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Encyclopedia Of Consumer Brands Consumable Products
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Book Synopsis Encyclopedia of Consumer Brands by : St. James Press
Download or read book Encyclopedia of Consumer Brands written by St. James Press and published by Saint James Press. This book was released on 2012-06-15 with total page 667 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at the history, evolution, and market status of more than two hundred fifty of the most popular brands in the world.
Book Synopsis Encyclopedia of Consumer Brands: Personal products by : Janice Jorgensen
Download or read book Encyclopedia of Consumer Brands: Personal products written by Janice Jorgensen and published by Encyclopedia of Consumer Brand. This book was released on 1994 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highlights products that have been leaders in their respective brand categories and which have had an impact on American business or popular culture.
Book Synopsis Encyclopedia of Consumer Brands by : Janice Jorgensen
Download or read book Encyclopedia of Consumer Brands written by Janice Jorgensen and published by Saint James Press. This book was released on 1994 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highlights products that have been leaders in their respective brand categories and which have had an impact on American business or popular culture.
Book Synopsis Encyclopedia of Consumer Brands by : Janice Jorgensen
Download or read book Encyclopedia of Consumer Brands written by Janice Jorgensen and published by Saint James Press. This book was released on 1994 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highlights products that have been leaders in their respective brand categories and which have had an impact on American business or popular culture.
Book Synopsis Encyclopedia of Consumer Brands: Consumable products by : Janice Jorgensen
Download or read book Encyclopedia of Consumer Brands: Consumable products written by Janice Jorgensen and published by Saint James Press. This book was released on 1994 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume 1 : Consumable products -- Volume 2 : Personal products -- Volume 3 : Durable goods.
Download or read book Encyclopedia of Global Brands written by and published by Saint James Press. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at the history, evolution, and market status of more than six hundred brand name products.
Book Synopsis Vintage Marketing Differentiation by : Robert L. Williams, Jr.
Download or read book Vintage Marketing Differentiation written by Robert L. Williams, Jr. and published by Springer. This book was released on 2017-03-23 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the origins of marketing and branding strategies and the unique situations involving differentiation. Photographs of actual materials that were created and used in marketing campaigns between 1846-1946 are featured to bring to life these vintage innovations. Examining how and why these classic strategies were devised and implemented provides insight on how the vintage strategies can continue to be used to position products, services, and experiences within current market situations. Vintage Marketing Differentiation describes real life, innovative, outside-the-box solutions. It explains a marketing differentiation process and emphasizes the critical nature of the perception of trends and timely action. Profiles of over 30 companies and brands depict nearly 20 categories of the first marketing strategies ever to be used. These powerful strategies ignited competitive advantages and help explain why most of these companies are still in business today!
Book Synopsis Sweet Land of Liberty by : Rossi Anastopoulo
Download or read book Sweet Land of Liberty written by Rossi Anastopoulo and published by Abrams. This book was released on 2022-10-25 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: IACP AWARD WINNER • A delicious and delightful narrative history of pie in America, from the colonial era through the civil rights movement and beyond. From the pumpkin pie gracing the Thanksgiving table to the apple pie at the Fourth of July picnic, nearly every American shares a certain nostalgia for a simple circle of crust and filling. But America’s history with pie has not always been so sweet. After all, it was a slice of cherry pie at the Woolworth’s lunch counter on a cool February afternoon that helped to spark the Greensboro sit-ins and ignited a wave of anti-segregation protests across the South during the civil rights movement. Molasses pie, meanwhile, captures the legacies of racial trauma and oppression passed down from America’s history of slavery, and Jell-O pie exemplifies the pressures and contradictions of gender roles in an evolving modern society. We all know the warm comfort of the so-called “All-American” apple pie . . . but just how did pie become the symbol of a nation? In Sweet Land of Liberty: A History of America in 11 Pies, award-winning food writer Rossi Anastopoulo cracks open our relationship to pie with wit and good humor. For centuries, pie has been a malleable icon, co-opted for new social and political purposes. Here, Anastopoulo traces the pies woven into our history, following the evolution of our country across centuries of innovation and change. With corresponding recipes for each chapter and sidebars of quirky facts throughout, Sweet Land of Liberty is an entertaining, informative, and utterly charming food history for bakers, dessert lovers, and history aficionados alike. Ultimately, the story of pie is the story of America itself, and it’s time to dig in. Includes Illustrations
Book Synopsis History of Ralston Purina Co. and the Work of William H. and Donald E. Danforth, Protein Technologies International, and Solae with Soy (1894-2020) by : William Shurtleff; Akiko Aoyagi
Download or read book History of Ralston Purina Co. and the Work of William H. and Donald E. Danforth, Protein Technologies International, and Solae with Soy (1894-2020) written by William Shurtleff; Akiko Aoyagi and published by Soyinfo Center. This book was released on 2020-09-14 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world's most comprehensive, well documented and well illustrated book on this subject. With extensive subject and geographical index. 98 photographs and illustrations - mostly color. Free of charge in digital PDF format.
