance the productivity of manufacturing and improve quality of work life in the process. Gamification and Industry 4.0 looks at how the transformative shift of production and manufacturing opens up for gamified experiences in the work place. What the industry requires are deeper kinds of gamification, comprehending the knowledge of industrial production, computer applications, game design, learning, and motivational psychology. In order to achieve this, this book offers interdisciplinary expertise from such fields as psychology, management, software engineering, information science, game studies, and industrial production and innovation. The concept of Industry 4.0 and different types of gamifications are discussed in relation to motivation and learning. The book also examines cybersecurity of gamified systems and the potential risks any changes made to digital devices and industrial control systems may cause. This unique book will be of value to researchers, academics and upper-level students across various fields, but in particular, management and organization studies, production and manufacturing as well as technology and innovation management.

The Handbook of Strategic Communication

Author : Carl H. Botan
Publisher : John Wiley & Sons
ISBN 13 : 1118857232
Total Pages : 404 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis The Handbook of Strategic Communication by : Carl H. Botan

Download or read book The Handbook of Strategic Communication written by Carl H. Botan and published by John Wiley & Sons. This book was released on 2021-07-01 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents cocreational perspectives on current international practices and theories relevant to strategic communication The Handbook of Strategic Communication brings together work from leading scholars and practitioners in the field to explore the many practical, national and cultural differences in modern approaches to strategic communication. Designed to provide a coherent understanding of strategic communication across various subfields, this authoritative volume familiarizes practitioners, researchers, and advanced students with an inclusive range of international practices, current theories, and contemporary debates and issues in this dynamic, multidisciplinary field. This Handbook covers an expansive range of strategic communication models, theories, and applications, comprising two dozen in-depth chapters written by international scholars and practitioners. In-depth essays discuss the three core areas of strategic communication—public relations, marketing communication, and health communication—and their many subfields, such as political communication, issues management, crisis and risk communication, environmental and science communication, public diplomacy, disaster management, strategic communication for social movements and religious communities, and many others. This timely volume: Challenges common assumptions about the narrowness of strategic communication Highlights ongoing efforts to unify the understanding and practice of strategic communication across a range of subfields Discusses models and theories applied to diverse areas such as conflict resolution, research and evaluation, tobacco control, climate change, and counter terrorism strategic communication Examines current research and models of strategic communication, such as the application of the CAUSE Model to climate change communication Explores strategic communication approaches in various international contexts, including patient-oriented healthcare in Russia, road and tunnel safety in Norway, public sector communication in Turkey, and ethical conflict resolution in Guatemala The Handbook of Strategic Communication is an indispensable resource for practitioners, researchers, scholars, and students involved in any aspect of strategic communication across its many subfields.

Managing for Engagement -- Communication, Connection, and Courage

Author : Anne Marrelli
Publisher : DIANE Publishing
ISBN 13 : 1437921418
Total Pages : 124 pages
Book Rating : 4.4/5 (379 download)

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Book Synopsis Managing for Engagement -- Communication, Connection, and Courage by : Anne Marrelli

Download or read book Managing for Engagement -- Communication, Connection, and Courage written by Anne Marrelli and published by DIANE Publishing. This book was released on 2010 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focuses on how leaders can drive employee engagement and increase high performance mgmt.; i.e., the actions leaders from first-line supervisors to exec. can take to facilitate the motivation and commitment of their employees. The effort leaders invest in managing their workforce pays off in substantially higher levels of employee engagement and performance. The recommendations it offers for increasing both engagement and performance can be characterized in three words: communication, connection, and courage. These are the foundation of performance mgmt. -- communicating openly and honestly with employees, connecting with them as people to build good working relationships, and demonstrating the courage to address and resolve problems. Illus.

Joy

Author : Ana Tkalac Verčič
Publisher : Emerald Group Publishing
ISBN 13 : 1800432402
Total Pages : 308 pages
Book Rating : 4.8/5 (4 download)

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Book Synopsis Joy by : Ana Tkalac Verčič

Download or read book Joy written by Ana Tkalac Verčič and published by Emerald Group Publishing. This book was released on 2020-11-26 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful relationships with publics are based on how people are treated, so public relations should help foster happiness and joy and by that improve organisational success and the well-being of people. This book explores how public relations contributes to the well-being of its publics and presents findings from current research in the field.

Internal Communication Strategy

Author : Rachel Miller
Publisher : Kogan Page Publishers
ISBN 13 : 1398614653
Total Pages : 297 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis Internal Communication Strategy by : Rachel Miller

Download or read book Internal Communication Strategy written by Rachel Miller and published by Kogan Page Publishers. This book was released on 2024-04-03 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Getting internal communication right starts with having a clear strategy. Internal Communication Strategy is your all-in-one guide to designing, developing and delivering an effective internal communication strategy that will inspire and motivate your employees. Written by award-winning communications professional Rachel Miller and featuring key insights from companies such as Marks & Spencer, Hilton, BBC and The Met Office, this book covers not only how to develop and write an internal communication strategy, but also how to practically implement it throughout your organization to create a shared understanding and vision. With workplaces constantly evolving, this book gives you a solid framework to return to when you need to refresh your strategy, providing actionable guidance and inspirational insights throughout. Drawing on the author's 20 years of experience, it also tackles the key topics facing communicators today including communicating with neurodivergent employees, how to influence at C-suite level, the effect of hybrid working and how to measure the impact and prove the value of internal communication.

Strategic Organizational Communication

Author : Charles Conrad
Publisher : John Wiley & Sons
ISBN 13 : 1444338633
Total Pages : 534 pages
Book Rating : 4.4/5 (443 download)

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Book Synopsis Strategic Organizational Communication by : Charles Conrad

Download or read book Strategic Organizational Communication written by Charles Conrad and published by John Wiley & Sons. This book was released on 2012-02-20 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt: Surveying a wide variety of disciplines, this fully-revised 7th edition offers a sophisticated and engaging treatment of the rapidly expanding field of organizational communication Places organizations and organizational communication within a broader social, economic, and cultural context Applies a global perspective throughout, including thoughtful consideration of non-Western forms of leadership, as well as global economic contexts Offers a level of sophistication and integration of ideas from a variety of disciplines that makes this treatment definitive Updated in the seventh edition: Coverage of recent events and their ethical dimensions, including the bank crisis and bailouts in the US and UK Offers a nuanced, in-depth discussion of technology, and a new chapter on organizational change Includes new and revised case studies for a fresh view on perennial topics, incorporating a global focus throughout Online Instructors' Manual, including sample syllabi, tips for using the case studies, test questions, and supplemental case studies