Book Synopsis History of the Health Foods Movement Worldwide (1875-2021) by : William Shurtleff; Akiko Aoyagi
Download or read book History of the Health Foods Movement Worldwide (1875-2021) written by William Shurtleff; Akiko Aoyagi and published by Soyinfo Center. This book was released on 2021-07-31 with total page 894 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world's most comprehensive, well documented, and well illustrated book on this subject. With extensive subject and geographic index. 205 photographs and illustrations - many color. Free of charge in digital PDF format.
Book Synopsis The Papers of Will Rogers: From the Broadway stage to the national stage, September 1915-July 1928 by : Will Rogers
Download or read book The Papers of Will Rogers: From the Broadway stage to the national stage, September 1915-July 1928 written by Will Rogers and published by University of Oklahoma Press. This book was released on 2005-09-28 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the early years of his performing career, Will Rogers was a vaudeville performer of limited prominence. Around the age of thirty-five, however, this Oklahoma cowboy philosopher shed his role as local stage entertainer and moved toward fame as a Broadway star and nationally beloved humorist. This documentary history, volume four in the definitive five-volume Papers of Will Rogers, reveals Rogers’s personal and professional transformation during what may have been the most productive period of his diverse career. Between 1915 and 1928—the years covered by this volume—Rogers developed his unique monologues of topical humor, sampled the relatively new medium of radio, and pursued a career in silent films. He also tried his voice in sound recordings, witnessed his work as a writer reach millions of readers of daily newspapers, became one of the most sought-after speakers on the dinner circuit, and embarked on a three-year tour of the nation’s lecture halls. In addition to Rogers’s personal correspondence with family members and friends, editors Steven K. Gragert and M. Jane Johansson present more than one hundred letters and telegrams to and from people Rogers touched both inside and outside public life, including prominent figures in politics, show business, literature, industry, government, publishing, and the arts. Much of this material, gleaned from private collections, interviews, manuscripts, and sound recordings, has never before been published.
Book Synopsis The Log Cabin by : Alison K. Hoagland
Download or read book The Log Cabin written by Alison K. Hoagland and published by University of Virginia Press. This book was released on 2018-03-19 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: For roughly a century, the log cabin occupied a central and indispensable role in the rapidly growing United States. Although it largely disappeared as a living space, it lived on as a symbol of the settling of the nation. In her thought-provoking and generously illustrated new book, Alison Hoagland looks at this once-common dwelling as a practical shelter solution--easy to construct, built on the frontier’s abundance of trees, and not necessarily meant to be permanent--and its evolving place in the public memory. Hoagland shows how the log cabin was a uniquely adaptable symbol, responsive to the needs of the cultural moment. It served as the noble birthplace of presidents, but it was also seen as the basest form of housing, accommodating the lowly poor. It functioned as a paragon of domesticity, but it was also a basic element in the life of striving and wandering. Held up as a triumph of westward expansion, it was also perceived as a building type to be discarded in favor of more civilized forms. In the twentieth century, the log cabin became ingrained in popular culture, serving as second homes and motels, as well as restaurants and shops striking a rustic note. The romantic view of the past, combined with the log cabin’s simplicity, solidity, and compatibility with nature, has made it an enduring architectural and cultural icon. Preparation of this volume has been supported by Furthermore: a program of the J. M. Kaplan Fund
Book Synopsis Creamy and Crunchy by : Jon Krampner
Download or read book Creamy and Crunchy written by Jon Krampner and published by Columbia University Press. This book was released on 2014-06-10 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than MomÕs apple pie, peanut butter is the all-American food. With its rich, roasted-peanut aroma and flavor; caramel hue; and gooey, consoling texture, peanut butter is an enduring favorite, found in the pantries of at least 75 percent of American kitchens. Americans eat more than a billion pounds a year. According to the Southern Peanut Growers, a trade group, thatÕs enough to coat the floor of the Grand Canyon (although the association doesnÕt say to what height). Americans spoon it out of the jar, eat it in sandwiches by itself or with its bread-fellow jelly, and devour it with foods ranging from celery and raisins (Òants on a logÓ) to a grilled sandwich with bacon and bananas (the classic ÒElvisÓ). Peanut butter is used to flavor candy, ice cream, cookies, cereal, and other foods. It is a deeply ingrained staple of American childhood. Along with cheeseburgers, fried chicken, chocolate chip cookies (and apple pie), peanut butter is a consummate comfort food. In Creamy and Crunchy are the stories of Jif, Skippy, Peter Pan; the plight of black peanut farmers; the resurgence of natural or old-fashioned peanut butter; the reasons why Americans like peanut butter better than (almost) anyone else; the five ways that todayÕs product is different from the original; the role of peanut butter in fighting Third World hunger; and the Salmonella outbreaks of 2007 and 2009, which threatened peanut butterÕs sacred place in the American cupboard. To a surprising extent, the story of peanut butter is the story of twentieth-century America, and Jon Krampner writes its first popular history, rich with anecdotes and facts culled from interviews, research, travels in the peanut-growing regions of the South, personal stories, and recipes.
Book Synopsis Making Whiteness by : Grace Elizabeth Hale
Download or read book Making Whiteness written by Grace Elizabeth Hale and published by Vintage. This book was released on 2010-08-25 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making Whiteness is a profoundly important work that explains how and why whiteness came to be such a crucial, embattled--and distorting--component of twentieth-century American identity. In intricately textured detail and with passionately mastered analysis, Grace Elizabeth Hale shows how, when faced with the active citizenship of their ex-slaves after the Civil War, white southerners re-established their dominance through a cultural system based on violence and physical separation. And in a bold and transformative analysis of the meaning of segregation for the nation as a whole, she explains how white southerners' creation of modern "whiteness" was, beginning in the 1920s, taken up by the rest of the nation as a way of enforcing a new social hierarchy while at the same time creating the illusion of a national, egalitarian, consumerist democracy. By showing the very recent historical "making" of contemporary American whiteness and by examining how the culture of segregation, in all its murderous contradictions, was lived, Hale makes it possible to imagine a future outside it. Her vision holds out the difficult promise of a truly democratic American identity whose possibilities are no longer limited and disfigured by race.
Book Synopsis How to Find Business Information by : Lucy Heckman
Download or read book How to Find Business Information written by Lucy Heckman and published by Bloomsbury Publishing USA. This book was released on 2011-07-22 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fact-filled guide serves as an introductory handbook or as a refresher for those who want to research a specific topic or update their research skills. The good news is that more business information is available than ever before. But for those drowning in a plethora of data, that is also the bad news. How to Find Business Information: A Guide for Businesspeople, Investors, and Researchers extends a lifeline to those inundated souls, offering sage advice about locating what one needs easily, quickly, and from trustworthy sources. Encompassing print and digital materials, journals (both online and print), online databases, reference materials, and websites, this handbook will prove invaluable to anyone who finds it necessary to research business information. The tips and tactics it offers can, of course, be used by investors, but also by those seeking information about possible business partners, potential clients and customers, or sources of goods and services. Topics covered include banking and finance, economics, company information, industry information, marketing, accounting and taxation, and management, in short, everything one needs to know to make sound business and investment decisions.
Book Synopsis The Oxford Companion to American Food and Drink by : Andrew F. Smith
Download or read book The Oxford Companion to American Food and Drink written by Andrew F. Smith and published by Oxford University Press. This book was released on 2007-05-01 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering a panoramic view of the history and culture of food and drink in America with fascinating entries on everything from the smell of asparagus to the history of White Castle, and the origin of Bloody Marys to jambalaya, the Oxford Companion to American Food and Drink provides a concise, authoritative, and exuberant look at this modern American obsession. Ideal for the food scholar and food enthusiast alike, it is equally appetizing for anyone fascinated by Americana, capturing our culture and history through what we love most--food! Building on the highly praised and deliciously browseable two-volume compendium the Oxford Encyclopedia of Food and Drink in America, this new work serves up everything you could ever want to know about American consumables and their impact on popular culture and the culinary world. Within its pages for example, we learn that Lifesavers candy owes its success to the canny marketing idea of placing the original flavor, mint, next to cash registers at bars. Patrons who bought them to mask the smell of alcohol on their breath before heading home soon found they were just as tasty sober and the company began producing other flavors. Edited by Andrew Smith, a writer and lecturer on culinary history, the Companion serves up more than just trivia however, including hundreds of entries on fast food, celebrity chefs, fish, sandwiches, regional and ethnic cuisine, food science, and historical food traditions. It also dispels a few commonly held myths. Veganism, isn't simply the practice of a few "hippies," but is in fact wide-spread among elite athletic circles. Many of the top competitors in the Ironman and Ultramarathon events go even further, avoiding all animal products by following a strictly vegan diet. Anyone hungering to know what our nation has been cooking and eating for the last three centuries should own the Oxford Companion to American Food and Drink.
Book Synopsis Marketing Information by : Michael R. Oppenheim
Download or read book Marketing Information written by Michael R. Oppenheim and published by Routledge. This book was released on 2013-10-31 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!
